Produce Alliance

What Produce Alliance does

Produce Alliance, operating legally as Dining Alliance, LLC, is a US-based, private foodservice produce management company founded in 1996 and headquartered in the Chicago area. The company acts as an intermediary between fresh produce growers, specialty distributors, and multi-unit foodservice operators, aggregating demand across an alliance of 150+ vetted distributor partners with combined buying power exceeding $3 billion and a network of 450+ growers. Its go-to-market is an enterprise field-sales motion in which each operator client is assigned a dedicated Account Executive backed by procurement, food safety, and supply chain specialists; named clients include 7-Eleven, Panda Express, Starbucks, HelloFresh, Bob Evans, Potbelly, Bar Taco, Fuzzy's Taco Shop, Firebirds, AVI, and FB.

The company monetizes through multi-year, quote-based managed services contracts that bundle five modules: procurement (strategic sourcing and contracting by a 50+ person team), supply chain and distribution (logistics oversight with distributor KPIs), food safety and compliance (FSMA and FSMA 204 traceability, vendor document management, recall coordination), technology and business intelligence (a client portal with 60+ customizable reports, price verification, real-time recall management and EDI integrations), and client success management. Pricing is not publicly disclosed; programs are tailored per operator.

Produce Alliance is a subsidiary of Buyers Edge Platform, maintains five US offices (Chicago, Bannockburn, Salinas, Atlanta-area, Temecula), and generates recurring add-on revenue from intelligence products (PA Market Reports, Quarterly Forecasts) and a sustainability initiative (Fresh Truck).

Name

Produce Alliance

Legal name

Dining Alliance, LLC

Website

https://producealliance.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Produce Alliance is a private US foodservice procurement intermediary that aggregates $3B+ in buying power across 150+ distributors and 450+ growers to deliver produce management, supply chain, food safety compliance, and business intelligence services to multi-unit foodservice operators.

Ownership category

akta.pro rank

Product category

Foodservice Produce Procurement

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Produce procurement services
• Foodservice supply chain
• Fresh produce distribution
• Produce management solutions
• Food safety compliance

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Produce Management & Procurement Services: Produce Alliance generates revenue by providing comprehensive produce management and procurement services to foodservice operators. The company acts as an intermediary between growers, distributors, and foodservice clients, earning fees for procurement expertise, supply chain management, food safety compliance, and technology services. The company manages an alliance of 150+ distributors with combined sales of over $3 billion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Produce Alliance delivers customized produce management programs to foodservice operators by acting as a procurement intermediary between a network of 450+ growers and 150+ specialty distributors. The company bundles strategic sourcing, contract management, supply chain coordination, food safety compliance, and a technology platform (client portal with 60+ reports, price verification, recall management, and EDI integrations) into managed produce programs. Revenue is earned on a managed-services basis, leveraging $3B+ in combined buying power across 10,000+ foodservice partner locations nationwide.

Product overview

Produce Alliance offers a unified produce management platform for foodservice operators, combining five core service modules: Procurement Services (strategic sourcing with 450+ growers and 50+ specialists), Supply Chain & Distribution (150+ distributor partners with performance KPIs), Food Safety & Compliance (FSMA 204 compliance, traceability systems, and 3,500+ vendor documents), Technology & Business Intelligence (centralized client portal with ordering, 60+ customizable reports, price verification, and EDI integrations), and Client Success Management (dedicated account executives and national support specialists). The company also provides supplementary offerings including weekly PA Market Reports with commodity insights, quarterly forecasts, and the Fresh Truck sustainability initiative. The platform is powered by $3B+ in buying power and serves 10,000+ foodservice partners across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Produce Management Solutions End-to-end custom produce management programs for foodservice operators, combining procurement expertise, supply chain management, and technology tools to deliver reliable, cost-effective produce sourcing.
• Procurement Services Strategic sourcing and contracting service that lowers costs and ensures quality through a team of 50+ procurement specialists, 450+ vetted grower partnerships, and integrated freight management.
• Supply Chain & Distribution Solutions Reliable logistics and fulfillment through a network of 450+ grower-shippers and 150+ best-in-class distribution partners, with performance scorecards, KPIs, and scalable solutions for international growth.
• Food Safety & Compliance Industry-leading food safety programs, compliance management, and traceability systems including FSMA 204 compliance, second-party audits, and rapid recall response, managing 3,500+ vendor documents through a custom portal.
• Technology & Business Intelligence Platform Centralized client portal with ordering, real-time reporting with 60+ customizable reports, price verification, recall management, and EDI integrations for end-to-end visibility and control over produce programs.
• Client Success Management Dedicated produce specialists providing proactive service, issue resolution, and long-term partnership growth through dedicated account executives, national produce support specialists, and continuous team support.

Quantifiable outcome

• Protects clients from distributor billing errors through price verification
• +3 more outcomes

Named customers13 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Buyers Edge Platformparent companyOthersProduce Alliance is part of Buyers Edge Platform (BEP), an umbrella organization providing access to an extensive industry network designed to amplify success and connect to a vast ecosystem of cutting-edge industry solutions and exclusive benefits.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Buyers Edge Platform: BEP is Produce Alliance's parent company and a broader foodservice procurement platform spanning produce, protein, seafood, disposables, and equipment — overlapping PA's procurement services at a portfolio level with broader category reach.
• Sysco: Sysco is the largest US broadline foodservice distributor with a specialty produce subsidiary (FreshPoint) — competing with PA by offering vertically integrated produce procurement and distribution to the same enterprise foodservice customers.
• Gordon Food Service: GFS is a broadline foodservice distributor serving restaurants, healthcare, education, and B&I operators with produce as one of many categories — comparable end-customer base to PA but a vertically integrated distributor rather than a procurement intermediary.

Direct peers

• Riviera Produce: Riviera is a regional foodservice produce distributor serving tri-state and East Coast operators, comparable to PA's distributor-partner profile and serving similar QSR, casual dining, and institutional customers.
• FreshPoint: FreshPoint is the largest specialty produce distributor in North America (a Sysco subsidiary), serving the same foodservice operators PA targets, with overlapping sourcing and category-management capabilities.
• Pro*Act: Pro*Act is a foodservice produce GPO/distributor cooperative serving operators across the US, comparable to PA in core mission — aggregating distributor and grower networks to serve foodservice operators with produce procurement programs.
• Baldor Specialty Foods: Baldor is a specialty foodservice distributor in the Northeast emphasizing fresh produce and premium ingredients, overlapping with PA's distributor-partner profile and serving similar restaurant and institutional customers.
• Markon Cooperative: Markon is a foodservice produce cooperative aggregating independent distributors to provide procurement, food safety, and supply-chain services — closely mirroring PA's distributor-network model and customer base.
• Castellini Group: Castellini is a regional foodservice produce distributor serving restaurant and institutional operators with sourcing and supply-chain services, comparable to one of PA's 150+ distributor partners and to PA's own procurement-led offering.
• Foodbuy: Foodbuy is the procurement arm of Compass Group, one of the largest foodservice procurement organizations globally. It is directly comparable to PA as a managed-services procurement provider for foodservice operators across multiple segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/10207411295778475
• LinkedInlinkedin.com/company/produce-alliance-llc.
• Instagraminstagram.com/producealliance
• Xx.com/producealliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produce Alliance