Whiteboard

What Whiteboard does

Whiteboard is a creative agency headquartered in Chattanooga, Tennessee, with an additional office in Atlanta's Historic West End neighborhood. Founded in 2010 and operating as an independent, privately held B Corporation, the firm serves visionary leaders and meaningful brands across enterprise, nonprofit, and growth-stage companies. Its client roster includes TED, ABM, CLEAR, IEX Group, Catalyst MedTech, New Story, Arclin, Yale Divinity School, and the Hunter Museum of American Art, spanning nonprofit, manufacturing, healthcare technology, fintech, retail, and social impact verticals. The agency's go-to-market is sales-led and direct, with project initiation through a Typeform 'Start A Project' inquiry form on its website, custom-scoped engagements, and multi-year contracts at the upper end.

Whiteboard's offering is organized into three service disciplines: Brand Innovation (visual identity, verbal identity, brand architecture, positioning, copywriting, naming), Digital Expression (websites, e-commerce, design systems, Webflow-based platforms, apps, and digital products), and Market Catalyst (go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, content creation). Core technology centers on Webflow-based digital platform development, headless CMS architecture, and scalable design systems built for long-term brand evolution. The firm also publishes own-brand intellectual property including the Cultural Signals Canvas framework, the Grayscale publication, and the Visionaries podcast.

Whiteboard generates revenue through project-based professional services — creative, strategic, and digital implementation engagements — priced on a custom quote basis. The expanded Partner team, formalized in January 2026, comprises CEO Eric Brown, CPO Taylor Jones, CSO Jason Locy, and CDO Paul Rustand, alongside a Head of Creative (Kody Dahl) and Head of Development (Sarah Tebo). The Partner team now includes original Whiteboard founders alongside the founders of FiveStone and Widgets & Stone, consolidating decades of strategy, design, product, and client leadership. Whiteboard has accumulated 60+ industry awards from AIGA, ADDY, Communication Arts, and the Webby's, and reports that its work has contributed to over $1 billion in pledged funds to client organizations and causes.

Name

Whiteboard

Legal name

Whiteboard

Website

https://whiteboard.is

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiteboard is an independent creative agency serving visionary leaders and purposeful brands across enterprise, nonprofit, and growth-stage companies with brand innovation, Webflow-based digital platform design, and go-to-market campaign services.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Whiteboard generates revenue through project-based creative and strategic services including brand innovation, digital expression, and market catalyst campaigns. Engagements appear to be custom-scoped based on client needs, ranging from brand identity projects to full-scale digital transformations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Whiteboard is a creative agency that delivers brand innovation, digital expression, and market catalyst services to visionary leaders and meaningful brands. Engagements span visual and verbal identity development, brand architecture, positioning, naming, copywriting, custom website and e-commerce platform builds on Webflow, design systems, and end-to-end go-to-market campaigns including performance marketing, SEO, paid media, and content creation.

Product overview

Whiteboard is a creative agency — not a software product company — offering three core service disciplines: Brand Innovation (visual identity, verbal identity, brand architecture, positioning, copywriting, naming), Digital Expression (websites, e-commerce, design systems, Webflow-based platforms, apps, digital products), and Market Catalyst (go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, content creation). Whiteboard also publishes intellectual property under its own brand, including the Cultural Signals Canvas (a downloadable strategic framework), Grayscale (a publication), and podcast episodes. Whiteboard's services are delivered as consulting and implementation engagements, not as licensed or SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Innovation End-to-end brand development including visual identity, verbal identity, brand architecture, positioning, copywriting, and naming, delivered to visionary leaders and meaningful brands seeking brand transformation.
• Digital Expression Custom website, e-commerce, app, and digital product builds using Webflow enterprise implementations, headless CMS architecture, and scalable design systems built for long-term brand evolution.
• Market Catalyst Go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, and content creation services designed to launch and accelerate client growth.

Quantifiable outcome

• Over $1 billion in pledged funds contributed to client organizations through agency work
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IDEO: IDEO is a global design consultancy known for human-centered design and brand strategy. Comparable to Whiteboard in its purpose-driven approach and integration of strategy, brand, and digital experience work for visionary clients.
• Pentagram: Pentagram is a renowned independent design agency working across brand identity, digital, and editorial design for major global clients. Comparable to Whiteboard in its multi-disciplinary creative services and brand-led engagements for enterprise and institutional clients.
• Work & Co: Work & Co is a digital product agency creating digital experiences and platforms for major brands. Comparable to Whiteboard in delivering Webflow-style digital platforms, brand identity, and product design for enterprise clients.
• Instrument: Instrument is an independent creative agency focused on brand, digital, and experience design. Comparable to Whiteboard in its independence, design-led culture, and multi-disciplinary service offerings for purpose-driven brands.
• Code and Theory: Code and Theory is a digital-first creative agency offering brand, design, and technology services. Comparable to Whiteboard in its integrated approach to brand storytelling and digital experience for enterprise clients.
• R/GA: R/GA is a global digital agency offering brand, product, and marketing services. Comparable to Whiteboard in combining brand innovation, digital experience design, and campaign work for enterprise clients across industries.
• Manual (creative agency): Manual is a creative agency offering brand strategy, identity, and digital experience work. Comparable to Whiteboard in its focus on brand innovation and design systems for clients across consumer, nonprofit, and tech sectors.
• Huge: Huge is a digital experience agency providing strategy, design, and technology services. Comparable to Whiteboard in its focus on digital platforms, design systems, and brand-led digital transformation for large enterprise clients.

Emerging players

• Basic Agency: Basic Agency is a boutique brand and digital agency. Comparable to Whiteboard in offering brand strategy, visual identity, and digital design, though typically serving growth-stage and tech-forward clients.
• The New Company: The New Company is an independent brand and creative studio. Comparable to Whiteboard in its purpose-driven approach to brand building and identity work for visionary organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whiteboard-is
• Instagraminstagram.com/whiteboard.is

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiteboard