Glo Tanning
Glo Tanning is a US franchise chain founded in 2010 operating 105+ luxury tanning and wellness studios across 28 states, with 250+ in development. It delivers UV and spray tanning, red light therapy, infrared detox pods, and proprietary skincare via monthly memberships and walk-in pricing.
- Company typePrivate
- Founded2010
- HeadquartersOklahoma City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Glo Tanning does
Glo Tanning is a privately held US franchise company founded in 2010 that operates a national chain of luxury tanning and wellness studios. The company offers a multi-service platform spanning UV tanning (using premium equipment from Ergoline, KBL, Sunrise, and its proprietary Vitality TLT bed), sunless spray tanning (Versa Pro, Norvell Auto Revolution), and adjacent wellness services including red light therapy, infrared detox pods, the Skin Wellness Pro hydration/vibratory pod, and Wellsystem WAVE dry water massage. Its signature "Perfect Tan In One Day™" combines prep, sunbed, and spray tan finishing in a proprietary three-step protocol, supported by branded skincare lines (Indulge tanning lotions, Iconic by Glo prep/aftercare, Skin by Glo spa products).
Glo Tanning firmographics
Firmographics- Name
- Glo Tanning
- Legal name
- Glo Tanning
- Website
- https://glotanning.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Glo Tanning is a US franchise chain founded in 2010 operating 105+ luxury tanning and wellness studios across 28 states, with 250+ in development. It delivers UV and spray tanning, red light therapy, infrared detox pods, and proprietary skincare via monthly memberships and walk-in pricing.
- Ownership category
- akta.pro rank
Glo Tanning industry classification
Industry- Product category
- Tanning and Wellness Spa Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Personal Care Services (8121)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Tanning Salon Franchise Operations (HSALAJAI)
- akta.pro secondary industries
- UV Tanning (Tanning Beds/Booths) (HSALAJAA), Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Fur Cleaning, Glazing & Conditioning (HSAJAHAC), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Glo Tanning is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glo Tanning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly recurring membership fees with three tiers: Lux One ($19/month for 1 session), Luxury ($69/month unlimited), and Family Luxury ($99/month for 2 people unlimited). Members can use any location nationwide and receive product discounts.
- Tanning and Skincare Products: Sale of proprietary tanning lotions (Indulge, Indulge Black, Indulge Indiglo, Indulge Eternal lines), spray tan prep and aftercare products (Iconic by Glo), and spa products (Youth Boost, Replenish, Slimming Souffle).
- Walk-in/Non-Member Services: Pay-per-visit pricing for non-members who want to use services without a subscription, including sunbed sessions, spray tans, and spa treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lux One - Entry-level single session membership |
| Subscription | Monthly | Luxury - Unlimited access membership |
| Subscription | Monthly | Family Luxury - Unlimited dual access membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Glo Tanning product offering
Product offeringCore offering
Glo Tanning operates a national franchise chain of luxury sun spas delivering UV sunbed tanning, sunless spray tanning, and wellness spa services (including red light therapy, infrared detox pods, and hydration treatments) through monthly memberships and walk-in visits. The brand is supported by proprietary skincare and tanning product lines (Indulge, Iconic by Glo, Skin by Glo) and operates through 100+ open franchise studios with 250+ in development across the United States.
Product overview
Glo Tanning is a franchise-based luxury sun spa chain offering a unified platform of tanning and wellness services. The core offering consists of UV tanning (sunbeds and booths), spray tanning, and spa services (red light therapy, infrared treatments, hydration pods, and massage). These services are delivered through a subscription membership model with three tiers (Lux One, Luxury, and Family Luxury) and supported by proprietary skincare products (Indulge tanning lotions, Iconic By Glo spray tan products, and Skin by Glo spa products). The company operates over 100 franchise locations with 250+ in development nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunbeds & Booths (Sun Service) UV tanning service using a range of tanning bed models from entry-level to luxury high-performance units including the Vitality TLT (combining Red Light, Blue Light, and UV in a 10-minute session with Bluetooth cinematic sound). Designed for individual consumers seeking a bronze skin tone year-round.
- Spray Tanning Sunless tanning service using Versa Pro and Norvell Auto Revolution spray tan booths with airbrush technology for a flawless, natural look. Customizable color options from subtle to deep bronze, typically producing 2-4 shades darker results lasting 5-7 days. Targeted at consumers wanting a UV-free tan.
- Spa Services Wellness spa treatments including Skin Wellness Pro (full-body facial pod with liquid vitamin infused steam, LED color technology, vibratory bed reaching 118°F, up to 300 calories burned per session), Red Light Therapy, Infrared Cocoon Holistic Cleansing (up to 5 lbs water weight loss per session), Poly Red Light Therapy, and Wellsystem WAVE dry water massage. Targeted at consumers seeking anti-aging, skin rejuvenation, detoxification, and relaxation.
- The Perfect Tan In One Day™ Signature proprietary three-step bundled service combining Skin Wellness pod preparation, luxury sunbed tanning, and spray booth customization for immediate dark, long-lasting tan results. Designed for consumers wanting a single-visit optimal tanning outcome.
- Lux One Membership Entry-level monthly membership at $19/month ($0.64/day) offering one session per month across Tanning, Spray Tanning, or Spa Services with roll-over of unused sessions. Usable at any of the 398 nationwide locations. Targeted at occasional users.
- Luxury Membership Premium unlimited membership at $69/month ($2.26/day) providing unlimited access to all Tanning, Spray Tanning, and Spa Services with the ability to use up to 4 services per day. Usable at any of the 398 nationwide locations. Targeted at frequent users.
- Family Luxury Membership Family plan at $99/month ($1.61/day per person) offering unlimited access to all services for two people. Usable at any of the 398 nationwide locations. Targeted at couples or parent-child duos.
- Indulge Tanning Lotions Proprietary tanning lotion line including Intensifier (faster tanning), Extender (hydration and tan longevity), Facial (delicate facial skin), Bronzer (instant color boost), Black Bronzer (with DHA and natural bronzers), and specialized variants such as Indiglo and Eternal. Available for sale to consumers and members (who receive 20% off).
- Iconic By Glo Spray Tan Products Spray tan preparation and aftercare products including Exfoliator, pH balancing Mitt and Moisturizer, Mist for touchups, Selfie Sunless Remover, and pH balancing Cleanser. Available for sale to consumers and members.
- Skin by Glo Spa Products Spa skincare products including Youth Boost (hydration and firming), Replenish (detoxifying and protecting), and Slimming Souffle (cellulite and fat reduction with cinnamon extract). Available for sale to consumers and members.
Companies that use Glo Tanning
Customer profileSegments3 records
Ideal customer profiles3 records
Glo Tanning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Glo Tanning partnerships and signals
Strategic signalScale indicators3 records
Recent moves16 records
Expansion highlights5 records
Glo Tanning competitors and assessment
Company assessmentDirect peers
- Palm Beach Tan: Largest indoor tanning salon chain in the US, offering UV tanning, spray tanning, and skincare products through both corporate and franchise locations. Directly comparable to Glo Tanning in service mix, membership model, and target customer — explicitly named by a Glo customer in the data as a competitive comparison.
- Hollywood Tans: Established indoor tanning franchise with locations across the US, offering UV tanning, spray tanning, and skincare. Directly comparable to Glo Tanning as a franchise system in the same service category with similar membership pricing structures.
- Amazing Lash Studio: Franchised beauty services brand with 200+ US locations focused on eyelash extensions and related services. Comparable to Glo in its franchise growth model, recurring membership revenue, and premium beauty positioning.
- Hand & Stone Massage and Facial Spa: Franchised spa chain with 500+ US locations offering massage, facial, and skincare services on a membership basis. Comparable to Glo in its franchise-driven model, membership recurring revenue, and combination of wellness + beauty services.
- iTAN Sun Spray Spa: Southern California-based tanning salon franchise offering UV tanning, spray tanning, and spa services under a similar membership-driven model. Directly competes with Glo Tanning in service category and franchise-based expansion strategy.
Emerging players
- The NOW Massage: Rapidly growing boutique massage franchise targeting a similar accessible-luxury wellness customer. Overlaps with Glo's spa services and competes for the same member's discretionary wellness spend.
- Restore Hyper Wellness: Franchised wellness studio offering cryotherapy, IV drip therapy, infrared sauna, red light therapy, and other recovery services. Directly overlaps with Glo's red light therapy and infrared pod offerings and targets a similar wellness-oriented consumer.
Broad incumbents
- European Wax Center: Franchised personal care brand with 800+ US locations offering waxing and related skincare services on a membership model. Comparable to Glo as a multi-unit franchise in the personal care space with similar membership pricing tiers and female-skewing customer base.
- Massage Envy: Largest franchised wellness services brand in the US with 1,000+ locations offering massage, skincare, and stretch services under a membership model. Overlaps with Glo's spa/wellness services (infrared, red light therapy) and competes for the same recurring-revenue consumer wallet.
Others
- At Home Wellness (Bondi Sands / St. Tropez): Premium at-home self-tanning and sunless tan product brands (e.g., Bondi Sands, St. Tropez) that compete with Glo's spray tan and retail product offerings. Represent the growing DTC alternative to in-salon spray tanning services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Glo Tanning social profiles
Digital presenceGlo Tanning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glo Tanning leadership team
Management profileNumber of profiles
Profiles1 record
Glo Tanning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glo Tanning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glo Tanning
What does Glo Tanning do?
Glo Tanning operates a national franchise chain of luxury sun spas delivering UV sunbed tanning, sunless spray tanning, and wellness spa services (including red light therapy, infrared detox pods, and hydration treatments) through monthly memberships and walk-in visits. The brand is supported by proprietary skincare and tanning product lines (Indulge, Iconic by Glo, Skin by Glo) and operates through 100+ open franchise studios with 250+ in development across the United States.
Is Glo Tanning a public or private company?
Glo Tanning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glo Tanning founded?
Glo Tanning was founded in 2010. It employs 101 to 250 people.
Where is Glo Tanning based?
Glo Tanning is headquartered in Oklahoma City, United States, in the North America region.
How does Glo Tanning make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are tanning and Skincare Products and walk-in/Non-Member Services.
Who are Glo Tanning's main competitors?
Direct peers on record are Palm Beach Tan, Hollywood Tans, Amazing Lash Studio, Hand & Stone Massage and Facial Spa and iTAN Sun Spray Spa. Emerging players are The NOW Massage and Restore Hyper Wellness. Broad incumbents are European Wax Center and Massage Envy. At Home Wellness (Bondi Sands / St. Tropez) is listed as an others.
Does Glo Tanning have an API?
No public API is recorded for Glo Tanning.
What industry is Glo Tanning in?
Glo Tanning's product category is Tanning and Wellness Spa Services. Its primary akta.pro industry code is HSALAJAI, Tanning Salon Franchise Operations, with a secondary code of HSALAJAA, UV Tanning (Tanning Beds/Booths). Its NAICS code is 812112 and its SIC code is 2844.