beGlammed LLC
beGlammed LLC operates Priv, an on-demand mobile beauty and wellness platform that dispatches certified hairstylists, makeup artists, nail techs, and adjacent wellness professionals to customers across 40+ US cities via iOS/Android apps and web booking.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What beGlammed LLC does
beGlammed LLC, operating commercially as Priv, is a Los Angeles-headquartered, US-only on-demand mobile beauty and wellness platform founded in 2014. The company connects individual consumers with a vetted network of certified beauty professionals — including hairstylists, makeup artists, nail technicians, lash technicians, massage therapists, facialists, spray tan specialists, men's grooming providers, fitness trainers, and ear-piercing specialists — who deliver services at the customer's preferred location (home, office, hotel, or event venue). The core product surface consists of an iOS/Android mobile app and a web-based booking platform that lets customers select a service, browse pro profiles and portfolios, and either choose a specific professional or be matched by the platform; messaging and inspiration-photo sharing are handled inside the app.
The business operates four primary customer surfaces: direct-to-consumer on-demand bookings (the dominant segment), Weddings (bridal hair, makeup, and party services on-site at venues), Events & Corporate (employee perks packages, team events, and private gatherings), and ancillary commerce via a product shop and digital/physical gift cards. Revenue is generated on a professional-services basis, with customers paying per appointment; pricing is not publicly disclosed beyond a $20 first-time-customer promotional code. The platform's supply side is organized under the Priv Pro sub-brand, which gives certified professionals profile, portfolio, and booking-inflow tools.
Distribution and demand generation run through app-store listings (Apple App Store and Google Play), the proprietary website booking flow, social channels (Facebook, Instagram, YouTube, TikTok, Pinterest), an email newsletter, a content blog, and earned media coverage in Forbes, The New York Times, Bloomberg, Business Insider, Harper's Bazaar, Fast Company, People, The Knot, Mashable, Racked, and Bravo. The company operates in 40+ US cities across the Northeast, Southeast, Midwest, Southwest, and West Coast, including both major metropolitan areas and leisure destinations such as the Hamptons, Napa Valley, Palm Springs, Scottsdale, and Sonoma. Headcount is reported in the 11–50 range, the legal entity remains private, and only one funding event (Burch Creative Capital, 2017) is on record.
beGlammed LLC firmographics
Firmographics- Name
- beGlammed LLC
- Legal name
- Priv
- Website
- https://beGlammed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- beGlammed LLC operates Priv, an on-demand mobile beauty and wellness platform that dispatches certified hairstylists, makeup artists, nail techs, and adjacent wellness professionals to customers across 40+ US cities via iOS/Android apps and web booking.
- Ownership category
- akta.pro rank
beGlammed LLC industry classification
Industry- Product category
- Mobile Beauty and Wellness Services
- NAICS
- Personal Care Services (8121), Beauty Salons (812112)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM)
Keywords
Where beGlammed LLC is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
beGlammed LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Mobile Beauty & Wellness Services: Service-based revenue model where customers pay for on-demand beauty and wellness appointments delivered at their preferred location. Services include hair, makeup, nails, lashes, massage, facials, spray tan, men's grooming, ear piercing, and fitness.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
beGlammed LLC product offering
Product offeringCore offering
beGlammed LLC (DBA: Priv) operates an on-demand mobile beauty and wellness platform that connects customers with vetted, independent beauty professionals who deliver hair, makeup, nails, lashes, massage, facials, men's grooming, spray tan, fitness, and ear-piercing services at the customer's location across 35+ U.S. cities.
Product overview
Priv is a mobile beauty and wellness services platform operated by beGlammed LLC. The platform connects customers with certified beauty and wellness professionals who deliver services on-demand at the customer's preferred location. The core offering consists of a mobile app and booking platform that enables appointment scheduling with professionals across multiple service categories including hair, makeup, nails, lashes, massage, facials, spray tan, men's grooming, fitness, and ear piercing. The platform also extends to corporate event services, wedding services, and includes a professional network (Priv Pro) for beauty professionals. Ancillary offerings include a shop for beauty products and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Wellness Services On-location massage, facials, fitness, and spray tan services booked through the Priv platform with vetted independent wellness professionals.
Companies that use beGlammed LLC
Customer profileSegments4 records
Ideal customer profiles3 records
beGlammed LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
beGlammed LLC partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
beGlammed LLC competitors and assessment
Company assessmentDirect peers
- Glamsquad: Direct US competitor offering on-demand mobile hair, makeup, and beauty services delivered to the customer's home or office. Most direct comparable business model, target customer, and service mix to Priv.
- StyleBee: On-demand mobile beauty platform offering hair, makeup, and related services delivered to the customer's location. Closely aligned marketplace model and service catalog to Priv.
- The Glam App: Mobile beauty marketplace connecting customers with independent beauty professionals for on-location hair, makeup, and nail services. Comparable marketplace structure and target consumer.
- Flair Beauties: On-demand mobile beauty service delivering hair, makeup, and spa services to homes, offices, and events. Direct overlap with Priv's at-home service model.
Emerging players
- Zeel: On-demand massage and wellness platform sending licensed therapists to customers' homes, hotels, and offices. Adjacent on-demand home wellness category that could expand into beauty services Priv also offers.
- Soothe: On-demand massage and wellness services delivered to homes, hotels, and offices. Comparable on-demand home-services marketplace dynamics to Priv's wellness categories.
- Booksy: Booking and marketplace software for beauty and wellness professionals and their clients. Relevant adjacency as a platform layer that competes for control of the pro-client relationship.
- Vagaro: Salon, spa, and fitness business management platform with consumer-facing booking marketplace. Competes for the pro supply side and end-consumer booking behavior Priv targets.
Broad incumbents
- Urban Company: Large on-demand home services marketplace spanning beauty, wellness, cleaning, and repairs. Demonstrates the broader platform thesis Priv operates within, though Urban Company is primarily India-focused.
Others
- Boulevard: Salon and spa management software for premium beauty businesses. Adjacent ecosystem player addressing the same pros Priv depends on for supply.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
beGlammed LLC social profiles
Digital presencebeGlammed LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
beGlammed LLC leadership team
Management profileNumber of profiles
Profiles2 records
beGlammed LLC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beGlammed LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beGlammed LLC
What does beGlammed LLC do?
beGlammed LLC (DBA: Priv) operates an on-demand mobile beauty and wellness platform that connects customers with vetted, independent beauty professionals who deliver hair, makeup, nails, lashes, massage, facials, men's grooming, spray tan, fitness, and ear-piercing services at the customer's location across 35+ U.S. cities.
Is beGlammed LLC a public or private company?
beGlammed LLC is a private company. It is classified as venture growth investor backed and is currently operating.
When was beGlammed LLC founded?
beGlammed LLC was founded in 2014. It employs 11 to 50 people.
Where is beGlammed LLC based?
beGlammed LLC is headquartered in Los Angeles, United States, in the North America region.
How does beGlammed LLC make money?
One revenue line is on record: mobile Beauty & Wellness Services.
Who are beGlammed LLC's main competitors?
Direct peers on record are Glamsquad, StyleBee, The Glam App and Flair Beauties. Emerging players are Zeel, Soothe, Booksy and Vagaro. Urban Company is listed as a broad incumbent. Boulevard is listed as an others.
Does beGlammed LLC have an API?
No public API is recorded for beGlammed LLC.
What industry is beGlammed LLC in?
beGlammed LLC's product category is Mobile Beauty and Wellness Services. Its primary akta.pro industry code is HSALAMAM, Mobile Beauty Packages & Group/Party Services (e.g., pamper parties). Its NAICS code is 8121 and its SIC code is 8050.