Maxx Properties
Maxx Properties is a fourth-generation, family-owned multifamily real estate operator founded in 1936, owning 39 communities with 9,156 rental units across seven states and 1,004 cooperative units in New York, serving individual and family renters through direct leasing, the RentCafe platform, and on-site offices.
- Company typePrivate
- Founded1936
- HeadquartersHarrison, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Maxx Properties does
Maxx Properties, legally JRD Management Corp. d/b/a MAXX Properties, is a privately held, fourth-generation, family-owned multifamily real estate operator founded in 1936 by Max Wiener and his son Ralph with the purchase of a 48-unit apartment building in Brooklyn, New York. The portfolio has grown to 39 apartment communities encompassing 9,156 owned multifamily units across seven states (Arizona, Colorado, Florida, Nevada, New York, and Utah, plus one development market), together with 1,004 cooperative units in New York managed through wholly-owned subsidiary Maxx Realty New York Corporation. The company's primary customer segment is individual and family renters, including young professionals, families, and workforce housing tenants, served through direct-to-consumer leasing via the company website, the RentCafe listing platform, virtual and self-guided tours, and on-site leasing offices at each property.
Revenue is generated principally through monthly subscription-style rental income across the owned portfolio, with rents ranging from approximately $875 per month for studios to $6,178 per month for premium units. Supplementary revenue is earned through cooperative ownership interests and management fees in New York, brokerage commissions via the Maxx Realty subsidiary, and value-add investing returns on acquired properties. The underlying technology stack is built on Yardi's RentCafe property management and leasing platform, with a Resident Portal (web plus iOS and Android apps) supporting rent payment, maintenance requests, lease renewal, package tracking, and amenity reservations. Resident-facing programs include Digital Ease contactless leasing and the Scrubbed+Ready cleaning and disinfecting protocol. The company operates from corporate headquarters at 2 Manhattanville Road in Purchase, New York, with a regional office in Denver, Colorado.
Recent strategic activity is characterized by acquisition-driven geographic expansion (notably into Durham, North Carolina via a joint venture with SR Real Estate Partners and into Golden, Colorado via the GW Apartments acquisition) and the institutionalization of senior leadership, with a new CEO (William Markey, ex-MetLife), CIO (Adam Fruitbine), CFO (Keith Rosenthal), and COO (Tiffany Stanley) appointed between November 2021 and June 2025. The company maintains no external private equity or venture capital backing and funds growth organically and through property-level acquisition financing.
Maxx Properties firmographics
Firmographics- Name
- Maxx Properties
- Legal name
- JRD Management Corp. d/b/a MAXX Properties
- Website
- https://maxxproperties.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Maxx Properties is a fourth-generation, family-owned multifamily real estate operator founded in 1936, owning 39 communities with 9,156 rental units across seven states and 1,004 cooperative units in New York, serving individual and family renters through direct leasing, the RentCafe platform, and on-site offices.
- Ownership category
- akta.pro rank
Maxx Properties industry classification
Industry- Product category
- Multifamily Residential Real Estate
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Maxx Properties is headquartered
LocationHeadquarters
- HQ city
- Harrison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maxx Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Multifamily Residential Rentals: Monthly rental income from 9,156 owned multifamily units across 39 communities in seven states. Revenue generated through apartment leases with varying term lengths.
- Cooperative Unit Management: Management and ownership support for 1,004 cooperative units in New York, generating revenue through ownership interests and management fees.
- Property Acquisition and Value-Add Investing: Growth through acquiring multifamily properties, performing due diligence, obtaining financing, and implementing value enhancement strategies. Decades of successful investing allow discretion in pursuing new opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio apartments starting at approximately $875/month |
| Subscription | Monthly | 1-2 bedroom apartments ranging $1,000-$3,500/month |
| Subscription | Monthly | Luxury units and premium locations up to $6,178/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Maxx Properties product offering
Product offeringCore offering
Maxx Properties owns, operates, and leases a portfolio of 39 multifamily apartment communities comprising 9,156 owned units across seven U.S. states (Arizona, Colorado, Florida, Nevada, New York, Utah), supplemented by 1,004 cooperative units in New York managed through its MAXX Realty brokerage subsidiary. Revenue is generated through recurring monthly apartment rentals, value-add acquisition and repositioning of multifamily assets, and cooperative unit management and sales. Resident-facing services are delivered through the Resident Portal (web and mobile app), Digital Ease contactless touring, and the Scrubbed+Ready cleaning program layered on the RentCafe/Yardi property management platform.
Product overview
MAXX Properties operates a vertically-integrated multifamily real estate business structured around three core offerings: its apartment rental portfolio of 39 communities (approximately 9,156 owned multifamily units in seven states plus 1,004 cooperative units in New York), the MAXX Realty brokerage for New York co-ops, and the Resident Portal platform for tenant services. The company differentiates through technology-enabled resident services including the Digital Ease contactless experience, Scrubbed+Ready cleaning protocols, and a mobile-accessible Resident Portal for rent payments, maintenance requests, and lease renewals.
Differentiator
Problem solved
Functional benefit
Products and services
- MAXX Properties Apartment Communities Multifamily apartment rental portfolio of 39 communities with approximately 9,156 owned multifamily units across seven U.S. states (Arizona, Colorado, Florida, Nevada, New York, Utah), plus 1,004 cooperative units in New York. Properties range from studios to multi-bedroom apartments with various amenities and renovated units.
- MAXX Realty Brokerage
- Resident Portal
Quantifiable outcome
- Multi-year SatisFacts National Resident Satisfaction Award winner (2020-2024)
- +1 more outcomes
Companies that use Maxx Properties
Customer profileSegments1 record
Ideal customer profiles2 records
Maxx Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maxx Properties partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SR Real Estate PartnerscoreDevelopment partnership for The Piedmont at Patterson Place, a 299-unit multifamily development in Durham, NC. MAXX Properties took an 85% interest in the planned property along with SR Real Estate Partners, who is developing the project.
- ComstockminorPartnership with Comstock for Grand Street Lofts in Mamaroneck, NY. The property opened for pre-leasing in March 2019 under this joint development arrangement.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Maxx Properties competitors and assessment
Company assessmentDirect peers
- AvalonBay Communities: Large publicly traded multifamily REIT owning and operating ~310k apartment units across coastal and high-growth US markets, directly comparable to MAXX's value-add apartment ownership and operations model.
- Equity Residential: Major multifamily REIT with ~80k apartment units concentrated in coastal gateway cities and high-density urban markets, including New York exposure similar to MAXX's co-op portfolio.
- Camden Property Trust: Sun Belt-focused multifamily REIT with ~172k units across markets including Arizona, Colorado, Florida, Nevada, and North Carolina, closely matching MAXX's geographic concentration and Garden-style operating model.
- Mid-America Apartment Communities (MAA): Largest publicly traded multifamily REIT focused exclusively on the Sun Belt with ~102k units, directly comparable on geography, asset class, and value-add operating strategy.
- UDR, Inc. Diversified multifamily REIT with ~80k units across coastal and Sun Belt markets, including West Coast and Northeast presence comparable to MAXX's geographic mix and operating approach.
- Essex Property Trust: Multifamily REIT operating ~63k units on the US West Coast, comparable on Garden-style asset class and operations despite its more coastal geographic tilt versus MAXX's Sun Belt focus.
- Independence Realty Trust: Sun Belt multifamily REIT with ~36k units, highly comparable on geographic focus, asset size, and value-add repositioning strategy used by MAXX.
- Veris Residential: Multifamily REIT with portfolio concentrated in New Jersey/New York multifamily and office, comparable to MAXX's Northeast exposure and co-op-adjacent operating experience.
- Centerspace: Smaller multifamily REIT with ~80 properties in Midwest and Mountain West markets, comparable on Garden-style apartment operations and smaller-mid cap REIT scale.
Broad incumbents
- Greystar Real Estate Partners: Largest US multifamily property manager and operator with ~950k units under management, a broad incumbent that competes with MAXX for acquisitions, talent, and third-party management mandates in overlapping markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxx Properties social profiles
Digital presenceMaxx Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxx Properties leadership team
Management profileNumber of profiles
Profiles10 records
Maxx Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maxx Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxx Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxx Properties
What does Maxx Properties do?
Maxx Properties owns, operates, and leases a portfolio of 39 multifamily apartment communities comprising 9,156 owned units across seven U.S. states (Arizona, Colorado, Florida, Nevada, New York, Utah), supplemented by 1,004 cooperative units in New York managed through its MAXX Realty brokerage subsidiary. Revenue is generated through recurring monthly apartment rentals, value-add acquisition and repositioning of multifamily assets, and cooperative unit management and sales. Resident-facing services are delivered through the Resident Portal (web and mobile app), Digital Ease contactless touring, and the Scrubbed+Ready cleaning program layered on the RentCafe/Yardi property management platform.
Is Maxx Properties a public or private company?
Maxx Properties is a private company. It is classified as family owned and is currently operating.
When was Maxx Properties founded?
Maxx Properties was founded in 1936. It employs 251 to 500 people.
Where is Maxx Properties based?
Maxx Properties is headquartered in Harrison, United States, in the North America region.
How does Maxx Properties make money?
Three revenue lines are on record. Multifamily Residential Rentals are the primary driver. The others are cooperative Unit Management and property Acquisition and Value-Add Investing.
Who are Maxx Properties's main competitors?
Direct peers on record are AvalonBay Communities, Equity Residential, Camden Property Trust, Mid-America Apartment Communities (MAA), UDR, Inc., Essex Property Trust, Independence Realty Trust, Veris Residential and Centerspace. Greystar Real Estate Partners is listed as a broad incumbent.
Does Maxx Properties have an API?
No public API is recorded for Maxx Properties.
What industry is Maxx Properties in?
Maxx Properties's product category is Multifamily Residential Real Estate. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6513.