What Colors does

Colors Corporation SAS is a privately-held French company, founded in 2004 and headquartered in Boulogne-Billancourt near Paris, that delivers in-store audio and video experiences to commercial venues—primarily retail stores, restaurants, cafes, and concept stores in France. Its core offering combines curated ambient music programming, professional sound design, dynamic digital signage, and branded in-store TV channels, sold under sub-brands Listen by Colors (audio) and Watch by Colors (display and TV). Underlying technology includes the proprietary ColorsBox hardware player manufactured in France with an integrated amplifier and USB-backup playback continuity, alongside a web-based My Virtual Player for hardware-free streaming. Ten themed musical environments (Jazz, Electro, Pop, Lounge, Relaxation, etc.) are curated by professional DJs and sound designers.

The business is built around a recurring subscription model with four principal tiers: My Virtual Player at 24.90 EUR/month, In Ze Box (ColorsBox hardware) at 39.90 EUR/month, Watch by Colors Light (dynamic display) at 30 EUR/month, and Watch by Colors Premium (personalized brand TV) at 69.90 EUR/month, all subject to a 12-month initial term with automatic annual renewal. Music rights are cleared through licensing partnerships with SPPF and SCPP, the principal French phonogram producer organizations, providing legal public-performance clearance for subscribers. Revenue is complemented by professional services including digital transformation consulting, technology engineering, and custom installations for enterprise clients.

Distribution runs through a self-serve e-commerce subscription funnel for SMB customers and a direct sales motion for enterprise consulting. The company maintains a small team of 11–50 employees, has a stated share capital of 8,000 EUR, and reports no parent company, external investors, or disclosed funding rounds. Leadership is centered on Sylvain Cavet as Directeur de la publication, and the business is CNIL-registered for data protection compliance. Geographic scope is essentially domestic France, with Europe listed aspirationally but not demonstrated in operations.

Name

Colors

Legal name

Colors Corporation SAS

Website

https://colorscorporation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Colors Corporation SAS is a France-based, privately-held provider of legally licensed in-store ambient music, dynamic digital signage, and branded TV channels for retail, hospitality, and concept-store SMB customers and select enterprise brands, delivered via subscription on proprietary ColorsBox hardware and a web player.

Ownership category

akta.pro rank

Product category

Commercial Audio-Visual Marketing Services

NAICS

Music Publishers (512230), Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Quality Control & Compliance (Linguistic QC, Technical QC, Platform Specs) (MPAHAFAE)

Keywords

• In-store audio marketing
• Ambient music streaming
• Dynamic digital signage
• Brand radio services
• Retail experience design

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Music Streaming Subscriptions: Monthly subscription fees for access to themed musical environments via My Virtual Player (web-based) or In Ze Box (hardware). Recurring monthly revenue with 12-month initial term and annual renewal.
2. Video Display Subscriptions: Monthly subscriptions for Watch By Colors Premium (personalized TV channel at 69.90 EUR/month) and Watch By Colors Light (dynamic display at 30 EUR/month). Includes ColorsBox HD hardware provision.
3. ColorsBox Hardware: Hardware rental (ColorsBox) included in subscription prices. Replacement fee of 180 EUR excluding taxes for lost/stolen units. Monthly rental model bundled with service subscriptions.
4. Professional Services: Consulting services for digital transformation, technology engineering, project management, and custom installations for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Colors Corporation SAS provides legally licensed ambient music, in-store radio, dynamic digital signage, and brand TV channel services to commercial spaces such as retail stores, restaurants, and concept stores. Its offering combines subscription-based streaming products (My Virtual Player, In Ze Box via ColorsBox hardware, Watch By Colors Premium and Light) with consulting services in digital transformation and audio-visual strategy. The company also designs and manufactures the proprietary ColorsBox hardware player in France.

Product overview

Colors Corporation offers a unified customer experience platform combining sound design and video marketing services. The portfolio includes My Virtual Player (web-based streaming at 24.90 EUR/month) and ColorsBox (physical hardware player at 39.90 EUR/month) as core music streaming products, with Watch video solutions (Premium at 69.90 EUR/month and Light at 30 EUR/month) for in-store TV and digital display. Supporting services include Listen (ambient music, webradio, corporate radio), Watch (dynamic display, brand TV), and Consulting (digital transformation strategy). All music products include full rights licensing through SPPF and SCPP.

Differentiator

Problem solved

Functional benefit

Brands

• Listen by Colors: Sound design and brand radio services featuring ambient music programming for retail spaces
• Watch by Colors
• My Virtual Player
• ColorsBox
• In Ze Box
• Webradio & Podcast
• Podcaster

Products and services

• My Virtual Player Web-based streaming music player offering 10 themed atmospheric programs (Jazz, Electro, Pop, Lounge, Relaxation, etc.) for commercial spaces, accessible via smartphones, tablets, PC, Mac, and connected TVs at 24.90 EUR per month.
• ColorsBox (In Ze Box subscription) Plug-and-play hardware player with integrated 2x12W amplifier (or 2x8W for the standard In Ze Box), designed and manufactured in France, delivering 10 themed music environments via streaming for spaces under 50m2 at 39.90 EUR per month, with USB backup for outage resilience.
• Watch By Colors Premium Personalized in-store TV channel solution including customized programming with music clips, promotional spots, business content, widgets and open-data integration for 69.90 EUR per month, with ColorsBox HD player hardware included.
• Watch By Colors Light Simple dynamic digital display solution using ColorsBox HD technology with the full technology suite included for 30 EUR per month.
• Listen Service Sound design and brand identity service including ambient music programs, webradios, corporate radio, in-store radio, and space sonorization with HD sound quality, daily updates and full music rights compliance.
• Watch Service Dynamic display and brand TV service providing in-store screens for entertainment, promotion and information in landscape and portrait formats with HD image quality.
• Consulting Service Digital transformation consulting covering strategy, technology guidance, project management, and technological engineering for audio-visual and digital media implementations, including custom installations for enterprise clients.
• Webradio & Podcast Custom web radio and podcast creation service including bespoke programming, message production, scheduling, broadcasting, and web player development for customer and employee engagement.

Quantifiable outcome

• Legal sound environment for public spaces
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SCPP (Societe Civile des Producteurs de Phonogrammes)coreTechnology or IntegrationMusic rights organization providing licensing for music catalog used in Colors' streaming services. Colors pays royalties for exploitation of editorial catalog music to SCPP, enabling legal public performance for subscribers.
• SPPF (Societe Civile des Producteurs de Phonogrammes de France)coreTechnology or IntegrationFrench music producers rights organization providing licensing for music catalog. Colors pays royalties for music exploitation through SPPF, ensuring fair compensation to artists and legal distribution.
• SACEMcoreOthersFrench collective society for public performance rights. Customers are responsible for their own SACEM declarations and public performance royalties directly to SACEM. Colors clarifies this responsibility in their terms.
• aparticulaminorImplementation/ SI/ Consulting PartnerDigital agency that designed and developed the Colors corporate website, located at 135b rue Lamarck, 75018 Paris.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soundtrack Your Brand: Direct B2B music streaming competitor offering licensed background music for retail, hospitality, and SMBs with subscription tiers — directly overlapping Colors' Listen and My Virtual Player products.
• Rockbot: B2B music and digital signage platform for restaurants, bars, and retail — directly competes with Colors' Listen and Watch service lines with a comparable subscription + hardware model.
• Cloud Cover Music: Subscription-based licensed background music service for businesses, closely comparable to Colors' My Virtual Player and In Ze Box offerings in target market and delivery model.

Broad incumbents

• Mood Media: Global incumbent in in-store music, digital signage, and scent/visual experience solutions — a much larger, broader portfolio player serving the same retail/hospitality customers as Colors.
• Spotify for Business: Major incumbent leveraging the consumer Spotify brand and catalog into B2B ambient music for retail and hospitality — competing on brand and catalog breadth rather than regulatory licensing depth.
• Stingray Digital: Canadian media/tech company offering in-store music and digital signage solutions globally — broadly overlapping with Colors' Listen and Watch service lines as a much larger incumbent.

Emerging players

• Yodeck: Cloud-based digital signage platform with strong SMB focus — overlapping with Colors' Watch by Colors offering in dynamic display use cases for retail and hospitality.
• ScreenCloud: Digital signage SaaS provider for SMB and enterprise — comparable to Colors' Watch service in functionality and target market, though without the in-house audio offering.

Others

• Jamendo Licensing: Music licensing platform that supplies royalty-cleared music for commercial use — adjacent ecosystem participant relevant to Colors' music rights partnerships (SPPF/SCPP) and licensing model.

Regional players

• Jam'Up: French/European B2B music and audio branding platform serving retail and hospitality SMBs — a closer geographic peer to Colors in the French market segment with similar subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Colors_corp
• Facebookfacebook.com/Colors-1047403528702298
• LinkedInlinkedin.com/company-beta/11015609
• Instagraminstagram.com/colorscorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colors