East 5th Avenue

What East 5th Avenue does

East 5th Avenue is a privately held, Scottsdale-based affiliate marketing education, training, and talent-placement company founded in 2016-2017 by Amber Spears and Alona Rudnitsky. It monetizes a proprietary curriculum and community ecosystem targeting brands that want to launch or scale affiliate marketing channels, primarily in health and wellness but also in personal development, finance, and education. The company originally operated as an affiliate management agency generating hundreds of millions of dollars in client revenue and over 8 million leads, but in 2019 exited active agency client work to focus on education and community products.

The core product set is built around the SPEARS Method (Clarity, Confidence, Community, Systems, Cashflow) and consists of (1) Affiliate Accelerator, a 16-week certification program delivered through online video modules, coaching calls, scripts, templates, and accountability reports; (2) Traffic Tribe, a subscription-based virtual mastermind community connecting 250-300+ vetted affiliate managers and offer owners through bi-weekly networking events; (3) Build an Affiliate Program, a self-paced course; (4) Affiliate Manager Recruiting, a placement service that pre-screens candidates using Kolbe scores and affiliate-specific assessments; (5) Private Intensive Consulting, a $45k+ 1-2 day engagement capped at 6 clients per year; and (6) a private Health and Wellness CPA Platform that leverages a database of 9,000+ personally-vetted affiliate partners.

The business model blends self-serve online education (one-time and subscription), community membership subscriptions (monthly and annual Traffic Tribe plans), professional services recruiting placement fees, and a premium founder-led enterprise consulting tier. Distribution is sales-led and community-led via Typeform-driven consultation scheduling, educational content, industry conference speaking, and partner referrals including ClickBank and Mindshare Collaborative. The company is bootstrapped with no disclosed funding rounds or institutional investors and operates with a ~10-person leadership team.

Name

East 5th Avenue

Legal name

EAST 5TH AVENUE, LLC

Website

https://east5thavenue.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

East 5th Avenue is a Scottsdale-based affiliate marketing education, training, and talent-placement firm that certifies affiliate managers, runs the Traffic Tribe mastermind community, recruits affiliate managers for brands, and offers premium founder-led consulting primarily to health, wellness, personal development, finance, and education brands.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing services
• Affiliate manager training
• Partnership marketing education
• Affiliate program building
• Performance marketing consulting

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Manager Recruiting Services: Placement fees for matching pre-qualified affiliate managers with employers. Process includes screening, personality testing, and candidate delivery to client inboxes.
2. Affiliate Accelerator Certification Program: 16-week online training program with coaching calls, community access, and certification. Includes modules, homework, templates, scripts, and live event access.
3. Traffic Tribe Mastermind Membership: Monthly and annual subscription membership providing access to 250+ vetted affiliate partners, bi-weekly virtual networking events, exclusive training, and community resources.
4. Private Intensive Consulting: High-touch 1-2 day consulting engagements where Amber and Alona directly build programs with client teams. Custom department playbooks, SOPs, KPIs, and action plans included.
5. Build an Affiliate Program Course: Self-paced online course covering hiring, compensation structure, affiliate policies, KPIs, and industry standards for building affiliate programs.
6. Affiliate Manager Placement (Employer): Recruiting and placement services for companies seeking affiliate managers. Pay ranges from $65,000-$120,000 for affiliate manager positions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

East 5th Avenue helps brands launch, build, and scale affiliate and partnership marketing channels through three core offerings: a 16-week Affiliate Accelerator certification program that trains affiliate managers, a Traffic Tribe mastermind community connecting brands with vetted affiliate partners, and an affiliate manager recruiting and placement service. They also provide private intensive consulting engagements and a private Health and Wellness CPA Platform connecting brands to quality traffic from a vetted partner network.

Product overview

East 5th Avenue is an affiliate marketing education and training company offering a portfolio of interconnected services. The core offerings include the Affiliate Accelerator (a 16-week certification program), Traffic Tribe (a mastermind community with live networking events), and the Build an Affiliate Program Course (self-paced training). These are supplemented by affiliate manager recruiting services and private intensive consulting. The company also operates a Health and Wellness CPA Platform connecting brands with affiliate traffic. The ecosystem enables companies to hire, train, and scale their affiliate marketing channels through a combination of training programs, community access, and talent placement.

Differentiator

Problem solved

Functional benefit

Brands

• Affiliate Accelerator: A 16-week advanced affiliate manager certification program that trains affiliate managers on skills, techniques, strategies, scripts, and templates for building, growing, or scaling in-house affiliate programs.
• Traffic Tribe
• Four Rooms Mastermind
• Health And Wellness CPA Platform

Products and services

• Affiliate Accelerator A comprehensive 16-week online certification program that trains affiliate managers to build, grow, and scale in-house affiliate programs. Includes online modules, weekly coaching calls, sales templates, scripts, accountability reports, access to private community, monthly live calls with Amber Spears, and live events. Designed for individuals seeking to become top-performing affiliate managers and for companies training their internal teams.
• Traffic Tribe Mastermind A virtual affiliate mastermind community connecting affiliate managers and brand owners. Provides bi-weekly live networking events, exclusive trainings, tools, monthly live traffic tee-up opportunities, and access to over 250 vetted affiliate partners for deal-making and traffic generation. Available on monthly and annual subscription plans.
• Build an Affiliate Program Course

Quantifiable outcome

• Client affiliate revenue scaled 20x in 12 months (from $100K to $2M monthly)
• +6 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ClickBankcoreChannel Partner/ Reseller/ DistributorClickBank is the worldwide leader in affiliate marketing and ecommerce growth. East 5th Avenue works with ClickBank as both a client and referral partner. ClickBank is a powerful e-commerce platform with a vast affiliate marketplace enabling sellers and entrepreneurs to grow their sales with a global affiliate network. Over 25 years of experience with over $5.8 billion in commissions paid on time.
• Liss Graham (Graham List Management)coreStrategic or Co-development PartnerLiss Graham is the chief executive list manager for Graham List Management specializing in email list monetization in the health and nutra niche. She provides email list management, copywriting, content writing, list hygiene, and deliverability services. Featured as an expert in East 5th Avenue's network.
• Mindshare CollaborativecoreStrategic or Co-development PartnerJJ Virgin founded Mindshare Collaborative, a mastermind community. East 5th Avenue has trained Mindshare members and their entire team. Entire community voted East 5th Avenue as recipient of the Impact Award in 2019 for their impact on the health and wellness community.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Impact (impact.com): Leading global partnership management platform providing affiliate, influencer, and B2B partnership software. Directly comparable to East 5th Avenue's affiliate management services but at enterprise SaaS scale, serving the same brand/affiliate ecosystem East 5th Avenue operates in.
• ClickBank: World's largest affiliate marketplace, paying over $5.8 billion in commissions. Already a partner of East 5th Avenue, ClickBank competes for the same health & wellness and infoproduct advertisers that East 5th Avenue's Traffic Tribe and CPA Platform serve.
• CJ Affiliate (CJ Marketing): One of the largest global affiliate networks, managing partner programs for major brands. Directly comparable as a scale affiliate network serving the same advertiser base East 5th Avenue targets through its Health & Wellness CPA Platform.
• Awin: Global affiliate marketing network with presence across multiple verticals. Comparable as a horizontal affiliate network competitor and infrastructure provider serving the same brand-side demand that East 5th Avenue addresses with its managed services.
• Rakuten Advertising: Major global affiliate and performance marketing network. Comparable as a large incumbent affiliate network operating in the same advertiser/affiliate intermediary role that East 5th Avenue's CPA Platform occupies, particularly for ecommerce and DTC brands.

Direct peers

• PartnerStack: Partner ecosystem platform that enables brands to manage and scale affiliate, referral, and reseller programs. Comparable to East 5th Avenue because it combines program management tooling with an ecosystem of vetted partners and education resources for partner managers.

Emerging players

• Refersion: Affiliate and influencer marketing platform focused on DTC and ecommerce brands, particularly Shopify merchants. Comparable as it sits at the intersection of affiliate program management and creator/partner enablement that East 5th Avenue serves through its CPA Platform and Accelerator.
• UpPromote: Shopify-focused affiliate and referral marketing app serving DTC ecommerce merchants. Comparable as an emerging affiliate platform competing for the ecommerce brand customers that East 5th Avenue serves via its recruiting and training programs.

Others

• Digital Marketer: Marketing education platform offering certification programs, events (Traffic & Conversion Summit), and training products. Comparable because it competes for the same customer base of marketers and brand owners seeking structured education, and is also a partner/channel for East 5th Avenue.
• STM Forum: Community and education platform serving affiliate marketers, media buyers, and affiliate managers. Comparable to East 5th Avenue's Traffic Tribe as a curated membership community where affiliate practitioners network, learn, and source deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/east5thavenue
• YouTubeyoutube.com/@east5thavenue
• Xx.com/east5thavenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East 5th Avenue