IGIGI
IGIGI is a US-based, direct-to-consumer luxury plus-size designer brand founded in 2000, offering custom made-to-order dresses in sizes 12+ for weddings, galas, and formal events through its own e-commerce storefront.
- Company typePrivate
- Founded2000
- HeadquartersCanoga Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What IGIGI does
IGIGI is a US-based, direct-to-consumer designer fashion brand founded in 2000 by Yuliya Raquel, specializing in luxury plus-size women's dresses in sizes 12 and above. The company operates exclusively through its own Shopify-powered e-commerce storefront at igigi.com, with no disclosed wholesale or third-party retail distribution, and ships globally with a $29 international fee. Its core product offering is custom made-to-order dresses and gowns (cocktail, daywear, evening, bridal, and modest chic), priced from approximately $125 for tunics to $798 for wedding gowns, with bridal pieces anchored by signature designs such as the Eugenia, Frederika Lace, and Janine Wedding Gowns.
The company's technical foundation is a made-to-order customization system built on the Patternfast (Tailornova) platform, which enables customers to personalize garments across roughly 100 configuration combinations (sleeve length, dress length, neckline, and other style parameters) and receive made-to-measure garments tailored to their specific body measurements. Production is handled by hand-sewn studios in Warsaw, Poland, and Mexico City, with a zero-waste production model under which fabric scraps are donated to local sporting goods manufacturers for punching-bag stuffing. The firm is privately held and founder-owned, with no disclosed venture capital backing beyond a 2009 funding round of approximately $1.37M, and operates with a headcount of 1-10.
The business model is a one-time unit-purchase model with an optional Sezzle buy-now-pay-later plan (5 installments). The primary customer segment is plus-size women seeking occasion-specific formalwear (weddings, galas, cocktail events, mother-of-the-bride attire, red carpet), with bridal and modest-chic lines developed as sub-segments. Distribution is entirely online, and demand generation relies on Instagram presence, customer reviews (393 reviews averaging 4.9/5), press and celebrity endorsements, and occasion-based content marketing. The company was founded in San Mateo, California (firmographics list Canoga Park), with ethical European manufacturing serving as a stated differentiator.
IGIGI firmographics
Firmographics- Name
- IGIGI
- Legal name
- IGIGI
- Website
- http://www.igigi.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IGIGI is a US-based, direct-to-consumer luxury plus-size designer brand founded in 2000, offering custom made-to-order dresses in sizes 12+ for weddings, galas, and formal events through its own e-commerce storefront.
- Ownership category
- akta.pro rank
IGIGI industry classification
Industry- Product category
- Plus Size Women's Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
Keywords
Where IGIGI is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
IGIGI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Dress Sales: The company generates revenue through direct sales of made-to-order plus size dresses and gowns. Products are priced as one-time purchases with customization options. Price points range from approximately $125 for tunics to $798 for wedding gowns. The brand offers Sezzle payment plans allowing customers to pay in 5 installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear plus size dresses and gowns with made-to-order customization |
| Other | Pay-as-you-go | Payment plan option through Sezzle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
IGIGI product offering
Product offeringCore offering
IGIGI designs, manufactures, and sells made-to-order luxury plus size designer dresses, gowns, and bridal wear for women wearing sizes 12 and up. Each piece is custom-cut using the Tailornova (Patternfast) digital patternmaking platform, with buyer-selectable customization options such as sleeve length, dress length, neckline, and fabric choice. Production is carried out in ethical small-batch facilities in Europe, supporting a zero-waste approach, and garments are shipped directly to consumers worldwide through the IGIGI e-commerce site.
Product overview
IGIGI is a luxury plus size fashion brand offering made-to-order designer dresses in sizes 12+, founded in 2000 by Yuliya Raquel. The company provides custom-tailored garments with options to customize neckline, sleeve length, dress length, and other features. Product portfolio includes custom gowns, bridal wear, cocktail dresses, daywear, modest chic styles, and special occasion dresses. All garments are ethically manufactured in Europe (Poland or Mexico) using sustainable practices, with fabrics sourced and waste minimized through made-to-order production. The company operates a direct-to-consumer e-commerce model with a design studio handling custom orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Made-to-Order Designer Dresses Custom-cut, made-to-order designer dresses for women sizes 12 and up, allowing buyers to personalize sleeve length, dress length, neckline, and fabric for special-occasion wear.
- Bridal Collection Made-to-order bridal gowns and bridal occasion dresses for plus size brides and bridal parties, produced with the same customization options as the core dress line.
- Gowns & Evening Wear Collection Custom-made formal gowns and evening dresses for galas, red-carpet events, and black-tie occasions, available in plus size ranges with full customization.
- Cocktail & Daywear Dresses Made-to-order cocktail and daywear dresses for semi-formal occasions, office events, and daytime special events in plus size ranges.
- Modest Chic Collection Modest-style dresses and gowns with higher necklines, longer sleeves, and longer hemlines for customers seeking more covered formal wear, produced in plus size ranges.
- IGIGI Gift Cards Digital or physical gift cards redeemable on igigi.com toward any IGIGI made-to-order dress, gown, or collection item.
Quantifiable outcome
- 393 customer reviews with average 4.9/5 star rating demonstrating high customer satisfaction
- +1 more outcomes
Companies that use IGIGI
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
IGIGI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IGIGI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Patternfast (Tailornova)coreIGIGI uses Patternfast (Tailornova) technology to enable their custom made-to-order production. This technology platform powers the customization and on-demand manufacturing of personalized garments, allowing customers to customize dress styles with various options and receive made-to-measure garments tailored to their specific measurements.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
IGIGI competitors and assessment
Company assessmentDirect peers
- Eloquii: Eloquii is a direct-to-consumer plus-size women's fashion brand offering dresses, tops, and occasionwear in sizes 14+. It competes most directly with IGIGI in the plus-size dress and formalwear category with similar target customer and online-only distribution model.
- 11 Honoré: 11 Honoré is a luxury plus-size fashion retailer curating designer pieces in sizes 12+. It overlaps directly with IGIGI's luxury positioning and bridal/occasionwear focus, serving the same high-end plus-size customer seeking designer formalwear.
- Torrid: Torrid is a major plus-size specialty apparel brand operating both online and through retail stores. While broader in category than IGIGI, it competes directly in plus-size dresses, occasionwear, and bridal-adjacent styles for the same size 12+ customer.
- Lane Bryant: Lane Bryant is one of the most established plus-size apparel retailers with strong occasionwear and bridal offerings. It competes with IGIGI in formal plus-size dresses, though it serves a broader price tier and customer base.
- Tadashi Shoji: Tadashi Shoji is a designer known for occasionwear, bridal, and evening gowns with an inclusive sizing philosophy. It shares IGIGI's emphasis on designer-quality formalwear for curvy figures and competes in the bridal and special occasion dress segment.
- Christian Siriano: Christian Siriano is a designer celebrated for inclusive sizing across his runway collections and ready-to-wear lines. He directly competes with IGIGI in the luxury plus-size occasionwear space, with celebrity-driven brand visibility and red-carpet positioning.
- ASOS Curve: ASOS Curve is the plus-size line of ASOS, offering trend-driven and occasion dresses in sizes 14+. It competes with IGIGI in younger, fashion-forward plus-size dress customers, though at lower price points and broader category breadth.
- ModCloth: ModCloth is a vintage-inspired and indie-style apparel retailer with inclusive sizing and a strong occasionwear and dress assortment. It overlaps with IGIGI in whimsical and special-occasion plus-size dresses via direct-to-consumer e-commerce.
Broad incumbents
- Stella McCartney: Stella McCartney is a global luxury designer with a broader womenswear portfolio that occasionally extends into extended sizing. While not a plus-size specialist, it represents the type of incumbent luxury brand IGIGI competes against for the same customer's luxury occasionwear dollars.
- David's Bridal: David's Bridal is a large-scale bridal retailer with extended plus-size offerings and custom dress programs. It overlaps with IGIGI's bridal line on price tier and made-to-order customization approach, though it serves a broader mass-market bridal customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IGIGI social profiles
Digital presenceIGIGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
IGIGI leadership team
Management profileNumber of profiles
Profiles1 record
IGIGI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IGIGI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IGIGI
What does IGIGI do?
IGIGI designs, manufactures, and sells made-to-order luxury plus size designer dresses, gowns, and bridal wear for women wearing sizes 12 and up. Each piece is custom-cut using the Tailornova (Patternfast) digital patternmaking platform, with buyer-selectable customization options such as sleeve length, dress length, neckline, and fabric choice. Production is carried out in ethical small-batch facilities in Europe, supporting a zero-waste approach, and garments are shipped directly to consumers worldwide through the IGIGI e-commerce site.
Is IGIGI a public or private company?
IGIGI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IGIGI founded?
IGIGI was founded in 2000. It employs 1 to 10 people.
Where is IGIGI based?
IGIGI is headquartered in Canoga Park, United States, in the North America region.
How does IGIGI make money?
One revenue line is on record: direct Dress Sales.
Who are IGIGI's main competitors?
Direct peers on record are Eloquii, 11 Honoré, Torrid, Lane Bryant, Tadashi Shoji, Christian Siriano, ASOS Curve and ModCloth. Broad incumbents are Stella McCartney and David's Bridal.
Does IGIGI have an API?
No public API is recorded for IGIGI.
What industry is IGIGI in?
IGIGI's product category is Plus Size Women's Apparel. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear). Its NAICS code is 3152 and its SIC code is 2300.