Eye Airports

What Eye Airports does

Outdo Media Group Limited, trading as Outdo, is a UK-based independent outdoor (OOH) advertising media owner and sales house headquartered in Halifax, West Yorkshire. The company sells advertising space across four integrated media formats — airports (20 UK airports reaching 26 million passengers annually), buses and trams (1,500 vehicles delivering 1.8 million daily impressions), roundabout sites (2,000 prime locations generating 8.3 million daily impressions), and lamppost banners (4,000 sites at 6.6 million daily impressions) — claiming a combined daily reach of 25% of the UK population and 16.7 million people. Both local and national campaign structures are offered, with a Custom/Bespoke product layer for larger advertisers.

The customer base is overwhelmingly enterprise B2B, with public logos including Vodafone, McDonald's, Specsavers, Boots, Costa, Burger King, Domino's, TUI, Jet2, Octopus Energy, Taylor Wimpey, Bellway, Next, and Skechers, spanning roughly 15 verticals. Go-to-market is direct sales via a Halifax-based phone/email team (01422 322255, [email protected]) supplemented by content marketing (case studies, blog, news) and social channels (LinkedIn, Facebook, X, YouTube, Instagram). Pricing is quote-based, not publicly disclosed, and contract cadences are multi-year. No proprietary adtech, programmatic-buying platform, or AI/ML capability is disclosed in the available source material; the business operates as a traditional media-owner sales model.

The legal entity is a private limited company domiciled in England and Wales (Outdo Media Group Limited, company number 07462517). No funding rounds, M&A activity, parent company, or external investor information is disclosed. Operating geographies are UK-only, with location pages evidencing a town-by-town expansion into Scarborough, Warwickshire, York, Liverpool, Yeovil, West Berkshire, and Wiltshire. Case-study evidence at Newcastle, Inverness, and Bristol airports demonstrates active monetization of the airport-network asset.

Name

Eye Airports

Legal name

Outdo Media Group Limited

Website

https://eyeairports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Outdo (Outdo Media Group Limited) is a UK independent outdoor advertising media owner selling local and national campaigns across airports (20 sites), buses (1,500), roundabouts (2,000), and lampposts (4,000), serving enterprise advertisers including Vodafone, McDonald's, and TUI with quote-based, multi-year contracts.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

Keywords

• Outdoor advertising
• Airport advertising
• Bus and tram advertising
• Roadside media
• Lamppost banner advertising

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Outdoor Advertising Media Sales: Revenue generated from selling advertising space across multiple media formats including airports (20 UK airports, 26M passengers/year), bus/tram (1,500 buses, 1.8M daily impressions), roundabouts (2,000 sites, 8.3M daily impressions), and lamppost banners (4,000 banners, 6.6M daily impressions). Pricing is quote-based for campaign-based advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Eye Airports sells advertising space in 20 major UK airports reaching 26 million passengers per year. It is delivered as part of a broader outdoor media portfolio operated by Outdo Media Group Limited that also includes 1,500 bus/tram vehicles, 2,000 roundabout sites, and 4,000 lamppost banners, marketed to brand advertisers through direct, quote-based campaign contracts.

Product overview

Outdo is a unified outdoor advertising platform that offers four interconnected media products: Roundabout advertising (2,000 prime sites), Airport advertising (20 UK airports, 26M+ passengers), Bus & Tram advertising (1,500 buses, 1.8M daily impressions), and Lamppost Banners (4,000 banners, 6.6M daily impressions). The platform operates as a single cohesive offering combining local and national advertising solutions with a reach of 25% of the UK population daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Airports Advertising space sold in 20 major UK airports, connecting advertisers with more than 26 million passengers each year. Available via both local and national campaign scopes; positioned as a high-impact reach vehicle for brand advertisers.
• Bus & Tram Exterior advertising on 1,500 buses and trams across the UK, delivering 1.8 million daily impressions. Sold as a unified national transport advertising product available in local and national campaign scopes.
• Roundabouts Roadside advertising at 2,000 prime roundabout sites across the UK, generating 8.3 million daily impressions. Marketed as a high-visibility roadside media offering for local and national campaigns.
• Lamppost Banners Local advertising on 4,000 lamppost banners across the UK, delivering 6.6 million daily impressions. Positioned as targeted advertising for local areas, available in both local and national campaign scopes.
• Custom (National) Bespoke outdoor advertising campaigns that combine multiple media formats across the Outdo network for advertisers whose needs do not fit single-format offerings. Marketed as tailored solutions for national-scale brand campaigns.

Quantifiable outcome

• 26 million passengers reached annually through airport advertising
• +2 more outcomes

Named customers32 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Global Outdoor Media: Independent UK outdoor advertising media owner offering roadside and transit formats. Comparable as an independent UK multi-format OOH player.
• JCDecaux UK: World's largest outdoor advertising company with a major UK presence operating airport, roadside, and street furniture inventory. Directly comparable as a multi-format OOH media owner in the same UK market.
• Primesight: UK-focused OOH media owner with roadside, retail, and transit inventory. Direct peer competing for similar enterprise outdoor advertising budgets.
• Bauer Media Outdoor: UK-focused OOH operator (formerly Exterion Media) managing airport, roadside, and digital outdoor panels. Direct competitor with overlapping UK airport and roadside inventory.
• Admedia (formerly Telefonica Ads & Outdoor): Independent UK outdoor advertising company offering roadside, bus, and airport formats. Comparable independent multi-format OOH operator in the UK.
• Clear Channel Outdoor UK: Major UK outdoor advertising operator with airport, roadside, and digital OOH inventory. Closely comparable competitor offering multi-format outdoor media to enterprise advertisers in the UK.

Broad incumbents

• Talon Outdoor: Leading UK OOH media agency planning and buying OOH on behalf of advertisers. Comparable as a specialist in the UK OOH buying/selling ecosystem, though operating on the agency side rather than as a media owner.
• Kinetic Worldwide: Global OOH agency planning and buying out-of-home campaigns. Comparable as a UK OOH planning/buying peer that influences advertiser allocation between media owners.
• Posterscope (a dentsu company): Global OOH specialist agency within Dentsu. Comparable as a UK OOH media planning and buying counterpart that competes for the same advertiser budgets.
• Ocean Outdoor: UK premium digital OOH operator with iconic large-format and digital roadside sites. Comparable at the high end of the OOH market, particularly in premium roadside and city-center digital panels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eyeairports
• YouTubeyoutube.com/@OutdoMedia
• Facebookfacebook.com/outdo.uk
• LinkedInlinkedin.com/company/eye-airports
• Instagraminstagram.com/outdo_media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Airports