Public Safety Financial

What Public Safety Financial does

Public Safety Financial/Galloway is a private, Mesa, Arizona-based financial advisory firm operating through Galloway Asset Management, LLC DBA Public Safety Financial/Galloway, an SEC-registered investment adviser. It provides retirement planning and financial solutions for police, fire, government employees, their families, and friends, with service areas including retirement planning, DROP advisory, deferred compensation planning, pension maximization, investment management, financial planning, estate planning, insurance planning, tax planning, survivor assistance, benefit guidance, and department training and education.

The company is a service-led advisory firm rather than a software platform. No proprietary technology platform, app, API, or AI capability is disclosed; client account access is supported through a Tamarac web-based portal. Its go-to-market model is advisor-led, using direct advisory relationships, in-person seminars at police departments, fire stations, and government offices, plus webinars, educational videos, newsletters, and community-oriented content to acquire and retain clients.

The revenue model is recurring investment advisory fees, likely based on assets under management, although pricing and revenue are not publicly disclosed. The firm is vertically concentrated around public safety retirement systems and public-sector benefit structures, including PSPRS, DROP, deferred compensation, and pension maximization. Following an asset purchase agreement with Modern Wealth Management, LLC, Public Safety Financial/Galloway is operating through an integration period in which public-sector clients are served through Public Safety Financial/Galloway and individual retail clients through Modern Wealth Management of Arizona.

Name

Public Safety Financial

Legal name

Galloway Asset Management, LLC DBA Public Safety Financial/Galloway

Website

https://galloway911.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Safety Financial/Galloway is an SEC-registered advisory firm providing retirement planning, DROP, pension maximization, investment management, tax, insurance, and survivor assistance to police, fire, government employees, and their families through advisor-led relationships, primarily in Arizona.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

State/Provincial Public Safety & Emergency Management (Police, Fire, EMS Oversight) (BPAIABAG)

akta.pro secondary industry

Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL)

Keywords

• Retirement planning services
• Investment advisory services
• Pension maximization planning
• DROP advisory services
• Wealth management advisory

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: As an SEC Registered Investment Advisor, the firm generates revenue through investment advisory fees, likely based on assets under management (AUM). For public-sector clients, services are offered through Public Safety Financial/Galloway, while individual retail clients are served through Modern Wealth Management of Arizona.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Public Safety Financial/Galloway is an SEC Registered Investment Advisor that provides specialized retirement planning, investment management, DROP advisory, deferred compensation, pension maximization, estate planning, tax planning, and survivor assistance services. The firm serves active and retired first responders (police, fire, government employees) and their families, with deep expertise in Arizona public safety retirement systems including PSPRS and CORP.

Product overview

Public Safety Financial/Galloway operates as a unified financial advisory service platform rather than a modular software product. The core offering is a comprehensive suite of advisory services specifically designed for first responders (police, fire, government employees) and their families. The service portfolio centers on retirement planning with specialized expertise in DROP, deferred compensation, pension maximization, investment management, financial planning, estate planning, insurance planning, tax planning, and survivor assistance. Educational components including live seminars, webinars, and video content support the advisory services. The firm is an SEC-registered investment adviser operating under Galloway Asset Management, LLC, and recently entered an asset purchase agreement with Modern Wealth Management, LLC as of August 29th.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Modern Wealth Management, LLCcoreStrategic or Co-development Partner · 9 September 2025Modern Wealth Management has purchased Public Safety Financial/Galloway, creating a new division focused on serving first responders. As of August 29th, the companies have entered an asset purchase agreement and the integration process is currently underway. Public Safety Financial/Galloway will continue operating as a registered investment adviser alongside Modern Wealth Management during the transition.

Scale indicators2 records

Recent moves3 records

Expansion highlights6 records

Others

• Cetera Financial Group: Independent broker-dealer network that hosts financial advisors, including those who specialize in public-safety retirement planning. Comparable ecosystem participant because individual Cetera advisors often build the same kind of first-responder-focused practices that Public Safety Financial operates.

Broad incumbents

• TIAA: Large retirement-provider focused on academic, healthcare, government, and not-for-profit employers with annuities and managed-account offerings. Comparable incumbent in the broader public-sector retirement space, but not first-responder-niche-specialized.
• Fidelity Workplace Investing: Fidelity serves public-sector employers and government employee retirement plans with recordkeeping, managed-account, and advisory offerings. Comparable incumbent that competes for first-responder retirement assets, though it does not specialize in DROP/pension-maximization advisory the way Public Safety Financial does.
• Empower Retirement: One of the largest U.S. retirement-plan recordkeepers serving public-sector and corporate plans including government employees. Comparable as an incumbent provider competing for the same 457(b) and deferred-comp assets, but at vastly larger scale and not specializing in first-responder-specific advisory.
• Prudential Retirement: Provides retirement plan administration, annuities, and investment options to public-sector employers including state and municipal governments. Comparable incumbent in the public-sector retirement space, though not first-responder-niche-specialized.

Direct peers

• MissionSquare Retirement: Public-sector-focused retirement plan provider (formerly ICMA-RC) serving state and local government employees including police and fire personnel. Comparable because it serves the same first-responder/government vertical with retirement, deferred-comp, and investment-advisory services, though at much larger scale and via plan-level contracts.
• Nationwide Retirement Solutions: Nationwide's public-sector retirement division provides 457(b), DROP, and pension-related advisory and administration to police, fire, and government employees. Directly comparable because its core offerings (deferred comp, pension maximization, retirement planning for public safety) overlap with Public Safety Financial's product set.
• AIG Retirement Services (formerly VALIC): Large retirement plan provider with a long-standing focus on K-12, higher-education, healthcare, and public-safety employees, offering 457(b), 403(b), and DROP-related services. Directly comparable in serving first-responder retirement plans with annuity and advisory components.
• PenChecks Trust: Specialized retirement distribution and rollover provider focused on public-safety and public-sector retirement plans. Directly comparable niche overlap with Public Safety Financial's first-responder retirement/DROP/pension-maximization focus.
• Mutual of America: Retirement products and services company with a strong emphasis on the public-sector and not-for-profit employer market, including 457 plans for government employees. Comparable because it targets the same employer/employee profile with retirement and pension-related products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PSFGalloway
• LinkedInlinkedin.com/company/mary-rigg-neighborhood-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Safety Financial