healthylife
Healthylife is an Australian digital pharmacy and wellness retailer, a Woolworths Group subsidiary, that sells prescription and over-the-counter medicines, vitamins, supplements, skincare, baby products, and health foods via healthylife.com.au, six physical pharmacy stores, and a national fulfillment network, supplemented by 24/7 telehealth and AutoDelivery subscription services.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What healthylife does
Healthylife is an Australian digital health and pharmacy platform that sells organic food, beauty, and health products and dispenses prescription and over-the-counter medicines through an e-commerce storefront (healthylife.com.au) supplemented by six physical Healthylife Pharmacy retail locations across Sydney (Mona Vale, Hornsby), Adelaide, Melbourne, Perth, and Brisbane, and a national warehouse/fulfillment network that places 85% of Australia's population within 100km of a fulfilment centre. The platform's core technology combines an e-commerce storefront with a registered Australian pharmacy management system, electronic prescription retrieval via the Oexa Mobile Intermediary Service, recurring-delivery subscription logic (AutoDelivery), a digital prescription wallet (Script Wallet), a Food Tracker tool, and a temperature-controlled cold-chain shipping infrastructure for sensitive medications. Services include 24/7 Australian-registered-doctor telehealth consultations (Hola by Healthylife) with a typical 15-minute doctor wait time, plus same-day, next-day, and standard prescription delivery, the last of which is free across Australia.
Healthylife generates revenue from four streams: one-time product sales across vitamins, supplements, sports nutrition, health foods, skincare, baby and kids, and medical devices (vitamins and supplement brands like Ostelin, Blackmores, Ethical Nutrients, sports brands like ATP Science and Musashi, and pharmacy brands like Codral and Duro-Tuss); prescription medicines including PBS-subsidised dispensing with free standard delivery; AutoDelivery subscriptions for scheduled medicines billed monthly with pause/skip/cancel flexibility; and Hola by Healthylife telehealth consultations. Pricing for general merchandise features a free standard delivery threshold over $80, MultiBuy tiered discounts (Buy 3 Save 3%, escalating at Buy 6 and Buy 12), and $9.95-$15 cold-chain surcharges. Customer segments are primarily Pharmacy Customers (prescriptions, OTC, pharmacist advice), Telehealth Customers (online doctor access and renewals), and Wellness & Prevention shoppers (supplements and healthy lifestyle), with secondary Parents & Families and Beauty & Personal Care segments.
The company is a private subsidiary of Woolworths Group Limited (ABN 88 000 014 675), operating as Healthylife Company Pty Ltd (ABN 95 647 137 111), and is integrated into Woolworths' Everyday Rewards loyalty program with 10x points promotions on selected brands. The individual pharmacy stores trade under Healthylife Pharmacy branding via sole proprietors (Warren Turner covering Sydney, Mona Vale, Hornsby, Adelaide, Perth with ABN 40 330 425 745; Eric Chan covering Melbourne with ABN 26 214 481 807). The company is PBS-registered, QCP-certified, and was rebranded in 2020 from its prior identity as Superpharmacy, which had operated since 2000.
healthylife firmographics
Firmographics- Name
- healthylife
- Legal name
- Healthylife Company Pty Ltd
- Website
- https://healthylife.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Healthylife is an Australian digital pharmacy and wellness retailer, a Woolworths Group subsidiary, that sells prescription and over-the-counter medicines, vitamins, supplements, skincare, baby products, and health foods via healthylife.com.au, six physical pharmacy stores, and a national fulfillment network, supplemented by 24/7 telehealth and AutoDelivery subscription services.
- Ownership category
- akta.pro rank
healthylife industry classification
Industry- Product category
- Online Pharmacy and Health Retail
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), OTC, Vitamins & Supplement Management (HSABALAM)
Keywords
Where healthylife is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
healthylife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: One-time purchase revenue from vitamins, supplements, skincare, baby products, health foods, and general merchandise sold through the e-commerce platform and physical pharmacy stores.
- Prescription Medicines: Revenue from prescription medications sold and supplied by Healthylife Pharmacy, including PBS prescription services with free standard delivery.
- AutoDelivery Subscriptions: Recurring revenue from automated delivery of scheduled medicines at customer-preferred frequencies with subscription pricing.
- Telehealth Services: Revenue from Hola by Healthylife telehealth consultations with Australian registered doctors, available 24/7 including after hours, weekends and public holidays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| Unit Pricing | Pay-as-you-go | MultiBuy discounts |
| Subscription | Monthly | AutoDelivery subscription |
| Subscription | Pay-as-you-go | Prescription delivery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
healthylife product offering
Product offeringCore offering
Healthylife operates an Australian online pharmacy (healthylife.com.au) and a network of six physical Healthylife Pharmacy retail stores selling prescription medicines, over-the-counter pharmacy medicines, vitamins and supplements, sports nutrition, health foods, skincare, baby and kids products, and medical devices. The company also delivers Hola by Healthylife telehealth consultations with Australian-registered doctors and runs AutoDelivery, a recurring subscription service for scheduled medications and regular health products with free standard delivery on prescriptions.
Product overview
Healthylife is an Australian online pharmacy platform operated by Woolworths Group, offering a comprehensive range of health and wellness products. The core offering consists of an online pharmacy (healthylife.com.au) providing prescription medicines, over-the-counter pharmacy medicines, vitamins & supplements, sports nutrition, health foods, skincare, baby & kids products, and medical devices. Key services include Hola by Healthylife telehealth (24/7 doctor consultations), AutoDelivery for scheduled medicines, Script Wallet for digital prescription management, Pharmacy Delivery with free prescription delivery, Food Tracker for nutritional monitoring, and Everyday Rewards integration for loyalty points. The platform serves as both an e-commerce pharmacy and health information hub, with physical pharmacy locations across Australia in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Hobart. Products span multiple categories including prescription medicines, pharmacy medicines, vitamins/supplements, sports nutrition, health foods, skincare, baby & kids, medical devices, and practitioner-only products.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthylife Online Pharmacy Australian online pharmacy storefront (healthylife.com.au) offering prescription medicines, over-the-counter pharmacy medicines, vitamins and supplements, sports nutrition, health foods, skincare, baby and kids products, and medical devices with home delivery services.
- Hola by Healthylife Telehealth Telehealth service connecting customers with Australian-registered doctors available 24/7, including after hours, weekends and public holidays, for online consultations, prescriptions, and health advice with a typical wait time of 15 minutes.
- AutoDelivery Automated recurring delivery subscription service for scheduled medicines and regular health products at customer-preferred frequencies, with options to pause, skip, or cancel deliveries.
- Script Wallet Digital prescription management tool that allows customers to store and manage their prescriptions online for easy ordering and refills.
- Pharmacy Delivery Home delivery service for prescription medications and pharmacy products with free standard delivery on prescriptions, including same-day and next-day options for selected pharmacy medicines and temperature-controlled cold-chain shipping using wool-based packaging for sensitive medications.
- Everyday Rewards Integration Rewards program integration with Woolworths Group's Everyday Rewards, allowing Healthylife customers to earn and collect points on eligible purchases, including 10x points promotions on selected brands, redeemable at Woolworths, BWS, and BIG W.
- Healthylife Pharmacy Retail Stores Network of six physical pharmacy retail locations across Australian capital cities, offering in-person pharmacist consultations, prescription dispensing, over-the-counter medicines, vitamins and supplements, and health advice.
Quantifiable outcome
- 85% of Australia's population within 100km of fulfilment centre
- +2 more outcomes
Companies that use healthylife
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
healthylife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
healthylife partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Woolworths Group LimitedflagshipHealthylife Company Pty Ltd (ABN 95 647 137 111) is part of Woolworths Group Limited (ABN 88 000 014 675). Partnership includes integration with Everyday Rewards loyalty program, allowing customers to collect and redeem points. Woolworths Group Privacy Policy applies to Healthylife operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
healthylife competitors and assessment
Company assessmentDirect peers
- Chemist Warehouse: Australia's largest discount pharmacy chain with aggressive pricing on prescription, OTC, vitamins and beauty. Most direct head-to-head competitor on both price and same-day delivery online.
- Priceline Pharmacy: National pharmacy chain offering prescription dispensing alongside beauty and wellness assortment, operating under Australian Pharmaceutical Industries; comparable in product breadth and loyalty-program driven model.
- TerryWhite Chemmart: Large Australian pharmacy franchise network with prescription dispensing, OTC and professional services, comparable mid-tier positioning against Healthylife's pharmacy-led retail format.
- Amcal: National pharmacy chain offering prescription medications, OTC products and pharmacist services across Australia; directly overlapping store-and-online dispensing model.
- Blooms The Chemist: Australian pharmacy group combining prescription pharmacy with health and beauty retail, comparable multi-city store footprint to Healthylife's six locations.
- Pharmacy Online: Australia-focused online-only pharmacy selling prescription, OTC, vitamins and health products with delivery - closest pure-play digital counterpart to Healthylife's e-commerce engine.
Broad incumbents
- Blackmores: Australia's largest vitamins and supplements brand, deeply overlapping with Healthylife's supplements and health-foods range; competes upstream through proprietary brands stocked on the platform.
- Swisse Wellness: Major Australian vitamins, supplements and skincare brand (owned by H&H Group); Healthylife is a key retail channel for Swisse SKUs, making it both supplier and category competitor.
- Sigma Healthcare: Pharmaceutical wholesaler and franchisor behind Amcal and other pharmacy brands; provides upstream supply and brand-management adjacency relevant to Healthylife's dispensing operations.
Emerging players
- InstantScripts: Australian online telehealth and e-prescription service; intersects with Hola by Healthylife on the digital consultation leg and competes for the same patient-to-script funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
healthylife social profiles
Digital presencehealthylife compliance and trust
Trust signalCompliance3 records
healthylife financial estimates
Financial estimateRevenue estimate
Valuation estimate
healthylife leadership team
Management profileNumber of profiles
Profiles2 records
healthylife subsidiaries and ownership
Company hierarchySubsidiaries2 records
healthylife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
healthylife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about healthylife
What does healthylife do?
Healthylife operates an Australian online pharmacy (healthylife.com.au) and a network of six physical Healthylife Pharmacy retail stores selling prescription medicines, over-the-counter pharmacy medicines, vitamins and supplements, sports nutrition, health foods, skincare, baby and kids products, and medical devices. The company also delivers Hola by Healthylife telehealth consultations with Australian-registered doctors and runs AutoDelivery, a recurring subscription service for scheduled medications and regular health products with free standard delivery on prescriptions.
Is healthylife a public or private company?
healthylife is a private company. It is classified as corporate owned and is currently operating.
When was healthylife founded?
healthylife was founded in 2000. It employs 51 to 100 people.
Where is healthylife based?
healthylife is headquartered in Sydney, Australia, in the Oceania region.
How does healthylife make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are prescription Medicines, autoDelivery Subscriptions and telehealth Services.
Who are healthylife's main competitors?
Direct peers on record are Chemist Warehouse, Priceline Pharmacy, TerryWhite Chemmart, Amcal, Blooms The Chemist and Pharmacy Online. Broad incumbents are Blackmores, Swisse Wellness and Sigma Healthcare. InstantScripts is listed as an emerging player.
Does healthylife have an API?
No public API is recorded for healthylife.
What industry is healthylife in?
healthylife's product category is Online Pharmacy and Health Retail. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.