Basata
- Company typePrivate
- Founded2009
- HeadquartersCairo, Egypt
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Basata firmographics
Firmographics- Name
- Basata
- Legal name
- Basata Holding for Financial Payments
- Website
- https://basatapay.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Basata industry classification
Industry- Product category
- Payment Processing
- NAICS
- Finance and Insurance (52)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Basata is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Basata business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Transaction Processing: Fees collected from merchants on each payment transaction processed through POS terminals, QR codes, and contactless payments
- POS Hardware Sales: Sale of POS machines to merchants for payment acceptance
- Cash-in/Cash-out Services: Fees from cash deposit and withdrawal services across mobile wallet ecosystem
- B2B Cash Collection Services: Service fees from businesses for field cash collection and secure account transfers
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Basata product offering
Product offeringCore offering
Basata is a financial payment system that connects service providers, merchants, and consumers in Egypt. It sells POS terminals, the Basata App, the Basata Card, Self-Service Terminals, B2B Cash Collection, and an enterprise payment API, operating a network of more than 120,000 POS merchant locations and 86 SSTs across the country.
Product overview
Basata is a financial payments platform offering a unified portfolio of payment solutions across multiple channels. The core offerings include POS Solutions for in-store payments, the Basata App for mobile bill payments and recharges, Basata Card for card-based transactions, Self-Service Terminals for automated cash/card payments, and B2B Cash Collection for enterprise cash management. Additional merchant tools include E-commerce Acceptance, Pay2Collect, and Merchant Application. The platform serves merchants, businesses, and individual consumers with tailored financial solutions ranging from everyday payments to enterprise-level API integrations. The company operates a network of over 120,000 POS merchant locations and 86 SST locations across Egypt.
Differentiator
Problem solved
Functional benefit
Brands
- Basata App: Mobile application for managing everyday payments including utility bills, phone recharges, ticket bookings, and more
- Basata Card
- Basata POS
- Basata Store
- SST (Self-Service Terminals)
Products and services
- POS Solutions
Quantifiable outcome
- Service expansion to all mobile wallets across Egypt targeting 40M+ active wallets
Companies that use Basata
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Basata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Basata partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Vodafone CashcoreBasata expanded its cash-in/cash-out services beyond Vodafone Cash to all mobile wallets. Previously, Basata's services were limited to Vodafone Cash users, and the expansion enables services across all mobile wallet providers in Egypt's ecosystem of 40M+ active wallets.
- Midwest Cardiovascular Institute (MCI)coreHealthcare AI partnership to implement Voice AI technology aimed at improving patient access and operational efficiency. Plans to expand AI deployment across more departments to enhance patient experience and streamline workflows for high-quality cardiovascular care.
- Tri-City CardiologycoreExpanded partnership to integrate AI across healthcare operations, building on previous successful AI deployments to manage clinical workflows. Aims to reduce administrative overhead, improve efficiency, and enhance patient care by embedding AI into core functions including communication and workflow management.
- ValuminorValu is a trusted brand partner using Basata SSTs (Self-Service Terminals) for service delivery to customers.
- GIGminorGIG is a trusted brand partner using Basata SSTs (Self-Service Terminals) for service delivery.
- HuaweiminorHuawei is a trusted brand partner using Basata SSTs (Self-Service Terminals) for service delivery.
- VodafoneminorVodafone is a trusted brand partner using Basata SSTs (Self-Service Terminals) for service delivery.
- OrangeminorOrange is a trusted brand partner using Basata SSTs (Self-Service Terminals) for service delivery.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Basata competitors and assessment
Company assessmentDirect peers
- Fawry: Fawry is Egypt's dominant bill payment and merchant acceptance network with tens of thousands of points of sale. It directly competes with Basata's POS and SST offerings across the same Egyptian merchants and consumer base.
- MNT-Halan: MNT-Halan is an Egypt-based fintech operating payments, lending, and banking services targeting underbanked consumers and SMEs. It overlaps with Basata on payments distribution, cash handling, and B2B financial services.
- Paymob: Paymob is an Egyptian fintech providing POS terminals, payment gateway, and merchant acquiring services to SMBs across Egypt. It competes head-to-head with Basata in merchant acceptance and payment processing.
Broad incumbents
- Verifone: Verifone is a global provider of POS hardware and payment-acceptance solutions to merchants worldwide. It is a broad incumbent in the POS terminal market that Basata competes with as both a hardware supplier and acquirer.
- Adyen: Adyen is a global unified payments processor serving enterprise merchants across multiple geographies. As a broad incumbent, it represents the global benchmark for integrated PSP/acquirer services that Basata delivers at a regional scale.
- Network International: Network International is a leading payment processor across the Middle East and Africa, offering merchant acquiring and processing services. It is a broader regional incumbent whose capabilities overlap with Basata's payment processing infrastructure.
- Stripe: Stripe is a global payment processor providing APIs for online and in-person card acceptance. It is a broad incumbent reference for Basata's e-commerce acceptance and API-driven payment processing offerings.
- Block (Square): Block's Square operates a global integrated POS and merchant payments platform combining hardware, software, and processing. As a broad incumbent, it serves as the international reference point for Basata's POS-plus-processing model.
Emerging players
- Khazna: Khazna is an Egyptian fintech providing earned-wage access, bill payments, and financial services to underbanked employees via employer integrations. It is an emerging player in Egypt's consumer payments and cash-disbursement space where Basata also operates.
- MoneyFellows: MoneyFellows is an Egypt-headquartered fintech offering digital ROSCA/circle savings and payment services. It is an emerging player in Egyptian digital payments with a consumer-facing app overlapping Basata's mobile payment use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Basata social profiles
Digital presenceBasata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basata leadership team
Management profileNumber of profiles
Profiles1 record
Basata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basata
What does Basata do?
Basata is a financial payment system that connects service providers, merchants, and consumers in Egypt. It sells POS terminals, the Basata App, the Basata Card, Self-Service Terminals, B2B Cash Collection, and an enterprise payment API, operating a network of more than 120,000 POS merchant locations and 86 SSTs across the country.
Is Basata a public or private company?
Basata is a private company. It is classified as unknown and is currently operating.
When was Basata founded?
Basata was founded in 2009. It employs 1,001 to 5,000 people.
Where is Basata based?
Basata is headquartered in Cairo, Egypt, in the Africa region.
How does Basata make money?
Four revenue lines are on record. Payment Transaction Processing is the primary driver. The others are POS Hardware Sales, cash-in/Cash-out Services and B2B Cash Collection Services.
Who are Basata's main competitors?
Direct peers on record are Fawry, MNT-Halan and Paymob. Broad incumbents are Verifone, Adyen, Network International, Stripe and Block (Square). Emerging players are Khazna and MoneyFellows.
Does Basata have an API?
Yes. Basata offers an API solution for businesses, enabling enterprise-ready payment solutions that allow businesses to accept, track, and manage payments. The API supports B2B Cash Collection services, allowing field representatives to deposit cash through any Basata POS or Basata Store, with funds then securely transferred to the company's account.
What industry is Basata in?
Basata's product category is Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 52 and its SIC code is 6099.