Foresight Intelligence
Foresight Intelligence is a privately held, self-funded SaaS company that provides telematics, alert triage, SMS-driven service operations, and financial reporting software to heavy equipment dealers and construction contractors, with integration across John Deere and CalAmp telematics systems.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Foresight Intelligence does
Foresight Intelligence, Inc. is a privately held, self-funded SaaS company founded in 2009 by CEO Dale Hanna and headquartered in Scottsdale, Arizona. The company builds a modular operational intelligence platform for heavy equipment dealers, construction contractors, and equipment rental companies. Its core products are Fleet Intelligence™ (a mixed-fleet telematics and asset management platform), IATC / Intelligent Alert Triage Center (a diagnostic trouble code and alert management portal with a knowledgebase of dealer-suggested solutions), FI-SMS™ (an SMS-driven service operations and customer communications system), and FIC/FRS (a role-based business intelligence and financial reporting dashboard). The platform integrates data from OEM telematics systems (John Deere JDLink and Worksight, CalAmp hardware, and others) into unified views of machine health, utilization, job costing, and preventative maintenance.
The company monetizes primarily through annual SaaS subscriptions priced per quote, with separate hardware sales for telematics devices and a complimentary Driver Behavior add-on for on-road vehicles. Go-to-market combines direct enterprise field sales and inside sales with channel distribution through the John Deere Worksight endorsement program, supplemented by podcasts, trade media, and demo-led conversion. Foresight reports 97% customer retention over 10+ years, 110,000+ machines monitored across 500+ dealer locations, and more than 11 million alerts processed since IATC's inception.
At ~50 employees with stated plans to add up to 40 more within the next year and a recently hired Regional Sales Director targeting the U.S. Southeast, Foresight is in an active scaling phase. It has no disclosed external institutional investors, parent company, or subsidiaries, and operates primarily in North America.
Foresight Intelligence firmographics
Firmographics- Name
- Foresight Intelligence
- Legal name
- Foresight Intelligence, Inc.
- Website
- https://foresightintelligence.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foresight Intelligence is a privately held, self-funded SaaS company that provides telematics, alert triage, SMS-driven service operations, and financial reporting software to heavy equipment dealers and construction contractors, with integration across John Deere and CalAmp telematics systems.
- Ownership category
- akta.pro rank
Foresight Intelligence industry classification
Industry- Product category
- Fleet Management / Heavy Equipment Telematics Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
Keywords
Where Foresight Intelligence is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foresight Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Software-as-a-service subscription model for access to Fleet Intelligence, IATC, FI-SMS, FIC, and FRS platforms. Pricing is quote-based and not publicly disclosed.
- Telematics Hardware Devices: Sale of telematics hardware devices optimized for various equipment types including light duty vehicles, semi-trucks, and heavy equipment. Devices transmit location, engine hours, mileage, and diagnostic data every two minutes by default.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription pricing varies by product module and fleet size |
| Other | — | Telematics hardware devices sold separately with subscription. Market value for driver behavior data: $200-$300 per vehicle per year (made complimentary for on-road vehicle customers). |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Foresight Intelligence product offering
Product offeringCore offering
Foresight Intelligence provides a SaaS-based operational intelligence platform for heavy equipment dealers, contractors, and rental companies. Its modules aggregate mixed-fleet telematics, automate service-department customer communications via SMS, triage machine health alerts (DTCs, oil sampling, preventive maintenance), and consolidate financial reporting with role-based dashboards. The platform integrates OEM telematics (John Deere JDLink, Worksight), CalAmp telematics hardware, and IoT sensors into unified dashboards for fleet utilization, job costing, preventive maintenance, and KPI visibility.
Product overview
Foresight Intelligence offers a modular SaaS platform for operational intelligence in heavy equipment industries. The product portfolio includes Fleet Intelligence™ (all-in-one mixed fleet, asset, and telematics platform), FI-SMS™ (SMS-driven service management system for customer communications and work order automation), IATC: Intelligent Alert Triage Center (DTC and alert management with knowledgebase), and FIC/FRS: Foresight Intelligence Center / Financial Reporting System (business intelligence dashboard with real-time financial reporting). Products integrate with each other through smooth module connectivity and share data across the platform. The company also offers mobile apps for Fleet Intelligence and IATC, plus optional modules including M3 Aggregate Solution, Driver Behavior monitoring, PM Plans, and KPIs. Fleet Intelligence is listed as a mixed fleet solution provider for John Deere Worksight and is endorsed by John Deere.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Intelligence™: All-in-one mixed fleet, asset, and telematics platform. Connect every signal — OEM, hardware, attachments — into one operational screen.
- FI-SMS™
- IATC (Intelligent Alert Triage Center)
- FIC/FRS (Foresight Intelligence Center / Financial Reporting System)
Products and services
- Fleet Intelligence™ All-in-one mixed fleet, asset, and telematics platform that connects OEM telematics, hardware devices, and attachments into one operational screen, providing real-time location, engine hours, fuel levels, diagnostics, utilization metrics, job costing, and maintenance scheduling for multi-OEM heavy equipment fleets.
- FI-SMS™ Service Management System
Quantifiable outcome
- 15 minutes saved per work order through FI-SMS workflow automation
- +5 more outcomes
Companies that use Foresight Intelligence
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Foresight Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature5 records
Foresight Intelligence partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- John Deere WorksightcoreFleet Intelligence named as mixed fleet solution provider for John Deere Worksight. Partnership enables distribution through John Deere dealer network and provides John Deere endorsement status. Dealers and contractors gain access to Fleet Intelligence through John Deere's construction data solutions portfolio.
- CalAmpcoreTechnology partnership where CalAmp Telematics Cloud and intelligent devices were integrated into Fleet Intelligence application. CalAmp provides telematics hardware devices and cloud platform enabling Foresight to deliver mixed fleet management capabilities. Partnership accelerated time-to-market and enabled connectivity with previously unconnected equipment.
- John Deere Construction & ForestrycoreIATC (Intelligent Alert Triage Center) endorsed as John Deere data solution to increase dealer efficiencies and customer uptime. IATC helps John Deere dealers capture, consolidate and prioritize diagnostic trouble codes, oil sampling results, and preventative maintenance alerts into centralized portal.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Foresight Intelligence competitors and assessment
Company assessmentDirect peers
- Samsara: Publicly traded IoT/fleet telematics platform offering GPS tracking, equipment monitoring, and analytics for mixed fleets. Directly comparable in core telematics + business intelligence stack for heavy equipment and vehicle fleets.
- Geotab: Major fleet telematics provider serving mixed commercial fleets with GPS, engine data, and analytics dashboards. Comparable as a data-aggregation SaaS platform for mixed-OEM equipment fleets.
- Verizon Connect: Fleet and asset management telematics SaaS targeting commercial vehicle fleets with location, diagnostics, and utilization analytics. Comparable in fleet telematics and mixed-asset visibility.
- Fleetio: SaaS fleet management platform for vehicle and equipment fleets with maintenance, fuel, and operations modules. Comparable in SaaS fleet management workflow for mixed commercial and equipment fleets.
Broad incumbents
- Trimble Transportation: Enterprise software and hardware vendor with telematics, asset tracking, and fleet productivity solutions for construction and logistics. Comparable in construction fleet intelligence but serves a much broader portfolio.
- John Deere (Worksight / JDLink): OEM-owned telematics and worksite solutions platform for John Deere equipment. Foresight is integrated with Worksight and complements it for mixed fleets; also represents potential competitive risk as an incumbent.
- Caterpillar (VisionLink / Cat Connect): OEM-owned telematics platform from Caterpillar for mixed-fleet productivity, health, and payload monitoring. Comparable in heavy equipment telematics and a potential substitute for dealer customers.
- Komatsu (KOMTRAX): OEM-owned telematics platform from Komatsu for heavy equipment monitoring and fleet management. Comparable in heavy equipment telematics data and a likely substitute for Foresight in single-OEM contexts.
Others
- CalAmp: Telematics hardware and cloud platform provider that supplies Fleet Intelligence's underlying device data. Comparable as a telematics data enabler and an integration partner/overlapping vendor in fleet IoT.
Emerging players
- Raven Industries (CNH Industrial): Ag/industrial technology provider with telematics, application control, and connectivity for off-highway equipment. Comparable in connected equipment telemetry and OEM-agnostic fleet data solutions for heavy industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Foresight Intelligence social profiles
Digital presenceForesight Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foresight Intelligence leadership team
Management profileNumber of profiles
Profiles4 records
Foresight Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foresight Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foresight Intelligence
What does Foresight Intelligence do?
Foresight Intelligence provides a SaaS-based operational intelligence platform for heavy equipment dealers, contractors, and rental companies. Its modules aggregate mixed-fleet telematics, automate service-department customer communications via SMS, triage machine health alerts (DTCs, oil sampling, preventive maintenance), and consolidate financial reporting with role-based dashboards. The platform integrates OEM telematics (John Deere JDLink, Worksight), CalAmp telematics hardware, and IoT sensors into unified dashboards for fleet utilization, job costing, preventive maintenance, and KPI visibility.
Is Foresight Intelligence a public or private company?
Foresight Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foresight Intelligence founded?
Foresight Intelligence was founded in 2009. It employs 11 to 50 people.
Where is Foresight Intelligence based?
Foresight Intelligence is headquartered in Scottsdale, United States, in the North America region.
How does Foresight Intelligence make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are telematics Hardware Devices.
Who are Foresight Intelligence's main competitors?
Direct peers on record are Samsara, Geotab, Verizon Connect and Fleetio. Broad incumbents are Trimble Transportation, John Deere (Worksight / JDLink), Caterpillar (VisionLink / Cat Connect) and Komatsu (KOMTRAX). CalAmp is listed as an others. Raven Industries (CNH Industrial) is listed as an emerging player.
Does Foresight Intelligence have an API?
No public API is recorded for Foresight Intelligence.
What industry is Foresight Intelligence in?
Foresight Intelligence's product category is Fleet Management / Heavy Equipment Telematics Software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 541512 and its SIC code is 7373.