Agorastore
Agorastore operates a self-service online auction marketplace in France and Belgium for second-hand vehicles and equipment sourced from municipalities, public bodies, and private enterprises, generating revenue via listing fees, transaction commissions, and buyer premiums.
- Company typePrivate
- Founded2011
- HeadquartersMontreuil, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Agorastore does
Agorastore operates an online auction platform for second-hand vehicles, equipment, and miscellaneous goods sourced primarily from French public-sector organizations (municipalities, local authorities, public institutions such as IFCE) and private enterprises. The platform is structured as a self-service marketplace where sellers list assets and buyers (professionals and private individuals) place bids, with Agorastore generating revenue through listing fees, transaction commissions, and buyer premiums on completed sales. The core marketplace spans categories including Transport (474 active listings covering trucks, cars, vans, buses, railway, and boating), Construction Equipment (385), Agriculture and Gardening (150), Multimedia (242), Furniture (559), Horeca (122), Sports and Leisure (102), and Other Equipment (271). Agorastore also operates Agorastore Immo, a sub-brand dedicated to online auctions of public real estate assets including houses, buildings, land, and historic properties.
The company serves a dual-sided market: on the supply side, recurring sellers include public-sector fleet operators and enterprises with renewal cycles (notably Keolis in a 15+ year partnership, Suez, Eureden, Fret SNCF for a locomotive mandate, and municipalities such as Pantin, Carcassonne, Lille, and Cannes); on the demand side, it caters to professional buyers in transport, construction, and logistics as well as private individuals seeking affordable used vehicles. The platform operates primarily in France, with the website and services also accessible in Belgium, and is distributed exclusively online through agorastore.fr and agorastore-immo.fr with no disclosed mobile applications or public APIs. Agorastore is a brand operating under Estela Group, a diversified conglomerate. In November 2024, the company acquired Via Mobilis to bolster its position in the public-sector second-hand asset market.
The business is run with a lean team (11-50 employees) and has had only one disclosed funding round (approximately $660,817 in December 2012, from undisclosed investors), suggesting an operationally self-sustaining model under its parent group. Go-to-market relies on content marketing through its Experts Magazine and annual market barometers (Public Works and Heavy Trucks), organic SEO across its category taxonomy, email outreach to registered users, and a presence on Facebook, LinkedIn, and X. The company has no disclosed AI capabilities, patents, regulatory certifications, or proprietary technology beyond the standard online auction platform stack, and it positions itself primarily on transparency, circular-economy credentials, verified sellers, and approximately 20 years of auction expertise.
Agorastore firmographics
Firmographics- Name
- Agorastore
- Website
- https://agorastore.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agorastore operates a self-service online auction marketplace in France and Belgium for second-hand vehicles and equipment sourced from municipalities, public bodies, and private enterprises, generating revenue via listing fees, transaction commissions, and buyer premiums.
- Ownership category
- akta.pro rank
Agorastore industry classification
Industry- Product category
- Online Auction Marketplace
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industries
- Auction-based Generalist Marketplaces (CRAFAAAC), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Agorastore is headquartered
LocationHeadquarters
- HQ city
- Montreuil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Agorastore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission/Transaction Fees: Agorastore earns revenue through commission fees on successful auction transactions. Sellers pay fees for listing assets, and the platform takes a percentage or fixed fee on completed sales. The platform also features 'Exclusive Sales' for premium listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction pricing with buyer premiums |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Agorastore product offering
Product offeringCore offering
Agorastore operates an online auction marketplace where public sector organizations, local authorities, and private companies sell second-hand vehicles, heavy equipment, and miscellaneous goods to professional and individual buyers. The platform spans categories including Transport (trucks, cars, vans, buses, railway, boats), Construction Equipment, Agriculture & Gardening, Multimedia, Furniture, Horeca, and Sports & Leisure. A dedicated sub-brand, Agorastore Immo, runs online auctions for public real estate such as houses, buildings, land, and historic properties.
Product overview
Agorastore operates as a multi-category online auction platform for second-hand goods, comprising its core auction marketplace (Agorastore) and a dedicated real estate auction sub-brand (Agorastore Immo). The platform specializes in selling used vehicles, heavy equipment, and miscellaneous goods from public sector organizations, municipalities, and private companies. The core Agorastore product covers multiple categories including Transport (trucks, cars, vans, buses, railway vehicles, boats), Construction Equipment, Agriculture & Gardening, Multimedia, Furniture, Horeca, Sports and Leisure, and Other Equipment, all sold through timed online auctions.
Differentiator
Problem solved
Functional benefit
Brands
- Agorastore Immo: Specialized in real estate online auctions, offering houses, buildings, land, real estate complexes, and historic properties for sale by townhalls, departments, or regions.
Products and services
- Agorastore (Equipment & Vehicle Auctions) Multi-category online auction platform enabling municipalities, public bodies, and private companies to sell second-hand vehicles, heavy equipment, and miscellaneous goods to professional and individual buyers via timed online auctions.
- Agorastore Immo Real estate online auction sub-brand specializing in public properties including houses, buildings, land, real estate complexes, and historic properties sold by town halls, departments, and regions.
Quantifiable outcome
- Extends lifespan of equipment assets, reducing waste and optimizing use of existing resources
Companies that use Agorastore
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Agorastore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agorastore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Estela GroupcoreAgorastore is a brand of Estela group. The parent company provides strategic direction and support for the online auction platform, which specializes in selling used equipment from public and private sector organizations.
- Fret SNCFminorFret SNCF mandated Agorastore to auction 24 ex-Fret SNCF electric and diesel locomotives as part of the freight operator's railway asset disposal plan. Eligibility was open to EU and EEA operators excluding the SNCF Group and its subsidiaries.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Agorastore competitors and assessment
Company assessmentDirect peers
- Surplex: European online auctioneer specializing in used industrial machinery, metalworking, and construction equipment. Highly comparable to Agorastore's construction/equipment categories and online self-serve auction format.
- Copart: Global leader in online vehicle auctions, primarily serving insurance, fleet, and dealer sellers. Operates a very similar self-serve online auction model for used vehicles and equipment, making it the most direct functional comparator to Agorastore's transport/vehicle auction core.
- Troostwijk Auctions: European B2B online auction house selling used machinery, vehicles, and equipment from corporate and public sellers. Operates the same online timed-auction model and serves an overlapping customer base of enterprises and institutions disposing of surplus assets.
- Auctelia: Belgian online B2B auction platform for used professional equipment, machinery, and vehicles. Highly relevant peer given Agorastore's Belgium expansion and shared B2B online auction model.
- Ritchie Bros. (RB Global): Multi-category online auctioneer for heavy equipment, trucks, and commercial assets, recently combined with IAA. Closely comparable to Agorastore across construction, transport, and agricultural equipment verticals and in the online auction go-to-market.
- BCA Marketplace: European vehicle remarketing company running physical and online auctions for fleets, leasing companies, and dealers. Comparable as a vehicle-focused auction platform with multi-country European operations.
Emerging players
- Catawiki: European online auction platform for special-interest categories (collectibles, art, luxury, antiques). Shares the European online-auction DNA with Agorastore but focuses on consumer-grade special items rather than fleet/equipment, making it a partial-overlap emerging player.
Regional players
- GovDeals: US-focused online auction platform dedicated to government and public-sector surplus assets, including vehicles and equipment. Comparable public-sector seller focus to Agorastore but operating in a different geography.
Broad incumbents
- eBay: Global generalist online marketplace with both auction and fixed-price formats for used vehicles and equipment. Broadly overlaps Agorastore's online resale marketplace model but at vastly larger scale and without Agorastore's focus on public-sector supply.
- Manheim (Cox Automotive): One of the largest global vehicle remarketing companies, operating physical auction sites alongside digital channels. Overlaps with Agorastore's transport/vehicle auction business but operates at significantly larger scale and as part of a broader automotive services portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agorastore social profiles
Digital presenceAgorastore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agorastore leadership team
Management profileNumber of profiles
Profiles2 records
Agorastore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agorastore M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agorastore
What does Agorastore do?
Agorastore operates an online auction marketplace where public sector organizations, local authorities, and private companies sell second-hand vehicles, heavy equipment, and miscellaneous goods to professional and individual buyers. The platform spans categories including Transport (trucks, cars, vans, buses, railway, boats), Construction Equipment, Agriculture & Gardening, Multimedia, Furniture, Horeca, and Sports & Leisure. A dedicated sub-brand, Agorastore Immo, runs online auctions for public real estate such as houses, buildings, land, and historic properties.
Is Agorastore a public or private company?
Agorastore is a private company. It is classified as corporate owned and is currently operating.
When was Agorastore founded?
Agorastore was founded in 2011. It employs 11 to 50 people.
Where is Agorastore based?
Agorastore is headquartered in Montreuil, France, in the Europe region.
How does Agorastore make money?
One revenue line is on record: auction Commission/Transaction Fees.
Who are Agorastore's main competitors?
Direct peers on record are Surplex, Copart, Troostwijk Auctions, Auctelia, Ritchie Bros. (RB Global) and BCA Marketplace. Catawiki is listed as an emerging player. GovDeals is listed as a regional player. Broad incumbents are eBay and Manheim (Cox Automotive).
Does Agorastore have an API?
No public API is recorded for Agorastore.
What industry is Agorastore in?
Agorastore's product category is Online Auction Marketplace. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 459510.