Nohara Holdings

Name

Nohara Holdings

Legal name

野原グループ株式会社 (Nohara Group, Inc.)

Website

https://nohara-inc.co.jp

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction Materials and Services

NAICS

Architectural, Engineering, and Related Services (5413), Engineering Services (541330), Industrial Building Construction (23621)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Construction Engineering & Constructability Consulting (BPAHAIAN)

akta.pro secondary industries

Construction Management (Agency/Owner’s Rep) (IMAFAAAC), Commercial General Contracting (New Build) (IMAFAAAA)

Keywords

• Construction materials supply
• BIM platform services
• Construction DX solutions
• Traffic safety equipment
• Steel fabrication services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales (建築資材事業): Sale of construction materials including steel products, cement, concrete, industrial materials, and composite materials through group companies such as Nohara Steel, Nohara Cement, and others.
2. Construction Work Services (建設工事事業): General construction and specialty construction work contracting services provided through group subsidiaries.
3. Traffic Safety Products (交通安全事業): Manufacturing and sales of road signs, traffic safety equipment, and safety facilities through Arc-Nohara. Products include guardrails, safety barriers, and innovative air-inflatable guidance balloons (エアー誘導くん・エアー誘導ちゃん).
4. Outdoor Advertising (屋外広告関連事業): Outdoor advertising related business operations.
5. Digital Solutions / Platform Services (建設DX推進事業): Subscription and usage-based revenue from BuildApp platform services including BIM integration, material quantity calculation, and procurement services. Revenue model combines per-project pricing with ongoing platform access fees.
6. Human Resource Services (総合人材サービス事業): Staffing and personnel dispatch services for construction and BIM personnel through BA-plus, including placement fees and temporary staffing charges.
7. Consumer Products (コンシューマー向け事業): Consumer-facing products including wallpaper brand WhO, rental kitchen space Patia, and GOOD DESIGN STORE products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nohara Group is a Japanese construction industry conglomerate whose core offering is the BuildApp BIM (Building Information Modeling) platform that integrates design, manufacturing, construction, and maintenance phases for construction supply chain digital transformation. The group also sells building materials (steel, cement, concrete), provides construction work contracting services, manufactures traffic safety products, and offers construction/BIM personnel staffing through its BA-plus subsidiary. Operations span Japan and select Asian markets through 10+ group companies.

Product overview

Nohara Holdings operates as a construction DX-focused group company with BuildApp as its core BIM design-manufacturing-construction support platform. The BuildApp platform suite includes BuildApp for steel fixtures, BuildApp interior finishing materials, and BIMobject Japan for BIM content distribution. The group also manages subsidiary businesses including BA-plus (BIM personnel services), WhO wallpaper brand, Patia (rental kitchens), and Arc-Nohara (traffic safety products including LED displays and safety equipment). The portfolio spans construction DX solutions, building materials, consumer services, and safety products across Japan and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• BuildApp: BIM design-manufacturing-construction support platform that connects construction supply chain data from design estimation to production, distribution, construction management, and maintenance.
• BA-plus
• WhO (フー)
• Patia
• GOOD DESIGN STORE TOKYO by NOHARA
• BIMobject Japan

Products and services

• BuildApp

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered key, supporting and core.

• YKK AP Corporation (YKK AP株式会社)keyTechnology or Integration · 2 June 2026YKK AP published 357 BIM objects for building products (windows, sashes, doors, curtain walls) on the BIMobject Japan platform. First major Japanese window manufacturer to publish BIM content for Japanese market.
• Shibaura Institute of Technology (芝浦工業大学)supportingStrategic or Co-development Partner · 18 April 2023Co-sponsoring DfMA Symposium Vol.2 organized by SIT Soken Global Building Technology Research Center, supporting academic-industry collaboration in construction innovation.
• Construction RX Consortium (建設RXコンソーシアム)supportingStrategic or Co-development Partner · 1 February 2023Nohara Group joined as a supporting member to collaborate with other member companies on productivity improvement and construction industry charm enhancement goals.
• Toa Corporation (東亜建設工業)keyStrategic or Co-development Partner · 1 July 2022Partner in MLIT BIM demonstration project for steel door supply chain optimization using BuildApp platform. Collaboration on BIM-based steel door manufacturing and construction process improvement.
• Clearzson Shinjuku (クリアソン新宿)supportingGTM or Marketing Partner · 1 July 2022JFL soccer club based in Shinjuku. Nohara Group serves as vision partner, supporting the club's activities and engaging in joint social contribution projects with employees.
• Habitat for Humanity Japan (特定非営利活動法人ハビタット・フォー・ヒューマニティ・コapan)supportingGTM or Marketing Partner · 1 August 2018Supporting this international NGO's poverty housing initiatives in Japan as a supporting member since 2018.
• More Trees (一般社團法人モア・トゥリーズ)supportingGTM or Marketing Partner · 1 August 2018Forest conservation organization founded by musician Ryuichi Sakamoto in 2007. Nohara Group supports as a corporate supporter.
• BIMobject ABcoreTechnology or Integration · 27 December 2017Joint venture with BIMobject AB to establish BIMobject Japan (51% BIMobject AB, 49% Nohara Group) for operating the BIM content platform in Japan. BIMobject provides building product manufacturer 3D digital content globally, enabling designers to access BIM objects for free.
• Tokyu Construction Co., Ltd. (東急建設)keyStrategic or Co-development PartnerJoint demonstration project on BIM-based precise prefabrication construction, verifying production efficiency improvement and environmental load reduction. Joint work on Ministry of Land BIM demonstration projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Autodesk: Global leader in BIM/construction software (Revit, AutoCAD, Construction Cloud). Most relevant peer because BuildApp directly competes with Autodesk Construction Cloud and Revit workflows in the Japanese market where Autodesk has dominant share.
• LIXIL: Major Japanese building products manufacturer (windows, doors,建材). Comparable because LIXIL is also a manufacturer publishing BIM content and competing with Nohara/YKK AP-style building products distribution in Japan.
• Nemetschek Group: European parent of Graphisoft (ArchiCAD) and other AEC software brands. Comparable as a multi-product BIM/AEC platform serving architects, engineers and contractors across the design-build lifecycle.
• Trimble: Construction technology platform spanning BIM, estimating, project management and field solutions. Comparable to BuildApp as a multi-module integrated platform for the construction value chain.
• Bentley Systems: Infrastructure engineering software with iTwin digital twin platform. Comparable technology adjacency—Nohara's BuildApp digital-twin claim overlaps with Bentley's digital twin capabilities for construction and infrastructure.

Others

• Tokyu Construction: Major Japanese general contractor and BuildApp customer/partner. Comparable as a participant in the same Japanese construction DX ecosystem, though on the demand side rather than supply side.

Direct peers

• BIMobject AB: Swedish BIM content platform; Nohara's JV partner (owns 51% of BIMobject Japan). Directly comparable as both companies operate BIM object/content distribution platforms for construction manufacturers globally.
• Procore: Cloud-based construction project management platform widely adopted by general contractors. Comparable SaaS business model and target buyer (general contractors/ゼネコン) overlap directly with BuildApp's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nohara Holdings