Auctelia
Auctelia is a Belgian online auction marketplace enabling companies, public entities, and intermediaries to buy and sell used professional and industrial equipment across more than 30 countries via a 17% commission model.
- Company typePrivate
- Founded2011
- HeadquartersMont-saint-guibert, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Auctelia does
Auctelia is a Belgian online auction platform that enables companies, public entities, associations, and intermediaries to buy and sell used professional and industrial equipment through timed online auctions. The platform operates as a two-sided marketplace with corporate sellers listing surplus machinery, end-of-line products, office fleet renewals, and unsold goods, while professional buyers across construction, transport, agriculture, woodworking, handling, and related categories browse catalogued lots and place bids. Its core technology is a web-based auction engine with category-driven catalog browsing, an auction calendar, listing workflows, invoicing, and secure bank-transfer-based payment processing, all delivered through the auctelia.com website.
The company generates revenue through a 17% sales fee on every item transacted on the platform, with sales contracts concluded directly between sellers and buyers while Auctelia acts as broker and hosting provider. Beyond the core Auctelia marketplace, the company operates Clicpublic, a sub-brand focused on judicial and banking sales (bankruptcies, bank seizures, court-ordered liquidations), and maintains a channel partnership with Agorastore.fr to extend reach in agricultural and construction equipment. The platform is accessible to buyers and sellers in more than 30 countries and lists named enterprise sellers including D'Ieteren, Brussels Airport, Proximus, SNCB, Université Catholique de Louvain, and Hygea. Auctelia is a brand of Clictelia SA, a Belgian corporate entity, and operates with a lean team of 1-10 employees under a product-led growth motion that emphasizes self-service onboarding for both sides of the marketplace.
Auctelia firmographics
Firmographics- Name
- Auctelia
- Legal name
- Clictelia SA
- Website
- https://auctelia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auctelia is a Belgian online auction marketplace enabling companies, public entities, and intermediaries to buy and sell used professional and industrial equipment across more than 30 countries via a 17% commission model.
- Ownership category
- akta.pro rank
Auctelia industry classification
Industry- Product category
- Online Industrial Equipment Auction Marketplace
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industries
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
Keywords
Where Auctelia is headquartered
LocationHeadquarters
- HQ city
- Mont-saint-guibert
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Auctelia business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Auction commissions and sales fees: Auctelia charges a 17% sales fee on items sold through its platform. The platform acts as a broker and hosting provider, with sales contracts concluded directly between sellers and buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based auction fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Auctelia product offering
Product offeringCore offering
Auctelia operates an online auction marketplace where businesses, public entities, associations, and intermediaries buy and sell used professional and industrial equipment through timed online auctions. The platform spans categories including construction, transport, handling & storage, woodworking, agriculture and gardening, metalworking, furniture, and industrial equipment, with sales contracts concluded directly between sellers and buyers while Auctelia acts as broker and hosting provider.
Product overview
Auctelia operates as an online auction platform for used professional and industrial equipment, functioning as a core product for professionals seeking to buy and sell surplus machinery. The platform spans multiple equipment categories including construction (711 items), transport (217 items), woodworking machines (113 items), handling and storage (97 items), and agriculture and gardening (41 items). The platform also includes Clicpublic, a sub-brand focused on judicial and banking sales (bankruptcies, bank seizures, court-ordered liquidations), and partners with Agorastore.fr for extended reach in agricultural and construction equipment. Sellers include public entities, associations, and companies who benefit from support throughout the sales process with transparency and optimization focus.
Differentiator
Problem solved
Functional benefit
Products and services
- Auctelia Online Auction Platform Online auction platform enabling professionals to buy and sell used professional and industrial equipment through timed online auctions, with categories spanning construction, transport, handling & storage, woodworking, agriculture and gardening, metalworking, furniture, and industrial equipment. Includes secure payment processing, invoicing, and logistics coordination for item collection.
- Clicpublic Judicial and Banking Sales Platform Sub-brand platform dedicated to judicial and banking sales, offering assets from bankruptcies, bank seizures, court-ordered liquidations, and state sales including houses, buildings, land, vehicles, and valuables through online auctions.
Companies that use Auctelia
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Auctelia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auctelia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Agorastore.frminorAgorastore.fr is listed as an online auctioneer and broker of used professional equipment. Auctelia partners with Agorastore to provide additional agricultural and construction products through their platform.
- Clictelia SAcoreAuctelia is a brand of Clictelia SA, which operates as the parent company providing the corporate structure and brand umbrella for the online auction services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Auctelia competitors and assessment
Company assessmentDirect peers
- Surplex: Surplex is a European online auction house specializing in used industrial machinery, metalworking, and woodworking equipment. Highly comparable to Auctelia in product scope (used professional equipment), target buyer (industrial professionals), and online-auction marketplace model.
- Troostwijk Auctions: Troostwijk is one of Europe's largest industrial auctioneers, running online and on-site auctions for used machinery, vehicles, and equipment across multiple verticals. Directly comparable geography (Europe), category breadth, and online-auction platform model to Auctelia.
- Agorastore: Agorastore.fr is an explicit channel partner of Auctelia and operates an online auction platform for used professional equipment with strong French agricultural and construction focus. Directly comparable offering and audience, with shared partnership signaling market overlap.
- Euro Auctions: Euro Auctions runs unreserved live and online auctions of construction, agricultural, and transportation equipment across Europe. Directly comparable category focus and online-auction marketplace model, with deeper specialization in heavy equipment.
Broad incumbents
- Ritchie Bros. Auctioneers: Ritchie Bros. is the global market leader in heavy equipment and industrial asset auctions, offering online, on-site, and marketplace solutions. Overlaps substantially with Auctelia's industrial-equipment auction business but at vastly greater scale and broader geographic footprint.
- Proxibid: Proxibid is a US-based online auction marketplace connecting sellers of industrial equipment, vehicles, and commercial assets with buyers worldwide. Closely comparable marketplace model for industrial/used professional equipment, though North America-centric.
- Copart: Copart is a global online vehicle and equipment auction marketplace, primarily serving insurance, dealer, and total-loss vehicle buyers with growing equipment exposure. While vehicles-led, the online auction model and seller services overlap with Auctelia's marketplace flow.
Regional players
- K-Bid.com.au: K-Bid is an Australian online auction platform for used commercial equipment, vehicles, and industrial assets. Same online-auction marketplace model and professional equipment focus as Auctelia, but regional to Australia rather than Europe.
Emerging players
- Catawiki: Catawiki is a European online auction marketplace specializing in collectibles, art, antiques, and luxury goods. Comparable online-auction marketplace model and European footprint but for collectibles/curated categories rather than industrial equipment.
- Equippo: Equippo is an online marketplace specifically for buying and selling used construction and heavy equipment, with inspection, financing, and logistics services. Comparable category focus to Auctelia's construction vertical but with deeper specialization and added services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Auctelia social profiles
Digital presenceAuctelia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auctelia leadership team
Management profileNumber of profiles
Profiles2 records
Auctelia funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auctelia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auctelia
What does Auctelia do?
Auctelia operates an online auction marketplace where businesses, public entities, associations, and intermediaries buy and sell used professional and industrial equipment through timed online auctions. The platform spans categories including construction, transport, handling & storage, woodworking, agriculture and gardening, metalworking, furniture, and industrial equipment, with sales contracts concluded directly between sellers and buyers while Auctelia acts as broker and hosting provider.
Is Auctelia a public or private company?
Auctelia is a private company. It is classified as corporate owned and is currently operating.
When was Auctelia founded?
Auctelia was founded in 2011. It employs 1 to 10 people.
Where is Auctelia based?
Auctelia is headquartered in Mont-saint-guibert, Belgium, in the Europe region.
How does Auctelia make money?
One revenue line is on record: auction commissions and sales fees.
Who are Auctelia's main competitors?
Direct peers on record are Surplex, Troostwijk Auctions, Agorastore and Euro Auctions. Broad incumbents are Ritchie Bros. Auctioneers, Proxibid and Copart. K-Bid.com.au is listed as a regional player. Emerging players are Catawiki and Equippo.
Does Auctelia have an API?
No public API is recorded for Auctelia.
What industry is Auctelia in?
Auctelia's product category is Online Industrial Equipment Auction Marketplace. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 4238 and its SIC code is 5080.