Let It Fly Events
Houston-based, privately-held event design and production firm with ~50 employees, operating Let It Fly Events plus wholly-owned Monte Carlo Plus and Lone Star Exhibits; serves corporate, social, wedding, trade show, non-profit, and mitzvah clients locally and nationally through in-house design, fabrication, and logistics.
- Company typePrivate
- Founded2001
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Let It Fly Events does
Let It Fly Events is a Houston-based, privately-held event design and production firm operating under a multi-brand structure that includes the core event-planning business plus two wholly-owned subsidiaries — Monte Carlo Plus (recreational casino entertainment, acquired 2006) and Lone Star Exhibits (custom trade show booth and stage-set design, fabrication, and graphics arts production, acquired 2008). The combined entity employs approximately 50 full-time staff and is owned and operated by founder Ellen Ramsey. Services span seven event verticals: corporate events, social events, weddings, trade shows, non-profit/gala events, bar/bat mitzvahs, and full-scope logistic planning, with each supported by an in-house inventory of tables, chairs, linens, lounge furniture, custom bars, lighting, drape, staging, chandeliers, dance floors, and large décor pieces/props.
The company's core technology is operational rather than software-based: in-house design, custom fabrication (via Lone Star Exhibits), floral production, lighting and staging rig, graphics arts production, and end-to-end logistics management. Pricing is quote-based and not publicly disclosed, with the website inquiry form collecting event type, date, location, guest count, and budget to scope each engagement. GTM is sales-led and event-driven — relationship-based selling into corporate and affluent social clients, supported by an event portfolio that functions as living case studies, plus organic social (Facebook, Instagram) and a website inquiry funnel.
Revenue mechanics are classic project-based professional services: each event is scoped and priced individually across corporate, social/wedding, and trade show exhibits segments, with services ranging from full planning/design to fabrication and logistics-only. The firm operates from a single 9344 South Point Drive, Houston, Texas headquarters while claiming local, regional, and national client reach. No institutional investors, app store presence, or technology platform revenue is disclosed; the company is bootstrapped and owner-financed with Ellen and Red Ramsey as the controlling operators.
Let It Fly Events firmographics
Firmographics- Name
- Let It Fly Events
- Legal name
- Let It Fly Events, Inc.
- Website
- https://letitfly.lonestarexhibits.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Houston-based, privately-held event design and production firm with ~50 employees, operating Let It Fly Events plus wholly-owned Monte Carlo Plus and Lone Star Exhibits; serves corporate, social, wedding, trade show, non-profit, and mitzvah clients locally and nationally through in-house design, fabrication, and logistics.
- Ownership category
- akta.pro rank
Let It Fly Events industry classification
Industry- Product category
- Event Planning and Design Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Let It Fly Events is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Let It Fly Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Planning and Design Services: Full-service event planning, design, and execution covering corporate events, social events, trade shows, nonprofit events, bar/bat mitzvahs, and weddings. Revenue generated through service fees for consultation, design, production, and execution of events.
- Wedding Services: Wedding-specific services including floral design, furniture rental, lighting, staging, graphics, and wedding planning coordination.
- Logistic Planning Services: Strategic event planning and logistics management services including venue coordination, vendor management, timeline creation, entertainment booking, and on-site event coordination.
- Trade Show Exhibits: Customized exhibits, portable displays, and promotional products for trade shows including design, creation, and installation services through Lone Star Exhibits division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event pricing based on scope, guest count, and services required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Let It Fly Events product offering
Product offeringCore offering
Let It Fly Events is a Houston-based event decoration firm that plans, designs, and executes corporate events, social events, weddings, Bar/Bat Mitzvahs, non-profit galas, trade show exhibits, and casino events. The company provides end-to-end services including floral design, custom furniture fabrication, lighting, staging, graphics, decor rentals, and on-site logistics coordination. It operates acquired subsidiaries Monte Carlo Plus (recreational casino entertainment) and Lone Star Exhibits (trade show booth design and fabrication).
Product overview
Let It Fly Events is an event decorations firm specializing in planning, design, and execution of events. The company operates as a unified service offering rather than a platform with modules. Their portfolio includes event services (Corporate Events, Social Events, Trade Shows, Non-Profit Events, Bar & Bat Mitzvahs, Logistic Planning, Wedding Events) and operates two acquired subsidiaries: Monte Carlo Plus (recreational casino services, acquired 2006) and Lone Star Exhibits (trade show booth design and fabrication, graphics arts production, acquired 2008). They also provide extensive rental inventory including furniture, lighting, draping, staging, and custom-built decorative elements. The company has over 100 years of combined professional experience across the team.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events Event planning and design services for corporate clients including employee morale events, business relationship events, grand openings, brand and product launches, team building, annual meetings, and sales conferences.
- Social Events Social event design and production for elegant cocktail receptions, intimate dinner soirees, birthday parties, and grand affairs, with high-level production management.
- Trade Shows Customized exhibits, systems-based exhibits, portable displays, and promotional products. Services include design conception, creation, high-quality graphics, and full custom display solutions.
- Non-Profit Events Charity event planning with creative ideas to highlight organizational causes, attract awareness, increase community insight, and differentiate organizations through in-house designers and decor inventory.
- Bar & Bat Mitzvahs Theme development, event design, production and execution for Bar and Bat Mitzvah celebrations including interactive games, photo favors, photo booths, lounges, and game shows.
- Logistic Planning Comprehensive event logistics management including strategic concepts, venue coordination, vendor negotiation, timeline creation, entertainment booking, travel arrangements, audio/visual equipment, permit acquisition, billing coordination, seating charts, and registration management.
- Wedding Events Wedding design and planning services including floral design, tables, chairs, linens, chargers, lounge furniture, custom-built furniture and bars, lighting, drape, staging, chandeliers, dance floors, graphics/printing, ceiling treatments, and large decor pieces.
- Monte Carlo Plus Casino Entertainment Recreational casino entertainment services for events, provided as part of the Let It Fly Events family of companies following the 2006 acquisition.
- Lone Star Exhibits Custom Fabrication Customized design and fabrication of trade show booths, lobby displays, full scale stage sets, and graphics arts production.
Quantifiable outcome
- Hundreds of events executed including Cattle Baron's Ball for 9+ consecutive years
- +1 more outcomes
Companies that use Let It Fly Events
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Let It Fly Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Let It Fly Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Monte Carlo PluscoreMonte Carlo Plus, the largest recreational casino company in Houston, was acquired by Ellen Ramsey in 2006. This acquisition expanded the event services portfolio to include casino entertainment options for events, managed alongside Let It Fly Events and later Lone Star Exhibits under the combined business.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Let It Fly Events competitors and assessment
Company assessmentDirect peers
- Sterling Engagements: Dallas-based full-service event design, planning, and production firm serving corporate and social clients. Directly comparable in service mix (corporate events, social galas, weddings) and Texas geography, competing for the same regional corporate and affluent social spend.
- Bella Vista Designs: Houston-area event design and decor company offering floral, lighting, draping, and rental services for weddings, corporate, and social events. Head-to-head local competitor for Houston event decor and design work.
- AE Events: Atlanta-based event design and production firm handling weddings, corporate events, and social celebrations with in-house design capabilities. Comparable full-service model with strong design and fabrication orientation.
- Marcy Blum Associates: Luxury event planner producing high-end weddings, corporate events, and social celebrations with end-to-end design, planning, and production. Comparable premium-positioning, full-service event model serving affluent and corporate clients.
- Mindy Weiss Party Consultants: Celebrity event planner specializing in weddings, mitzvahs, and social events with in-house design and production. Directly comparable in the weddings/Bar-Bat Mitzvahs/social segment of Let It Fly's portfolio.
- Rafanelli Events: Boston-based full-service event planning and design firm for corporate, nonprofit, and private clients. Comparable service breadth across corporate events, galas, and private celebrations with design-led positioning.
- Colin Cowie: Luxury lifestyle and event design brand producing weddings, private celebrations, and corporate events. Comparable high-end, design-forward event model targeting similar affluent and corporate clients.
- The Trade Group: Texas-based exhibits and event production company designing and fabricating trade show booths, corporate events, and brand activations. Comparable custom fabrication and trade show exhibit capabilities to Lone Star Exhibits division.
- Skyline Exhibits: National trade show exhibit design, fabrication, and event services company with custom and modular booth offerings. Closest scaled national competitor to Lone Star Exhibits in trade show booth design/build.
- Moss: Global brand experience and trade show exhibit firm delivering design, fabrication, and event services for corporate clients. Comparable full-service exhibit and event marketing capabilities, particularly relevant to the Lone Star Exhibits business line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Let It Fly Events social profiles
Digital presenceLet It Fly Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let It Fly Events leadership team
Management profileNumber of profiles
Profiles3 records
Let It Fly Events subsidiaries and ownership
Company hierarchySubsidiaries2 records
Let It Fly Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let It Fly Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let It Fly Events
What does Let It Fly Events do?
Let It Fly Events is a Houston-based event decoration firm that plans, designs, and executes corporate events, social events, weddings, Bar/Bat Mitzvahs, non-profit galas, trade show exhibits, and casino events. The company provides end-to-end services including floral design, custom furniture fabrication, lighting, staging, graphics, decor rentals, and on-site logistics coordination. It operates acquired subsidiaries Monte Carlo Plus (recreational casino entertainment) and Lone Star Exhibits (trade show booth design and fabrication).
Is Let It Fly Events a public or private company?
Let It Fly Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Let It Fly Events founded?
Let It Fly Events was founded in 2001. It employs 51 to 100 people.
Where is Let It Fly Events based?
Let It Fly Events is headquartered in Houston, United States, in the North America region.
How does Let It Fly Events make money?
Four revenue lines are on record. Event Planning and Design Services are the primary driver. The others are wedding Services, logistic Planning Services and trade Show Exhibits.
Who are Let It Fly Events's main competitors?
Direct peers on record are Sterling Engagements, Bella Vista Designs, AE Events, Marcy Blum Associates, Mindy Weiss Party Consultants, Rafanelli Events, Colin Cowie, The Trade Group, Skyline Exhibits and Moss.
Does Let It Fly Events have an API?
No public API is recorded for Let It Fly Events.
What industry is Let It Fly Events in?
Let It Fly Events's product category is Event Planning and Design Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 711320 and its SIC code is 7990.