What 2345.com does

2345.com is a Shanghai-based consumer internet platform founded in 2005, operating China's long-established URL navigation portal (www.2345.com) under parent company Stonehill Technology (岩山科技, Shenzhen Stock Exchange ticker 002195). The company claims to reach over 376 million Chinese internet users through its navigation homepage, browser default settings, and a portfolio of free desktop utilities including the 2345 Speed Browser (Chromium109 + IE dual-core), 2345 HaoZip (a 42-format compression engine), image viewer, input method, weather application, and security utility. Its technology stack is mature and conventional — bundling Chromium open-source components with proprietary decompression algorithms and a multi-product desktop ecosystem — without disclosed proprietary AI/ML, patents, or research output.

The business model rests on three monetization pillars: (1) advertising and affiliate revenue from the navigation portal, with prominent placements for Baidu search and e-commerce links to Taobao, Tmall, JD.com, and 1688; (2) in-game virtual currency sales (元宝) and VIP memberships on web game platforms (youxi.2345.com for browser MMOs, xiaoyouxi.2345.com for casual mini-games) with daily server openings and recharge tiers from RMB 10 to RMB 5,000; and (3) software distribution via direct download, mobile app stores, and the Wangpai Alliance (王牌联盟) affiliate network. Pricing to end users is essentially free with optional in-game transactions; revenue is generated upstream from advertisers and downstream from paying game players.

Go-to-market is product-led and historically distribution-led: the navigation site serves as a default homepage, browser installs are bundled to lock in traffic, and SEO/affiliate traffic is monetized through partner link placements. The customer base is bifurcated — mass consumer end users on one side and a concentrated set of advertiser/affiliate partners (Baidu, Alibaba/JD.com/Tencent ecosystem) on the other. The company is operationally lean at 51–100 employees and appears to function as one operating subsidiary within a larger listed group that has rebranded and repositioned to extend beyond the legacy navigation portal business.

Name

2345.com

Legal name

上海二三四五网络控股集团股份有限公司

Website

https://2345.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

2345.com is a Shanghai-based consumer internet platform operating a URL navigation portal serving 376 million+ Chinese users, with a desktop software portfolio (dual-core browser, compression utility, image viewer), web gaming platforms, and third-party AI service aggregation.

Ownership category

akta.pro rank

Product category

Internet Portal and Navigation

NAICS

Hobby, Toy, and Game Retailers (45912), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), PC & Console Game Distribution Platforms (BPAMAKAA)

Keywords

• URL navigation portal
• Web browser software
• File compression tools
• Browser-based gaming
• Consumer internet services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising and Affiliate Revenue: The navigation portal monetizes its large user base through display advertising, search engine affiliate links (Baidu), and affiliate e-commerce links (Taobao, JD.com, Tmall). The homepage features prominent advertising placements for Baidu search, e-commerce platforms, and various partner sites.
2. Web Game Monetization: 2345游戏平台 generates revenue through in-game currency (元宝) purchases. Recharge amounts range from 10元 to 5000元 with a 1:100 exchange ratio. The platform operates game servers with new openings daily and features VIP membership systems.
3. Software Distribution: Revenue from bundling and distributing software products including browsers (2345加速浏览器), compression tools (2345好压), image viewers, input methods, and weather applications. Some products are free with advertising; premium features may be monetized.
4. Partner Revenue Share: The company participates in affiliate marketing programs with major Chinese internet platforms (Baidu, Alibaba, JD.com, Tencent) through its navigation traffic, earning revenue share for user referrals and transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

2345.com operates a comprehensive Chinese internet platform anchored by its 2345网址导航 (URL Navigation Portal), which serves as a centralized homepage aggregating search, email, weather, games, entertainment, and utility links for Chinese internet users. The company develops and distributes utility software including the dual-core 2345加速浏览器 (Speed Browser) and 2345好压 (compression tool), and operates browser-based gaming platforms (2345小游戏, 2345游戏) with in-game purchase systems.

Product overview

2345.com operates as a diversified internet platform company offering a comprehensive suite of web-based products and services. The core offering is the 2345网址导航 (URL Navigation Portal), which functions as a web portal and homepage service. This core platform is supported by utility software including the 2345加速浏览器 (Speed Browser) with dual-core technology, 2345好压 (compression utility), and other tools like image viewers and input methods. The company also operates gaming platforms (2345小游戏 for casual games and 2345游戏 for web games), productivity tools (魔方办公), and information services (万年历, 2345天气王). The portfolio spans browser software, compression tools, gaming platforms, and various web utilities, all targeted at Chinese internet users.

Differentiator

Problem solved

Functional benefit

Brands

• 2345加速浏览器: Web browser with Chromium and IE dual-core compatibility, featuring accelerated browsing, privacy protection, and translation features
• 2345好压
• 2345浏览器
• 2345小游戏
• 2345万年历

Products and services

• 2345网址导航 (2345 URL Navigation Portal) A web navigation portal that serves as the main entry point for Chinese internet users, providing quick access to popular websites, email services, games, videos, news, and various online tools. The site has been operating for over 20 years and serves 376 million+ users.
• 2345加速浏览器 (2345 Speed Browser) A dual-core web browser using Chromium109 and IE kernels, offering features such as incognito mode, mouse gestures, super drag-and-drop, PDF conversion, intelligent dual-core switching, eye protection mode, account manager, and word translation capabilities. Version 13 launched in 2025.
• 2345好压 (2345 HaoZip Compression Software) A free compression and decompression utility supporting 42 compression formats including ZIP, 7Z, RAR, and ISO. Features fast decompression speeds (1GB in 15 seconds), intelligent compression algorithms, and in-archive image preview functionality.
• 2345看图王 (2345 Image King) An image viewing and editing utility for Chinese internet users.
• 2345输入法 (2345 Input Method) A Chinese input method editor for text entry on desktop platforms.
• 2345天气王 (2345 Weather King) A weather forecasting application providing weather information, forecasts, and related tools for Chinese users.
• 2345安全卫士 (2345 Security Guard) A security utility providing system protection and security features for PC users.
• 2345PDF转换器 (2345 PDF Converter) A PDF conversion tool supporting PDF to other formats conversion for document processing.
• 2345OCR文字识别 (2345 OCR Text Recognition) Optical character recognition (OCR) service for text extraction from images and documents.
• 2345小游戏 (2345 Mini Games) An online casual gaming platform featuring thousands of web-based mini-games across categories including action, puzzle, shooting, sports, and strategy games. Updated daily with new game releases.
• 2345游戏 (2345 Web Games) A web game platform offering browser-based games including MMORPGs, strategy games, and H5 games. Features include game forums, recharge systems, VIP membership, and server opening schedules with daily new server launches.
• 2345万年历 (2345 Perpetual Calendar) An online calendar tool providing lunar and solar calendar conversions, auspicious day selection, zodiac horoscopes, and date calculation features for Chinese users.
• 2345手机浏览器 (2345 Mobile Browser) Mobile version of the 2345 browser available for Android and iOS platforms, distributed via app stores and direct APK downloads.

Quantifiable outcome

• 376 million+ internet users served

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• BaiducoreGTM or Marketing PartnerBaidu serves as the primary search engine integrated into the 2345 navigation portal, providing search functionality and earning affiliate revenue share for traffic directed to Baidu's search results. The partnership is fundamental to the navigation site's core functionality.
• Alibaba Group (including Taobao, Tmall, 1688)coreGTM or Marketing PartnerAlibaba's e-commerce platforms (Taobao, Tmall, 1688) are featured as prominent affiliate partners on the navigation site, generating revenue through affiliate links and CPA arrangements. The partnership drives e-commerce traffic and commissions for 2345.
• JD.comcoreGTM or Marketing PartnerJD.com is featured as a major e-commerce partner on the navigation portal, with affiliate links and promotional placements driving traffic to JD.com's shopping platform. The partnership generates affiliate referral revenue.
• Tencent (including WeChat, QQ, Tencent Video)majorGTM or Marketing PartnerTencent products including WeChat web version, QQ email, and Tencent Video are featured as partner services on the navigation site. Additionally, Tencent Enterprise Email (腾讯企业邮箱) is used by 2345 for its own business email operations.
• iQiyimajorGTM or Marketing PartneriQiyi (爱奇艺) is featured as a video/entertainment partner on the navigation portal, with promotional links driving traffic to iQiyi's video streaming platform. The partnership provides content discovery and affiliate traffic monetization.
• Douyin (ByteDance)majorGTM or Marketing PartnerDouyin (抖音) and its short drama features are promoted on the navigation site. Additionally, Doubao AI (豆包AI) is featured as an AI navigation partner, linking to ByteDance's AI chatbot service. The partnership positions 2345 at the intersection of entertainment/AI navigation.
• HuaweiminorGTM or Marketing PartnerListed as a partner company on the official 2345 website partner section, indicating a commercial or promotional partnership relationship.
• XiaomiminorGTM or Marketing PartnerListed as a partner company on the official 2345 website partner section, indicating a commercial or promotional partnership relationship.
• 37 Interactive Entertainment (三七互娱)minorGTM or Marketing Partner37游戏 (37.com) is featured as a web game partner on the navigation portal, with promotional links and game listings driving traffic to 37's gaming platform.
• Tencent Cloud (Yuanbao)minorGTM or Marketing PartnerTencent's Yuanbao (元宝) AI service is promoted on the navigation portal, linking users to Tencent's AI chatbot as part of the AI navigation section.
• ZhihuminorGTM or Marketing PartnerZhihu (知乎) is listed as a content partner on the navigation portal, with links driving traffic to the Q&A platform from the navigation site's categorized directory.
• China Merchants Bank (中国银行)minorGTM or Marketing PartnerBank of China is featured as a financial services partner on the navigation portal, linking to the bank's official website from the finance section of the directory.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• hao123 (Baidu): Baidu's flagship URL navigation portal and the original Chinese hao123-style homepage. Operates the same core business model as 2345.com — aggregating categorized links, search, and partner advertising for hundreds of millions of Chinese PC users. The single most direct competitive analog.
• 360 Navigation (hao.360.cn): Qihoo 360's URL navigation portal, bundled tightly with 360 Browser and 360 Security. Competes head-to-head with 2345.com in the navigation-plus-bundled-utility ecosystem, particularly in browser distribution and default-homepage acquisition.
• QQ Navigation (hao.qq.com): Tencent's URL navigation portal integrated with QQ Browser and QQ ecosystem services. Directly comparable in user experience and partner-advertising model, leveraging Tencent's social/communications user base for differentiation.
• 4399.com: Leading Chinese flash/HTML5 mini-game platform with a similar gaming portal structure to 2345小游戏. Comparable target audience (casual gamers), comparable free-to-play monetization, and comparable reliance on portal traffic for distribution.
• 7k7k.com: Another top Chinese mini-game platform with extensive casual-game catalog. Comparable to 2345小游戏 in product mix, audience, and ad-driven monetization, and explicitly featured as a peer link on the 2345 navigation portal itself.
• 37 Interactive Entertainment (37.com): Major Chinese web-game publisher and platform operator. Directly comparable to 2345游戏 in browser-based MMORPG publishing, daily server openings, and ARPU-driven monetization. 37.com is also a featured affiliate partner on 2345's navigation portal.
• 360 Browser (Qihoo 360): One of the largest Chinese PC browsers with security-focused positioning. Directly competes with 2345 Speed Browser in dual-core architecture, default-homepage bundling, and distribution via 360 Navigation portal.

Broad incumbents

• Sogou (Tencent): Tencent-owned Chinese search and browser platform with navigation surface (sogou.com). Broader than 2345.com — includes search engine, AI, and input method — but overlapping on browser, navigation, and search-affiliate monetization.
• Baidu (parent of hao123): Dominant Chinese search engine and owner of hao123, the leading navigation portal. Overlaps with 2345.com as a Baidu search affiliate, while also being a direct competitor through hao123 and Baidu's own portal surfaces.

Emerging players

• UC Browser (Alibaba): Mobile-first browser historically strong in emerging markets, now Alibaba-owned. Comparable to 2345 Mobile Browser on the browser product axis, though UC's distribution is global and mobile-led rather than PC navigation-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2345.com