Cabinets.com

What Cabinets.com does

Cabinets.com (legal entity Kitchen Resource Direct, LLC) is a privately held U.S. e-commerce retailer founded in 2009 in Tampa, Florida, that sells built-to-order kitchen, bathroom vanity, and closet cabinets directly to homeowners and to licensed contractors through a Trade Pro Program. The company operates its own manufacturing facility in Alabama, producing fully assembled (not RTA) cabinets in three box constructions (Framed, Frameless, and European Frameless), 21 door styles, and 80+ finish colors, yielding over 600 style-and-finish combinations. Inputs include Maple, Cherry, Oak, and composite wood, with Blum soft-close hinges and dovetail drawers as standard construction. All products carry a limited lifetime warranty for residential use and meet KCMA and CARB 2 standards. The legal entity is a Florida LLC, the operating geography is the contiguous United States (Hawaii and Alaska excluded), and Chris Larsen serves as CEO. The company is unencumbered by disclosed venture or private-equity investment.

The business model is a factory-direct, direct-to-consumer e-commerce model augmented by inside sales (phone and email), a complimentary professional design service with 3D renderings, and a self-serve Create-A-Kitchen virtual planner. Revenue is generated primarily through one-time cabinet sales, with accessory attach (Rev-a-Shelf, Belwith, Berenson hardware, moldings, fillers, skin panels) and a fully refundable Sample Door program that functions as customer acquisition. Pricing is publicly disclosed on the website with a Best Price Guarantee that beats competitor advertised prices by 5%; free in-home delivery is provided on orders over $3,500. Affirm is integrated at checkout to offer installment financing. Distribution is exclusively direct (website, phone, in-home delivery), with the Trade Pro Program providing a separate B2B channel requiring proof of active contractor licensure. The company holds consecutive Best of Houzz Service awards (2020, 2022, 2023), is BBB accredited, and is a member of the National Kitchen & Bath Association.

Name

Cabinets.com

Legal name

Kitchen Resource Direct, LLC

Website

https://cabinets.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabinets.com is a U.S. e-commerce retailer of built-to-order, fully assembled kitchen, bathroom, and closet cabinets manufactured in its Alabama factory, selling factory-direct to homeowners and licensed contractors via its Trade Pro Program.

Ownership category

akta.pro rank

Product category

Kitchen Cabinets

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Kitchen cabinets
• Bathroom vanities
• Assembled cabinetry
• Closet storage
• Cabinet design services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cabinet Sales: Primary revenue stream from selling built-to-order kitchen and bathroom cabinets directly to consumers and contractors. Cabinets are manufactured after order placement and shipped fully assembled.
2. Cabinet Accessories: Revenue from cabinet accessories including Rev-a-Shelf organizational products, fillers, moldings, skin panels, and other trim components.
3. Hardware: Revenue from cabinet hardware including Berenson and Belwith hardware brands, sold separately for DIY installation.
4. Sample Doors: Refunded sample door purchases serve as a customer acquisition tool. Sample doors are fully refundable within 30 days of receipt.
5. Affirm Financing: Third-party financing option through Affirm allowing customers to pay for cabinets in installments, providing revenue certainty while offering customer payment flexibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cabinets.com is a direct-to-consumer e-commerce retailer of built-to-order kitchen, bathroom vanity, and closet cabinets manufactured at its Alabama facility and delivered fully assembled. The catalog spans 21 door styles, 80+ finishes, and three box construction types (Framed, Frameless, European Frameless) yielding 600+ style and finish combinations. Supporting services include free professional kitchen design, a Create-A-Kitchen virtual planner tool, sample doors, in-home white-glove delivery, and a Trade Pro Program for licensed contractors.

Product overview

Cabinets.com is an e-commerce retailer specializing in discount built-to-order kitchen, bathroom vanity, and closet cabinets delivered fully assembled from their Alabama manufacturing facility. The product portfolio centers on three cabinet construction types (Framed, Frameless, and European Frameless) with 21 door styles (Shaker, Colonial, Cosmopolitan, Baldwin, Sebring, Hawthorne, Jupiter, Belleair, Springfield, Bronson, Monaco, Lombard, Craftsman, Edge, Slab, and more) and over 80 finish options in Maple, Cherry, Oak, and Composite wood materials. The company offers 600+ style and finish combinations across kitchen cabinets, bathroom vanities, and closet solutions. Supporting services include a free design service with professional designers and the Create-A-Kitchen virtual planner tool. Accessories include moldings (crown, base, light rail, fillers, toe kick, scribe, corner), skin panels, Rev-a-Shelf organization accessories, and decorative hardware from Belwith and Berenson. The company provides a Trade Pro Program for contractors, Affirm financing options, free in-home delivery on orders over $3,500, and a limited lifetime warranty. Sample doors are available as fully refundable purchase options for customers to evaluate finishes before ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Cabinets Built-to-order kitchen cabinets delivered fully assembled, available in framed, frameless, and European frameless construction with over 600 style and finish combinations across 21 door styles and 80+ finishes. For homeowners and contractors renovating kitchens.
• Bathroom Vanity Cabinets Vanity cabinets designed for bathroom applications, offered in coordinated styles and finishes matching the kitchen cabinet collections. For homeowners and contractors undertaking bathroom remodels.
• Closet Cabinets Closet storage solutions for various space sizes, available in matching finishes and styles to the kitchen and bathroom cabinet collections. For homeowners seeking closet organization systems.
• Sample Doors Refundable door samples priced $8.45 to $16.90 that allow customers to see and feel cabinet finishes and door styles before purchasing a full kitchen. Fully refundable within 30 days of receipt with free return shipping. For homeowners evaluating finish and style options.
• Free Design Service Complimentary professional kitchen design assistance including 3D renderings, itemized quotes, and expert advice from trained designers. Provided at no cost to customers planning kitchen projects.
• Trade Pro Program Dedicated program for licensed contractors and remodelers in the kitchen and bath industry, offering special trade pricing, dedicated account management, and benefits not available through general advertised promotions. Requires proof of active business entity.
• Create-A-Kitchen Tool Self-serve virtual kitchen planner tool that allows customers to design and visualize their kitchen with Cabinets.com products in a 3D environment.
• Standard In-Home Delivery Free white-glove delivery for orders over $3,500 including scheduling, 4-hour delivery window, and two-person crew for cabinet placement inside the home.
• Affirm Financing Third-party installment financing option through Affirm allowing customers to pay for cabinet purchases over time, reducing purchase friction at checkout.
• Moldings & Trim Cabinet finishing trim elements including crown molding, starter/riser molding, light rail molding, base molding, fillers, toe kick molding, scribe molding, corner molding, batten molding, dentil molding, rope molding, and shoe molding in various sizes and styles.
• Skin Panels Decorative 1/4-inch plywood panels with matching finish on one side for covering unfinished cabinet sides.
• Fillers Finished wood pieces used to fill gaps between cabinets or between cabinet and wall, available in 3 and 6 inch widths.
• Toe Kick Molding 96-inch finished strips positioned in the toe kick recess to provide a continuous finished look to cabinetry.
• Decorative Hardware Cabinet hardware including decorative knobs, pulls, and handles from Belwith and Berenson brands, available in various styles and finishes for DIY installation.
• Rev-a-Shelf Accessories Cabinet organization accessories from Rev-a-Shelf including trash pull-outs, lazy-Susans, and other internal storage solutions.

Quantifiable outcome

• Fully assembled cabinets (not RTA) with dovetail drawers, soft-close Blum hinges and slides, and all-wood plywood construction
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AffirmminorGTM or Marketing PartnerThird-party financing partner providing installment payment options for customers. Allows customers to pay for cabinet purchases over time. Integrated as a payment option at checkout to reduce purchase friction.
• BlumcoreTechnology or IntegrationPremium hardware manufacturer supplying six-way adjustable soft-close concealed cam hinges and full-extension soft-close undermount drawer slides used in all assembled cabinets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CliqStudios: CliqStudios is a direct-to-consumer online retailer of assembled kitchen and bath cabinets, operating with a very similar factory-direct, design-assisted e-commerce model as Cabinets.com. Both serve homeowners seeking showroom-quality cabinets without dealer markups, making them the closest head-to-head competitor.
• Cabinets To Go: Cabinets To Go is a kitchen and bath cabinet retailer combining showroom and online channels, with comparable product breadth and a similar homeowner/DIY target customer. The business model overlaps with Cabinets.com in offering assembled cabinetry with design services and competitive pricing.
• RTA Cabinet Store: RTA Cabinet Store sells kitchen and bath cabinets online, primarily in ready-to-assemble format. While Cabinets.com ships fully assembled, both compete for the same online cabinet shopper prioritizing price and convenience over in-person showroom visits.

Broad incumbents

• IKEA (Kitchen division): IKEA offers kitchen cabinet systems through its global retail footprint and online channel, competing on price and modularity. IKEA is a broad incumbent with overlapping kitchen cabinet offerings, though its flat-pack model and broader home furnishings focus distinguish it from Cabinets.com's assembled, premium-positioned approach.
• MasterBrand Cabinets: MasterBrand Cabinets is one of North America's largest cabinet manufacturers, producing brands like Diamond, Aristokraft, and Decora sold through dealer and big-box channels. While primarily dealer-distributed, the scale and breadth of MasterBrand's product lines make it a broad incumbent whose pricing Cabinets.com must compete against.
• Home Depot (Kitchen & Bath): Home Depot is the largest home improvement retailer in the US, offering kitchen cabinets through in-store and online channels alongside installation services. As a broad incumbent with massive scale and supply chain advantages, Home Depot is the price and convenience benchmark against which Cabinets.com's Best Price Guarantee is positioned.
• Lowe's (Kitchen & Bath): Lowe's is the second-largest US home improvement retailer, offering kitchen cabinets, design services, and installation across its store network and online. Like Home Depot, it competes for the same renovation shopper and exerts pricing pressure on specialty online cabinet retailers.
• KraftMaid (MasterBrand): KraftMaid is a semi-custom cabinet brand sold through kitchen and bath dealers, offering comparable quality, soft-close hardware, and customization. It represents the traditional dealer-channel alternative to Cabinets.com's direct online model.

Emerging players

• Wayfair: Wayfair is a large online home furnishings marketplace that has expanded into kitchen and bath cabinetry through its AllModern and Birch Lane platforms. While not a direct assembled-cabinet specialist, Wayfair's marketplace reach and SEO scale compete for the same online cabinet shopper.

Others

• Houzz (Pro + Marketplace): Houzz is a home renovation platform combining design inspiration, professional directories, and a product marketplace. It is an ecosystem participant rather than a direct competitor, but its Pro directory and Houzz Pay offerings intersect with Cabinets.com's Trade Pro Program strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cabinetsdotcom
• Facebookfacebook.com/krdcabinets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabinets.com