Hudson Grace
Hudson Grace is a curated home decor and entertaining essentials retailer founded in 2012, operating ~10 U.S. stores and an e-commerce platform serving home entertainers, gift givers, and design trade professionals with proprietary and designer-collaborative assortments.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hudson Grace does
Hudson Grace is a privately held, curated home decor and entertaining essentials retailer founded in 2012 by Monelle Totah and Gary McNatton. The company operates a direct-to-consumer business spanning an owned e-commerce platform (hudsongracesf.com) and approximately 10 brick-and-mortar retail stores across California, Illinois, New York, and Connecticut. It targets three primary customer segments: home entertainers seeking quality tableware and entertaining essentials, gift givers purchasing for weddings, holidays, and housewarmings, and Design Trade professionals serving interior design projects. The assortment spans tableware, serveware, drinkware, bedding, decor, furniture, vintage pieces, and pantry items at price points from roughly $12 to $9,000, anchored by the proprietary HG Signature line of scented candles, home scents, and cleaning products and differentiated designer collaborations with Diane Keaton and Peter Dunham.
The business is structured around a multi-channel retail model with BOPIS, white-glove and basic freight delivery, and a dedicated Design Trade program. Revenue is generated predominantly through one-time unit sales of curated products across both physical and digital storefronts. Hudson Grace operates as a sister brand to Crate & Barrel and CB2 under Otto International following its 2019 acquisition, sharing corporate resources while maintaining a distinct curated, premium positioning focused on timeless entertaining and gifting merchandise sourced from artisans in France, Italy, and Portugal.
Underlying operations are conventional for specialty retail: a Shopify-based e-commerce platform, in-store merchandising, standard shipping logistics, and email/social/content marketing channels. The company does not publicly disclose revenue or headcount data, and no proprietary technology stack, AI capabilities, or data-driven competitive moats are evidenced in the available information.
Hudson Grace firmographics
Firmographics- Name
- Hudson Grace
- Legal name
- Hudson Grace
- Website
- https://hudsongracesf.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hudson Grace is a curated home decor and entertaining essentials retailer founded in 2012, operating ~10 U.S. stores and an e-commerce platform serving home entertainers, gift givers, and design trade professionals with proprietary and designer-collaborative assortments.
- Ownership category
- akta.pro rank
Hudson Grace industry classification
Industry- Product category
- Home Decor Retail
- NAICS
- Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industries
- Luxury Gifting & Seasonal Collections (CRAKAFAK), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Hudson Grace is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Hudson Grace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Product Sales: Direct-to-consumer sales of curated home decor, tableware, entertaining essentials, candles, home scents, bedding, and gifts through e-commerce and physical retail stores. Products range from everyday items to luxury pieces including vintage silverplate items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products including votives, cocktail napkins, matches |
| Unit Pricing | Pay-as-you-go | Mid-range products including dinnerware, serveware, linens |
| Unit Pricing | Pay-as-you-go | Premium products including luxury candles, vintage pieces, statement furniture |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hudson Grace product offering
Product offeringCore offering
Hudson Grace is a curated home decor, entertaining essentials, and gift retailer that sells proprietary HG Signature products (scented and unscented candles, diffusers, room sprays, cleaning line), designer collaborations (Diane Keaton, Peter Dunham), and curated partner brands (Trudon, Montes Doggett) through its own e-commerce platform and approximately 10 U.S. retail stores. The assortment spans tableware, serveware, drinkware and bar, bedding, decor and furniture, housekeeping and garden, gifts, vintage silver, and pantry items.
Product overview
Hudson Grace is a curated home decor, entertaining essentials, and gift retailer founded in 2012. The company operates as a single unified e-commerce platform and brick-and-mortar retail brand offering an integrated portfolio of proprietary sub-brands and curated partner collections. Core product categories include Tableware (dinnerware, drinkware, flatware, table linens), Serveware, Bedding, Decor & Furniture, Housekeeping & Garden, and Gifts. The HG Signature line represents the company's proprietary offerings across scented and unscented candles, home scents, and cleaning products. Designer collaborations with Diane Keaton and Peter Dunham provide differentiated collections, while partner brands like Montes Doggett and Trudon round out the assortment. Additional offerings include Vintage pieces, a Pantry category, and seasonal shop collections.
Differentiator
Problem solved
Functional benefit
Brands
- HG Signature Collection: Hudson Grace's own branded collection of scented candles, home scents, and cleaning products.
- Diane Keaton + Hudson Grace
- Peter Dunham + Hudson Grace
Products and services
- HG Signature Home Scent Collection Proprietary Hudson Grace line of scented candles (including 3-wick and 4-wick formats), reed diffusers, and room sprays in signature fragrances such as Original, Palm Beach, Montecito, San Marzano, Greenwich, Brentwood, Savannah, Montauk, Aspen, Bleecker, Sonoma, and Winter, sold to consumers seeking premium home fragrance.
- HG Signature Cleaning Collection Proprietary Hudson Grace home cleaning line including dish soap, hand soap, hand lotion, and surface cleaner in Tart Kumquat and Sweet Basil signature scents, sold to consumers as everyday housekeeping essentials that complement the home fragrance range.
- HG Signature Unscented Candles Proprietary Hudson Grace unscented candle line including pillar candles, taper candles, votives, and tea lights, sold to consumers for dinner parties and everyday candlelight.
- Tableware Curated collection of tabletop essentials including dinnerware (dinner plates, salad plates, soup bowls, mugs), table linens (linen napkins, placemats, tablecloths, runners, cocktail napkins), flatware and knives, and drinkware for everyday dining and entertaining, sold to consumers and design trade professionals.
- Serveware Curated collection of serving pieces including serving bowls, platters, trays, cheese boards and knives, pots, baking dishes, tureens, cake stands, serving utensils, and natural wood serveware (olive wood and walnut boards with leather accents), sold for entertaining and food presentation.
- Drinkware & Bar Curated collection of wine and champagne glasses, bar and cocktail glasses, stemless glasses, coffee and tea mugs, outdoor acrylic drinkware, plus barware such as pitchers, decanters, ice buckets, bar trays, bar tools and mixers, and bar carts, sold for entertaining and home bar use.
- Bedding Curated bedding assortment including duvet covers, coverlets, sheet sets, pillowcases and shams, throw pillows, and throw blankets in materials such as striped cotton, washed linen, seersucker, wide-band percale, solid Italian percale, matelasse, and embroidered percale, sold to consumers and via wedding registries.
- Decor & Furniture Curated home decor assortment including candleholders, baskets, trays, books, wall art, lighting, vases, and statement furniture pieces, sold to consumers and design trade professionals.
- Housekeeping & Garden Curated housekeeping and garden assortment including dish towels, storage solutions, watering cans, planters, outdoor furniture, and doormats, sold to consumers for everyday home use.
- Gifts Curated gift selections organized by price, occasion, and recipient including wedding gifts, housewarming gifts, and gift sets, sold to consumers for gifting across weddings, birthdays, holidays, and celebrations.
- Vintage Collection Authentic curated vintage pieces including silverplate barware, cocktail shakers, champagne buckets, and tea sets, sold to consumers and collectors seeking one-of-a-kind entertaining items.
- Diane Keaton + Hudson Grace Collection Designer collaboration collection with Diane Keaton featuring scented candles in the HOUSE scent, oversized boxed matches with signature wit, candle holders, and a bedding collection, sold as a differentiated celebrity-curated assortment.
- Peter Dunham + Hudson Grace Collection Designer collaboration collection with Peter Dunham featuring hand-painted dinnerware in Fez and Kashmir patterns, salad plates, serveware, and table linens with Mediterranean-inspired designs and European craftsmanship, sold as a differentiated designer-curated assortment.
- Montes Doggett Collection Curated partner collection of serveware and home goods from Montes Doggett, featuring natural materials and artisan craftsmanship, sold through Hudson Grace's storefront as a co-marketed assortment.
- Trudon Collection Curated partner collection of premium French candles and home fragrance from Trudon, a historic French candle-making house, sold through Hudson Grace's storefront.
Companies that use Hudson Grace
Customer profileSegments4 records
Ideal customer profiles4 records
Hudson Grace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hudson Grace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Diane KeatonflagshipDesigner collaboration featuring the Diane Keaton + Hudson Grace collection, including candles (HOUSE scent), oversized boxed matches with signature wit, and bedding collection. The partnership brings celebrity cache and distinctive design sensibility to the brand.
- Peter DunhamflagshipDesigner collaboration featuring the Peter Dunham + Hudson Grace collection, including hand-painted dinnerware (Fez and Kashmir patterns), salad plates, and serveware. The collection showcases Mediterranean-inspired designs with European craftsmanship.
- International Artisans (France, Italy, Portugal)coreHudson Grace collaborates with artists and artisans worldwide, including those from France, Italy, and Portugal. Products sourced include handcrafted European stoneware, Portuguese ceramic dinnerware, and Italian linens, reflecting authentic craftsmanship and quality materials.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Hudson Grace competitors and assessment
Company assessmentDirect peers
- Pottery Barn: Williams-Sonoma-owned premium home furnishings and decor retailer with comparable price points, multi-channel strategy (stores + e-commerce), and gift/registry focus.
- Anthropologie: Curated lifestyle retailer with home, tabletop, and gift assortments overlapping Hudson Grace's premium, design-forward positioning; same aspirational shopper demographic.
- Crate & Barrel: Direct sister brand under Otto International sharing the same parent and overlapping curated home goods, tableware, and gift assortment. Most directly comparable given identical ownership and overlapping customer base.
- Food52: Curated kitchen, home, and entertaining essentials retailer with strong content and DTC emphasis; comparable artisanal tableware, home goods, and design-minded shopper.
- Mark and Graham: Williams-Sonoma-owned personalized home, gift, and lifestyle brand with comparable gifting focus and curated home assortment targeting the same gift-giver shopper.
- CB2: Sister brand to both Crate & Barrel and Hudson Grace under Otto International; modern/contemporary home furnishings and entertaining essentials with shared customers and corporate resources.
- Sur La Table: Premium kitchen, entertaining, and tableware retailer positioned around home entertaining that maps closely to Hudson Grace's tabletop, barware, and serveware core.
- West Elm: Williams-Sonoma subsidiary focused on premium home furnishings, bedding, and decor with both retail and e-commerce—a clear benchmark for Hudson Grace's scale and assortment strategy.
Broad incumbents
- Williams Sonoma: Larger incumbent operating multiple premium home brands (Williams Sonoma, West Elm, Pottery Barn, Mark & Graham); comparable curatorial authority and gift orientation, broader scale.
Emerging players
- The Citizenry: Curated global artisan home goods brand emphasizing craftsmanship from international makers (Portugal, Mexico, etc.)—closely aligned with Hudson Grace's France/Italy/Portugal sourcing story at a smaller, digital-first scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hudson Grace social profiles
Digital presenceHudson Grace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hudson Grace leadership team
Management profileNumber of profiles
Profiles2 records
Hudson Grace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hudson Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hudson Grace
What does Hudson Grace do?
Hudson Grace is a curated home decor, entertaining essentials, and gift retailer that sells proprietary HG Signature products (scented and unscented candles, diffusers, room sprays, cleaning line), designer collaborations (Diane Keaton, Peter Dunham), and curated partner brands (Trudon, Montes Doggett) through its own e-commerce platform and approximately 10 U.S. retail stores. The assortment spans tableware, serveware, drinkware and bar, bedding, decor and furniture, housekeeping and garden, gifts, vintage silver, and pantry items.
Is Hudson Grace a public or private company?
Hudson Grace is a private company. It is classified as corporate owned and is currently operating.
When was Hudson Grace founded?
Hudson Grace was founded in 2012. It employs 1 to 10 people.
Where is Hudson Grace based?
Hudson Grace is headquartered in San Francisco, United States, in the North America region.
How does Hudson Grace make money?
One revenue line is on record: retail Product Sales.
Who are Hudson Grace's main competitors?
Direct peers on record are Pottery Barn, Anthropologie, Crate & Barrel, Food52, Mark and Graham, CB2, Sur La Table and West Elm. Williams Sonoma is listed as a broad incumbent. The Citizenry is listed as an emerging player.
Does Hudson Grace have an API?
No public API is recorded for Hudson Grace.
What industry is Hudson Grace in?
Hudson Grace's product category is Home Decor Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAKAFAK, Luxury Gifting & Seasonal Collections. Its NAICS code is 44912 and its SIC code is 5700.