What Supercook does

Supercook (operating as SuperCook) is a Glasgow, UK-based private company founded in 2015 that operates a single web-based product, the SuperCook Zero Waste Recipe Generator, accessible at supercook.com. The product enables individual consumers — specifically home cooks seeking to reduce food waste — to select ingredients they already have on hand from a categorized database of over 1,000 ingredients across 40+ categories (including pantry essentials, produce, proteins, dairy, dairy-free substitutes, spices, and specialty items), and receive recipe suggestions matched to those ingredients. A voice-input feature allows users to speak ingredients hands-free via a microphone icon, and the interface is self-serve with no login or sales interaction required to begin using the service.

The underlying technology is a recipe-matching engine that indexes recipes against a structured ingredient taxonomy. The platform is delivered exclusively as a direct web experience with no documented app store presence or channel partner distribution, and operates on a product-led growth motion targeting individual consumers. No pricing, advertising, subscription, or affiliate revenue model is publicly disclosed; the source data indicates pricing information is not publicly disclosed, and no funding rounds, monetization mechanics, or revenue figures are reported.

The company is micro-scale (1–10 employees), has no documented management team, no partnerships, no patents, no certifications, no awards, and no documented M&A, leadership, or expansion activity beyond the product itself. The single source characterizes the operating status as active but the absence of disclosed monetization, funding, or organizational growth signals leaves the commercial trajectory unclear.

Name

Supercook

Website

https://supercook.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Supercook operates a web-based recipe generator that suggests dishes based on ingredients users already have at home, targeting individual home cooks seeking to reduce food waste through a self-serve, free, zero-friction interface.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Go-to-market motion1 record

Distribution channels1 record

Core offering

Supercook operates a web-based "Zero Waste Recipe Generator" application that lets individual users add ingredients they already have on hand — either by typing or via voice input — and returns matching recipes drawn from a proprietary database of 1,000+ ingredients organized across 40+ categories. The product is delivered as a self-serve consumer tool aimed at reducing food waste and minimizing grocery trips by cooking from existing pantry contents.

Product overview

SuperCook offers a single unified product — the SuperCook Zero Waste Recipe Generator web application. The product enables users to input ingredients from their pantry and receive matching recipe suggestions, functioning as a direct-to-consumer recipe search tool without additional modules or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperCook Zero Waste Recipe Generator A free web-based application that lets individual consumers add ingredients they already have in their kitchen (by typing or via voice input) and returns matching recipes, with the goal of reducing food waste and minimizing grocery shopping. It is targeted at home cooks and offers a self-serve, no-signup-required experience plus a mobile app.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Yummly: Yummly is a recipe discovery and meal-planning platform with smart ingredient-based filtering, directly overlapping Supercook's core use case of matching recipes to what users have on hand. Both target home cooks via digital interfaces, though Yummly historically had a larger team and native mobile apps.
• Whisk (Samsung Food): Whisk, now Samsung Food, is a recipe and meal-planning platform owned by Samsung that uses ingredient-based recipe matching integrated with grocery shopping. It competes directly with Supercook on pantry-to-recipe workflows and adds connected-appliance and grocery-retailer partnerships.
• Mealime: Mealime is a meal-planning app that generates personalized weekly meal plans, often optimized for grocery delivery. It overlaps with Supercook's at-home cooking planning use case and competes for the same home-cook persona, with stronger native-app and grocery-partner positioning.
• BigOven: BigOven is a long-standing recipe and meal-planning app with grocery list and pantry-style features. It serves a similar use case to Supercook — managing what is on hand and what to cook — and competes in the same consumer app category.
• Sidechef: Sidechef is a guided cooking app with step-by-step recipes and smart-kitchen integrations. It targets the same at-home cooking audience as Supercook and overlaps on ingredient-aware recipe discovery, with deeper smart-appliance partnerships.

Broad incumbents

• Allrecipes: Allrecipes is one of the largest recipe websites globally, with ingredient-based search functionality and a massive community-submitted recipe library. It competes for the same zero-waste / use-what-you-have queries via SEO, but operates as a broad content incumbent rather than a specialist.
• Cookpad: Cookpad is the world's largest community recipe platform, particularly strong in Japan and other Asian markets, with ingredient-based search and a community recipe model. It competes with Supercook globally on ingredient-driven recipe discovery via web and mobile, with a much larger content base.
• Tasty (BuzzFeed): Tasty is BuzzFeed's video-first recipe brand with a large web recipe library and ingredient-based search. It competes for zero-waste / use-up queries primarily through SEO and video reach rather than a dedicated pantry-matching tool, functioning as a broad incumbent in the same consumer recipe category.

Emerging players

• Plant Jammer: Plant Jammer is an ingredient-based cooking app that helps users turn what they have at home — particularly produce — into recipes, with a sustainability and plant-forward angle. Its use-case framing closely mirrors Supercook's zero-waste ingredient matching, though with a narrower plant-based focus.
• Eat This Much: Eat This Much is an automated meal-planning service that generates personalized meal plans, including from on-hand ingredients, with a subscription model. It overlaps with Supercook's ingredient-to-recipe value prop and represents an alternative monetization approach (freemium subscription) Supercook does not visibly employ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/super_cook
• Facebookfacebook.com/supercookdotcom
• LinkedInlinkedin.com/company/supercook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercook