What Public School does

Public School is a creative studio that operates as part of Czarnowski Collective, a cooperative of four specialized studios offering brand experience, digital visualization, and temporary structure capabilities. The studio delivers brand strategy, creative design and production, talent and influencer management, integrated campaigns, experiential engagements, and sponsorship activations for B2B enterprise clients. Its disclosed client roster is concentrated in the automotive (McLaren, Porsche, Toyota, MINI, Range Rover), luxury eyewear (Ray-Ban), and premium consumer sectors (Michelin Guide), indicating a positioning around high-craft experiential marketing for premium brands.

The business operates on project-based, custom-quoted engagements rather than standardized pricing, with no public rate cards or disclosed revenue. Distribution is portfolio-driven — the company maintains a website portfolio and New York Fashion Week runway presence, supported by Instagram and LinkedIn channels, and acquires clients through direct B2B engagement and showcase-driven events. As a DBA of Czarnowski Display Service, Inc., it sits inside a larger corporate parent structure that provides operational, compliance, and cross-studio capability backstop.

Beyond client services, Public School also functions as a fashion brand in its own right, evidenced by its New York Fashion Week runway presentations and a flagship partnership with Allen Edmonds (Caleres) for Fall 2026. In early 2026 the studio integrated Alta's third-party virtual avatar try-on technology onto its product page, signaling selective adoption of AI-powered digital experience tools sourced from external vendors rather than built in-house. No proprietary technology platform, patents, or AI research output is disclosed.

Name

Public School

Legal name

Czarnowski Display Service, Inc. d/b/a Public School Agency

Website

https://public-school.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Public School is a creative studio within Czarnowski Collective that delivers brand strategy, experiential marketing, integrated campaigns, and sponsorship activations for enterprise clients in automotive, luxury eyewear, and premium consumer sectors. It also operates its own fashion label showcased at New York Fashion Week.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Services: Project-based creative services including brand strategy, creative design, production, talent management, experiential engagements, sponsorship activations, and integrated campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Public School is a creative studio that delivers brand strategy and planning, creative design and production, and talent and influencer management. It produces branding, integrated campaigns, experiential engagements, and sponsorship activations for enterprise clients across fashion, automotive, luxury, food and beverage, and nonprofit sectors.

Product overview

Public School is a creative studio and part of Czarnowski Collective that offers a unified suite of brand experience services. The agency's core offerings include Brand Strategy and Planning, Creative Design and Production, and Talent and Influencer Management, delivered through three primary product categories: Experiential Engagements (immersive brand events and activations), Integrated Campaigns (multi-channel marketing), and Sponsorship Activations. The studio serves both B2B and B2C brands across the automotive, luxury, lifestyle, food & beverage, and nonprofit sectors, producing work for clients including McLaren, Toyota, Porsche, Ray-Ban, MINI, Michelin Guide, and Babo.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Planning Strategic consulting services that help brands identify their positioning, audience targeting, and cultural relevance in the market.
• Creative Design and Production End-to-end creative design and production services for brand experiences, campaigns, and visual storytelling.
• Talent and Influencer Management Management and coordination of talent and influencers for brand activations and marketing campaigns.
• Experiential Engagements Immersive brand experiences designed to create meaningful connections with audiences through physical and hybrid events, including activations for McLaren, Toyota Gazoo Racing, Porsche, Range Rover, and Michelin Guide.
• Integrated Campaigns Multi-channel marketing campaigns combining branding, social media, digital, and experiential elements.
• Sponsorship Activations Strategic sponsorship programs designed to maximize brand visibility and engagement at events and partnerships.
• Branding Services Brand identity development and visual branding services for clients including Babo, Misfit Wrapping Co., Jamestown, CannaCon, and The Giving Kitchen.
• Social Media Services Social media strategy and content creation, exemplified by the Toyota Olympics Social campaign.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• AltacoreTechnology or Integration · 14 February 2026Alta, a fashion tech startup founded by Jenny Wang, partnered with Public School for its first website integration. The partnership enables shoppers to style and try on Public School clothing using personalized Alta avatars directly on the brand's product page. Alta's virtual avatar try-on technology has generated over 100 million outfits since its 2023 debut.
• Allen EdmondsflagshipStrategic or Co-development Partner · 12 February 2026Allen Edmonds, a Caleres-owned luxury shoe brand, partnered with Public School for its Fall 2026 runway show at New York Fashion Week. Three exclusive Reserve collection-derived silhouettes were debuted: the Holland single monk strap, Amsterdam derby, and Charlton boot. The limited-edition styles merge Allen Edmonds' heritage craftsmanship with Public School's modern New York design sensibility.

Recent moves5 records

Expansion highlights4 records

Direct peers

• R/GA: R/GA is a global creative and design agency known for brand experience work and integrated campaigns for enterprise clients. It is directly comparable to Public School in offering experiential engagements, brand strategy, and integrated creative across consumer and tech brands, but operates at much larger scale.
• 72andSunny: 72andSunny is a creative agency specializing in brand storytelling, integrated campaigns, and cultural marketing for major consumer brands. It competes with Public School for fashion, lifestyle, and entertainment brand assignments with a similar culture-first creative philosophy.
• Mother Design: Mother Design is the branding and design arm of Mother, a creative agency network known for culturally resonant campaigns. It is comparable as a creative studio serving fashion, lifestyle, and premium consumer brands with integrated branding and experiential work.
• Anomaly: Anomaly is an independent creative agency that develops brand strategy, integrated campaigns, and product experiences for major consumer brands. It is directly comparable to Public School's model of blending brand strategy with creative production for premium clients.
• Johannes Leonardo: Johannes Leonardo is a creatively-led independent agency known for integrated campaigns for brands like Adidas and Google. It competes with Public School for premium brand assignments and shares the boutique creative studio positioning with cultural-marketing emphasis.
• GALE: GALE is a business agency that blends brand strategy, creative, media, and technology to deliver brand experiences. It is comparable to Public School in building experiential engagements and integrated campaigns for enterprise consumer brands.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is one of the largest independent creative networks globally, producing iconic campaigns for Nike, McLaren, and other major brands. It is a broad incumbent competitor that Public School overlaps with on automotive and consumer brand assignments, but at vastly greater scale and global footprint.
• Droga5 (part of Accenture Song): Droga5 is a global creative agency known for high-profile integrated campaigns for premium brands. It overlaps with Public School on luxury and consumer brand work but operates as part of a much larger holding company with global delivery capabilities.

Others

• Czarnowski (Exhibit & Event Studio): Czarnowski is the flagship Exhibit & Event Studio within Czarnowski Collective and Public School's direct sister company. It is a sibling entity that shares clients, talent, and infrastructure with Public School and provides the experiential fabrication backbone that Public School's campaigns rely on.
• ByAssembly (Temporary Structures Studio): ByAssembly is the Temporary Structures Studio within Czarnowski Collective and another sibling entity to Public School. It enables large-scale physical installations and structures that complement Public School's experiential campaign work, making it an ecosystem peer within the parent collective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/public-school-a-creative-agency
• Instagraminstagram.com/bythepublic
• Xx.com/bythepublic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public School