Colin and Samir
Colin and Samir is a Los Angeles-based creator education business that sells self-paced digital courses teaching YouTube creators how to grow channels and monetize through brand partnerships, distributed via their own Kajabi storefront and a 1.5M-subscriber owned media ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Colin and Samir does
Colin and Samir is a Los Angeles-based, founder-owned creator education business operated by two co-founders who have produced YouTube content together for over a decade. The company sells three digital courses under the Creator Startup brand targeted at YouTube creators across different maturity stages: 50 in Five ($25) for idea generation, YouTube Growth Playbook ($299) for channel growth frameworks, and Brand Deal Blueprint ($899) for brand partnership monetization. Courses are delivered as one-time-purchase, lifetime-access products via a Kajabi-powered storefront at courses.colinandsamir.com.
The company's primary revenue stream is direct-to-consumer digital course sales, with no subscription model, no enterprise contracts, and no third-party distribution. Customer acquisition is product-led, driven by the founders' owned media footprint, which includes two YouTube channels (The Colin & Samir Show, Creator Support), a Discord community, and a thrice-weekly newsletter (The Publish Press). All customers are individual SMB creators.
The technology stack is intentionally minimal: standard course-hosting infrastructure (Kajabi), a Webflow-based marketing site, and content distribution through mainstream social platforms. There is no proprietary technology platform, no AI/ML capability, and no app. The competitive differentiation is entirely content- and creator-driven, anchored in the founders' personal brand, their 1.5M-subscriber YouTube reach, and battle-tested proprietary templates (pitch decks, brand contracts, financial planners) extracted from their own creator business.
Colin and Samir firmographics
Firmographics- Name
- Colin and Samir
- Legal name
- Colin & Samir
- Website
- https://colinandsamir.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Colin and Samir is a Los Angeles-based creator education business that sells self-paced digital courses teaching YouTube creators how to grow channels and monetize through brand partnerships, distributed via their own Kajabi storefront and a 1.5M-subscriber owned media ecosystem.
- Ownership category
- akta.pro rank
Colin and Samir industry classification
Industry- Product category
- Creator Education / Online Video Education
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where Colin and Samir is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Colin and Samir business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Course Sales: One-time purchase model for digital educational courses teaching YouTube growth and brand deal strategies to content creators. Courses are sold as lifetime access products with no recurring subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 50 in Five - Video Idea Generation Course |
| One time/ perpetual license | Pay-as-you-go | YouTube Growth Playbook |
| One time/ perpetual license | Pay-as-you-go | Brand Deal Blueprint - Comprehensive Brand Partnership Course |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Colin and Samir product offering
Product offeringCore offering
Colin and Samir sell paid digital courses teaching YouTube creators how to generate video ideas, grow their channels, and secure brand partnerships. Their flagship product is Brand Deal Blueprint ($899), a comprehensive course on landing, pricing, and managing brand deals, complemented by YouTube Growth Playbook ($299) on channel growth and 50 in Five ($25), a short challenge for generating high-viewership video ideas. All courses are delivered through their Kajabi-powered platform with lifetime access and include video modules, workbooks, and downloadable templates.
Product overview
Colin and Samir offer a suite of three paid online courses designed for YouTube creators: Brand Deal Blueprint ($899), YouTube Growth Playbook ($299), and 50 in Five ($25). All three fall under the Creator Startup parent brand. Brand Deal Blueprint is the flagship course teaching brand deal acquisition, pricing, and management. The YouTube Growth Playbook focuses on channel growth through three core rules: earning clicks, retention, and audience building. 50 in Five is a short introductory challenge for generating video ideas. The courses are delivered via Kajabi and include video modules, workbooks, templates, and bonus content.
Differentiator
Problem solved
Functional benefit
Brands
- The Colin & Samir Show: YouTube channel and podcast where they break down the latest in the Creator Economy from a creator's perspective.
- Creator Support
- The Publish Press
- Brand Deal Blueprint
- YouTube Growth Playbook
- 50 in Five
Products and services
- Brand Deal Blueprint A comprehensive step-by-step course teaching YouTube creators how to land, price, and manage brand partnerships. Includes 22 video modules across 3 chapters covering pitch deck development, cold outreach, negotiation, and renewals, plus a pitch deck template, brand contract template, and brand deals financial planner. Priced at $899 with a 7-day money-back guarantee.
- YouTube Growth Playbook A course teaching the 3 rules of YouTube growth (click-through, retention, and audience building) across 18 video lessons totaling 3+ hours, with 14 downloadable worksheets, templates, and checklists. Includes bonus lessons with guest instructors George Blackman (scriptwriting) and Ernesto Perez (short-form content). Priced at $299.
- 50 in Five A 5-day challenge delivering 5 video lessons (under 10 minutes each) designed to help creators generate 50 high-viewership video ideas. Includes guided daily challenges and lifetime access. Priced at $25.
- Creator Startup The parent brand encompassing all courses and programs. Creator Startup provides creators with tools, knowledge, and skills for building sustainable YouTube businesses, drawing on over 10 years of experience from the co-founders.
Quantifiable outcome
- Customers report 17x increase in brand deal rates after taking Brand Deal Blueprint
- +3 more outcomes
Companies that use Colin and Samir
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Colin and Samir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colin and Samir partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Colin and Samir competitors and assessment
Company assessmentBroad incumbents
- Udemy: Global course marketplace with deep catalogs across business, marketing, and content creation; competes for attention and creator-learner wallet share but lacks the niche YouTube-creator focus and the founder-author brand that drives Colin & Samir's pricing.
- Teachable: Hosted course platform used by thousands of creators to sell their own digital courses; adjacent rather than competing — it is the type of infrastructure Colin & Samir's peers use, but Teachable itself is a tooling incumbent in the same creator-course ecosystem.
- Skillshare: Large online learning marketplace where independent creators sell video courses; broadens well beyond Colin & Samir's YouTube-only niche, but uses the same creator-publishes-courses-for-SMBs model and overlaps on the 'creator teaches other creators' segment.
Direct peers
- Video Influencers: Creator education company offering courses and coaching specifically for YouTubers and online video creators, founded by creator personalities; directly competes for the same SMB creator learner as Colin & Samir's Playbook and Blueprint.
- Primal Video: YouTuber-led education brand selling courses on video marketing, YouTube growth, and content creation; highly comparable business model with one-time course products, YouTube as primary acquisition, and a similar founder-as-author credibility moat.
- Video Creators (Tim Schmoyer): Long-running YouTube creator education company selling courses and coaching to YouTubers on growth, strategy, and monetization; targets the same SMB creator persona as Colin & Samir with a similarly founder-led, content-marketing-driven motion.
- Ali Abdaal: Individual YouTuber who sells paid courses and digital products teaching creators about productivity, YouTube growth, and building an online business — same creator-as-educator business model, same self-serve direct course delivery, same narrow YouTube-creator ICP.
- Think Media: Sean Cannell's creator education business, built around a large YouTube channel that teaches creators how to grow on YouTube and monetize through courses, sponsorships, and community — almost identical GTM and product mix to Colin & Samir's Creator Startup.
- Smart Passive Income (Pat Flynn): Pioneer creator educator selling courses, communities, and resources on building online businesses; serves an overlapping audience of aspiring creators and solopreneurs with comparable price points and content-driven course funnels.
Others
- vidIQ: YouTube channel optimization and analytics tool used by the same SMB YouTube creator persona; complementary rather than competitive, but competes for the same audience attention and creator-education budget that Colin & Samir target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Colin and Samir social profiles
Digital presenceColin and Samir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colin and Samir leadership team
Management profileNumber of profiles
Profiles2 records
Colin and Samir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colin and Samir M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colin and Samir
What does Colin and Samir do?
Colin and Samir sell paid digital courses teaching YouTube creators how to generate video ideas, grow their channels, and secure brand partnerships. Their flagship product is Brand Deal Blueprint ($899), a comprehensive course on landing, pricing, and managing brand deals, complemented by YouTube Growth Playbook ($299) on channel growth and 50 in Five ($25), a short challenge for generating high-viewership video ideas. All courses are delivered through their Kajabi-powered platform with lifetime access and include video modules, workbooks, and downloadable templates.
Is Colin and Samir a public or private company?
Colin and Samir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colin and Samir founded?
Colin and Samir was founded in 2012. It employs 1 to 10 people.
Where is Colin and Samir based?
Colin and Samir is headquartered in Los Angeles, United States, in the North America region.
How does Colin and Samir make money?
One revenue line is on record: digital Course Sales.
Who are Colin and Samir's main competitors?
Broad incumbents on record are Udemy, Teachable and Skillshare. Direct peers are Video Influencers, Primal Video, Video Creators (Tim Schmoyer), Ali Abdaal, Think Media and Smart Passive Income (Pat Flynn). vidIQ is listed as an others.
Does Colin and Samir have an API?
No public API is recorded for Colin and Samir.
What industry is Colin and Samir in?
Colin and Samir's product category is Creator Education / Online Video Education. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 611430 and its SIC code is 8200.