Pico Group

What Pico Group does

Pico Group is a privately held, Hong Kong-headquartered global brand activation agency operating across 38 cities with 1,001–5,000 employees and approximately 50 years of operating history. The company delivers integrated services across six core areas: Brand Activation, Brand Strategy, Data & Technology, Communications Strategy, Creativity & Design, and CRM & Loyalty, supplemented by a formalized Sustainability Services offering built around a 'zero footprint' delivery model and ISO 14001/ISO 20121 certifications. Its technology stack is primarily services-oriented: experience design, brand engagement frameworks, and digital enablement for activations, with case studies showing work ranging from data insights for HSBC to gamification and digital integration campaigns that have won Webby, REGGIE, and Marketing-Interactive awards.

Pico's business model is enterprise B2B professional services, generating revenue from custom project-based engagements (brand activation campaigns, experiential marketing, product launches, trade shows, corporate events, and conferences) priced via bespoke quotes. Go-to-market is direct enterprise field sales through 38 local offices, supported by an awards-driven thought-leadership and case-study marketing motion across LinkedIn, Instagram, YouTube, Weibo, Youku, and Xiaohongshu. Named enterprise customers span multiple verticals—sports (Yonex), insurance (State Farm), technology/telecom (Huawei, HP), financial services (HSBC), beverages (Coca-Cola), airlines (Saudi Airlines), oil & gas (Petronas), and Web3 (DEVCON)—illustrating a horizontal segmentation approach anchored to Fortune-tier brands.

Ownership rests with Pico Global Services Ltd., a privately held limited company with no disclosed parent; the entity maintains a SharePoint-hosted investor relations portal referencing 'InvestorRoom,' signaling institutional or private capital readiness. Note: source data contains a conflict on founding year (firmographics lists 1969; company history timeline lists 1975); the '50+ years' self-description from the company is consistent with a mid-1970s founding. Revenue is explicitly not publicly disclosed, and supplied financial values appear to be a data artifact and should not be relied upon.

Name

Pico Group

Legal name

Pico Global Services Ltd.

Website

https://pico.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pico Group is a privately held Hong Kong-headquartered global brand activation agency with 38 offices and 1,001–5,000 employees, delivering experiential marketing, brand strategy, creative, data, and sustainability services to enterprise brands including Coca-Cola, HSBC, Huawei, HP, and State Farm.

Ownership category

akta.pro rank

Product category

Brand Activation Services

NAICS

Advertising Agencies (541810), Commercial Photography (541922), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Activation/Experiential Creative Agencies (MPAAAAAO), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Brand activation services
• Experiential marketing
• Event management
• Creative agency services
• Brand strategy consulting

Headquarters

HQ city

Tai Po

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brand Activation Services: Professional services revenue from delivering brand activation campaigns, experiential marketing, and event management for enterprise clients. Services include strategy, design, execution, and post-event analytics.
2. Creative and Strategy Services: Revenue from brand strategy, communications strategy, creativity and design, and CRM & loyalty programs delivered as professional consulting and creative services to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pico Group is a global brand activation agency that creates immersive, emotionally resonant brand experiences for enterprise clients through experiential marketing campaigns, events, and conferences across 38 cities worldwide. The agency offers an integrated suite of services spanning Brand Activation, Brand Strategy, Data & Technology, Communications Strategy, Creativity & Design, CRM & Loyalty, and Sustainability Services, delivered with a stated zero environmental footprint vision.

Product overview

Pico Group is a global communications and brand activation agency operating across 38 cities worldwide. The company operates as a unified service offering centered around brand activation, combining six core service areas: Brand Activation, Brand Strategy, Data & Technology, Communications Strategy, Creativity & Design, and CRM & Loyalty. The agency uses a strategic combination of experience design, brand engagement, and digital enablement to create extraordinary experiences. Additionally, they offer Sustainability Services focused on delivering experiences with zero environmental footprint. The company has over 50 years of industry experience and has delivered notable campaigns for clients including Yonex, State Farm, Huawei, HSBC, Coca-Cola, HP, and Saudi Airlines.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Core service area creating immersive brand experiences that emotionally connect with audiences through experiential marketing campaigns, events, trade shows, and product launches for enterprise clients globally.
• Brand Strategy Strategic consulting service helping enterprise clients define and position their brand for maximum market impact.
• Data & Technology Service area leveraging data insights and technology solutions to power brand experiences and analytics, including data and analytics engagements such as the HSBC data insights work.
• Communications Strategy Strategic communications planning and execution to effectively reach and engage target audiences for enterprise clients.
• Creativity & Design Creative and design capabilities for developing visually compelling brand experiences, including award-winning work recognized for best use of TikTok, gamification, and digital integration.
• CRM & Loyalty Customer relationship management and loyalty program design and activation services for enterprise brands.
• Sustainability Services Sustainable event and experience delivery with zero environmental footprint, aligned with clients' ESG goals and supported by ISO 14001 and ISO 20121 certifications.

Quantifiable outcome

• Ranked in Eventex Index Top 100 Agencies & Event Organisers 2025
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ISO (International Organization for Standardization)complianceOthersPico Group holds ISO certifications including ISO 14001 (environmental management), ISO 20121 (sustainable event management), and ISO 9001:2015 (quality management). These certifications demonstrate commitment to sustainability, quality, and sustainable event practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency and part of IPG, offering strategy, design, and execution for live, digital, and hybrid brand experiences — directly comparable to Pico's brand activation services and enterprise client base.
• MCI Group: Swiss-headquartered global association, events, and experiential marketing group — comparable scale, geographic spread, and association/conference + brand experience service mix to Pico.
• Uniplan: German-headquartered global brand activation and live communication agency serving enterprise clients with experience design, events, and exhibitions — closely comparable brand activation offering and client profile.
• George P. Johnson Experience Marketing: Large US-headquartered experiential marketing agency delivering events, activations, and brand experiences for global enterprises — comparable scope of services, client profile, and multinational execution model.
• Octagon: Global sports and experiential marketing agency operating across sponsorships, events, and brand activations for major consumer brands — overlapping with Pico's Yonex, sports, and corporate event work.
• Momentum Worldwide: McCann Worldgroup's global experiential marketing agency delivering brand experiences, sponsorship activations, and shopper marketing — directly competitive with Pico's experiential and brand activation offering.
• Sparks: Global experiential marketing agency (part of Cheil) designing brand experiences, trade shows, and digital-to-physical activations — comparable service mix and enterprise client orientation to Pico.

Broad incumbents

• Leo Burnett / Publicis Groupe experiential units: Major global advertising network with embedded experiential capabilities competing for enterprise brand activation budgets — broader portfolio but overlapping activation services.
• Freeman: Large US-based brand experience company operating across events, expositions, and corporate meetings with a broader portfolio including AV and logistics — overlaps Pico's trade show and exhibition execution.

Regional players

• Shubert Entertainment Group / Done Events: Asia-Pacific headquartered event and experiential agencies (regional competitors particularly active in Greater China and ASEAN markets) directly competitive with Pico's regional enterprise work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/picoglobal
• YouTubeyoutube.com/user/picogIobal
• Facebookfacebook.com/picoglobal
• LinkedInlinkedin.com/company/pico-global
• Instagraminstagram.com/picoglobal
• Pinterestpinterest.com/picoglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pico Group