Produce Alliance
Produce Alliance is a private US foodservice procurement intermediary that aggregates $3B+ in buying power across 150+ distributors and 450+ growers to deliver produce management, supply chain, food safety compliance, and business intelligence services to multi-unit foodservice operators.
- Company typePrivate
- Founded1996
- HeadquartersBuffalo Grove, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Produce Alliance does
Produce Alliance, operating legally as Dining Alliance, LLC, is a US-based, private foodservice produce management company founded in 1996 and headquartered in the Chicago area. The company acts as an intermediary between fresh produce growers, specialty distributors, and multi-unit foodservice operators, aggregating demand across an alliance of 150+ vetted distributor partners with combined buying power exceeding $3 billion and a network of 450+ growers. Its go-to-market is an enterprise field-sales motion in which each operator client is assigned a dedicated Account Executive backed by procurement, food safety, and supply chain specialists; named clients include 7-Eleven, Panda Express, Starbucks, HelloFresh, Bob Evans, Potbelly, Bar Taco, Fuzzy's Taco Shop, Firebirds, AVI, and FB.
The company monetizes through multi-year, quote-based managed services contracts that bundle five modules: procurement (strategic sourcing and contracting by a 50+ person team), supply chain and distribution (logistics oversight with distributor KPIs), food safety and compliance (FSMA and FSMA 204 traceability, vendor document management, recall coordination), technology and business intelligence (a client portal with 60+ customizable reports, price verification, real-time recall management and EDI integrations), and client success management. Pricing is not publicly disclosed; programs are tailored per operator.
Produce Alliance is a subsidiary of Buyers Edge Platform, maintains five US offices (Chicago, Bannockburn, Salinas, Atlanta-area, Temecula), and generates recurring add-on revenue from intelligence products (PA Market Reports, Quarterly Forecasts) and a sustainability initiative (Fresh Truck).
Produce Alliance firmographics
Firmographics- Name
- Produce Alliance
- Legal name
- Dining Alliance, LLC
- Website
- https://producealliance.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Produce Alliance is a private US foodservice procurement intermediary that aggregates $3B+ in buying power across 150+ distributors and 450+ growers to deliver produce management, supply chain, food safety compliance, and business intelligence services to multi-unit foodservice operators.
- Ownership category
- akta.pro rank
Produce Alliance industry classification
Industry- Product category
- Foodservice Produce Procurement
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Produce Alliance is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Produce Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Produce Management & Procurement Services: Produce Alliance generates revenue by providing comprehensive produce management and procurement services to foodservice operators. The company acts as an intermediary between growers, distributors, and foodservice clients, earning fees for procurement expertise, supply chain management, food safety compliance, and technology services. The company manages an alliance of 150+ distributors with combined sales of over $3 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom produce management programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Produce Alliance product offering
Product offeringCore offering
Produce Alliance delivers customized produce management programs to foodservice operators by acting as a procurement intermediary between a network of 450+ growers and 150+ specialty distributors. The company bundles strategic sourcing, contract management, supply chain coordination, food safety compliance, and a technology platform (client portal with 60+ reports, price verification, recall management, and EDI integrations) into managed produce programs. Revenue is earned on a managed-services basis, leveraging $3B+ in combined buying power across 10,000+ foodservice partner locations nationwide.
Product overview
Produce Alliance offers a unified produce management platform for foodservice operators, combining five core service modules: Procurement Services (strategic sourcing with 450+ growers and 50+ specialists), Supply Chain & Distribution (150+ distributor partners with performance KPIs), Food Safety & Compliance (FSMA 204 compliance, traceability systems, and 3,500+ vendor documents), Technology & Business Intelligence (centralized client portal with ordering, 60+ customizable reports, price verification, and EDI integrations), and Client Success Management (dedicated account executives and national support specialists). The company also provides supplementary offerings including weekly PA Market Reports with commodity insights, quarterly forecasts, and the Fresh Truck sustainability initiative. The platform is powered by $3B+ in buying power and serves 10,000+ foodservice partners across the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Produce Management Solutions End-to-end custom produce management programs for foodservice operators, combining procurement expertise, supply chain management, and technology tools to deliver reliable, cost-effective produce sourcing.
- Procurement Services Strategic sourcing and contracting service that lowers costs and ensures quality through a team of 50+ procurement specialists, 450+ vetted grower partnerships, and integrated freight management.
- Supply Chain & Distribution Solutions Reliable logistics and fulfillment through a network of 450+ grower-shippers and 150+ best-in-class distribution partners, with performance scorecards, KPIs, and scalable solutions for international growth.
- Food Safety & Compliance Industry-leading food safety programs, compliance management, and traceability systems including FSMA 204 compliance, second-party audits, and rapid recall response, managing 3,500+ vendor documents through a custom portal.
- Technology & Business Intelligence Platform Centralized client portal with ordering, real-time reporting with 60+ customizable reports, price verification, recall management, and EDI integrations for end-to-end visibility and control over produce programs.
- Client Success Management Dedicated produce specialists providing proactive service, issue resolution, and long-term partnership growth through dedicated account executives, national produce support specialists, and continuous team support.
Quantifiable outcome
- Protects clients from distributor billing errors through price verification
- +3 more outcomes
Companies that use Produce Alliance
Customer profileNamed customers13 records
Segments11 records
Ideal customer profiles4 records
Produce Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Produce Alliance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Buyers Edge Platformparent companyProduce Alliance is part of Buyers Edge Platform (BEP), an umbrella organization providing access to an extensive industry network designed to amplify success and connect to a vast ecosystem of cutting-edge industry solutions and exclusive benefits.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Produce Alliance competitors and assessment
Company assessmentBroad incumbents
- Buyers Edge Platform: BEP is Produce Alliance's parent company and a broader foodservice procurement platform spanning produce, protein, seafood, disposables, and equipment — overlapping PA's procurement services at a portfolio level with broader category reach.
- Sysco: Sysco is the largest US broadline foodservice distributor with a specialty produce subsidiary (FreshPoint) — competing with PA by offering vertically integrated produce procurement and distribution to the same enterprise foodservice customers.
- Gordon Food Service: GFS is a broadline foodservice distributor serving restaurants, healthcare, education, and B&I operators with produce as one of many categories — comparable end-customer base to PA but a vertically integrated distributor rather than a procurement intermediary.
Direct peers
- Riviera Produce: Riviera is a regional foodservice produce distributor serving tri-state and East Coast operators, comparable to PA's distributor-partner profile and serving similar QSR, casual dining, and institutional customers.
- FreshPoint: FreshPoint is the largest specialty produce distributor in North America (a Sysco subsidiary), serving the same foodservice operators PA targets, with overlapping sourcing and category-management capabilities.
- Pro*Act: Pro*Act is a foodservice produce GPO/distributor cooperative serving operators across the US, comparable to PA in core mission — aggregating distributor and grower networks to serve foodservice operators with produce procurement programs.
- Baldor Specialty Foods: Baldor is a specialty foodservice distributor in the Northeast emphasizing fresh produce and premium ingredients, overlapping with PA's distributor-partner profile and serving similar restaurant and institutional customers.
- Markon Cooperative: Markon is a foodservice produce cooperative aggregating independent distributors to provide procurement, food safety, and supply-chain services — closely mirroring PA's distributor-network model and customer base.
- Castellini Group: Castellini is a regional foodservice produce distributor serving restaurant and institutional operators with sourcing and supply-chain services, comparable to one of PA's 150+ distributor partners and to PA's own procurement-led offering.
- Foodbuy: Foodbuy is the procurement arm of Compass Group, one of the largest foodservice procurement organizations globally. It is directly comparable to PA as a managed-services procurement provider for foodservice operators across multiple segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
Produce Alliance social profiles
Digital presenceProduce Alliance compliance and trust
Trust signalCompliance3 records
Produce Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Produce Alliance leadership team
Management profileNumber of profiles
Profiles3 records
Produce Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Produce Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Produce Alliance
What does Produce Alliance do?
Produce Alliance delivers customized produce management programs to foodservice operators by acting as a procurement intermediary between a network of 450+ growers and 150+ specialty distributors. The company bundles strategic sourcing, contract management, supply chain coordination, food safety compliance, and a technology platform (client portal with 60+ reports, price verification, recall management, and EDI integrations) into managed produce programs. Revenue is earned on a managed-services basis, leveraging $3B+ in combined buying power across 10,000+ foodservice partner locations nationwide.
Is Produce Alliance a public or private company?
Produce Alliance is a private company. It is classified as corporate owned and is currently operating.
When was Produce Alliance founded?
Produce Alliance was founded in 1996. It employs 101 to 250 people.
Where is Produce Alliance based?
Produce Alliance is headquartered in Buffalo Grove, United States, in the North America region.
How does Produce Alliance make money?
One revenue line is on record: produce Management & Procurement Services.
Who are Produce Alliance's main competitors?
Broad incumbents on record are Buyers Edge Platform, Sysco and Gordon Food Service. Direct peers are Riviera Produce, FreshPoint, Pro*Act, Baldor Specialty Foods, Markon Cooperative, Castellini Group and Foodbuy.
Does Produce Alliance have an API?
No public API is recorded for Produce Alliance.
What industry is Produce Alliance in?
Produce Alliance's product category is Foodservice Produce Procurement. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of CRAOABAM, Institutional Foodservice Distribution (Education, Healthcare, Government). Its NAICS code is 42448 and its SIC code is 5141.