Mulberry Group
Mulberry Group plc is a 1971-founded British luxury leather goods company (LSE: MUL) designing, manufacturing, and selling handbags, small leather goods, travel, and ready-to-wear through 50+ owned stores, e-commerce, and department store wholesale, serving affluent consumers seeking heritage craftsmanship and circular resale options.
- Company typePublic
- Founded1971
- HeadquartersChilcompton, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mulberry Group does
Mulberry Group plc is a British luxury leather goods company founded in 1971 and headquartered in Chilcompton, Somerset, listed on the London Stock Exchange (LON:MUL). The company designs, manufactures, and sells premium leather handbags (iconic families include Bayswater, Amberley, Lily, Alexa, Roxanne, Pimlico, Lana), small leather goods, men's bags, travel accessories, sunglasses, and ready-to-wear through a mix of owned retail stores, the mulberry.com e-commerce platform, and wholesale distribution via department stores such as Selfridges, Harrods, and John Lewis. Revenue is generated primarily through full-price direct-to-consumer sales, with supplementary streams from wholesale, licensed eyewear (De Rigo Vision through 2031), and The Mulberry Exchange circular buy-back and pre-loved resale program. Approximately 50% of staple styles are produced in the UK at the Somerset facility, which also houses the Lifetime Service Centre providing repairs for products of any age.
The business serves affluent, brand-conscious consumers seeking durable, heritage-made luxury goods, alongside a Gen-Z and millennial cohort engaged through archival re-releases (Roxanne in September 2025 generated highest-ever social engagement) and limited-edition designer collaborations under the Mulberry Editions sub-brand. Customer acquisition is driven by cultural partnerships (V&A, Serpentine Galleries, Grayson Perry), celebrity campaigns (Tim Walker photography, Cynthia Erivo, Ella Emhoff), and London Fashion Week presence. The company achieved B Corp certification in 2024 and markets a 'Made to Last' sustainability proposition spanning UK manufacturing, circular resale, and lifetime repairs. Pricing is quote-based and not publicly disclosed; payment options include Klarna and Afterpay installment plans, with gift cards ranging from $50 to $2,500.
Mulberry is currently mid-turnaround under CEO Andrea Baldo. After FY2025 revenue fell 21% with a £23.7M underlying pretax loss, shareholders Challice and Frasers Group provided £20M of convertible debt in July 2025, and the company is executing a 'Back to the Mulberry Spirit' strategy emphasizing full-price selling, wholesale expansion (wholesale +36% in H1 FY2025-26), selective geographic growth (US +12.7%, Europe +14.9%, UK +3.5% in Q3 2026), and a return to ready-to-wear via Christopher Kane's creative directorship debuting at London Fashion Week September 2026.
Mulberry Group firmographics
Firmographics- Name
- Mulberry Group
- Legal name
- Mulberry Group plc
- Website
- https://mulberry.com
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mulberry Group plc is a 1971-founded British luxury leather goods company (LSE: MUL) designing, manufacturing, and selling handbags, small leather goods, travel, and ready-to-wear through 50+ owned stores, e-commerce, and department store wholesale, serving affluent consumers seeking heritage craftsmanship and circular resale options.
- Ownership category
- akta.pro rank
Mulberry Group industry classification
Industry- Product category
- Luxury Leather Goods
- NAICS
- Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG), Leather Travel Goods & Luggage (CRAKAEAC), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
Keywords
Where Mulberry Group is headquartered
LocationHeadquarters
- HQ city
- Chilcompton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Mulberry Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Direct-to-consumer sales through owned retail stores and e-commerce platform mulberry.com. Core revenue stream with full-price sales emphasized in turnaround strategy.
- Wholesale Revenue: Sales through department stores and authorized stockists including Selfridges, Harrods, and John Lewis. Grew 36% in first half fiscal 2025-26.
- Eyewear Licensing (De Rigo Vision): Licensing agreement with De Rigo Vision for optical and sunglasses collections, renewed through 2031. Combines Mulberry British luxury aesthetic with De Rigo's eyewear expertise.
- The Mulberry Exchange (Pre-Loved/Resale): Circular program trading pre-loved bags for store credit, then reselling authenticated and refurbished pieces. Revenue from both buy-back credits and subsequent resale of pre-loved items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard leather bag pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Repair Services |
| Subscription | Monthly | Klarna Payment Options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Mulberry Group product offering
Product offeringCore offering
Mulberry designs, manufactures, and sells British luxury leather goods — primarily women's and men's handbags, small leather goods, travel bags, accessories, ready-to-wear apparel, and licensed eyewear — through owned retail stores, e-commerce, and department store wholesale. The company also operates a circular Mulberry Exchange programme for pre-loved bags and a Somerset-based Lifetime Service Centre for repairs, with 50% of staple styles produced in the UK.
Product overview
Mulberry Group is a Somerset-headquartered British luxury leather goods company offering a unified product portfolio centred on leather bags and accessories. The core offering consists of leather handbags across women's and men's categories, with iconic designs including the Bayswater, Amberley, Lily, Alexa, Roxanne, Pimlico, and Lana families, alongside small leather goods, wallets, travel bags, sunglasses, and recently revived ready-to-wear clothing. The brand operates a circular economy service layer through The Mulberry Exchange (pre-loved programme and Buy Back), Care & Repairs (Lifetime Service Centre), and Personalisation services. Mulberry also extends its brand through licensed eyewear (De Rigo Vision) and extensive designer collaborations (Christopher Kane, Rejina Pyo, Eleventy, Paul Smith, Priya Ahluwalia, Richard Malone, Nicholas Daley, Stefan Cooke, Alexa Chung, Mira Mikati, Axel Arigato, Miffy). The company achieved B Corp certification in 2024, positioning sustainability at the core of its brand identity.
Differentiator
Problem solved
Functional benefit
Brands
- Mulberry Editions: Limited-edition designer collaboration series featuring Priya Ahluwalia, Richard Malone, and Nicholas Daley for the brand's 50th anniversary
- Pre-Loved
- Made to Last
Products and services
- Bayswater Bag Iconic Mulberry handbag introduced in 2003, designed to showcase the brand's leather quality and artisanal craft. Targets the luxury fashion consumer seeking a timeless heritage piece.
- Amberley Bag
Quantifiable outcome
- B Corp Certification achieved in 2024, joining global community of purpose-driven businesses
- +3 more outcomes
Companies that use Mulberry Group
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Mulberry Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Mulberry Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Christopher KanecoreScottish designer appointed Creative Director of women's ready-to-wear collection. Four-time British Fashion Award winner including Womenswear Designer of the Year. Returns to industry following closure of his eponymous label in 2023. Debut collection at London Fashion Week September 2026.
- De Rigo VisioncoreEyewear licensing agreement renewed through 2031. De Rigo Vision produces optical and sunglasses collections translating Mulberry's British luxury aesthetic into eyewear. Both CEOs highlighted commitment to responsible design and meaningful international growth, combining craftsmanship with sustainable innovation.
- Tim WalkerflagshipLong-time Mulberry collaborator and renowned photographer shooting major campaigns including 'Rooted In Craft' featuring Somerset artisans and Roxanne return campaign featuring Cynthia Erivo.
- Kate PhelanflagshipLegendary stylist collaborating on Roxanne campaign with Tim Walker and Cynthia Erivo.
- Rejina PyominorSouth Korean-born, London-based fashion designer collaboration creating exclusive capsule of bags, ready-to-wear, jewellery, and accessories.
- EleventyminorMilanese brand collaboration combining British craft with Italian luxury in curated capsule of ready-to-wear, bags, accessories, and footwear.
- Paul SmithflagshipCollaboration between two icons of British fashion years in the making, embodying craft expertise and quintessentially British wit and spirit.
- Nicholas DaleyminorLondon-based menswear designer collaboration for Mulberry Editions 50th anniversary. Awarded 2025 Pratt Fashion Visionary Award. Collaborations include working with musicians Shabaka Hutchings and Lianne La Havas.
- Priya AhluwaliaminorAward-winning creative director collaboration for Mulberry Editions 50th anniversary. Featured in Highsnobiety's Not In Paris exhibition with three short films.
- Richard MaloneminorInnovative limited-edition Mulberry Editions 50th anniversary collaboration with designer discussing inspirations and intentions.
- Stefan CookeminorBritish design duo reimagining pre-loved Mulberry pieces in exclusive collaboration as part of Mulberry Editions.
- Axel ArigatominorSwedish lifestyle label collaboration creating exclusive capsule collection of bags, accessories, and ready-to-wear.
- Mira MikatiminorJoyful capsule collection of bags, ready-to-wear, and accessories celebrating Chinese New Year and the Year of the Dragon.
- Serpentine GalleriesflagshipHeadline sponsor of Grayson Perry: The Most Popular Art Exhibition Ever! Partnership celebrating British creativity, craft, and democratic approach to art and design culture.
- Victoria and Albert MuseumflagshipLead sponsor of 'Bags: Inside Out' exhibition 2021-2022. Featured iconic Mulberry bags including Kate Moss's Bayswater and Alexa Chung's Alexa, plus behind-scenes Somerset factory film.
- Grayson PerryflagshipTurner Prize-winning artist collaboration creating bespoke handbags as variations on iconic Amberley silhouette. Shared passion for British creativity, craft, and unconventional approach to tradition.
- The Mulberry Group (Hazel Melbourne)minorNote: Different entity named 'The Mulberry Group' - unrelated to Mulberry luxury brand. Participating in Mastercard Inclusion Hub initiative with Hazel Melbourne venue.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mulberry Group competitors and assessment
Company assessmentDirect peers
- Radley London: British affordable-luxury handbag and small leather goods brand with broad UK distribution and DTC e-commerce. Competes with Mulberry at the more accessible end of the British leather goods market with overlapping customer demographics.
- Aspinal of London: British heritage leather goods brand selling handbags, small leather goods, and accessories at accessible-luxury price points. Most direct peer to Mulberry in positioning, geography, product mix, and channel strategy (own retail + wholesale + online).
- Anya Hindmarch: British designer-led luxury handbag and leather accessories brand with strong London flagship presence and playful British design language. Highly comparable to Mulberry on heritage positioning, customer base, and category mix.
- Smythson of Bond Street: Iconic British luxury leather goods maison founded 1887, specializing in small leather goods, diaries, and travel accessories. Comparable to Mulberry on British heritage, craftsmanship-led positioning, and premium price architecture.
- Strathberry: Edinburgh-based contemporary luxury handbag brand with distinctive minimalist design language and strong DTC e-commerce presence. Comparable to Mulberry as a digitally native British handbag peer targeting similar luxury consumers.
Broad incumbents
- Coach (Tapestry): American accessible-luxury leather goods brand with global scale and strong DTC + wholesale mix. Comparable to Mulberry in handbag-led product portfolio and direct-to-consumer focus, but materially larger and positioned slightly below Mulberry's price ceiling.
- Burberry: Larger British luxury heritage maison with leather goods, RTW, and accessories. Competes with Mulberry across multiple categories but operates at materially larger scale and broader portfolio, serving as the aspirational peer in the British luxury landscape.
- Loewe: Spanish luxury leather goods maison owned by LVMH, widely regarded as a leader in artisanal leather handbags. Comparable to Mulberry in craftsmanship-led positioning and leather goods focus, but at a higher price tier and broader global scale.
Emerging players
- Globe-Trotter: British heritage luxury luggage and travel accessories maker with handmade credentials and premium positioning. Comparable to Mulberry on British heritage, craftsmanship, and travel/luggage category overlap, though at smaller scale.
- Tusting: Smaller British family-owned leather goods maker specializing in bags, briefcases, and travel goods with strong craftsmanship credentials. Comparable to Mulberry on British-made positioning and leather goods category but at lower brand scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mulberry Group social profiles
Digital presenceMulberry Group compliance and trust
Trust signalCompliance2 records
Mulberry Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mulberry Group leadership team
Management profileNumber of profiles
Profiles2 records
Mulberry Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mulberry Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mulberry Group
What does Mulberry Group do?
Mulberry designs, manufactures, and sells British luxury leather goods — primarily women's and men's handbags, small leather goods, travel bags, accessories, ready-to-wear apparel, and licensed eyewear — through owned retail stores, e-commerce, and department store wholesale. The company also operates a circular Mulberry Exchange programme for pre-loved bags and a Somerset-based Lifetime Service Centre for repairs, with 50% of staple styles produced in the UK.
Is Mulberry Group a public or private company?
Mulberry Group is a public company. It is classified as public and is currently operating.
When was Mulberry Group founded?
Mulberry Group was founded in 1971. It employs 1,001 to 5,000 people.
Where is Mulberry Group based?
Mulberry Group is headquartered in Chilcompton, United Kingdom, in the Europe region.
How does Mulberry Group make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are wholesale Revenue, eyewear Licensing (De Rigo Vision) and the Mulberry Exchange (Pre-Loved/Resale).
Who are Mulberry Group's main competitors?
Direct peers on record are Radley London, Aspinal of London, Anya Hindmarch, Smythson of Bond Street and Strathberry. Broad incumbents are Coach (Tapestry), Burberry and Loewe. Emerging players are Globe-Trotter and Tusting.
Does Mulberry Group have an API?
No public API is recorded for Mulberry Group.
What industry is Mulberry Group in?
Mulberry Group's product category is Luxury Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 458320 and its SIC code is 3100.