RTA Cabinet Store
RTA Cabinet Store is a US e-commerce retailer selling ready-to-assemble and pre-assembled kitchen cabinets, bathroom vanities, and garage storage to DIY homeowners and trade professionals, offering 67+ cabinet lines, patented Invisa-Lock™ joinery, and free in-house design services nationwide.
- Company typePrivate
- Founded2007
- HeadquartersConshohocken, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RTA Cabinet Store does
RTA Cabinet Store is a US-based e-commerce retailer of ready-to-assemble (RTA) and pre-assembled kitchen and bathroom cabinetry, founded in 2007 and operating as a subsidiary of the home improvement conglomerate Renovation Brands. Headquartered in Conshohocken, Pennsylvania with a manufacturing site in Tampa, Florida for the Signature Garage Cabinetry line, the company sells 67+ kitchen cabinet lines plus bathroom vanities, garage cabinets, cabinet hardware, range hoods, and wood floating shelves through its own DTC storefront at rtacabinetstore.com, supported by multiple US warehouses and a carrier network of more than a dozen providers.
The core technology is the RTA (Ready-to-Assemble) cabinet format using European-style frameless construction, differentiated by two registered patents — Invisa-Lock™ hidden joinery and Invisa-Edge™ UV-resistant banding — which together eliminate visible fasteners and seams to deliver a furniture-grade finish typically associated with higher-priced custom cabinetry. The company complements the catalog with free in-house USA-based design services, an online Kitchen Design Tool, a Kitchen Visualizer, and refundable $4.99 sample doors, plus optional pre-assembly at $75 per cabinet.
Revenue is generated almost entirely through one-time cabinet and accessory sales with average order values in the $1,800–$4,000 range for a full kitchen, supported by aggressive promotional discounting (up to 60% off), 0% APR 12-month financing via Affirm, and a Trade Pro program offering monthly trade-only pricing and dedicated account managers to contractors, builders, and designers. The customer base spans DIY homeowners and trade professionals across the United States; KCMA certification and CARB Phase 2 emissions compliance position the catalog for both residential and multi-unit commercial projects.
RTA Cabinet Store firmographics
Firmographics- Name
- RTA Cabinet Store
- Legal name
- RTA Cabinet Store LLC
- Website
- https://rtacabinetstore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RTA Cabinet Store is a US e-commerce retailer selling ready-to-assemble and pre-assembled kitchen cabinets, bathroom vanities, and garage storage to DIY homeowners and trade professionals, offering 67+ cabinet lines, patented Invisa-Lock™ joinery, and free in-house design services nationwide.
- Ownership category
- akta.pro rank
RTA Cabinet Store industry classification
Industry- Product category
- Kitchen Cabinets
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where RTA Cabinet Store is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RTA Cabinet Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cabinet Product Sales: Primary revenue from selling ready-to-assemble and pre-assembled kitchen cabinets, bathroom vanities, and garage cabinets through e-commerce. Products include 67+ kitchen cabinet lines across various styles (Shaker, Slab, Raised Panel) and finishes.
- Cabinet Assembly Services: Optional assembly service at $75 per cabinet for customers who prefer pre-assembled cabinets. Assembled cabinets ship within 4-10 business days.
- Accessory Sales: Revenue from cabinet hardware (knobs, pulls, appliance pulls), wood floating shelves, range hoods, and related accessories.
- Trade Professional Program: Exclusive discounted pricing for trade professionals including contractors, builders, and designers with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trade Pro Professional Discounts |
| Unit Pricing | Pay-as-you-go | Standard Cabinet Pricing |
| Unit Pricing | Pay-as-you-go | Garage Cabinet Pricing |
| Unit Pricing | Pay-as-you-go | Floating Shelves |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
RTA Cabinet Store product offering
Product offeringCore offering
RTA Cabinet Store is an online retailer that designs, manufactures (in Tampa, FL), and distributes ready-to-assemble and pre-assembled kitchen cabinets, bathroom vanities, garage cabinets, cabinet hardware, range hoods, and solid wood floating shelves through its own e-commerce storefront. The company bundles its products with free in-house kitchen design services, an online design tool and visualizer, refundable $4.99 sample doors, optional paid assembly ($75 per cabinet), and 0% APR 12-month financing. A dedicated Trade Pro program provides volume discounts and assigned account managers to contractors, builders, and designers.
Product overview
RTA Cabinet Store is an e-commerce retailer offering Ready-to-Assemble (RTA) and pre-assembled kitchen cabinets, bathroom vanities, garage cabinets, and related products. The core product lines include RTA Kitchen Cabinets (DIY assembly), Assembled Kitchen Cabinets (pre-built), and Quick Ship Cabinets (2-3 day shipping). Supporting products include Cabinet Hardware (knobs, pulls), Wood Floating Shelves, Range Hoods, and Signature Garage Cabinets (heavy-duty modular garage storage). The company also provides complementary services including free professional kitchen design consultations, an online Kitchen Design Tool, Kitchen Visualizer, and refundable sample doors. All cabinet products are backed by a 5-year limited warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Garage Cabinetry: Premium fully-assembled garage storage cabinets featuring Invisa-Lock patented hidden joinery and Invisa-Edge banding technology, manufactured in Tampa, FL
Products and services
- RTA Kitchen Cabinets Ready-to-assemble kitchen cabinets designed for DIY installation, available in multiple styles (Shaker, Slab, Raised Panel), colors and finishes, offered as framed or European-style frameless construction.
- Assembled Kitchen Cabinets Pre-assembled kitchen cabinets delivered fully built for customers who prefer not to assemble themselves, with a 4–10 business day lead time.
- Quick Ship Kitchen Cabinets Fast-shipping cabinet program guaranteeing warehouse dispatch within 2–3 business days with a 10% refund if the guarantee is missed.
- Bathroom Vanities & Cabinets Bathroom vanities and cabinets available in various styles, colors, and configurations including base cabinet sets, paired with free bathroom design help.
- Signature Garage Cabinets Fully assembled heavy-duty garage storage cabinets featuring Invisa-Lock™ hidden joinery, 3/4" furniture plywood construction, TFL surface finish, and modular configurations; manufactured in Tampa, FL.
- Wood Floating Shelves Handcrafted solid wood floating shelves with concealed mounting hardware, weight capacity up to 45 lbs, available in 7 finishes and 6 sizes (24"–60" lengths) with free shipping.
- Cabinet Hardware Cabinet knobs, pulls, and appliance pulls available in multiple finishes including Matte Black, Satin Nickel, Antique Brass, Gold, and Satin Brass.
- Range Hoods Wood range hoods in various styles including tapered, sloped, angled, and curved designs with trim options.
- Free Kitchen Design Services USA-based in-house designers provide free 3D kitchen design and quotes within 2 business days based on uploaded measurements and project requirements.
- Refundable Sample Doors Physical door samples priced at $4.99 each, fully refundable toward purchase, shipped next business day with free shipping for up to 3 samples.
- Trade Pro Professional Program Subscription-style exclusive discount and service program for contractors, builders, architects, and designers offering volume pricing, dedicated account managers, free design services, Quick Ship Guarantee access, and initial layout turnaround in 48–72 hours.
Quantifiable outcome
- Save up to 50% compared to assembled cabinetry
- +3 more outcomes
Companies that use RTA Cabinet Store
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RTA Cabinet Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RTA Cabinet Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rev-A-ShelfminorRTA Cabinet Store distributes Rev-A-Shelf products including roll-out trays, waste pullouts, and cabinet inserts. Since these items are not manufactured specifically for RTA cabinets, some products may not fit all cabinet lines.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
RTA Cabinet Store competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Second-largest US home improvement retailer with cabinet brands (Koch, Diamond, Sterling) and dedicated kitchen/bath design services. Direct competitor for trade professionals and homeowners undertaking remodel projects.
- Wayfair: Online home furnishings marketplace carrying multiple cabinet brands and offering design tools. Competes for the online-first, price-sensitive cabinet buyer with a much broader catalog and stronger digital marketing engine.
- IKEA: Global furniture and kitchen retailer with extensive RTA cabinet lines (SEKTION/AXSTAD/METOD) and strong brand recognition. Sets the price and convenience benchmark for RTA cabinets and competes broadly across the same customer cohort.
- MasterBrand Cabinets: Largest US kitchen cabinet manufacturer (parent of KraftMaid, Diamond, Aristokraft, Decora) supplying big-box retailers and independent dealers. Sets industry standards on quality, KCMA certification, and trade relationships.
- Home Depot: Largest US home improvement retailer with significant kitchen and bath cabinet assortment (including the Home Decorators Collection brand), installation services, and national showroom footprint. Competes for both DIY and pro cabinet buyers.
Direct peers
- Fabuwood: US-based semi-custom and RTA kitchen cabinet manufacturer selling direct to consumers and dealers, with Made-in-USA positioning and a focus on shaker/frameless construction similar to RTA Cabinet Store's frameless lines.
- Cabinets To Go: Hybrid online and showroom cabinet retailer offering kitchen, bath, and storage cabinetry with design services and trade programs. Directly comparable business model with overlapping product lines and target customers.
- Cabinet Giant: Online-only RTA and pre-assembled kitchen cabinet retailer competing in the same value-oriented segment with similar nationwide shipping and DIY focus.
- CliqStudios: Online-only semi-custom kitchen cabinet retailer offering free design services and direct shipping. Directly comparable online design-led model targeting the same DIY and small-project customer base.
- CabinetNow: Online retailer specializing in RTA and assembled kitchen and bathroom cabinets, with similar nationwide shipping, sample door programs, and DIY/trade customer base. Closest direct comparable in the online RTA cabinet pure-play space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RTA Cabinet Store social profiles
Digital presenceRTA Cabinet Store compliance and trust
Trust signalCompliance2 records
RTA Cabinet Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTA Cabinet Store leadership team
Management profileNumber of profiles
RTA Cabinet Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTA Cabinet Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTA Cabinet Store
What does RTA Cabinet Store do?
RTA Cabinet Store is an online retailer that designs, manufactures (in Tampa, FL), and distributes ready-to-assemble and pre-assembled kitchen cabinets, bathroom vanities, garage cabinets, cabinet hardware, range hoods, and solid wood floating shelves through its own e-commerce storefront. The company bundles its products with free in-house kitchen design services, an online design tool and visualizer, refundable $4.99 sample doors, optional paid assembly ($75 per cabinet), and 0% APR 12-month financing. A dedicated Trade Pro program provides volume discounts and assigned account managers to contractors, builders, and designers.
Is RTA Cabinet Store a public or private company?
RTA Cabinet Store is a private company. It is classified as corporate owned and is currently operating.
When was RTA Cabinet Store founded?
RTA Cabinet Store was founded in 2007. It employs 11 to 50 people.
Where is RTA Cabinet Store based?
RTA Cabinet Store is headquartered in Conshohocken, United States, in the North America region.
How does RTA Cabinet Store make money?
Four revenue lines are on record. Cabinet Product Sales are the primary driver. The others are cabinet Assembly Services, accessory Sales and trade Professional Program.
Who are RTA Cabinet Store's main competitors?
Broad incumbents on record are Lowe's, Wayfair, IKEA, MasterBrand Cabinets and Home Depot. Direct peers are Fabuwood, Cabinets To Go, Cabinet Giant, CliqStudios and CabinetNow.
Does RTA Cabinet Store have an API?
No public API is recorded for RTA Cabinet Store.
What industry is RTA Cabinet Store in?
RTA Cabinet Store's product category is Kitchen Cabinets. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of CRAIAJAH, Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage). Its NAICS code is 449 and its SIC code is 5712.