RSE

What RSE does

RSE, Inc. is a privately held US software company headquartered in Seaside, California, founded in 1998 by Andrea Mack and Dietrich Albrecht. It develops and sells an integrated suite of hotel management software and related internet services, primarily serving small to mid-size independent hotels in North America with claimed global distribution reach via GDS and OTA integrations. The core product, RSE HMS, is a third-generation property management system built on a Windows stack and deployed either on-premise (client/server) or as a hosted ASP cloud service accessible via web browser or RDP, underpinned by a single-image open database architecture that allows cross-module data access without third-party add-ons.

The product portfolio centers on the HMS and extends into a modular ecosystem: EasyYield (real-time yield management with claimed double-digit RevPAR uplift and 6% bottom-line impact), Online Booking (24/7 internet reservations with double-booking protection), Central Reservation System (multi-property and group booking), Channel Management (GDS and OTA integration with Expedia, Hotels.com, Travelocity, Orbitz), PBX Interface, and adjacent revenue-generating services including managed web hosting, SEO/internet marketing, email marketing, and web design. RSE monetizes through a mix of one-time license fees for client/server deployments, recurring ASP subscription fees, and ongoing support contracts; pricing is quote-based with modular packaging.

The go-to-market is sales-led, combining direct sales with Webex/desktop demonstrations, hotel cooperative sales, trade show presence, and a partner program for nationwide expansion. The customer base disclosed is overwhelmingly small independent inns and lodges (e.g., Coachman's Inn, Hofsas House Hotel, Carmel Wayfarer Inn) with one mid-market reference (Ramada Limited), supplemented by web hosting and design work for government, education, and enterprise clients. The firm is founder-owned, has not raised external capital, and reinvests continuously into product development; revenue is not publicly disclosed.

Name

RSE

Legal name

RSE, Inc.

Website

https://myrse.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

RSE, Inc. is a privately held US software firm that provides an integrated hotel management system (PMS) and adjacent internet marketing, hosting, and channel management services primarily for small to mid-size independent hotels in North America, deployable on-premise or as a hosted ASP cloud solution.

Ownership category

akta.pro rank

Product category

Hospitality Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industries

Hotel Revenue Management Systems (RMS) (THALAOAB), Hotel & Accommodation Booking Platforms (THALAFAB), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Hotel management software
• Property management system
• Hospitality software suite
• Yield management software
• Central reservation system

Headquarters

HQ city

Seaside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses: RSE HMS software sold as client/server installation at customer premises. Customizable packages with modular applications that can be added or expanded.
2. ASP Subscription Services: Remote hosted solution with software on RSE servers accessed via web browser. Monthly fees spread application costs across multiple clients. Includes multi-user interfaces, third-party product integration, and pay-as-you-go options.
3. Email Marketing Services: Permission-based email marketing campaigns targeting up to 1 million customers. Special settings and training for boost campaigns.
4. Web Hosting Services: Managed hosting solutions with guaranteed uptime, PCI compliance datacenter, email solutions with webmail, POP3/forwarding, spam filtering, and virus protection.
5. Consulting Services: Business solutions consulting including solution strategy, program/project management, business solution design, organizational change management, quality/risk management, and continuous business improvement.
6. Support Services: Multi-level support including first level (email/telephone), second level (remote maintenance via internet/modem), preventive care, and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RSE, Inc. develops and sells an integrated third-generation Hotel Management Software suite (RSE HMS) for small to mid-size independent hotels and chains. The platform automates front office operations, reservations, guest check-in/out, yield management, online booking, channel distribution, and back-office functions, and is offered either as on-premise client/server licenses or as an ASP cloud subscription.

Product overview

RSE provides a modular, integrated hospitality software suite designed for small to mid-size independent hotels and chains. The core product is the RSE HMS (Hotel Management System), which serves as the central platform handling front office operations. This integrates with add-on modules including EasyYield for revenue management, Online Booking for internet reservations, PBX Interface for telephone integration, Central Reservation System for multi-property operations, and Channel Management for GDS/travel site distribution. Additional services encompass Web Hosting (PCI-compliant managed hosting), Email Marketing, Web Design, Internet Marketing/SEO, and ASP delivery model. All applications share a single database and consistent user interface, enabling seamless data flow across modules from front desk to back-office accounting. The system can be deployed on-premise or via RSE's ASP cloud model.

Differentiator

Problem solved

Functional benefit

Products and services

• RSE HMS - Hotel Management System Full-featured property management system for smaller to mid-size independent hotels, automating front office operations such as room reservations, assignments, check-in/check-out, and charge posting, with integrated modules for sales and marketing, catering, revenue management, and back office.
• EasyYield - Yield Management Real-time revenue management module that produces rate recommendations at rate category and room levels based on property history and current booking patterns, with a graphical user interface.
• RSE Online Booking System Internet reservation module offering global availability, automatic booking 24/7 without a staffed reservation desk, instant confirmation, and double-booking prevention through a unified inventory.
• PBX Interface Module linking hotel PBX telephone systems to the HMS, automatically transferring guest room calls to folios, calculating charges based on hotel policy, resetting folios after payment, and alerting on unauthorized calls.
• Central Reservation System (RSEcrs) Web-based central reservation system for reservation centers, tour operators, hotel groups and property management companies, combining online and phone bookings with sophisticated rate capabilities, group booking interface, and dynamic packaging of lodging and activities.
• Web Hosting Managed hosting solutions with PCI-compliant datacenter, guaranteed uptime, automated backups, disaster recovery, and email solutions including webmail, POP3/forwarding, spam filtering, and virus protection.
• Email Marketing Permission-based email marketing campaigns targeting up to 1 million customers, with special settings and training for boost campaigns to build one-to-one guest relationships.
• Web Design SEO-focused website design services for hotels, with attention to branding, conversion optimization, and navigation tailored to the hospitality industry.
• Internet Marketing Website promotion strategies including search engine optimization, directory enrollments, and strategic link-building campaigns to drive quality traffic and generate bookings.
• Channel Management Distribution channel services connecting hotels to GDS systems and travel sites including Expedia, Hotels.com, Travelocity, and Orbitz, with real-time rate and availability synchronization and revenue management consulting.
• Application Service Provider (ASP) Remote hosting of RSE HMS software on RSE's servers, accessible via web browser or MS-RDP, offering reduced IT costs, guaranteed uptime, PCI compliance, automatic updates, and scheduled payment options.
• Consulting Services Business solutions consultancy covering IT policy development, program/project management, business solution design, organizational change management, quality/risk management, and continuous business improvement for hospitality organizations.
• Support Services Multi-level technical support including first-level email and telephone assistance, second-level software troubleshooting via remote internet/modem access, preventive care (database validation, version control), and training programs.

Quantifiable outcome

• Double-digit increases in RevPAR (Revenue Per Available Room) from yield management implementation
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• AquazoneminorStrategic or Co-development Partner · 1 October 2024RSE acquired 75% stake in Norfolk-based water and utilities product supplier Aquazone. This acquisition aims to enhance RSE's product and technology focus, diversify into the rental market, and support growth in chemical and biological markets. This is an acquisition rather than a traditional partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudbeds: Cloud-native PMS designed for independent hotels, hostels, and small chains. Competes directly with RSE HMS in the same SMB independent hotel segment but offers a modern SaaS architecture versus RSE's legacy on-premise/ASP model.
• Stayntouch: Cloud PMS with mobile-first design targeting independent hotels and chains. Competes with RSE on core property management functionality but differentiates through modern UX and API integrations.
• RMS Cloud: Cloud-based revenue management and hospitality platform serving hotels and chains. Directly competes with RSE's EasyYield module and broader HMS/CRS suite in the SMB independent hotel market.
• eZee Absolute: Cloud-based hotel PMS with integrated booking engine, channel manager, and revenue management for small/mid-size properties. Directly competes with RSE across the same modular hospitality software stack.
• Mews: Cloud-native hospitality platform combining PMS, booking engine, and payments. Targets independent and boutique hotels with an API-first architecture that contrasts with RSE's monolithic Windows-based HMS offering.
• Maestro PMS: Hotel PMS serving independent hotels, chains, and resorts with both on-premise and cloud deployment. Closest architectural analogue to RSE HMS in the SMB independent hotel market.
• Little Hotelier: PMS, booking engine, and channel manager purpose-built for small independent hotels, B&Bs, and small inns. Targets the same lower end of the SMB independent segment as RSE HMS.
• Hotelogix: Cloud-based hotel management system serving small and mid-size independent hotels globally. Overlaps with RSE HMS on PMS, booking engine, channel manager, and revenue management functionality.

Emerging players

• Guestline: Cloud-based PMS and distribution platform primarily serving UK and European independent hotels and groups. Adjacent to RSE in the independent hotel segment but with regional focus on EMEA rather than North America.

Broad incumbents

• Oracle Hospitality (OPERA): Enterprise-grade PMS and hospitality suite from a major incumbent vendor. Competes with RSE primarily at the larger end of RSE's chain customer segment via its OPERA Cloud and on-premise offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSE