Riviera Produce
Riviera Produce is a sixth-generation family-owned UK farm that grows and supplies brassica vegetables — chiefly cauliflower, plus broccoli, cabbage, kale, and courgette — directly to major UK supermarket chains year-round from its 7,500-acre Cornwall estate.
- Company typePrivate
- Founded1870
- HeadquartersHayle, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Riviera Produce does
Riviera Produce Limited is a sixth-generation, family-owned fresh-produce grower headquartered at Higher Trevaskis Farm in Connor Downs, Hayle, Cornwall, UK. The company cultivates over 7,500 acres across 1,000+ fields, supplying major UK supermarket chains year-round (12 months) with brassica and related vegetables — cauliflower as its flagship product, alongside broccoli, courgette, Savoy and sweetheart cabbage, kale, spring greens, organic cauliflower, and mixed squash. Production leverages the Cornish micro-climate for year-round growing, supported by sustainable soil-management practices (cover-cropping, strip-tilling) and continual investment in modern farming and factory technology.
The business operates a direct B2B enterprise supply model, delivering fresh produce under contract to major UK retailers from a state-of-the-art packhouse and atmospherically controlled cold storage infrastructure co-funded by the European Agricultural Fund for Rural Development. Certifications include BRCGS Food Safety, LEAF Marque, Red Tractor Assurance, and Mindful Employer, serving as procurement gates for supermarket customers. Revenue is generated through ongoing negotiated supply contracts; pricing is not publicly disclosed. The company complements its own production with local growers and partners across Europe to sustain year-round supply. With over 500 staff across farming, technical, logistical, and operational functions, Riviera Produce is one of the UK's leading cauliflower and brassica suppliers, founded in 1870 and registered as Riviera Produce Limited on 28 October 1997 (company number 03456808). No revenue, funding rounds, M&A, or AI/technology platform details are publicly disclosed.
Riviera Produce firmographics
Firmographics- Name
- Riviera Produce
- Legal name
- Riviera Produce Limited
- Website
- https://rivieraproduce.org
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Riviera Produce is a sixth-generation family-owned UK farm that grows and supplies brassica vegetables — chiefly cauliflower, plus broccoli, cabbage, kale, and courgette — directly to major UK supermarket chains year-round from its 7,500-acre Cornwall estate.
- Ownership category
- akta.pro rank
Riviera Produce industry classification
Industry- Product category
- Fresh Produce / Vegetable Farming
- NAICS
- Vegetable and Melon Farming (11121), Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)
- akta.pro secondary industries
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Riviera Produce is headquartered
LocationHeadquarters
- HQ city
- Hayle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Riviera Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D
Revenue model
- Fresh produce sales to supermarkets: Riviera Produce grows and sells fresh vegetables (cauliflower, broccoli, courgette, cabbage, kale, and other brassicas) directly to major UK supermarket chains. Revenue is generated through ongoing supply contracts providing produce year-round (12 months).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Riviera Produce product offering
Product offeringCore offering
Riviera Produce is a sixth-generation Cornish farm that grows, packs, and supplies fresh vegetables — primarily Brassicas such as cauliflower, broccoli, cabbage, kale, spring greens, courgette, and mixed squash — directly to major UK supermarket chains on a 12-month supply basis. Produce is grown across 7,500+ acres and 1,000+ fields in Cornwall, leveraging cover-cropping, strip-tilling, and atmospherically controlled cold storage to deliver year-round availability.
Product overview
Riviera Produce is a single-product-line agricultural company operating as a fresh produce grower and supplier. The company offers a focused portfolio of vegetable products centered on Brassica vegetables, with cauliflower as its primary offering (positioned as a year-round product). The product line includes broccoli, courgette, various cabbages (Savoy, Sweetheart), kale, spring greens, and seasonal items like mixed squash and organic cauliflower. All products are distributed directly to major UK supermarkets through the company's own farming and packing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cauliflower Fresh cauliflower grown in Cornwall, available year-round and supplied to major UK supermarket chains under direct B2B supply contracts.
- Broccoli Fresh broccoli harvested from June to November on the Cornish farm and supplied to major UK supermarkets.
- Courgette Fresh courgettes grown in Cornwall from June to October and supplied to major UK supermarkets.
- Savoy Cabbage Fresh Savoy cabbage available from June to April and supplied to major UK supermarkets.
- Kale Fresh kale grown on the Cornish farm and supplied to major UK supermarkets.
- Sweetheart Cabbage Fresh sweetheart cabbage available from May to January and supplied to major UK supermarkets.
- Spring Greens Fresh spring greens grown in Cornwall and supplied to major UK supermarkets.
- Organic Cauliflower Organic cauliflower grown in Cornwall, available November to June and supplied to major UK supermarkets.
- Mixed Squash Mixed squash varieties available September to October and supplied to major UK supermarkets.
Quantifiable outcome
- Year-round supply capability to major UK supermarkets
Companies that use Riviera Produce
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Riviera Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Riviera Produce partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Riviera Produce competitors and assessment
Company assessmentRegional players
- Vitacress: UK-based specialist grower of watercress, salads, and fresh herbs supplying major UK retailers. Comparable in being a UK-focused fresh produce supplier to supermarket chains with similar sustainability and food-safety certifications.
- Berry Gardens: UK grower cooperative supplying berries and other soft fruit to major UK retailers. Comparable business model (direct B2B supply to UK supermarkets) but operates in a different fresh produce category.
Broad incumbents
- Total Produce / Dole plc: One of the world's largest fresh produce producers and distributors. Operates as a broad incumbent across multiple fresh categories and geographies, including significant UK vegetable sourcing and supply to retailers.
- Greenyard: European market leader in fresh, frozen, and prepared produce. Comparable as a large-scale vegetable supplier to European retailers including UK chains, with broader category and geographic exposure than Riviera.
- Bonduelle Group: Global leader in processed and fresh vegetables, with significant UK and European production. Comparable as a major brassica and vegetable supplier to retailers, but operates at much greater scale and with processing/frozen diversification.
Direct peers
- G's Fresh: One of the UK's largest fresh produce growers, supplying major UK and European retailers with vegetables including brassicas, salads, and other field crops. Highly comparable in scale, customer base, and product mix to Riviera Produce.
- Produce World Group: Large UK specialist brassica and allium grower supplying the major UK supermarket chains. Highly comparable scale, product focus, and direct-supply business model.
- Burgess Farms: UK-based grower specializing in brassicas (cauliflower, broccoli, cabbage, kale) and other root/leaf vegetables, supplying major UK supermarket chains. Closely comparable product line, customer type, and direct-retail supply model.
- Milden Farms / T H Clements: Lincolnshire-based fresh produce grower of brassicas including cauliflower and cabbage, supplying major UK retailers year-round. Comparable in product portfolio, customer base, and B2B supermarket supply model.
Others
- Fresh Direct (UK): UK-based fresh produce wholesaler and distributor supplying foodservice operators across the UK. Adjacent to Riviera in the UK fresh produce value chain but operating as a distributor rather than a primary grower.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Riviera Produce social profiles
Digital presenceRiviera Produce compliance and trust
Trust signalCompliance3 records
Riviera Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riviera Produce leadership team
Management profileNumber of profiles
Profiles1 record
Riviera Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riviera Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riviera Produce
What does Riviera Produce do?
Riviera Produce is a sixth-generation Cornish farm that grows, packs, and supplies fresh vegetables — primarily Brassicas such as cauliflower, broccoli, cabbage, kale, spring greens, courgette, and mixed squash — directly to major UK supermarket chains on a 12-month supply basis. Produce is grown across 7,500+ acres and 1,000+ fields in Cornwall, leveraging cover-cropping, strip-tilling, and atmospherically controlled cold storage to deliver year-round availability.
Is Riviera Produce a public or private company?
Riviera Produce is a private company. It is classified as family owned and is currently operating.
When was Riviera Produce founded?
Riviera Produce was founded in 1870. It employs 251 to 500 people.
Where is Riviera Produce based?
Riviera Produce is headquartered in Hayle, United Kingdom, in the Europe region.
How does Riviera Produce make money?
One revenue line is on record: fresh produce sales to supermarkets.
Who are Riviera Produce's main competitors?
Regional players on record are Vitacress and Berry Gardens. Broad incumbents are Total Produce / Dole plc, Greenyard and Bonduelle Group. Direct peers are G's Fresh, Produce World Group, Burgess Farms and Milden Farms / T H Clements. Fresh Direct (UK) is listed as an others.
Does Riviera Produce have an API?
No public API is recorded for Riviera Produce.
What industry is Riviera Produce in?
Riviera Produce's product category is Fresh Produce / Vegetable Farming. Its primary akta.pro industry code is AFAGADAB, Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts), with a secondary code of AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard). Its NAICS code is 11121 and its SIC code is 100.