Roman
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Roman firmographics
Firmographics- Name
- Roman
- Legal name
- Ro
- Website
- https://getroman.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Roman industry classification
Industry- Product category
- Men's Digital Health Clinic
- NAICS
- Offices of Physicians (62111), Other Ambulatory Health Care Services (6219)
- SIC
- Pharmaceutical Preparations (2834), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
- akta.pro secondary industry
- Men’s Health (OTC Urologic & Sexual Health) (HLAIADAK)
Keywords
Where Roman is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Roman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Telehealth consultations and prescription medications: Roman generates revenue through subscription-based pricing for men's health treatments including erectile dysfunction medications (Viagra, Cialis, Sildenafil, Tadalafil, Ro Sparks, Daily Rise Gummies), hair loss treatments (Finasteride, Minoxidil, Ro Mane Spray), premature ejaculation (Roman Swipes), and testosterone support supplements. The platform offers both branded and generic medications with recurring prescription refills and discreet home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based men's health treatments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Roman product offering
Product offeringCore offering
Roman is a direct-to-consumer digital health clinic for men operated by Ro, providing online provider consultations and prescription medications for erectile dysfunction, premature ejaculation, hair loss, weight loss, genital herpes, cold sores, fertility, and daily health. Customers complete online intake forms, receive asynchronous provider reviews, and have FDA-approved and compounded medications shipped directly to their homes. The platform offers both branded and generic alternatives priced up to 95% cheaper than branded versions through subscription-based recurring refills.
Product overview
Roman is a digital health clinic for men operated by Ro, offering a comprehensive telehealth platform for men's health conditions including erectile dysfunction, hair loss, premature ejaculation, genital herpes, cold sores, weight management, fertility, and skin care. The platform provides both FDA-approved prescription medications (Viagra, Cialis, finasteride, minoxidil, tadalafil, sildenafil) and compounded medications (Ro Sparks, Daily Rise Gummies, Ro Mane Spray) through online provider consultations. Roman's product portfolio spans sexual health treatments (ED medications, premature ejaculation solutions), hair loss solutions (topical and oral treatments, shampoos, conditioners), weight loss programs (GLP-1 medications including Wegovy, Ozempic, Zepbound, Foundayo), fertility services (hormone testing, prenatal vitamins), dermatology treatments (custom Rx skincare, Latisse for lashes), and daily health supplements (multivitamins, testosterone support). All treatments are available 100% online with provider support, free discreet shipping, and no insurance requirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Ro Sparks Compounded medication for erectile dysfunction that works in 15 minutes on average and lasts up to 36 hours; not FDA-approved.
- Daily Rise Gummies Daily tadalafil gummy for erectile dysfunction that works continuously without requiring planning ahead; compounded medication not FDA-approved.
- Sildenafil (Generic of Viagra) Generic version of Viagra for erectile dysfunction, priced up to 95% cheaper than the branded version.
- Viagra (sildenafil) Brand-name erectile dysfunction medication that takes effect in up to 60 minutes and lasts for 6 hours.
- Tadalafil (Generic of Cialis) Generic version of Cialis providing an affordable alternative to the branded erectile dysfunction medication.
- Cialis (tadalafil) Brand-name erectile dysfunction medication available in both daily and as-needed dosing options.
- Roman Swipes Product designed to help men last longer during sexual activity by addressing premature ejaculation.
- Ro Mane Spray 3-in-1 topical spray combining finasteride, minoxidil, and tretinoin to regrow hair and combat hair loss; compounded medication.
- Oral Finasteride Generic version of Propecia in oral pill form to slow hair loss in men.
- Oral Minoxidil Once-daily pill containing the same active ingredient as Rogaine for hair regrowth.
- Topical Minoxidil Generic version of Rogaine applied topically to help regrow hair.
- Valacyclovir Antiviral medication for treating genital herpes and cold sore outbreaks.
- Testosterone Support Supplement Supplement designed to boost testosterone levels and support male performance.
- Men's Daily Multivitamin Daily multivitamin supplement to support overall male health and daily routine.
- Wegovy (semaglutide) GLP-1 injectable medication for weight loss, available in both pill and pen formulations.
- Ozempic (semaglutide) GLP-1 injectable medication for weight loss and blood sugar management.
- Zepbound (tirzepatide) GLP-1 injectable medication for weight loss, available as standard pen and KwikPen formulation.
- Foundayo GLP-1 pill formulation for weight loss treatment.
- Saxenda (liraglutide) GLP-1 injectable medication for weight loss management.
- Ro Body Membership Comprehensive weight loss program offering GLP-1 medications, body composition tracking, provider support, and insurance coordination.
- Custom Rx Skincare Customized prescription skincare treatments for improving skin conditions including acne and photoaging.
- LATISSE (bimatoprost) Prescription treatment to grow longer, fuller eyelashes.
- Fertility Hormone Test At-home test kit for measuring fertility-related hormone levels.
Quantifiable outcome
- Ro Sparks works in 15 minutes on average, lasts for up to 36 hours
- +1 more outcomes
Companies that use Roman
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roman partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Roman competitors and assessment
Company assessmentDirect peers
- Hims & Hers Health: Hims & Hers is the closest direct competitor to Roman, offering a near-identical subscription telehealth model for men's (and women's) sexual health, hair loss, weight loss (including compounded GLP-1s), skin, and mental health with the same DTC online-consultation-and-ship model.
- BlueChew: BlueChew is a direct telehealth competitor focused narrowly on chewable ED medications (sildenafil/tadalafil) prescribed online and delivered monthly — same customer (men with ED), same subscription economics, narrower category than Roman.
- Rex MD: Rex MD is a men's telehealth platform prescribing ED, hair loss, and testosterone treatments via online consultations with home delivery — a direct niche competitor overlapping Roman's core men's sexual health and hair loss offering.
- Keeps: Keeps is a direct-to-consumer telehealth brand focused on men's hair loss (finasteride, minoxidil), sharing Roman's hair-loss product set and the same subscription + online-prescriber fulfillment model.
- Strut Health: Strut Health is an online telehealth platform offering prescription treatments for hair loss, ED, and skincare through asynchronous consultations — directly comparable in delivery model and condition mix to Roman.
- Lemonaid Health: Lemonaid Health (now part of 23andMe) was an online telehealth platform offering ED, hair loss, and other prescription treatments via remote consultations — same asynchronous-prescriber model and men's health overlap as Roman.
Emerging players
- Alpha Medical: Alpha Medical is an online primary-care and women's health telehealth provider with growing overlap in hormonal and weight management offerings; comparable telehealth delivery model but focused on a different core demographic than Roman.
- WeightWatchers (WW): WW has expanded into GLP-1 weight management (via the Sequence acquisition) with online provider consultations and prescription fulfillment — directly comparable to Roman's Ro Body GLP-1 membership offering, though with a behavioral-program heritage.
- Noom: Noom has expanded its behavior-change platform into telehealth prescribing of GLP-1s and other weight-loss medications — directly competing with Roman in the online weight-loss prescribing category, though its core product is the app-based coaching program.
- Sesame: Sesame is a direct-to-consumer telehealth marketplace offering prescription weight-loss, ED, hair loss, and primary care at transparent cash-pay pricing — competing with Roman on the same conditions and customer segment, though as a multi-specialty marketplace rather than a vertically integrated men's health brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roman social profiles
Digital presenceRoman compliance and trust
Trust signalCompliance1 record
Roman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roman leadership team
Management profileNumber of profiles
Profiles6 records
Roman funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roman
What does Roman do?
Roman is a direct-to-consumer digital health clinic for men operated by Ro, providing online provider consultations and prescription medications for erectile dysfunction, premature ejaculation, hair loss, weight loss, genital herpes, cold sores, fertility, and daily health. Customers complete online intake forms, receive asynchronous provider reviews, and have FDA-approved and compounded medications shipped directly to their homes. The platform offers both branded and generic alternatives priced up to 95% cheaper than branded versions through subscription-based recurring refills.
Is Roman a public or private company?
Roman is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roman founded?
Roman was founded in 2017. It employs 51 to 100 people.
Where is Roman based?
Roman is headquartered in New York, United States, in the North America region.
How does Roman make money?
One revenue line is on record: telehealth consultations and prescription medications.
Who are Roman's main competitors?
Direct peers on record are Hims & Hers Health, BlueChew, Rex MD, Keeps, Strut Health and Lemonaid Health. Emerging players are Alpha Medical, WeightWatchers (WW), Noom and Sesame.
Does Roman have an API?
No public API is recorded for Roman.
What industry is Roman in?
Roman's product category is Men's Digital Health Clinic. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLAIADAK, Men’s Health (OTC Urologic & Sexual Health). Its NAICS code is 62111 and its SIC code is 2834.