What Now Then Digital does

Now Then Digital operates primarily as an Indonesia-based online gaming platform under the KING555 brand, targeting budget-conscious casual gamers with a low minimum-deposit entry model branded 'modal receh'. The platform offers web- and mobile-accessible casual gaming experiences spanning arcade games, racing games, strategy games, and interactive 'rooms,' and emphasizes a 24-hour deposit/withdrawal capability marketed as available without pending processing. Geographic scope is Indonesia, anchored in Surabaya with city-level references to Medan, Tebingtinggi, Berastagi, and Sunggal. Reported headcount is 11–50 employees and the company was founded in 2020.

The underlying technology is a self-serve web application served at king.lifeskillsuniv.cc with lightweight mobile-compatible interfaces. Differentiating features — Game Arcade Platform, Interactive Room Feature, Mobile Gaming Access, and a 24-Hour Deposit and Withdrawal System — center on ease of use and operational availability rather than proprietary engine development, data-driven personalization, or backend IP. Content is presented as aggregated casual game categories rather than bespoke in-house game development, suggesting a distribution/content-layer business rather than a game studio. No APIs, SDKs, AI/ML components, integrations, or compliance certifications are disclosed.

The revenue model is transaction-based, taking a cut on gaming deposits and withdrawals with no publicly disclosed pricing tiers or subscription plans. Distribution is entirely self-serve digital via the web platform with direct login and registration. A residual firmographic reference also describes the corporate entity as covering news categories — politics, entertainment, sports, finance, and world news — suggesting the broader entity may span a content portal remit alongside the KING555 gaming platform, though verifiable evidence concentrates on the gaming operation. No funding history, ownership structure, management team, partnerships, M&A activity, or regulatory licensing disclosures are present in the source data, and the platform's wager-style mechanics carry significant regulatory exposure in Indonesia's restrictive gambling environment — a material consideration absent from disclosed information.

Name

Now Then Digital

Website

https://nowthendigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Now Then Digital operates the KING555-branded Indonesian online gaming platform, offering low-minimum-deposit casual arcade, racing, strategy, and interactive-room games via web and mobile to budget-conscious players in Indonesia.

Ownership category

akta.pro rank

Product category

Online Gaming Platform

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Online gaming platform
• Arcade games
• Interactive gaming rooms
• Mobile gaming
• Online entertainment

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Platform Transactions: Platform generates revenue through gaming transactions with low minimum deposit requirements, allowing players to participate with affordable capital

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Now Then Digital operates the KING555 online entertainment platform, an Indonesia-focused gaming service accessible via web and mobile. The platform offers arcade games, interactive rooms, racing games, strategy games, and online puzzles, supported by 24-hour deposit and withdrawal functionality and a low minimum capital entry model designed for casual, budget-conscious players.

Differentiator

Problem solved

Functional benefit

Products and services

• KING555 Game Online

Quantifiable outcome

• 24/7 operational availability for deposits and withdrawals

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• IDN Poker (IDNPLAY): Indonesia's largest online poker and casino network, operating a web platform with deposit/withdrawal wallet functionality targeted at Indonesian mass-market players. Directly comparable to KING555 in geography, transaction-based revenue model, and low-barrier value proposition.
• Pragmatic88: Indonesia-focused online slot and gaming platform offering low minimum deposits and IDR-denominated transactions to the same casual player segment KING555 targets. Same geographic focus, similar modal receh positioning, and overlapping game catalog.
• Slot88: Indonesian online slot platform operating with low deposit minimums and 24-hour transaction processing. Closely comparable to KING555 on target customer (Indonesian casual players), revenue mechanism (transaction fees on real-money play), and product format (web-based arcade/slot content).
• Habanero Gaming: Online slot and casino game provider with deep penetration in Asian and Latin American regulated markets, supplying content to platforms with wallet/PAM infrastructure. Comparable to KING555 in transaction-based, wallet-driven real-money gaming distribution.
• Joker Gaming: Asian-focused online gaming aggregator and operator of slot/fish games with low-cap deposit mechanics, particularly active in Indonesia and Southeast Asia. Same product category (web arcade/slot play), same low minimum deposit positioning, and overlapping player base.

Broad incumbents

• Pragmatic Play: Global Tier-1 iGaming content provider operating across slots, live casino, and sportsbook with multi-jurisdiction licensing. Comparable as a broad incumbent in the same real-money online gaming value chain that KING555 participates in, though at vastly larger scale and B2B rather than direct-to-consumer.
• SBOBET: Established Asian online sportsbook and casino operator with wallet-based deposit/withdrawal mechanics and Indonesia-facing traffic. Overlaps with KING555 in target region, transaction-based monetization, and the broader real-money online entertainment category.
• Bet365: Global online gambling incumbent operating casino, poker, and sportsbook verticals with continuous deposit/withdrawal rails. Comparable as a broad incumbent offering the same wallet-driven, transaction-fee-based online gaming model that KING555 operates, though at global scale.
• PokerStars: Global online poker and casino operator with continuous transaction processing and multi-device web/mobile play. Comparable to KING555 in product category (real-money online gaming with wallet functionality) and revenue mechanic (rake/transaction fees on gameplay), though operating at much larger scale.

Emerging players

• LeoVegas: Mobile-first online casino operator with multi-vertical catalog and wallet-based deposits targeting casual players across multiple European and LATAM markets. Comparable to KING555 in mobile-first casual-gamer positioning and transaction-based monetization, though operating in regulated jurisdictions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nowthendigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Then Digital