TeacherLists
- Company typePrivate
- Founded2011
- HeadquartersWrentham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TeacherLists does
TeacherLists is a free, web- and mobile-based platform that digitizes K-12 school supply lists and makes them searchable by school name or zip code, serving families, individual teachers, schools, and school districts across the United States. Operated as a brand of School Family Media, the platform hosts nearly 2 million verified supply lists covering all 50 states, with parents able to shop lists via one-click integrations at major retailers including Target, Walmart, Staples, and Amazon. Supporting features include Quick Start standardized templates, Classroom Wish Lists for donations, an embeddable iframe module for school websites and EdTech platforms, list scheduling tools, and a Data Insights analytics module for districts.
The company is a wholly-owned subsidiary of School Family Media, a 15+ year-old education media company that also owns PTO Today magazine and SchoolFamily.com. TeacherLists monetizes exclusively through brand sponsorships from trusted back-to-school brands (Crayola, Paper Mate, Play-Doh, Kleenex, Elmer's, Mead, etc.) and retailer integration partnerships, with no fees charged to schools, teachers, or families. When teachers opt into the Teacher-Trusted brand partnership program, $1 per list is donated to the Kids In Need Foundation, a 10-year program milestone. The platform embeds into a broad EdTech ecosystem including Apptegy, Vanco, CMS4Schools, Gabbart Communications, MySchoolBucks, Edlio, Rediker PlusPortals, and Smore, and operates a co-marketing partnership with NSPRA and PTO Today for district and parent-group outreach. TeacherLists is a private company headquartered in Wrentham, MA, with 11-50 employees.
TeacherLists firmographics
Firmographics- Name
- TeacherLists
- Legal name
- School Family Media
- Website
- https://teacherlists.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TeacherLists industry classification
Industry- Product category
- School Supply List Platform
- NAICS
- Educational Services (611), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where TeacherLists is headquartered
LocationHeadquarters
- HQ city
- Wrentham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TeacherLists business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Brand Sponsorships: Trusted back-to-school brands (Crayola, Paper Mate, Play-Doh, Kleenex, Elmer's, Mead, and others) sponsor the platform, making TeacherLists free for all users. When teachers opt into Teacher-Trusted brand partnerships, $1 is donated per list to the Kids In Need Foundation.
- Retailer Integration: Lists are shared with major retailers (Target, Walmart, Staples, Amazon), creating partnership value and driving shopping transactions through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for All Users |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
TeacherLists product offering
Product offeringCore offering
TeacherLists is a free digital platform that digitizes and distributes verified K-12 school supply lists for schools, teachers, and families. Schools upload and manage supply lists which are made searchable by school name or zip code and integrated with major retailers (Target, Walmart, Staples, Amazon) for one-click shopping. The platform is operated by School Family Media and monetized through brand sponsorships and retailer partnerships.
Product overview
TeacherLists operates as a unified platform with a core supply list digitization product complemented by modular add-on features. The core TeacherLists Core Platform digitizes and distributes verified school supply lists for grades K-12, which serve as the foundation. Supporting this are Quick Start Supply Lists for standardized templates, Classroom Wish Lists for donation fulfillment, the Embedded Module for school websites, Data Insights for analytics, One-Click Shopping for retailer integration, List Scheduling for timed communications, and EdTech Platform Integration for embedding within third-party school systems. The platform also offers a mobile app and partnerships with retailers (Target, Walmart, Staples, Amazon, Meijer) for direct shopping. All services are provided free to schools, teachers, and families, with the platform operated by School Family Media.
Differentiator
Problem solved
Functional benefit
Products and services
- TeacherLists Core Platform A digital platform that digitizes, stores, and distributes verified school supply lists for K-12 schools, enabling families to search by school name or zip code and shop lists via retailer integrations. Free for schools, teachers, and families.
- TeacherLists Mobile App A mobile application that lets parents and families search for K-12 school supply lists by school name or zip code, view lists, and shop directly from mobile devices via retailer integrations.
- Quick Start Supply Lists Pre-built standardized supply list templates that let teachers quickly create grade-appropriate lists by starting with commonly requested items, reducing setup time and ensuring consistency.
- Classroom Wish Lists (Supply A Classroom) A classroom wish list feature that allows teachers to publish needed supplies and enables parents and donors to fulfill classroom needs, with supplies routed through the Kids In Need Foundation to under-resourced classrooms.
Quantifiable outcome
- 20% of families now begin back-to-school shopping in June (a 9% increase from 2024), indicating earlier planning behavior driven by improved list access
- +4 more outcomes
Companies that use TeacherLists
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles5 records
TeacherLists technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
TeacherLists partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- Kids In Need Foundation (KINF)core10-year partnership where schools that opt into Teacher-Trusted brand partners generate a $1 donation per list to KINF, which delivers free supplies to students and teachers facing resource gaps. KINF survey data reveals 58% of students arrive without required supplies and 100% of teachers spend personal funds on classroom materials.
- School Family MediacoreTeacherLists is operated by School Family Media, the company behind PTO Today magazine, SchoolFamily.com, and School Family Media Nights, dedicated to helping parents and families effectively engage with their local schools for more than 15 years.
- TargetcoreMajor retailer partner that integrates TeacherLists supply lists into its shopping platform, enabling parents to shop supply lists directly at Target.
- WalmartcoreMajor retailer partner that integrates TeacherLists supply lists into its shopping platform, enabling parents to shop supply lists directly at Walmart.
- StaplescoreMajor retailer partner that integrates TeacherLists supply lists into its shopping platform, enabling parents to shop supply lists directly at Staples.
- AmazoncoreMajor retailer partner enabling parents to purchase supply list items directly through Amazon integration.
- ApptegystrategicEdTech platform partnership to simplify back-to-school communication by embedding TeacherLists within Apptegy's school communication solutions.
- VancostrategicEdTech solution provider partnership bringing TeacherLists supply list functionality to Vanco's school technology solutions.
- CMS4SchoolsstrategicPartnership to simplify back-to-school for educators and families by integrating TeacherLists with CMS4Schools platform.
- SmorestrategicPartnership expands school supply list sharing capability through Smore's newsletter platform ahead of back-to-school season.
- National School Public Relations Association (NSPRA)strategicStrategic partnership with NSPRA, a national organization devoted to building community understanding and support for schools.
- PTO TodaystrategicPartnership with the leading resource for school parent group leaders, leveraging their network to reach PTO/PTA organizations.
- Brand Sponsors (Crayola, Paper Mate, Play-Doh, Kleenex, Elmer's, Mead, Clorox, Scotch, Ticonderoga, STAEDTLER, Fiskars, Post-it, Prang, Dial, Germ-X, Case-it)coreTrusted back-to-school brands sponsor the platform making it free for all users. When teachers opt into Teacher-Trusted brand partnerships, $1 per list is donated to the Kids In Need Foundation.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
TeacherLists competitors and assessment
Company assessmentBroad incumbents
- Really Good Stuff: Really Good Stuff is an established educational products retailer selling classroom supplies, teacher resources, and school kits. An incumbent in the broader school supplies category with overlapping target customers.
- Finalsite: Finalsite is a school website and communications platform serving K-12 districts. Comparable as it embeds district-facing content (similar to TeacherLists website embed model) and serves the same district buyer.
- School Specialty: School Specialty is a large, established distributor of school supplies and classroom furnishings serving K-12 districts nationwide. A broad incumbent that competes for the same district supply budgets and family purchasing occasions.
- ParentSquare: ParentSquare is a leading unified school-home communication platform serving K-12 districts. It competes for district communication budgets and could potentially add supply list features that substitute for TeacherLists.
Emerging players
- Apptegy: Apptegy is a school communication and mass notification platform that embeds TeacherLists within its product. It's both a partner and a potential disruptor: it reaches school communicator buyers and could natively add supply list functionality.
- Smore: Smore is a newsletter and school communication platform that integrates TeacherLists. It serves the same K-12 district and teacher buyer personas and represents a channel risk if it expands native supply list features.
Direct peers
- EduKit: EduKit is a direct competitor in the school supply list and pre-packaged school kit space. Listed as a TeacherLists EdTech partner, it serves overlapping K-12 supply list and kit fulfillment needs for schools and families.
- School Tool Box: School Tool Box is a direct competitor that builds and ships customized school supply kits based on teacher lists. Listed as a TeacherLists EdTech partner and competes for the same school/district budget and family purchasing decisions.
- 1st Day School Supplies: 1st Day School Supplies is a direct competitor offering customized school supply kits delivered to schools based on teacher lists, targeting the same K-12 school and family customers as TeacherLists.
Others
- PTO Today (School Family Media sister brand): PTO Today is a sister brand under School Family Media serving PTO/PTA parent group leaders. Related ecosystem player that drives TeacherLists adoption via co-marketing to the same school community.
Market position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TeacherLists social profiles
Digital presenceTeacherLists financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeacherLists leadership team
Management profileNumber of profiles
TeacherLists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeacherLists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeacherLists
What does TeacherLists do?
TeacherLists is a free digital platform that digitizes and distributes verified K-12 school supply lists for schools, teachers, and families. Schools upload and manage supply lists which are made searchable by school name or zip code and integrated with major retailers (Target, Walmart, Staples, Amazon) for one-click shopping. The platform is operated by School Family Media and monetized through brand sponsorships and retailer partnerships.
Is TeacherLists a public or private company?
TeacherLists is a private company. It is classified as corporate owned and is currently operating.
When was TeacherLists founded?
TeacherLists was founded in 2011. It employs 11 to 50 people.
Where is TeacherLists based?
TeacherLists is headquartered in Wrentham, United States, in the North America region.
How does TeacherLists make money?
Two revenue lines are on record. Brand Sponsorships are the primary driver. The others are retailer Integration.
Who are TeacherLists's main competitors?
Broad incumbents on record are Really Good Stuff, Finalsite, School Specialty and ParentSquare. Emerging players are Apptegy and Smore. Direct peers are EduKit, School Tool Box and 1st Day School Supplies. PTO Today (School Family Media sister brand) is listed as an others.
Does TeacherLists have an API?
No public API is recorded for TeacherLists.
What industry is TeacherLists in?
TeacherLists's product category is School Supply List Platform. Its primary akta.pro industry code is EDAFACAL, Teacher-Led Digital Lesson Packages & Instructional Resources. Its NAICS code is 611 and its SIC code is 8200.