London Stadium
London Stadium is a multi-use 62,500-seat (sports) / 80,000-seat (concert) venue in Queen Elizabeth Olympic Park, Stratford, operating since 2012 and government-owned through LS185 / E20 Stadium LLP / LLDC. It hosts West Ham United Premier League matches, major touring concerts, corporate venue hire, stadium tours, and community events.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What London Stadium does
London Stadium is a multi-use sports and entertainment venue located in Queen Elizabeth Olympic Park, Stratford, East London. Originally constructed as the centrepiece of the 2012 London Olympic and Paralympic Games, the venue is operated by London Stadium 185 Limited (LS185), a private limited company that is a wholly-owned subsidiary of E20 Stadium LLP, which is in turn controlled by the London Legacy Development Corporation (LLDC) — itself owned by the Mayor of London and forming part of the Greater London Authority (GLA) Group. The stadium is configured for 62,500 spectators in sports mode and up to 80,000 (proposed 85,000) for concerts, and houses nine distinct hireable event spaces for meetings and functions. Graham Gilmore serves as Chief Executive Officer, with Julie Harrington and Vikram Banerjee joining the board as Non-Executive Directors in June 2026.
The business serves four core use cases: (1) anchor-sport tenancy, primarily with West Ham United for Premier League football; (2) major touring concerts and entertainment events (e.g., Metallica's M72 World Tour in 2026 and Take That's Circus Live 2026); (3) corporate meetings, conferences, and private events across nine function spaces; and (4) community engagement, guided stadium tours, and ancillary programming via the Community Track. Underlying technology is the physical stadium infrastructure itself — flexible configuration between sports and concert modes, BREEAM Excellent-rated sustainability systems (including 100% renewable electricity, zero-waste-to-landfill operations, and a renewable-energy partnership with Ameresco) — rather than a software or platform architecture.
London Stadium generates revenue across five streams: event ticket sales (processed through eticketing.co.uk with a £1.90 Sustainability and Restoration Fee per ticket); premium hospitality and VIP packages through seatunique.com; venue hire for corporate events; commercial sponsorship from brands including BrewDog, Coca-Cola, Walkers, Nestlé, Doritos, Dino's Famous, Adagio, and Stansted Airport; and stadium-tour ticket sales. Ticketing is outsourced to third-party platforms, while corporate venue hire and tours are handled via direct enquiry. The company is currently pursuing a planning application to expand permitted concerts and leisure events from 10 to 24 per year, signaling a strategic shift from a sports-anchored utilisation model toward a more balanced, higher-margin concert-and-events model.
London Stadium firmographics
Firmographics- Name
- London Stadium
- Legal name
- London Stadium 185 Limited
- Website
- https://london-stadium.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Stadium is a multi-use 62,500-seat (sports) / 80,000-seat (concert) venue in Queen Elizabeth Olympic Park, Stratford, operating since 2012 and government-owned through LS185 / E20 Stadium LLP / LLDC. It hosts West Ham United Premier League matches, major touring concerts, corporate venue hire, stadium tours, and community events.
- Ownership category
- akta.pro rank
London Stadium industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Venue Operations, Management & Facility Services (MPAKAEAN)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
Keywords
Where London Stadium is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
London Stadium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain, Technology or R&D
Revenue model
- Event Ticket Sales: Revenue from ticket sales for sports events, concerts, and community events through third-party ticketing platforms. Includes a £1.90 Sustainability and Restoration Fee per ticket.
- Hospitality and VIP Packages: Revenue from premium hospitality experiences including executive boxes, VIP tickets, and exclusive access through seatunique.com partnership.
- Venue Hire: Revenue from renting event spaces for corporate meetings, conferences, and special events. Spaces include The Deck, The Great Briton and the Academy, The Forge, The Arnold Hills, The Royal East, BM6, Executive Boxes, and The Boleyn.
- Commercial Sponsorship: Revenue from commercial partnerships with brands including BrewDog, Coca-Cola, Walkers, Nestlé, Dino's Famous, Adagio, Doritos, Stansted Airport, and Ameresco.
- Stadium Tours: Revenue from guided stadium tours offering behind-the-scenes access to the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sustainability and Restoration Fee per ticket |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
London Stadium product offering
Product offeringCore offering
London Stadium is a multi-use event venue in Queen Elizabeth Olympic Park, Stratford, East London, hosting sports fixtures (including West Ham United Premier League matches), major music concerts, community events, and corporate functions. The venue operates at 62,500 capacity for sports events and 80,000 capacity for concerts, expandable to 85,000 for in-the-round setups. It also offers nine named event spaces for hire, premium hospitality packages, and guided stadium tours.
Product overview
London Stadium is a single, unified venue product—a multi-use stadium in Queen Elizabeth Olympic Park, London. The venue operates as one core offering hosting sports events (West Ham United matches, athletics), music concerts, and community events. Supporting products include Venue Hire and Event Spaces (nine distinct function rooms and spaces available for meetings and private events), Stadium Tours, and a Sustainability and Restoration Fee. The venue's current concert capacity is 80,000 with plans to increase to 85,000 for up to 8 events per year, and standard sports capacity of 62,500.
Differentiator
Problem solved
Functional benefit
Products and services
- London Stadium Venue (Event Hosting) Multi-use stadium venue in Queen Elizabeth Olympic Park, Stratford, hosting sports events (West Ham United Premier League matches, athletics competitions), music concerts (e.g. Metallica M72 World Tour, Take That The Circus Live 2026), and charity/community fixtures such as Soccer Aid for UNICEF. Configured at 62,500 capacity for sports and 80,000 capacity for concerts, expandable to 85,000 for in-the-round concerts.
- Venue Hire and Event Spaces Hire of nine distinct event spaces for corporate meetings, conferences, product launches, exhibitions, and private functions. Spaces include The Deck, The Great Briton and the Academy, The Forge, The Arnold Hills, The Royal East, BM6, Executive Boxes, and The Boleyn. Pricing is quote-based and booked through direct enquiry.
- Stadium Tours Guided tours of London Stadium providing visitors with behind-the-scenes access to the venue, pitch access, and other facility areas. Booked through a dedicated stadium tour booking platform (stadiumtourbookings.london-stadium.com).
Companies that use London Stadium
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
London Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Stadium partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered associate, core and flagship.
- BrewDogassociateCommercial partner of London Stadium. BrewDog is a Scottish craft beer company sponsoring the venue.
- Coca-ColaassociateCommercial partner of London Stadium. Coca-Cola is a global beverage company sponsoring the venue.
- WalkersassociateCommercial partner of London Stadium. Walkers is a snack food brand (Walkers crisps) sponsoring the venue.
- NestléassociateCommercial partner of London Stadium. Nestlé is a global food and beverage conglomerate.
- Dino's FamousassociateCommercial partner of London Stadium. Dino's Famous is a restaurant/food brand.
- AdagioassociateCommercial partner providing accommodation services near the stadium. Adagio is an aparthotel brand.
- DoritosassociateCommercial partner of London Stadium. Doritos is a snack food brand.
- Stansted AirportassociateCommercial partner of London Stadium. Stansted Airport provides travel connectivity for stadium visitors.
- AmerescoassociateSustainable energy partner providing renewable energy and energy efficiency solutions. Ameresco is a renewable energy company.
- eticketing.co.ukcoreOfficial ticketing platform for London Stadium ticket sales. Primary channel for general admission tickets.
- seatunique.comcoreOfficial hospitality partner for VIP tickets and premium experiences at London Stadium.
- London Legacy Development Corporation (LLDC)flagshipLLDC is the parent organization and ultimate controller of London Stadium. It is owned by the Mayor of London and part of the Greater London Authority Group. LLDC oversees the stadium's operations through E20 Stadium LLP.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
London Stadium competitors and assessment
Company assessmentDirect peers
- The O2 Arena: London's leading mid-to-large capacity indoor arena offering concerts, sports, and corporate hospitality; competes with London Stadium for mid-size touring shows and premium corporate events.
- Emirates Stadium: Arsenal's 60,000+ capacity North London stadium hosting Premier League matches and occasional concerts; a comparable football-first, multi-use London venue.
- Twickenham Stadium: England Rugby's home ground, a large-capacity UK stadium increasingly used for concerts and mass-participation events; comparable as a non-football venue pivoting toward live entertainment.
- Tottenham Hotspur Stadium: Multi-purpose stadium in North London with NFL-grade facilities, concerts, and NFL games; directly competes for major touring acts and large corporate events in the London market.
- Wembley Stadium: National stadium of England operated by the FA; the largest UK venue and the most direct competitor for major concert tours and large-scale sporting events in the London market.
Others
- ASM Global: World's largest stadium and arena management company; runs venue operations for many comparable public-facing stadiums globally — directly comparable as a third-party venue operator counterpart.
Regional players
- Etihad Stadium: Manchester City's home ground serving as a premier concert and sporting venue in the North of England; comparable multi-use stadium outside London competing for UK tour routing.
- Principality Stadium: Welsh national stadium in Cardiff operating a multi-use model of rugby, concerts, and corporate hospitality; comparable large-capacity UK stadium with similar revenue mix.
Broad incumbents
- Madison Square Garden Entertainment: Global venue operator running MSG and The Sphere; benchmark for large-scale sports/entertainment venue monetization, premium hospitality, and event programming at scale.
- SoFi Stadium: Multi-purpose stadium in Los Angeles for NFL, concerts, and large events; benchmark for modern, technology-enabled multi-use stadium operations and premium experience design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
London Stadium social profiles
Digital presenceLondon Stadium compliance and trust
Trust signalCompliance4 records
London Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Stadium leadership team
Management profileNumber of profiles
Profiles3 records
London Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Stadium
What does London Stadium do?
London Stadium is a multi-use event venue in Queen Elizabeth Olympic Park, Stratford, East London, hosting sports fixtures (including West Ham United Premier League matches), major music concerts, community events, and corporate functions. The venue operates at 62,500 capacity for sports events and 80,000 capacity for concerts, expandable to 85,000 for in-the-round setups. It also offers nine named event spaces for hire, premium hospitality packages, and guided stadium tours.
Is London Stadium a public or private company?
London Stadium is a private company. It is classified as state government owned and is currently operating.
When was London Stadium founded?
London Stadium was founded in 2012. It employs 11 to 50 people.
Where is London Stadium based?
London Stadium is headquartered in London, United Kingdom, in the Europe region.
How does London Stadium make money?
Five revenue lines are on record. Event Ticket Sales are the primary driver. The others are hospitality and VIP Packages, venue Hire, commercial Sponsorship and stadium Tours.
Who are London Stadium's main competitors?
Direct peers on record are The O2 Arena, Emirates Stadium, Twickenham Stadium, Tottenham Hotspur Stadium and Wembley Stadium. ASM Global is listed as an others. Regional players are Etihad Stadium and Principality Stadium. Broad incumbents are Madison Square Garden Entertainment and SoFi Stadium.
Does London Stadium have an API?
No public API is recorded for London Stadium.
What industry is London Stadium in?
London Stadium's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAN, Venue Operations, Management & Facility Services, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 71131 and its SIC code is 7900.