Group Two
Group Two is a Philadelphia-area, family-owned full-service marketing agency founded in 1969 that exclusively serves the U.S. home building industry with brand strategy, digital marketing, SEO, social media, website design, and online sales coaching for national and regional home builders.
- Company typePrivate
- Founded1969
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Group Two does
Group Two is a privately held, family-owned full-service marketing agency founded in 1969 by Richard Elkman and headquartered in Bala Cynwyd (Philadelphia), Pennsylvania. The company exclusively serves the U.S. home building industry, delivering brand strategy, identity and design, creative campaign production, digital marketing (SEM, SEO, local SEO, paid and organic social), website design and hosting, email marketing, and online sales coaching to clients ranging from large national home builders (Dream Finders Homes, Foxlane Homes) to mid-market regional operators (Stonebridge Homes, Auburn Farms) and trade organizations (Manufactured Housing Institute). Its technology backbone includes the proprietary Group Two Marketing Platform (g2MP) — a planning, data analysis, reporting, and competitive analysis system tailored for home builder marketing — and a Local SEO Strategy Framework purpose-built for multi-community builders.
The firm operates as a fully remote organization with 11-50 employees and transitioned to second-generation ownership when Mollie Elkman assumed the role of owner in 2012, now serving as Chief Visionary Officer alongside a leadership team covering operations, digital marketing, creative, and online sales coaching. Revenue is generated through project-based fees, retainer arrangements, and customized bundled service packages sold directly to clients, with pricing tailored to each client's goals, organization size, and budget. Group Two extends its brand beyond client services through the She Built Foundation and the published book 'The House That She Built,' and it actively participates in industry channels including the International Builders' Show and Jeff Shore's Sales & Marketing Leadership Summit. AI is applied as a feature layer across content creation, predictive ad targeting, automated email workflows, and creative production, primarily through third-party tools rather than proprietary models.
Group Two firmographics
Firmographics- Name
- Group Two
- Legal name
- Group Two
- Website
- https://grouptwo.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Group Two is a Philadelphia-area, family-owned full-service marketing agency founded in 1969 that exclusively serves the U.S. home building industry with brand strategy, digital marketing, SEO, social media, website design, and online sales coaching for national and regional home builders.
- Ownership category
- akta.pro rank
Group Two industry classification
Industry- Product category
- Home Builder Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industries
- Resort/Second-Home Community Association Management (BPAJAHAI), New Development / Declarant Transition Management (BPAJAHAK), Mixed-Use Community Association Management (BPAJAHAF)
Keywords
Where Group Two is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Group Two business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Services: Full-service marketing agency providing strategy, creative, digital marketing, website design, and online sales coaching services to home builders. Revenue generated through project-based fees, retainer arrangements, and customized service packages tailored to client goals and budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Customized service packages designed for client-specific needs and budgets |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Group Two product offering
Product offeringCore offering
Group Two is a full-service marketing agency exclusively dedicated to the home building industry, providing strategy, creative, digital marketing, website design, and online sales coaching services to residential home builders across the U.S. The agency delivers customized marketing programs covering brand identity, SEO/SEM, social media, paid advertising, email marketing, and website design and hosting, bundled as 'Builder Bundles' tailored to each client's goals, organization, and budget.
Product overview
Group Two is a full-service marketing agency exclusively dedicated to the home building industry, offering a comprehensive suite of services organized around strategic planning, creative development, digital marketing, and training. The core offerings include Strategy Services (g2MP planning, data analysis, positioning), Creative Services (brand identity, campaign creative, photo/video production), and Digital Marketing (SEM, SEO, Local SEO, Organic Social, Paid Social, Emails, Website Hosting & MMP, Website Design). Additional services include Online Sales Training, Planning & Consulting, and Speaker Services. These services are delivered as bundled packages tailored to builder goals, organizations, and budgets through their 'Builder Bundles' program.
Differentiator
Problem solved
Functional benefit
Brands
- The House That She Built: A children's book published by NAHB Builderbooks that educates kids on the skills and careers needed to build a home.
- She Built Foundation
Products and services
- Management & Strategy
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Local SEO
- Organic Social
- Paid Social
- Email Marketing
- Website Hosting & MMP
- Creative Services
- Online Sales Solutions & Coaching
- Website Design & Development
- Strategy Services
- Builder/Community Brand Identity
- Campaign Creative
- Photo and Video Production
- Online Sales Training
- Planning & Consulting
- Speaker Services
Quantifiable outcome
- Helped Dream Finders Homes tell their story in over 20 markets and 200+ communities
- +1 more outcomes
Companies that use Group Two
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Group Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
Group Two partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- She Built FoundationcoreThe She Built Foundation was created by Group Two to advance the home building industry through education and advocacy. It focuses on introducing young people to careers in home building through the children's book 'The House That She Built.' The foundation actively participates in industry events including IBS 2026.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Group Two competitors and assessment
Company assessmentDirect peers
- Tilt Metrics: Tilt Metrics is a marketing analytics and reporting platform purpose-built for home builders — the closest direct comparable on the data/analytics side of Group Two's g2MP platform, serving the same builder customer base.
- New Home Star: New Home Star provides sales and marketing services exclusively to home builders, including online sales coaching mirroring Group Two's Online Sales Solutions offering. Same vertical, same buyer, overlapping service lines.
- KlientBoost: KlientBoost is a digital marketing agency with a strong home builder and real estate client roster offering paid media, SEO, and conversion-rate optimization — directly competing for the same SEM/PPC and SEO engagements Group Two sells.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media and SEO for performance-driven clients, overlapping Group Two's SEM and SEO service lines and competing for similar mid-market to enterprise budgets.
- Real Estate Webmasters: Real Estate Webmasters provides SEO, web design, and digital marketing for real estate professionals and new construction builders, with website hosting and content offerings that directly overlap Group Two's Website Design & Website Hosting & MMP products.
Emerging players
- BoomTown ROI: BoomTown is a real estate lead generation and CRM platform with deep home builder penetration — competing for share of the builder marketing technology stack rather than agency services, but increasingly encroaching on attribution and digital media budgets.
- Ylopo: Ylopo is a real estate tech platform providing lead generation, AI-driven CRM, and digital advertising tools targeting builders and real estate teams, competing for incremental AI-powered marketing spend within builder marketing budgets.
Broad incumbents
- Adtaxi: Adtaxi is a larger, established digital marketing agency providing SEM, SEO, and paid media across multiple verticals; competes broadly for mid-market and enterprise digital marketing budgets and offers similar capabilities to Group Two's SEM service line.
- Imaginuity: Imaginuity is a full-service digital agency with home services and B2B vertical depth, overlapping Group Two's broader digital marketing capabilities while lacking its exclusive builder specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Group Two social profiles
Digital presenceGroup Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Group Two leadership team
Management profileNumber of profiles
Profiles7 records
Group Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Group Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Group Two
What does Group Two do?
Group Two is a full-service marketing agency exclusively dedicated to the home building industry, providing strategy, creative, digital marketing, website design, and online sales coaching services to residential home builders across the U.S. The agency delivers customized marketing programs covering brand identity, SEO/SEM, social media, paid advertising, email marketing, and website design and hosting, bundled as 'Builder Bundles' tailored to each client's goals, organization, and budget.
Is Group Two a public or private company?
Group Two is a private company. It is classified as family owned and is currently operating.
When was Group Two founded?
Group Two was founded in 1969. It employs 11 to 50 people.
Where is Group Two based?
Group Two is headquartered in Philadelphia, United States, in the North America region.
How does Group Two make money?
One revenue line is on record: marketing Services.
Who are Group Two's main competitors?
Direct peers on record are Tilt Metrics, New Home Star, KlientBoost, Disruptive Advertising and Real Estate Webmasters. Emerging players are BoomTown ROI and Ylopo. Broad incumbents are Adtaxi and Imaginuity.
Does Group Two have an API?
No public API is recorded for Group Two.
What industry is Group Two in?
Group Two's product category is Home Builder Marketing Services. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAI, Resort/Second-Home Community Association Management. Its NAICS code is 541810 and its SIC code is 7311.