Foundation
Foundation is a US-based communications firm founded in 2018 that provides integrated PR, influencer marketing, VIP relations, event management, and affiliate marketing services to over 20 beauty brands from offices in New York, Los Angeles, and Miami.
- Company typePrivate
- Founded2018
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Foundation firmographics
Firmographics- Name
- Foundation
- Legal name
- Foundation
- Website
- https://wearefoundation.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foundation is a US-based communications firm founded in 2018 that provides integrated PR, influencer marketing, VIP relations, event management, and affiliate marketing services to over 20 beauty brands from offices in New York, Los Angeles, and Miami.
- Ownership category
- akta.pro rank
Foundation industry classification
Industry- Product category
- Marketing and Public Relations Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Foundation is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Communications and Marketing Services: Foundation generates revenue by providing integrated communications services to beauty brands, including brand strategy, PR and communications, influencer marketing, VIP relations, event management, and affiliate marketing. Services are delivered through customized 360-degree strategic plans tailored to each brand.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Foundation product offering
Product offeringCore offering
Foundation is a B2B communications firm that provides integrated 360-degree strategic services to beauty brands, including brand strategy, PR and communications, influencer marketing (earned and paid), VIP relations, experiential event management, and affiliate marketing program optimization. The firm has launched and scaled over 20 beauty brands since 2018, including Hero Cosmetics, Briogeo, Nécessaire, and Patrick Ta Beauty.
Product overview
Foundation is a communications firm that provides integrated services for beauty brands, offering Brand Strategy, PR and Communications, Influencer Marketing (Earned & Paid), VIP Relations, Event Management, and Affiliate Marketing. The company has launched or built over 20 beauty brands since 2018, including Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, Homecourt, NOYZ, Caliray, HourGlass, NARS, Glow Recipe, YTTP, Cocokind, Lawless, One Size, and Typology, among others. These services work together as a coordinated 360-degree strategic approach to elevate beauty brands across public relations, influencer relationships, celebrity partnerships, experiential events, and affiliate channel optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
Companies that use Foundation
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foundation partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Foundation competitors and assessment
Company assessmentDirect peers
- LaForce: LaForce is a creative communications agency with deep beauty and lifestyle expertise providing PR, influencer, and digital strategy services to brands that closely overlap Foundation's enterprise beauty target market.
- Shadow PR: Shadow PR is a New York-based communications firm specializing in beauty, fashion, and lifestyle brands, offering PR, influencer, and event services that directly overlap Foundation's integrated service stack and client base.
- Factory PR: Factory PR is a beauty and lifestyle communications firm offering integrated PR, influencer marketing, and brand strategy services to consumer brands, comparable in size, focus, and client type to Foundation.
- BPCM: BPCM is a beauty and lifestyle-focused PR and communications agency that serves brands across skincare, fragrance, and wellness, directly competing with Foundation for the same enterprise beauty clients with comparable integrated PR and influencer offerings.
- Brandstyle Communications: Brandstyle Communications is a beauty, fashion, and lifestyle PR and influencer agency that launches and scales consumer brands, mirroring Foundation's launch-focused value proposition and integrated service model.
- Halpern Agency: Halpern Agency is a beauty and lifestyle PR firm that builds brand narratives through media relations, influencer strategy, and events, with comparable size, vertical focus, and service mix to Foundation.
- Behrman Communications: Behrman Communications is a beauty, wellness, and lifestyle PR firm offering strategic communications and media relations to consumer brands, directly comparable to Foundation's vertical specialization and client profile.
- DZ Group: DZ Group is a beauty and wellness PR and communications agency serving emerging and established brands, with PR, influencer marketing, and brand event offerings that parallel Foundation's core services.
Broad incumbents
- Weber Shandwick: Weber Shandwick is one of the largest global PR networks with a dedicated consumer practice including beauty, offering overlapping capabilities to Foundation but as part of a broader portfolio across industries and geographies.
- Edelman: Edelman is a global communications firm with a substantial beauty and lifestyle practice, competing with Foundation for enterprise beauty clients but operating across a much wider category portfolio and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Foundation social profiles
Digital presenceFoundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foundation
What does Foundation do?
Foundation is a B2B communications firm that provides integrated 360-degree strategic services to beauty brands, including brand strategy, PR and communications, influencer marketing (earned and paid), VIP relations, experiential event management, and affiliate marketing program optimization. The firm has launched and scaled over 20 beauty brands since 2018, including Hero Cosmetics, Briogeo, Nécessaire, and Patrick Ta Beauty.
Is Foundation a public or private company?
Foundation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foundation founded?
Foundation was founded in 2018. It employs 11 to 50 people.
Where is Foundation based?
Foundation is headquartered in New City, United States, in the North America region.
How does Foundation make money?
One revenue line is on record: communications and Marketing Services.
Who are Foundation's main competitors?
Direct peers on record are LaForce, Shadow PR, Factory PR, BPCM, Brandstyle Communications, Halpern Agency, Behrman Communications and DZ Group. Broad incumbents are Weber Shandwick and Edelman.
Does Foundation have an API?
No public API is recorded for Foundation.
What industry is Foundation in?
Foundation's product category is Marketing and Public Relations Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.