Name

Particula

Legal name

Particula

Website

https://particula-tech.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Smart Connected Toys

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Skill-Based & Hybrid Gaming Machines (MPAEAJAE)

akta.pro secondary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart connected toys
• IoT-enabled games
• AI chess boards
• Smart balance boards
• Connected gaming devices

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling physical smart connected products including chess boards, balance boards, cubes, dice, and jump ropes. Products are sold at various price points from $35 to $430 with one-time purchase model.
2. Subscription Services: GoChess Pro Membership auto-renews at $9.99 per month (paid annually) providing advanced features including enhanced Chess.com and Lichess integrations, unlimited daily puzzles, and ongoing hardware warranty.
3. Digital Asset Risk Intelligence: Enterprise-grade AI-driven risk assessment services for tokenized real-world assets and DeFi applications, serving institutional clients with independent ratings and evaluations.
4. Accessories and Add-ons: Sales of complementary accessories including storage bags, tablet stands, protection plans, and replacement parts for core product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Particula designs, manufactures, and sells IoT-enabled smart games and connected physical toys—including smart chess boards (GoChess, GoChess Wizard), smart balance boards (GoBalance), smart Rubik's cubes (GoCube), smart dice (GoDice), and a smart jump rope (GoJump). Each product pairs proprietary hardware sensors and LED systems with companion mobile apps and online platform integrations (Chess.com, Lichess, Roll20, Foundry VTT). The company also provides an AI-driven digital asset risk intelligence service for institutional clients.

Product overview

Particula is a smart games and connected toys company offering an integrated portfolio of IoT-enabled physical products paired with companion mobile applications. The product lines include: (1) GoChess Wizard (Harry Potter-themed smart chess boards) available in Lite (full-size, $429.95) and Mini (compact, $349.95) variants with LED coaching, AI opponents, and Chess.com/Lichess connectivity; (2) GoChess (standard smart chess boards) available in Lite Modern, Lite Classic, and Mini sizes with AI coaching and online play; (3) GoBalance (app-enabled balance boards) in Sport (professional wooden, $99.95) and Play (plastic, $79.95) models with motion sensors and interactive games; (4) GoCube (smart Rubik's cubes) including GoCube Edge 3x3, GoCube 2x2, Rubik's Connected, and bundle packs with learning apps and competitions; (5) GoDice (smart Bluetooth dice) including Full Pack, 5 Pack, 2 Pack, D20 Connected, and RPG Bundle with Roll20/Foundry VTT/Discord integration; and (6) GoJump (smart jump rope, $39.95) with precision tracking and device connectivity. Accessories are available for each product line.

Differentiator

Problem solved

Functional benefit

Brands

• GoChess Wizard: Smart Harry Potter-themed chess board product line featuring LED coaching technology, real-time light indicators, and Chess.com/Lichess integration.
• GoChess
• GoBalance
• GoCube
• GoDice
• GoJump

Products and services

• GoChess Wizard Lite Full-size Harry Potter themed smart chess board with real-time LED coaching lights, 32 AI difficulty levels, three play modes (face-to-face, online, vs AI), and connectivity to Chess.com and Lichess. Priced at $429.95.
• GoChess Wizard Mini Compact portable Harry Potter themed smart chess board with film-authentic design, real-time light coaching, three play modes, and online connectivity via Chess.com and Lichess. Priced at $349.95.
• GoChess Lite Classic Smart connected chess board with classic wood design, real-time light indicators, 32 AI difficulty levels, and Chess.com/Lichess integration. Includes one year of GoChess Pro Membership. Priced at $299.95.
• GoChess Lite Modern Smart connected chess board with modern design aesthetic, real-time light coaching, 32 AI difficulty levels, three play modes, and Chess.com/Lichess integration. Priced at $299.95.
• GoChess Mini Compact portable smart chess board with real-time light indicators, three play modes, adjustable AI difficulty, and online connectivity. Priced at $249.95.
• GoBalance Sport Professional-grade smart balance board with 18-inch wooden board, built-in Bluetooth motion sensor, 12+ free games and fitness programs, adjustable difficulty, and multiplayer mode. Supports up to 450lbs with 200-hour battery life. Priced at $99.95.
• GoBalance Play App-enabled family smart wobble balance board with 12+ interactive games, built-in Bluetooth motion sensor, multiplayer mode for connecting multiple boards, and real-time feedback. Supports up to 330lbs. Priced at $79.95.
• GoJump Smart jump rope with precision tracking up to 5 jumps per second, multiple workout modes (counting, intervals, challenges, competitions), Bluetooth connectivity to phone, tablet, Apple Watch, Apple TV, and Google TV. Adjustable rope length, offline storage for 1,000 workouts, and 6+ months battery life. Priced at $39.95.
• GoCube Edge Full Pack Premium 3x3 smart Rubik's cube with Bluetooth connectivity, companion app featuring step-by-step tutorials, global challenges, games, real-time move tracking, progress monitoring, online competitions, and charging stand. Priced at $59.95 (sale, was $79.95).
• GoCube 2x2 World's first 2x2 smart digital app-enabled cube, designed for beginners to learn cubing basics with full GoCube features including academy tutorials, mini-games, stats tracking, and online leaderboard competitions. Priced at $49.95.
• GoCube Bundle Pack Bundle combining GoCube 2x2 (beginner cube) and GoCube Edge 3x3 (premium cube) for a comprehensive cubing experience from beginner to pro level.
• Rubik's Connected Officially licensed Rubik's branded smart cube with Bluetooth connectivity and companion app for learning and competition, using the same technology as GoCube Edge.
• GoDice Full Pack Smart connected dice set that turns tablets into interactive board games, with full selection of games, premium case, and accessories. Integrates with Roll20, Foundry VTT, and Discord. Priced at $79.95.
• GoDice D20 Connected Smart connected 20-sided die for tabletop RPGs, bringing D20 mechanics to digital platforms with physical dice roll feel. Integrates with Roll20, Foundry VTT, and Discord. Priced at $34.95.
• GoDice RPG Bundle Complete RPG dice set bundle including GoDice Full Pack plus RPG shells to convert D6 dice into polyhedral dice (D20, D12, D100, D10, D8, D4) for online and offline role-playing games. Priced at $79.95.
• GoChess Pro Membership Subscription service for GoChess users providing advanced features including enhanced Chess.com and Lichess integrations, unlimited daily puzzles, enhanced hints, bot practice, game history tracking, and ongoing hardware warranty. Priced at $9.99/month billed annually.
• Digital Asset Risk Intelligence Enterprise-grade AI-driven risk assessment and rating service for tokenized real-world assets and DeFi applications, providing independent institutional ratings for crypto-native firms and financial institutions. Particula has completed over 200 risk assessments and is co-structuring the RFP for the $500M Keel Solana Tokenization Regatta.

Quantifiable outcome

• Learn to solve Rubik's cube in under 1 hour using GoCube Academy
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, flagship and core.

• Kinetika ResearchmajorStrategic or Co-development Partner · 20 December 2025Collaboration on Keel Solana Tokenization Regatta - a large-scale initiative deploying tokenized real-world assets and DeFi applications on Solana, with Particula co-structuring the RFP and providing independent risk ratings
• KeelmajorStrategic or Co-development Partner · 20 December 2025Keel operates the $500M Solana Tokenization Regatta program for on-chain asset deployment, with Particula providing independent risk assessments and ratings
• Warner Bros. Discovery Global Consumer Products (WBDGCP)flagshipOEM/ Whitelabel/ Licensing Partner · 31 October 2025Official Harry Potter licensing partnership for GoChess Wizard product line, allowing Particula to create Harry Potter themed smart chess boards with authentic film-replica designs and branding
• Andreas Naumann (Senior Executive Advisor)coreOthers · 30 October 2025Former Moody’s Ratings Global Head of Relationship Management joined as Senior Executive Advisor to support institutional adoption of digital asset risk ratings
• Chess.comcoreTechnology or IntegrationPlatform integration enabling GoChess users to connect their physical smart boards to Chess.com for online play with over 200 million registered users worldwide
• LichesscoreTechnology or IntegrationOpen-source platform integration allowing GoChess boards to connect for online chess play and competitions through Lichess.org
• SkymajorStrategic or Co-development PartnerOperating partner in the Keel Solana Tokenization Regatta alongside Keel, with support from Solana Foundation
• Solana FoundationcoreStrategic or Co-development PartnerSupporting the $500M Keel Solana Tokenization Regatta program deploying tokenized assets on Solana blockchain
• Roll20coreTechnology or IntegrationVirtual tabletop platform integration allowing GoDice users to use real dice with digital roll tracking in online RPG campaigns
• Foundry VTTcoreTechnology or IntegrationVirtual tabletop platform integration for GoDice real dice with automatic roll calculations in virtual RPG sessions
• DiscordcoreTechnology or IntegrationChat platform integration for GoDice enabling seamless dice roll sharing in Discord RPG communities

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Square Off: Square Off makes AI-powered smart chess boards with auto-moving pieces and online play. Most directly comparable to Particula's GoChess line in target market (chess enthusiasts), core functionality (IoT-enabled board with AI/online play), and price range.
• ChessUp: ChessUp is a direct smart chess board competitor using AI tutoring to teach chess. Competes head-to-head with GoChess in product category, target customer (learners/families), and core differentiation strategy of AI-guided play.

Broad incumbents

• Sphero: Sphero is an established connected-toy company (robots, programmable balls) with strong STEM-education positioning. Comparable as a smart connected toy vendor to families and schools, though broader product portfolio than Particula's category-specific focus.
• Hasbro (Rubik's): Hasbro owns the Rubik's brand and licenses the Rubik's Connected smart cube to Particula for sale. Comparable both as licensor of the connected cube IP and as a broader connected-toy incumbent scaling product lines into smart categories.

Emerging players

• Smartivity: Smartivity builds STEM/STEAM educational toys and DIY kits, often with app integration. Overlaps with Particula on STEM.org authentication, Parents' Choice positioning, and the educational-toy customer segment.
• Wonder Workshop: Wonder Workshop makes Dash and Dot educational robots for kids. Competes for the same STEM-toy shelf space and parent/educator buyer as Particula's smart chess/cube products positioned as learning tools.
• Tangram Fitness: Tangram produces smart fitness sensors and interactive training displays. Comparable to GoBalance smart balance boards and GoJump smart rope on the smart fitness device category, target buyer (fitness enthusiasts), and connected-app model.
• Skullduggery Event (D20 CONNEXT / digital dice makers): Several indie makers produce connected dice and accessories for tabletop RPGs (including D20 CONNEXT and similar Kickstarter projects). Direct niche competitor to GoDice line among RPG consumers integrating with Roll20/Foundry VTT.

Others

• Sky Mavis / Ronin (digital asset infrastructure): Sky Mavis operates the Ronin blockchain and Axie Infinity ecosystem and is structurally adjacent to Particula's Keel Solana Tokenization Regatta work on the digital asset risk intelligence side, providing context for institutional-grade risk-rating infrastructure peers in the same tokenization programs.
• Wizikey / Kraken (crypto risk data): Adjacent providers offering crypto-asset intelligence and ratings (alongside Bit-Rating, TokenInsight, Kraken Intelligence). Comparable to Particula's digital asset risk-rating B2B service on institutional buyers, methodology, and competitive dynamics, though not the consumer-toy core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goparticula
• YouTubeyoutube.com/@go.particula
• Facebookfacebook.com/go.particula
• Instagraminstagram.com/go.particula
• TikToktiktok.com/@go.particula
• LinkedInlinkedin.com/company/gocube

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Particula