Eye Airports
Outdo (Outdo Media Group Limited) is a UK independent outdoor advertising media owner selling local and national campaigns across airports (20 sites), buses (1,500), roundabouts (2,000), and lampposts (4,000), serving enterprise advertisers including Vodafone, McDonald's, and TUI with quote-based, multi-year contracts.
- Company typePrivate
- Founded2000
- HeadquartersHarrogate, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Eye Airports does
Outdo Media Group Limited, trading as Outdo, is a UK-based independent outdoor (OOH) advertising media owner and sales house headquartered in Halifax, West Yorkshire. The company sells advertising space across four integrated media formats — airports (20 UK airports reaching 26 million passengers annually), buses and trams (1,500 vehicles delivering 1.8 million daily impressions), roundabout sites (2,000 prime locations generating 8.3 million daily impressions), and lamppost banners (4,000 sites at 6.6 million daily impressions) — claiming a combined daily reach of 25% of the UK population and 16.7 million people. Both local and national campaign structures are offered, with a Custom/Bespoke product layer for larger advertisers.
The customer base is overwhelmingly enterprise B2B, with public logos including Vodafone, McDonald's, Specsavers, Boots, Costa, Burger King, Domino's, TUI, Jet2, Octopus Energy, Taylor Wimpey, Bellway, Next, and Skechers, spanning roughly 15 verticals. Go-to-market is direct sales via a Halifax-based phone/email team (01422 322255, [email protected]) supplemented by content marketing (case studies, blog, news) and social channels (LinkedIn, Facebook, X, YouTube, Instagram). Pricing is quote-based, not publicly disclosed, and contract cadences are multi-year. No proprietary adtech, programmatic-buying platform, or AI/ML capability is disclosed in the available source material; the business operates as a traditional media-owner sales model.
The legal entity is a private limited company domiciled in England and Wales (Outdo Media Group Limited, company number 07462517). No funding rounds, M&A activity, parent company, or external investor information is disclosed. Operating geographies are UK-only, with location pages evidencing a town-by-town expansion into Scarborough, Warwickshire, York, Liverpool, Yeovil, West Berkshire, and Wiltshire. Case-study evidence at Newcastle, Inverness, and Bristol airports demonstrates active monetization of the airport-network asset.
Eye Airports firmographics
Firmographics- Name
- Eye Airports
- Legal name
- Outdo Media Group Limited
- Website
- https://eyeairports.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outdo (Outdo Media Group Limited) is a UK independent outdoor advertising media owner selling local and national campaigns across airports (20 sites), buses (1,500), roundabouts (2,000), and lampposts (4,000), serving enterprise advertisers including Vodafone, McDonald's, and TUI with quote-based, multi-year contracts.
- Ownership category
- akta.pro rank
Eye Airports industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)
Keywords
Where Eye Airports is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Eye Airports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Outdoor Advertising Media Sales: Revenue generated from selling advertising space across multiple media formats including airports (20 UK airports, 26M passengers/year), bus/tram (1,500 buses, 1.8M daily impressions), roundabouts (2,000 sites, 8.3M daily impressions), and lamppost banners (4,000 banners, 6.6M daily impressions). Pricing is quote-based for campaign-based advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based campaign pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Eye Airports product offering
Product offeringCore offering
Eye Airports sells advertising space in 20 major UK airports reaching 26 million passengers per year. It is delivered as part of a broader outdoor media portfolio operated by Outdo Media Group Limited that also includes 1,500 bus/tram vehicles, 2,000 roundabout sites, and 4,000 lamppost banners, marketed to brand advertisers through direct, quote-based campaign contracts.
Product overview
Outdo is a unified outdoor advertising platform that offers four interconnected media products: Roundabout advertising (2,000 prime sites), Airport advertising (20 UK airports, 26M+ passengers), Bus & Tram advertising (1,500 buses, 1.8M daily impressions), and Lamppost Banners (4,000 banners, 6.6M daily impressions). The platform operates as a single cohesive offering combining local and national advertising solutions with a reach of 25% of the UK population daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Airports Advertising space sold in 20 major UK airports, connecting advertisers with more than 26 million passengers each year. Available via both local and national campaign scopes; positioned as a high-impact reach vehicle for brand advertisers.
- Bus & Tram Exterior advertising on 1,500 buses and trams across the UK, delivering 1.8 million daily impressions. Sold as a unified national transport advertising product available in local and national campaign scopes.
- Roundabouts Roadside advertising at 2,000 prime roundabout sites across the UK, generating 8.3 million daily impressions. Marketed as a high-visibility roadside media offering for local and national campaigns.
- Lamppost Banners Local advertising on 4,000 lamppost banners across the UK, delivering 6.6 million daily impressions. Positioned as targeted advertising for local areas, available in both local and national campaign scopes.
- Custom (National) Bespoke outdoor advertising campaigns that combine multiple media formats across the Outdo network for advertisers whose needs do not fit single-format offerings. Marketed as tailored solutions for national-scale brand campaigns.
Quantifiable outcome
- 26 million passengers reached annually through airport advertising
- +2 more outcomes
Companies that use Eye Airports
Customer profileNamed customers32 records
Segments1 record
Ideal customer profiles1 record
Eye Airports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eye Airports partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Eye Airports competitors and assessment
Company assessmentDirect peers
- Global Outdoor Media: Independent UK outdoor advertising media owner offering roadside and transit formats. Comparable as an independent UK multi-format OOH player.
- JCDecaux UK: World's largest outdoor advertising company with a major UK presence operating airport, roadside, and street furniture inventory. Directly comparable as a multi-format OOH media owner in the same UK market.
- Primesight: UK-focused OOH media owner with roadside, retail, and transit inventory. Direct peer competing for similar enterprise outdoor advertising budgets.
- Bauer Media Outdoor: UK-focused OOH operator (formerly Exterion Media) managing airport, roadside, and digital outdoor panels. Direct competitor with overlapping UK airport and roadside inventory.
- Admedia (formerly Telefonica Ads & Outdoor): Independent UK outdoor advertising company offering roadside, bus, and airport formats. Comparable independent multi-format OOH operator in the UK.
- Clear Channel Outdoor UK: Major UK outdoor advertising operator with airport, roadside, and digital OOH inventory. Closely comparable competitor offering multi-format outdoor media to enterprise advertisers in the UK.
Broad incumbents
- Talon Outdoor: Leading UK OOH media agency planning and buying OOH on behalf of advertisers. Comparable as a specialist in the UK OOH buying/selling ecosystem, though operating on the agency side rather than as a media owner.
- Kinetic Worldwide: Global OOH agency planning and buying out-of-home campaigns. Comparable as a UK OOH planning/buying peer that influences advertiser allocation between media owners.
- Posterscope (a dentsu company): Global OOH specialist agency within Dentsu. Comparable as a UK OOH media planning and buying counterpart that competes for the same advertiser budgets.
- Ocean Outdoor: UK premium digital OOH operator with iconic large-format and digital roadside sites. Comparable at the high end of the OOH market, particularly in premium roadside and city-center digital panels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Eye Airports social profiles
Digital presenceEye Airports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Airports leadership team
Management profileNumber of profiles
Eye Airports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Airports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Airports
What does Eye Airports do?
Eye Airports sells advertising space in 20 major UK airports reaching 26 million passengers per year. It is delivered as part of a broader outdoor media portfolio operated by Outdo Media Group Limited that also includes 1,500 bus/tram vehicles, 2,000 roundabout sites, and 4,000 lamppost banners, marketed to brand advertisers through direct, quote-based campaign contracts.
Is Eye Airports a public or private company?
Eye Airports is a private company. It is classified as unknown and is currently operating.
When was Eye Airports founded?
Eye Airports was founded in 2000. It employs 51 to 100 people.
Where is Eye Airports based?
Eye Airports is headquartered in Harrogate, United Kingdom, in the Europe region.
How does Eye Airports make money?
One revenue line is on record: outdoor Advertising Media Sales.
Who are Eye Airports's main competitors?
Direct peers on record are Global Outdoor Media, JCDecaux UK, Primesight, Bauer Media Outdoor, Admedia (formerly Telefonica Ads & Outdoor) and Clear Channel Outdoor UK. Broad incumbents are Talon Outdoor, Kinetic Worldwide, Posterscope (a dentsu company) and Ocean Outdoor.
Does Eye Airports have an API?
No public API is recorded for Eye Airports.
What industry is Eye Airports in?
Eye Airports's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAF, Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges). Its NAICS code is 54185 and its SIC code is 7311.