Digitalis
Digitalis is a London-based advisory firm of 70+ professionals delivering online reputation management, digital risk intelligence, crisis advisory, and LLM advisory services to corporates, governments, financial institutions, family offices, and high-net-worth individuals through bespoke multi-year engagements.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Digitalis does
Digitalis is a London-based advisory firm founded in 2009 by Dave King, operating from Mayfair (16 Berkeley Street, W1J 8DZ) with a registered office in Herne Hill. The firm employs over 70 professionals and provides online reputation management, online narrative management, digital risk and intelligence, crisis advisory, and large language model advisory services to six practice-area client segments: Corporate, Private Companies, Government, Professional Services, Financial Services, and Private Individuals (which includes family offices and high-net-worth individuals). Engagements are delivered as bespoke consulting work under project-based or multi-year retainer arrangements, with no public pricing.
The firm's service delivery is supported by a proprietary technology platform consisting of four named tools — Social media mapping, Page change alerts, URL optimiser, and Trawl — together with the Redbox analysis package and Starlight client portal. Digitalis has additionally built a two-year research dataset analyzing over 25,000 sources behind AI chatbot responses (ChatGPT, Gemini, Perplexity), which underpins its LLM advisory practice focused on managing client presence in AI-mediated search results and addressing hallucinations. The company is privately held, founder-led, with no disclosed external funding, M&A, or institutional ownership, and operates primarily across EMEA with the United Kingdom as its stated primary market.
Revenue mechanics are professional services in nature: high-touch advisory and consulting revenue sourced from relationship-based, direct client engagements rather than productized or volume-based distribution. Distribution relies on direct enterprise sales, professional network referrals, content marketing (research publications, news articles, email newsletters), media appearances, and industry events such as the Concordia Annual Summit. The firm has no disclosed customer logos, no disclosed revenue figures, and no funding history, making external triangulation on financials reliant on headcount and sector benchmarks.
Digitalis firmographics
Firmographics- Name
- Digitalis
- Legal name
- Digitalis Media Limited
- Website
- https://digitalis.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digitalis is a London-based advisory firm of 70+ professionals delivering online reputation management, digital risk intelligence, crisis advisory, and LLM advisory services to corporates, governments, financial institutions, family offices, and high-net-worth individuals through bespoke multi-year engagements.
- Ownership category
- akta.pro rank
Digitalis industry classification
Industry- Product category
- Reputation Management Advisory
- NAICS
- Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Digitalis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Digitalis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Advisory and Consulting Services: Professional services revenue from reputation management, crisis advisory, digital risk consulting, and strategic communications advisory. Engagements are typically project-based or retainer arrangements with corporate and private clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Digitalis product offering
Product offeringCore offering
Digitalis is a London-based advisory firm that helps clients protect and advance their online interests through five interconnected services: online reputation management, online narrative management, digital risk and intelligence, crisis advisory, and large language model advisory. The firm delivers bespoke consulting engagements and retainers to corporates, government entities, financial institutions, professional services firms, family offices, and high-net-worth individuals, combining human expertise with proprietary monitoring technology.
Product overview
Digitalis is a London-based advisory firm of over 70 people that offers a suite of online reputation management and digital risk services. Their core offerings include five interconnected services: Online reputation management, Online narrative management, Digital risk and intelligence, Crisis advisory, and Large language models. These are supported by proprietary technology tools including Social media mapping, Page change alerts, URL optimiser, and Trawl. The firm serves diverse sectors through specialized practices (Corporate, Private Companies, Government, Professional Services, Financial Services, and Private Individuals), combining human expertise with technology solutions to help clients manage their online presence and protect against digital threats.
Differentiator
Problem solved
Functional benefit
Brands
- Redbox: Proprietary software package developed by Digitalis to identify market gaps in online reputation management.
- Starlight
Products and services
- Online reputation management Advisory service helping clients protect and advance their online interests by managing how they appear in search results and AI chatbot responses.
- Online narrative management Service focused on shaping and controlling the digital narratives surrounding clients, ensuring accurate and favorable information surfaces prominently.
- Digital risk and intelligence Advisory service that identifies and assesses digital threats, monitoring for reputational risks, data exposure, and emerging online threats.
- Crisis advisory Expert guidance and support during reputational crises, helping clients respond to negative publicity and protect their online standing.
- Large language models advisory Advisory service addressing how LLMs and AI chatbots affect online reputation, including guidance on managing presence in AI-generated responses and addressing hallucinations.
Quantifiable outcome
- Two-year study analyzing over 25,000 sources to understand AI chatbot information retrieval patterns
Companies that use Digitalis
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Digitalis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Digitalis partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Dome Fest West 2026minorDigitalis serves as a gold-level sponsor of the fourth annual Dome Fest West 2026 fulldome film festival taking place April 23-26 at Fiske Planetarium in Boulder, Colorado. This represents community engagement and brand visibility sponsorship rather than commercial partnership.
- ConcordiacoreConcordia is a non-profit organization dedicated to fostering cross-sector partnerships for social impact. Digitalis is an active participant in Concordia's Global Patron Membership program and collaborates on sessions at global conventions to discuss solutions for combatting disinformation and restoring trust. Concordia focuses on digital platform accountability and accurate information presentation.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Digitalis competitors and assessment
Company assessmentDirect peers
- Brunswick Group: Global advisory firm specialising in critical issues, corporate reputation, and crisis communications. Closely comparable to Digitalis in serving corporate boards on reputation risk and strategic communications, though with much broader global scale.
- Igniyte: UK-based online reputation management firm serving corporates, professionals, and HNW individuals with ORM, crisis response, and digital monitoring. Closest head-to-head competitor to Digitalis in the UK ORM niche.
- NetReputation: US-based online reputation management firm providing ORM, crisis mitigation, and digital content suppression services. Directly comparable to Digitalis in core ORM service offering, though with a more US-centric client base and productised delivery.
- Reputation Defender: Online reputation management firm serving individuals and businesses with content removal, suppression, and monitoring. Comparable to Digitalis in ORM services for HNW and corporate clients, though with more standardised, product-led offerings.
Broad incumbents
- FTI Consulting: Global consulting firm with a Strategic Communications segment covering corporate reputation, public affairs, and crisis. Comparable to Digitalis in advising corporates on reputation and crisis, but operating at much larger scale and with broader service lines.
- Kroll: Global risk consulting firm with cyber risk, digital investigations, and reputation protection practices. Comparable to Digitalis in digital risk and intelligence work, especially for corporate and government clients, though with significantly broader offerings.
- Edelman: Global public relations firm with dedicated reputation, crisis, and digital practices. Comparable to Digitalis in serving enterprise and HNW clients on reputation and crisis, but at vastly larger scale with full-service creative and media capabilities.
- Hill & Knowlton: Global public relations and communications firm with crisis, corporate reputation, and public affairs capabilities. Comparable to Digitalis in advising multinationals and governments on reputational risk, though as part of a full-service PR portfolio.
- Weber Shandwick: Global public relations agency with strong corporate, crisis, and digital reputation practices. Comparable to Digitalis in serving large enterprises on reputation management and narrative strategy, but at much greater scale and breadth.
Emerging players
- StatusGator: Cloud-based status and change-monitoring platform. Adjacent to Digitalis's page-change-alert and Trawl monitoring capabilities, but as a productised SaaS rather than bespoke advisory service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Digitalis social profiles
Digital presenceDigitalis compliance and trust
Trust signalCompliance1 record
Digitalis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitalis leadership team
Management profileNumber of profiles
Profiles3 records
Digitalis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitalis M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitalis
What does Digitalis do?
Digitalis is a London-based advisory firm that helps clients protect and advance their online interests through five interconnected services: online reputation management, online narrative management, digital risk and intelligence, crisis advisory, and large language model advisory. The firm delivers bespoke consulting engagements and retainers to corporates, government entities, financial institutions, professional services firms, family offices, and high-net-worth individuals, combining human expertise with proprietary monitoring technology.
Is Digitalis a public or private company?
Digitalis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digitalis founded?
Digitalis was founded in 2009. It employs 51 to 100 people.
Where is Digitalis based?
Digitalis is headquartered in London, United Kingdom, in the Europe region.
How does Digitalis make money?
One revenue line is on record: advisory and Consulting Services.
Who are Digitalis's main competitors?
Direct peers on record are Brunswick Group, Igniyte, NetReputation and Reputation Defender. Broad incumbents are FTI Consulting, Kroll, Edelman, Hill & Knowlton and Weber Shandwick. StatusGator is listed as an emerging player.
Does Digitalis have an API?
No public API is recorded for Digitalis.
What industry is Digitalis in?
Digitalis's product category is Reputation Management Advisory. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.