Cocreative

What Cocreative does

Cocreative is a privately held, Cleveland-based inclusive marketing and branding agency operating with 1–10 employees under founder and CEO Frechic Burton-Austin. The firm positions itself as a boutique creative services provider employing minority creatives who are trained and empowered to produce, manage, and implement advertising campaigns specifically designed to reach vulnerable communities. Its stated core capability is turning client brands into "compelling and useful tools" for end users, families, and potential funders through strategy maps with actionable steps tied to long-term agency goals.

The company offers a single core service line: marketing and branding services delivered on a project- or retainer-based professional services model. There is no proprietary software product, platform, or digital product offering; output is bespoke creative work. CoCreative holds three external credentials — WBENC Women's Business Enterprise, National Minority Supplier Development Council (NMSDC) minority supplier status, and Safe Space Certified — which position it within the U.S. supplier-diversity ecosystem and facilitate access to government and corporate procurement channels.

Its go-to-market is consultative and sales-led, targeting two primary vertical segments: government entities (federal, state, local) and non-profit organizations focused on social justice, civil rights, education, arts, and community development. Distribution is direct, with a 'Schedule a Call' / 'Let's Chat' CTA funnel driving prospects into a discovery conversation. Marketing channels are organic — Instagram, Facebook, and LinkedIn presence plus a portfolio website — and geographic reach is regional (Cleveland, Ohio and surrounding regions), with no global footprint claim.

Name

Cocreative

Legal name

CoCreative

Website

https://cocreativecle.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cocreative is a Cleveland-based inclusive marketing and branding agency employing minority creatives to produce advertising campaigns for government entities and non-profit organizations, with a focus on reaching vulnerable communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing and Branding Services: Project-based and retainer-based marketing and branding services for government entities and non-profits. The agency produces advertising campaigns designed to reach vulnerable communities, with capabilities integrated into community-focused strategy development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cocreative is an inclusive marketing and branding agency that employs minority creatives to produce, manage, and implement advertising campaigns designed to reach vulnerable communities. The agency delivers strategy maps, brand messaging, and campaign work for government entities and non-profit organizations, integrating capabilities with a focus on community and change.

Product overview

CoCreative is a service-based inclusive marketing and branding agency, not a software product company. The company provides marketing strategy and branding services as its core offering, employing minority creatives to produce advertising campaigns for government entities and non-profits targeting vulnerable communities. The company does not offer a software platform or digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Branding Services End-to-end inclusive marketing and branding services that employ minority creatives to produce, manage, and implement advertising campaigns designed to reach vulnerable communities. Deliverables include brand strategy maps with actionable steps, brand messaging, and campaign work for government entities and non-profit organizations.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• WBENC (Women's Business Enterprise National Council)minorOthersCoCreative is affiliated with WBENC as a Women's Business Enterprise, providing certification and recognition in the diversity supplier ecosystem.
• NMSDC (National Minority Supplier Development Council)minorOthersCoCreative holds affiliation with NMSDC, positioning the agency as a minority-owned business in the supplier development network.
• Safe Space CertifiedminorOthersAgency holds Safe Space certification, indicating commitment to creating safe and inclusive environments for team members and clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Burrell Communications Group: Chicago-based multicultural advertising agency focused on African-American and minority consumer marketing. Directly comparable to CoCreative in mission-driven, multicultural creative services for major brands and non-profits, though at a much larger scale.
• Carol H. Williams Advertising: African-American-owned full-service advertising agency providing branding, campaign development, and integrated marketing. Comparable to CoCreative as a minority-owned creative agency serving major brands with cultural expertise.
• Team Epiphany: New York-based marketing and experiential agency with a strong diversity, equity, and inclusion focus. Comparable to CoCreative in positioning around inclusive, community-rooted creative work for consumer and non-profit clients.
• Hues Agency: Multicultural marketing and advertising agency focused on diverse and underrepresented audiences. Directly comparable to CoCreative in its mission to authentically reach minority and underserved communities for brand and non-profit clients.
• Majority: Minority-owned creative agency producing advertising campaigns for brands targeting diverse audiences. Comparable to CoCreative as a small-to-mid minority-owned shop offering campaign and brand work in the multicultural marketing space.
• Ten35: Minority-owned creative agency with offices in Chicago and Atlanta, focused on multicultural consumer marketing. Comparable to CoCreative in ownership positioning, integrated creative services, and non-profit/brand client mix.

Regional players

• Marcus Thomas: Cleveland-headquartered independent advertising and marketing agency serving regional and national brands. A strong regional peer to CoCreative given shared Cleveland base and similar mid-market integrated-marketing offering, though broader in scope.
• Curiosity: Cincinnati-based independent creative agency offering branding, advertising, and content. Comparable to CoCreative as a Midwest-based independent shop competing for similar mid-market and non-profit accounts, though without the diversity-supplier niche.

Broad incumbents

• Ogilvy: Global advertising and PR network with dedicated multicultural and DEI practices. Operates broadly across the same advertising-services category as CoCreative but at vastly greater scale and geographic reach.
• Saatchi & Saatchi: Global full-service advertising network offering branding, campaign development, and integrated marketing. Provides an incumbent benchmark against which CoCreative competes for major brand and public-sector briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cocreativee
• LinkedInlinkedin.com/company/cocreativecle
• Instagraminstagram.com/cocreativecle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocreative