Right at Home
Right at Home UK is a Liverpool-based franchisor of in-home care services operating 80+ locally-owned offices across England, Scotland, and Wales. It sells franchises to prospective owners and supports the delivery of visiting, live-in, dementia, and specialist homecare to elderly individuals and families.
- Company typePrivate
- Founded2011
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Right at Home does
Right at Home UK is a franchisor of domiciliary homecare services headquartered in Waterloo, Liverpool. Operating under the legal entity Senior Care at Home Ltd (Company Number 07064895), the company is the UK arm of the international Right at Home brand and runs a network of 80+ locally-owned franchise offices delivering in-home care to individuals and families across England, Scotland and Wales. The offering covers visiting care, live-in care, 24-hour care, respite care, companionship, personal care, hospital-to-home support, and specialist services including dementia care (with the proprietary 'Dementia DELAY' programme), Alzheimer's care, cancer care at home, and end-of-life care. Franchised offices are regulated by the Care Quality Commission in England, the Care Inspectorate in Wales, and the Care Inspectorate in Scotland, with the company reporting that more than 30% of CQC-inspected offices are rated Outstanding versus a 3% national average.
The operating technology stack is assembled from third-party tools rather than proprietary systems: the marketing website runs on Umbraco 8, scheduling and rota management is handled via PeoplePlanner/Webroster/PITCH (Access Group), electronic monitoring and care planning through Access Mobizio/Access Care Planner with GPS-linked CareGiver tracking, accounting and payroll on Xero, email via Mailchimp, social via Hootsuite, and applicant tracking via Teamtailor. CareGiver training is delivered through the Right at Home Training Academy, an Advantage Accreditation approved centre that partners with My Learning Cloud to offer 100+ CPD-certified courses and runs a Train the Trainer programme which won the Princess Royal Training Award 2023.
The commercial model is a franchise-licensing structure. Right at Home UK sells the right to operate a branded, locally-owned homecare office, charging an initial franchise fee of £39,000 + VAT with a total investment of up to £145,000 per territory, supplemented by ongoing royalties and service fees that fund National Office functions including training, regulatory registration support, marketing, and systems. Customers are two-sided: prospective franchisees (values-led individuals, 95% of whom join without prior care sector experience) and end-clients (predominantly elderly individuals needing personal, dementia, complex, or end-of-life care). End-client pricing is bespoke per Care and Support Plan, determined by location, hours, and complexity of care, with payments processed via GoCardless direct debit.
Right at Home firmographics
Firmographics- Name
- Right at Home
- Legal name
- Senior Care at Home Ltd
- Website
- https://rightathome.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right at Home UK is a Liverpool-based franchisor of in-home care services operating 80+ locally-owned offices across England, Scotland, and Wales. It sells franchises to prospective owners and supports the delivery of visiting, live-in, dementia, and specialist homecare to elderly individuals and families.
- Ownership category
- akta.pro rank
Right at Home industry classification
Industry- Product category
- Homecare Services
- NAICS
- Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Care Staffing & Nurse Registry Services (HLAFAEAK)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)
Keywords
Where Right at Home is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Right at Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Franchise Fees: Right at Home UK generates revenue by franchising its homecare brand and operating model. Prospective franchise owners pay an initial franchise fee of £39,000 + VAT, with total investment of up to £145,000 including working capital of up to £100,000. Ongoing franchise fees fund training, support, systems, and network-building initiatives.
- Homecare Service Fees: Franchisees operating local Right at Home offices deliver paid homecare services to Clients. Fees are determined per-client based on level of care required, hours of service, and location. The company operates a franchise model where each locally-owned office charges Clients directly for care services including Visiting Care, Live-in Care, 24-Hour Care, Respite Care, and specialist care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Homecare services priced individually based on Client needs |
| One time/ perpetual license | Multi-year contract | Franchise initial fee: £39,000 + VAT |
Distribution channels3 records
Marketing channels10 records
Right at Home product offering
Product offeringCore offering
Right at Home UK is a franchisor of homecare services operating through 80+ locally-owned offices across England, Scotland, and Wales. The company provides person-centred in-home care services including visiting care, live-in care, 24-hour care, respite care, dementia care, and elderly care. It also sells franchise licences to prospective business owners, providing them with the brand, training, regulatory guidance, and operational support to operate their own Right at Home homecare office.
Product overview
Right at Home UK is a franchised network of homecare agencies operating across England, Scotland, and Wales through 80+ locally-owned offices. The core offering is a suite of person-centred homecare services built around five primary care types: Visiting Care (hourly scheduled visits), Live-in Care (full-time resident Carer), 24-Hour Care (shift-based continuous care), and Respite Care (short-term cover). These are supplemented by specialist services including Dementia Care (encompassing Alzheimer's Disease Care), Cancer Care at Home, and End of Life Care at Home, alongside foundational services such as Companionship & Support, Personal Care Services, Hospital-to-Home, Elderly Care, and Complex Care. The Right at Home Training Academy delivers in-house accredited training to CareGivers and managers across the network. As a franchisor, Right at Home also sells franchise licences — the Right at Home UK Franchise — enabling entrepreneurs to open a locally-run homecare office under the brand. The business also provides supporting tools including a Care Salary Calculator and a Careers in Care Quiz to support recruitment and career development. The proprietary 'Dementia DELAY' programme and the RightStart Training Programme for franchisees are key branded elements. Right at Home is regulated by the CQC (England), Care Inspectorate (Scotland), and Care Inspectorate Wales.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- >30% of CQC-inspected offices rated Outstanding (vs 3% national average)
- +2 more outcomes
Companies that use Right at Home
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Right at Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature3 records
Right at Home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dementia AdventurecoreOfficial charity partner of Right at Home UK. Collaboration includes the Big Green Picnic initiative raising awareness and funds. Dementia Adventure provides specialist dementia care outings and support, which Right at Home promotes and integrates into its dementia care service offering. The partnership enhances Right at Home's dementia care specialism and community engagement.
- WorkBuzzminorThird-party employee satisfaction survey provider. WorkBuzz administers satisfaction surveys on behalf of Right at Home to gather employee feedback and benchmark workplace experience. Results support the WorkBuzz 5-Star Employer Award recognition.
- Homecare AssociationcoreProfessional association for homecare providers in the UK (formerly UKHCA). Right at Home is a member, displaying the Homecare Association logo on its website. Membership signifies professional standards and regulatory compliance in the homecare sector.
- British Franchise Association (BFA)coreTrade body for franchising in the UK. Right at Home holds BFA Established status and actively participates in BFA HSBC UK British Franchise Awards, having won multiple awards including European Franchisor of the Year 2025. The BFA provides credibility and governance standards for the franchise.
- Neathouse PartnersminorHR consultancy partner providing human resources support and guidance to Right at Home franchisees and National Office.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Right at Home competitors and assessment
Company assessmentDirect peers
- Home Instead Senior Care UK: UK franchised homecare network focused on personalised elderly care, dementia support, and companionship. Closest direct competitor to Right at Home UK with a similar franchise-driven, locally-owned office model serving older adults across England, Scotland, Wales, and Northern Ireland.
- Bluebird Care: UK franchised homecare provider offering visiting care, live-in care, dementia care, and personal care through a network of locally-owned offices. Directly comparable franchise model, customer base (elderly and vulnerable adults), and service menu to Right at Home UK.
- Caremark: UK domiciliary care franchise providing personal care, dementia care, respite, and live-in services. Overlaps with Right at Home UK in franchise structure, service breadth, and target customer segments (older adults, family carers, local authority clients).
- Radfield Home Care: UK family-run homecare franchise network offering visiting, live-in, dementia and complex care. Comparable franchise model, geographic coverage across multiple UK regions, and customer segments to Right at Home UK's office network.
- Helping Hands Home Care: One of the UK's largest homecare providers offering visiting, live-in, complex, dementia, and end-of-life care. Directly comparable service offering, although Helping Hands is largely company-owned rather than franchised; it is a key competitor for Right at Home UK in the live-in and complex care segments.
- Visiting Angels UK: International homecare franchise expanding in the UK with visiting, dementia, and personal care services. Comparable franchise positioning and service menu to Right at Home UK, with growing but smaller UK footprint.
Emerging players
- Nurse Next Door: International homecare franchise with a UK presence offering elderly, dementia, and complex home-based care. Comparable service categories and franchise-style operating model, but a smaller UK footprint than Right at Home UK.
- Comfort Keepers UK: International homecare franchise with UK offices providing elderly care, dementia support, and companionship services. Overlaps with Right at Home UK on core services and franchise structure, but with a smaller UK network.
Regional players
- Bright Care: Scotland-focused homecare provider offering visiting and live-in care with a quality-led brand. Comparable service offering to Right at Home UK, but limited geographic overlap, operating primarily in Scotland rather than nationally.
Broad incumbents
- BAYADA Home Health Care: Large, established US-headquartered home health provider with international presence offering paediatric, adult, and senior home care services. Comparable at the category level (home health/care) but materially broader, more clinically focused, and not a UK franchise player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Right at Home social profiles
Digital presenceRight at Home compliance and trust
Trust signalCompliance8 records
Right at Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right at Home leadership team
Management profileNumber of profiles
Profiles3 records
Right at Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right at Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right at Home
What does Right at Home do?
Right at Home UK is a franchisor of homecare services operating through 80+ locally-owned offices across England, Scotland, and Wales. The company provides person-centred in-home care services including visiting care, live-in care, 24-hour care, respite care, dementia care, and elderly care. It also sells franchise licences to prospective business owners, providing them with the brand, training, regulatory guidance, and operational support to operate their own Right at Home homecare office.
Is Right at Home a public or private company?
Right at Home is a private company. It is classified as corporate owned and is currently operating.
When was Right at Home founded?
Right at Home was founded in 2011. It employs 11 to 50 people.
Where is Right at Home based?
Right at Home is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Right at Home make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are homecare Service Fees.
Who are Right at Home's main competitors?
Direct peers on record are Home Instead Senior Care UK, Bluebird Care, Caremark, Radfield Home Care, Helping Hands Home Care and Visiting Angels UK. Emerging players are Nurse Next Door and Comfort Keepers UK. Bright Care is listed as a regional player. BAYADA Home Health Care is listed as a broad incumbent.
Does Right at Home have an API?
No public API is recorded for Right at Home.
What industry is Right at Home in?
Right at Home's product category is Homecare Services. Its primary akta.pro industry code is HLAFAEAK, Home Care Staffing & Nurse Registry Services, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 6216 and its SIC code is 8082.