Mavencare

What Mavencare does

Mavencare is a Toronto-founded private home care services company operating in three North American metropolitan areas — New York City, Massachusetts (Boston), and the Greater Toronto Area. The company provides non-medical and clinical home care to seniors aging in place, with a service catalog of 13 modules spanning companion care, personal care, live-in care, specialized care for conditions such as dementia, Parkinson's, diabetes, strokes, and acquired brain injury, plus nursing, palliative, respite, foot care, and medication supervision services. Care is delivered by in-home caregivers who are screened through a process that hires only 1 in 25 applicants and are fully insured for liability and theft.

The company differentiates via its Connected Home Care™ platform, which sends real-time mobile updates to families during care appointments through iOS and Android apps, and maintains a healthcare partner portal that accepts referrals from hospitals and providers for post-discharge and continuing care. The underlying technology layer is described as a connectivity and transparency tool rather than an AI- or analytics-driven system; there is no disclosed API, SDK, or AI/ML capability in the available material.

Mavencare's business model is services-based and recurring: customers request care via phone (1-800-856-2836) or the website, receive a free needs assessment, are matched with a caregiver, and are billed on a quote-based, pay-as-you-go cadence determined by care type, hours, and specialization. The go-to-market is hybrid — direct-to-consumer intake plus a healthcare-provider referral channel — targeting individual families (often adult children remote from an aging parent) rather than enterprise contracts. The company is privately held, has raised two institutional rounds (2015, 2017) from DN Capital, FJ Labs, Kinled Holding, Extreme Venture Partners, Hedgewood, and ScaleUP Ventures, and reports 11-50 employees with no disclosed revenue.

Name

Mavencare

Legal name

Mavencare

Website

https://mavencare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Mavencare is a privately held Toronto-founded home care agency serving seniors in the Greater Toronto Area, New York City, and Massachusetts. It delivers in-home companion, personal, specialized, and nursing care via screened caregivers and a Connected Home Care™ mobile platform that provides real-time family updates.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLADAKAA

In-Home Respite Care (Hourly/Daily Relief)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Senior home care
• In-home care services
• Dementia care
• Caregiver matching platform
• Personal care assistance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Care Services: Hourly or recurring home care services provided to seniors and their families. Services include companion care, personal care, live-in care, specialized care for conditions like dementia, nursing care, and respite care. Revenue generated through service hours billed to clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mavencare provides in-home senior care services delivered by vetted caregivers, including Companion Care, Personal Care, Live-in Care, Dementia Care, Palliative Care, Nursing Care, Respite Care, and Specialized Care. Service delivery is supported by its Connected Home Care™ platform, which allows families, caregivers, and healthcare professionals to communicate in real time, track visits through digital care journals, and coordinate care plans.

Product overview

Mavencare offers a unified home care services platform with 13 distinct care service modules addressing the full spectrum of senior care needs. The core offering consists of foundational personal care services (Companion Care, Personal Care, Live-in Care) supplemented by specialized medical care modules (Dementia Care, Specialized Care, Palliative Care, Nursing Care, Acquired Brain Injury Care) and focused wellness services (Foot Care, Medication Reminders and Supervision, Respite Care, Supplementary Care). The platform is differentiated by Connected Home Care™ — a technology layer providing families real-time mobile connectivity and transparency during care appointments, enabling remote family members to stay informed and connected with their loved ones throughout the care process.

Differentiator

Problem solved

Functional benefit

Brands

• Connected Home Care™: A connected home care service that provides real-time updates to families during home care appointments.

Products and services

• Companion Care Non-medical companion care service providing seniors with social interaction, light assistance, and companionship in the home, intended for families seeking support for an aging parent or relative.
• Personal Care Assistance with activities of daily living such as bathing, grooming, dressing, and mobility for seniors requiring hands-on in-home support.
• Live-in Care 24/7 in-home caregiver support with a caregiver residing in the client's home, intended for seniors needing continuous supervision and assistance.
• Dementia Care Specialized in-home care for seniors living with dementia or Alzheimer's disease, delivered by trained caregivers familiar with cognitive care needs.
• Palliative Care In-home palliative care services focused on comfort and quality of life for seniors with serious or life-limiting illness.
• Nursing Care In-home nursing services delivered by qualified nursing professionals for seniors with medical care needs.
• Respite Care Short-term in-home care designed to provide temporary relief for family caregivers of seniors.
• Foot Care In-home foot care service for seniors, supporting mobility and foot health as part of personal care routines.
• Medication Reminders Caregiver-supported medication reminder service to help seniors adhere to prescribed medication schedules at home.
• Acquired Brain Injury Care Specialized in-home care for clients recovering from or living with an acquired brain injury, delivered by trained caregivers.
• Supplementary Care Supplementary in-home caregiver support provided to complement existing care arrangements, such as those funded through government programs.
• Connected Home Care™ Proprietary digital platform that connects families, caregivers, and healthcare professionals in real time, providing visit tracking, digital care journals, and communication tools to increase transparency of in-home care delivery.

Quantifiable outcome

• 1 in 25 caregiver applicants hired
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Home Instead Senior Care: Largest global franchise network for personal care, companionship, and dementia home care services for seniors. Operates a similar in-home, hourly/recurring model across thousands of territories, with comparable service breadth to Mavencare but at significantly greater scale and brand reach.
• Visiting Angels: National franchise network providing in-home companion, personal, and respite care for seniors across the US and Canada. Closely comparable to Mavencare on service mix and target customer, with substantially larger geographic footprint.
• Comfort Keepers: Global franchise provider of in-home care including companionship, personal care, dementia care, and respite care for seniors. Operates in the same customer segment with comparable ADL and specialized care offerings, distributed through a franchise model.
• Bayada Home Health Care: Large private non-profit home health provider offering skilled nursing, personal care, adult and pediatric home health across the US. Comparable to Mavencare on nursing and personal care service lines, with significantly larger scale and broader clinical scope.
• Help at Home: Large personal care services provider focused on Medicaid-funded in-home care for seniors and persons with disabilities across multiple US states. Comparable service model and target population to Mavencare but primarily Medicaid-pay and institutional in orientation.

Direct peers

• BrightStar Care: Franchise-based home health and personal care provider offering companion care, personal care, skilled nursing, and dementia care. Directly competes with Mavencare in the private-pay senior home care segment with similar service menus and franchise/regional operating model.
• Right at Home: Franchise network providing in-home companionship, personal care, and specialized senior care services. Direct competitor to Mavencare with similar positioning around caregiver quality, dementia care, and family transparency.
• Senior Helpers: Franchise-based in-home senior care provider offering companion, personal, transitional, dementia, and Parkinson's care. Closely comparable service mix and franchise distribution model to Mavencare across US and Canadian markets.

Emerging players

• Honor Technology: Tech-enabled home care platform combining a mobile app with a network of local care agencies, focused on transparency and family connectivity. Most direct technology-comparable peer to Mavencare's Connected Home Care™ proposition, with substantially more venture capital and a software-driven model.
• Care.com: Online marketplace connecting families with caregivers for senior care, childcare, and special needs care. Competes indirectly with Mavencare for the same family decision-maker, though Care.com is primarily a marketplace rather than an employed-caregiver agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/gomavencare
• Facebookfacebook.com/gomavencare
• LinkedInlinkedin.com/company/9265642

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavencare