Exverus by Brainlabs
Exverus by Brainlabs is an independent, full-funnel media agency founded in 2014 in Los Angeles, serving growth-stage, culture-creating brands across CPG, food and beverage, entertainment, and related verticals with integrated brand-and-performance media planning.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exverus by Brainlabs does
Exverus by Brainlabs is an independent, full-funnel media agency founded in 2014 and headquartered in Los Angeles, California. The agency specializes in integrated brand and performance media planning for growth-stage, culture-creating brands across consumer packaged goods (CPG), food and beverage, craft beer, pet food, entertainment, and fast-food verticals. Following its acquisition by global performance marketing company Brainlabs on July 22, 2025, the firm operates as a subsidiary under the brand 'Exverus by Brainlabs', retaining its independent identity, senior-led execution model, and management team. Representative clients include Premier Protein, Voodoo Ranger (New Belgium Brewing), Stella & Chewy's, The Chosen, Habit Burger & Grill, SUJA Organic Juices, and Premier Boxing Champions.
The agency's service portfolio unifies full-funnel media planning across programmatic advertising, connected TV (CTV), retail media networks (Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, Costco Media Network), paid search, paid social, digital audio (including Spotify and Apple Music podcast integrations), and digital out-of-home media. Its underlying technology stack leverages Brainlabs' proprietary Cortex AI system for predictive audience targeting, campaign optimization, and cross-channel decisioning, supplemented by Exverus' own Marketing Mix Modeling, AI Visibility Audit (Share-of-Model measurement across ChatGPT, Claude, Gemini, and Perplexity), and Generative Engine Optimization (GEO) capabilities. The agency has additionally deployed generative AI for ad creative production — including an AI-powered chatbot recipe-picker built for John Soules Foods — and relies on MMM, multi-touch attribution, incrementality testing, and brand-lift studies for outcome measurement.
Exverus generates revenue through professional-services fees tied to media planning, buying commissions, and retainer arrangements with enterprise clients; pricing is custom and quote-based, sized to client media budget and campaign scope, typically structured as multi-year engagements. The firm manages over $100 million in annual media spend for its client base, has sustained over 90% employee retention, and sells through direct enterprise sales relationships, industry referrals, and — post-acquisition — the Brainlabs global distribution network.
Exverus by Brainlabs firmographics
Firmographics- Name
- Exverus by Brainlabs
- Legal name
- Exverus Media
- Website
- https://exverus.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exverus by Brainlabs is an independent, full-funnel media agency founded in 2014 in Los Angeles, serving growth-stage, culture-creating brands across CPG, food and beverage, entertainment, and related verticals with integrated brand-and-performance media planning.
- Ownership category
- akta.pro rank
Exverus by Brainlabs industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Brand Activations & Experiential Campaign Design (MPAAAGAA), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Exverus by Brainlabs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Exverus by Brainlabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Media Planning and Buying Services: Exverus by Brainlabs generates revenue through media planning and buying services for clients. The agency manages over $100 million in annual media spend (as of acquisition in July 2025). Revenue comes from media planning fees, buying commissions, and retainer arrangements with growth-stage brands seeking full-funnel media expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service media agency retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Exverus by Brainlabs product offering
Product offeringCore offering
Exverus by Brainlabs is an independent media agency providing full-funnel media planning and buying services that combine brand-building and performance media under a single strategic approach. The agency manages over $100 million in annual media spend for growth-stage, culture-creating brands across channels including programmatic, CTV, retail media networks, paid search, paid social, digital audio, and out-of-home, with measurement via MMM, MTA, and incrementality testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Funnel Media Planning
- Retail Media Networks and E-Commerce Advertising
- Programmatic Advertising
- Connected TV (CTV) Advertising
- Digital Audio Advertising
- Out-of-Home (OOH) and Digital Out-of-Home (DOOH) Media
- Paid Search and Generative Engine Optimization
Quantifiable outcome
- Voodoo Ranger Megabrand campaign: 44% increase in cross-channel ad awareness, 23% brand favorability lift, 26% YoY business sales increase
- +4 more outcomes
Companies that use Exverus by Brainlabs
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Exverus by Brainlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature3 records
Exverus by Brainlabs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrainlabscoreBrainlabs acquired Exverus Media in July 2025, recognizing Exverus for its full-funnel media expertise and industry awards. The acquisition boosts Brainlabs' presence in the U.S. market and enhances its media capabilities. Exverus now operates as 'Exverus by Brainlabs' while maintaining its independent identity and leadership.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Exverus by Brainlabs competitors and assessment
Company assessmentBroad incumbents
- Brainlabs: Parent company that acquired Exverus in July 2025; global digital media agency operating Brainlabs Digital, Brainlabs Search, and Amazon/retail media practices. Closely related as owner but a distinct operating unit serving overlapping enterprise client needs.
- GroupM (WPP): Largest media investment group globally encompassing Wavemaker, Mindshare, Essence, and GroupM Nexus. Represents the holding-company incumbent benchmark Exverus positions against in its 'independent alternative' messaging.
Direct peers
- Mediahub: IPG-owned global media agency with comparable full-funnel media capabilities and a CPG/entertainment client roster. Direct competitor in the holding-company vs. independent agency landscape.
- Hearts & Science: Omnicom-owned media agency focused on data-driven, outcome-based media planning across traditional and digital channels. Competes for the same enterprise CPG and consumer brand accounts as Exverus.
- PMG: Independent media agency with deep digital media planning and buying expertise serving enterprise brands. Comparable in offering full-funnel media services with proprietary technology and analytics-led measurement.
- Canvas Worldwide: Independent media agency (now part of PHD parent structure) serving growth-stage and enterprise brands with full-funnel media planning and connected commerce capabilities. Comparable in size and client profile.
- Wpromote: Independent, full-funnel digital media agency of similar scale (1,000+ employees, $100M+ revenue) also focused on performance + brand media for growth-stage and enterprise clients. Closest direct competitor to Exverus in the US independent agency segment.
- Tinuiti: Large independent performance media agency specializing in retail media networks, paid search, paid social, and Amazon advertising for CPG and consumer brands — directly overlapping Exverus' retail media and CPG client base.
- Crossmedia: Independent media agency with strong CPG/entertainment client focus offering full-funnel planning and buying. Similar positioning in the independent vs. holding-company narrative and comparable campaign-based portfolio.
- Jellyfish: Global digital media agency (part of Brandtech Group) offering paid media, programmatic, SEO, and creative services for global brands. Directly comparable in full-funnel media offering and global scaling ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Exverus by Brainlabs social profiles
Digital presenceExverus by Brainlabs compliance and trust
Trust signalCompliance1 record
Exverus by Brainlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exverus by Brainlabs leadership team
Management profileNumber of profiles
Profiles7 records
Exverus by Brainlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exverus by Brainlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exverus by Brainlabs
What does Exverus by Brainlabs do?
Exverus by Brainlabs is an independent media agency providing full-funnel media planning and buying services that combine brand-building and performance media under a single strategic approach. The agency manages over $100 million in annual media spend for growth-stage, culture-creating brands across channels including programmatic, CTV, retail media networks, paid search, paid social, digital audio, and out-of-home, with measurement via MMM, MTA, and incrementality testing.
Is Exverus by Brainlabs a public or private company?
Exverus by Brainlabs is a private company. It is classified as corporate owned and is currently operating.
When was Exverus by Brainlabs founded?
Exverus by Brainlabs was founded in 2014. It employs 11 to 50 people.
Where is Exverus by Brainlabs based?
Exverus by Brainlabs is headquartered in Los Angeles, United States, in the North America region.
How does Exverus by Brainlabs make money?
One revenue line is on record: media Planning and Buying Services.
Who are Exverus by Brainlabs's main competitors?
Broad incumbents on record are Brainlabs and GroupM (WPP). Direct peers are Mediahub, Hearts & Science, PMG, Canvas Worldwide, Wpromote, Tinuiti, Crossmedia and Jellyfish.
Does Exverus by Brainlabs have an API?
No public API is recorded for Exverus by Brainlabs.
What industry is Exverus by Brainlabs in?
Exverus by Brainlabs's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAG, Out-of-Home (OOH) Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.