NetReputation.com
NetReputation.com is a specialized online reputation management firm founded in 2014 in Sarasota, Florida, offering content removal, search suppression, 24/7 brand monitoring, review management, crisis management, PR, SEO, and generative engine optimization to enterprise clients, SMBs, and individuals globally.
- Company typePrivate
- Founded2014
- HeadquartersSarasota, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What NetReputation.com does
NetReputation.com is a specialized online reputation management (ORM) company founded in 2014 and headquartered in Sarasota, Florida, with additional offices in New York, London, and Dubai serving clients in North America, Europe, and the Middle East. The firm operates a service-led platform combining content removal (DMCA takedowns, TOS violations, direct publisher negotiations), search suppression, 24/7 brand monitoring across approximately 13 billion pages per day, review management, crisis management, public relations, and SEO. It has extended its offering into Generative Engine Optimization (GEO) targeting AI-mediated search surfaces such as ChatGPT, Perplexity, and Google AI Overviews, and adds ancillary modules including Wikipedia page services, Google Business Profile management, franchise reputation, and internet privacy (opt-outs from 195+ data brokers and people-search sites).
The company sells primarily through a consultative direct-sales motion, with phone-based intake, free reputation analyses, and dedicated account management for enterprise accounts alongside self-service website inquiry for SMB and individual consumers. Pricing is quote-based, structured around multi-month subscription campaigns (typically 6–12 months), with services customized to the difficulty and scope of each engagement. NetReputation has served more than 1,000 brands across 27 countries, claims over 100,000 false or harmful reviews removed, and has been recognized seven times on the Inc. 5000 list and named Best Online Reputation Management Company by Newsweek and NeilPatel.com in both 2025 and 2026. Customer concentration spans enterprise logos (Nissan, 800.com, Uptime, Florida Lawyers, East West College), mid-market accounts, and a long tail of SMBs and individuals across verticals including legal, healthcare, financial services, real estate, automotive, senior living, cryptocurrency, and hospitality.
The company is founder-led by Adam Petrilli, is privately held and bootstrapped without disclosed institutional funding, and made one acquisition in March 2022 (OnlineReputation.com) to expand content and SEO assets. There are no disclosed patents, no public API or SDK, and no published AI research; AI capability is productized at the service layer through GEO rather than built as proprietary foundational technology.
NetReputation.com firmographics
Firmographics- Name
- NetReputation.com
- Legal name
- NetReputation
- Website
- https://netreputation.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetReputation.com is a specialized online reputation management firm founded in 2014 in Sarasota, Florida, offering content removal, search suppression, 24/7 brand monitoring, review management, crisis management, PR, SEO, and generative engine optimization to enterprise clients, SMBs, and individuals globally.
- Ownership category
- akta.pro rank
NetReputation.com industry classification
Industry- Product category
- Online Reputation Management Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where NetReputation.com is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NetReputation.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Reputation Management Services: Full-service online reputation management including content removal, suppression, monitoring, and brand management. Services are customized per client needs and campaign scope. Pricing varies based on unique online situation, campaign difficulty, and services needed.
- Subscription-based Monitoring Services: Ongoing reputation monitoring services with 24/7 coverage, alerts, and reporting. Part of comprehensive campaigns that typically run 6-12 months or longer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized reputation management campaigns tailored to individual needs |
| Subscription | Monthly | Review management services with removal, generation, and response capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NetReputation.com product offering
Product offeringCore offering
NetReputation.com provides professional online reputation management (ORM) services that monitor, repair, and improve digital presence for businesses and individuals. Core deliverables include content removal from articles, reviews, images, videos and social media; search suppression of negative results; 24/7 reputation monitoring; review management; crisis management; SEO; and digital privacy opt-outs from data broker sites. Campaigns are customized per client, typically run 6-12 months or longer, and are sold via custom quotes with subscription billing.
Product overview
NetReputation.com is an online reputation management (ORM) company offering a unified platform with multiple integrated service modules for both businesses and individuals. The core offerings include Reputation Management, Content Removal, Review Management, Crisis Management, Branding Services, and Reputation Monitoring. These are supported by specialized add-on modules including Generative Engine Optimization (GEO) for AI platforms, Wikipedia Page Solutions, Google My Business Management, Digital PR Services, Franchise Reputation Management, and Reputation Consulting. For individuals, the company provides Personal Reputation Management, Individual Reputation Monitoring, and Internet Privacy services. The platform combines content creation, search optimization, monitoring, and suppression capabilities to help clients control their digital presence across traditional search engines and emerging AI-driven platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management (Business)
Quantifiable outcome
- Over 100,000 false, negative, and harmful reviews removed for businesses
- +4 more outcomes
Companies that use NetReputation.com
Customer profileNamed customers10 records
Segments12 records
Ideal customer profiles3 records
NetReputation.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
NetReputation.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OnlineReputation.comcoreNetReputation acquired OnlineReputation.com, a reputation management blog, in March 2022. The acquisition aimed to enhance NetReputation's service offerings and provide expanded resources for reputation management guidance. This strategic acquisition expanded NetReputation's content resources and industry knowledge base.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
NetReputation.com competitors and assessment
Company assessmentBroad incumbents
- Reputation.com: Enterprise customer experience and reputation management platform combining reviews, listings, surveys, and social suite. A broader incumbent with overlapping enterprise ORM and CX capabilities that competes for similar Fortune 500 budgets.
- Yext: Public digital presence platform managing business listings, reviews, and pages across hundreds of services. A broader incumbent in listings and review management that overlaps with parts of NetReputation's franchise and Google Business Profile offerings.
Direct peers
- Chatmeter: Multi-location brand management platform focused on listings, reviews, and local SEO for franchises and enterprise brands. Directly competes for the franchise reputation management segment that NetReputation serves.
- BirdEye: SaaS platform for review management, listings, and customer experience serving multi-location businesses. Overlaps with NetReputation's review management and franchise ORM offerings but delivered via self-serve software rather than bespoke services.
- Podium: Customer interaction and review management platform for local businesses, providing review generation, response, and messaging workflows. Competes for SMB and multi-location reputation and review work that NetReputation also targets.
- Brand24: Social listening and media monitoring tool used by brands to track mentions, sentiment, and reach across social and online sources. Comparable to NetReputation's 24/7 monitoring module but as a self-serve SaaS product rather than managed service.
- ReputationDefender: One of the original online reputation management firms offering search suppression, content removal, and personal ORM for executives and individuals. Direct competitor in the same core ORM service lines as NetReputation.
- Igniyte: UK-based online reputation management firm offering review management, search suppression, and crisis communications. Comparable specialist ORM agency competing for similar enterprise and high-net-worth clients.
- Status Labs: ORM and digital PR agency serving both individuals and enterprises with content suppression, SEO, and crisis response services. Closely mirrors NetReputation's service stack and customer profile.
Emerging players
- WebiMax: Digital marketing agency offering SEO, ORM, and content services with a managed-services model. Adjacent competitor that overlaps with NetReputation's SEO and content suppression capabilities but with a broader generalist marketing mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NetReputation.com social profiles
Digital presenceNetReputation.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetReputation.com leadership team
Management profileNumber of profiles
Profiles3 records
NetReputation.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
NetReputation.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetReputation.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetReputation.com
What does NetReputation.com do?
NetReputation.com provides professional online reputation management (ORM) services that monitor, repair, and improve digital presence for businesses and individuals. Core deliverables include content removal from articles, reviews, images, videos and social media; search suppression of negative results; 24/7 reputation monitoring; review management; crisis management; SEO; and digital privacy opt-outs from data broker sites. Campaigns are customized per client, typically run 6-12 months or longer, and are sold via custom quotes with subscription billing.
Is NetReputation.com a public or private company?
NetReputation.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NetReputation.com founded?
NetReputation.com was founded in 2014. It employs 51 to 100 people.
Where is NetReputation.com based?
NetReputation.com is headquartered in Sarasota, United States, in the North America region.
How does NetReputation.com make money?
Two revenue lines are on record. Professional Reputation Management Services are the primary driver. The others are subscription-based Monitoring Services.
Who are NetReputation.com's main competitors?
Broad incumbents on record are Reputation.com and Yext. Direct peers are Chatmeter, BirdEye, Podium, Brand24, ReputationDefender, Igniyte and Status Labs. WebiMax is listed as an emerging player.
Does NetReputation.com have an API?
No public API is recorded for NetReputation.com.
What industry is NetReputation.com in?
NetReputation.com's product category is Online Reputation Management Services. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 7311.