What Roark does

Roark is a private direct-to-consumer adventure-lifestyle apparel brand headquartered in Irvine, California, that designs and sells men's, women's, and run/active apparel through seasonally-dropped collections. The product portfolio centers on technical performance combined with lifestyle aesthetics, anchored by three core lines — the Bless Up Series (micro-perforated, moisture-wicking shirts using HOLEYTECH construction and TACTEL nylon fibers), the Layover Pro Traveler Series (travel pants and shorts with secure pockets and quick-dry fabric), and the Made To Fade Series (cotton-Tencel blends that age intentionally with wear). Supporting lines include the Run/Amok active collection (Alta Elite trail apparel, Bommer running shorts), the Waterman surf capsule, Wild By Nature outdoor wear, Hempworx sustainable denim produced via Cone Denim Mills, and accessories such as the Passenger 2.0 and 5-Day Mule travel packs. Technical features span mechanical stretch, UPF sun protection, quick-dry and moisture-wicking finishes, and Fair Trade Certified manufacturing with worker-paid premiums.

Name

Roark

Legal name

Roark

Website

https://roark.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Roark is a private direct-to-consumer adventure-lifestyle apparel brand designing men's, women's, and run/active technical apparel for travelers, surfers, hikers, and outdoor enthusiasts. It sells through roark.com, eight branded US retail stores, and dedicated EU and UK e-commerce storefronts, with Fair Trade Certified manufacturing.

Ownership category

akta.pro rank

Product category

Adventure Apparel & Outdoor Lifestyle Clothing

NAICS

Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Running & Endurance Wear (CRAAAEAD)

Keywords

• Adventure apparel
• Outdoor clothing
• Travel gear
• Surf apparel
• Trail running

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Roark generates revenue through direct sales of adventure-ready apparel and accessories to consumers via e-commerce and retail stores. Products include shirts, shorts, pants, jackets, bags, and accessories across men's, women's, and active categories.
2. Gift Cards: E-gift cards sold in denominations from $10 to $500, providing a secondary revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Roark designs, develops, and sells adventure-lifestyle apparel and travel accessories through a direct-to-consumer model. Its product range includes men's, women's, and run/active technical clothing (shirts, flannels, tees, jackets, boardshorts, denim, trail running apparel), as well as travel bags and accessories. The brand builds purpose-built seasonal collections featuring performance fabrics (HOLEYTECH, TACTEL nylon, moisture-wicking, UPF protection) and sustainable materials (organic cotton, hemp, Repreve recycled polyester) for outdoor sports and travel.

Product overview

Roark is an adventure-lifestyle apparel brand offering men's, women's, and active/run apparel through its e-commerce platform. The product portfolio centers on three core technical lines: the Bless Up Series (micro-perforated, moisture-wicking shirts with TACTEL nylon), the Layover Pro Traveler Series (travel-focused pants/shorts with secure pockets), and the Made To Fade Series (cotton-Tencel blends that age uniquely). Supporting lines include Run/Amok active performance wear (Alta Elite trail gear, Bommer running shorts), the Waterman surf collection, Wild By Nature outdoor apparel, and accessories (Passenger 2.0 and 5-Day Mule travel bags). The brand targets adventure travelers, surfers, hikers, and outdoor enthusiasts with purpose-built gear combining technical performance and everyday style.

Differentiator

Problem solved

Functional benefit

Products and services

• Bless Up Series Adventure-ready shirt series with HOLEYTECH micro-perforated construction, 4-way mechanical stretch, TACTEL nylon fibers, and quick-dry/moisture-wicking properties. Designed for hot and humid conditions with camp collar styling. For adventure travelers and outdoor enthusiasts.
• Layover Pro Traveler Series Travel-focused pants and shorts with zippered pockets, quick-dry fabric, secure phone stash, and breathable performance fabric. Includes Layover Pro Traveler Pants and Layover Pro 8 Traveler Shorts. For travelers needing secure, functional bottoms.
• Made To Fade Series Lifestyle apparel collection using cotton-Tencel blend fabrics that fade and break in uniquely with every wear for a vintage look. Includes shorts, pants, tees, and button-up shirts. For consumers seeking character-developing everyday wear.
• Run/Amok Active Collection Performance athletic apparel line for running, training, and active lifestyles. Includes Alta Elite trail apparel, Bommer running shorts with anti-chafing boxer compression liners, and Mathis active tees. For runners and active training consumers.
• Waterman Collection Surf and water-focused apparel collection designed for ocean activities and beach lifestyles. For surfers and water sports enthusiasts.
• Passage Boardshorts Performance boardshorts with 18.5 outseam and quick-dry fabric for surfing and water sports. For surfers and beach users.
• Venture Hybrid Boardshorts Versatile hybrid boardshorts for both land and water use, featuring UPF sun protection and quick-dry properties. For travelers and active outdoor users.
• Passenger 27L 2.0 Bag Condensed day pack with magnetic roll top entry system, internal organization, and side stretch pockets. For adventure travelers and commuters.
• 5 Day Mule 55L Bag Versatile travel pack with increased storage and accessibility, featuring stowable hip belt for stability during travel and hiking. For adventure travelers needing larger capacity.
• HWY 1 Denim Collection Utility denim line featuring Hempworx sustainable denim made by Cone Denim Mills, with 5-pocket styling and durable construction. For everyday wear consumers seeking sustainable denim.
• Nordsman Wool Sweater Original wool flannel design for comfort, part of the men's flannels collection featuring wool construction. For cooler weather lifestyle wear.
• Alta Elite Trail Series Trail running and outdoor performance apparel featuring lightweight, breathable materials for active outdoor pursuits. For trail runners and hikers.
• Roark E-Gift Card Digital gift card available in denominations from $10 to $500, redeemable for all Roark products.
• Wild By Nature Collection Outdoor adventure collection featuring products designed for hiking and nature exploration, including Secondwind 3.0 Jacket. For hikers and nature-focused outdoor enthusiasts.
• Secondwind 3.0 Jacket Technical outdoor jacket designed for active use with mobility and comfort suited for individual outdoor sports. For hikers, climbers, and outdoor athletes.
• Hokkaido 2.0 Jacket Women's puffer jacket designed for warmth and outdoor wear. For women seeking insulated outerwear.
• Summer 2026 Collection Seasonal Summer 2026 collection featuring prints inspired by oversized monstera leaves, launched as part of Roark's seasonal collection cycle. For warm-weather adventure and lifestyle wear.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Communities In Schools of AtlantaminorStrategic or Co-development Partner · 27 March 2026Roark received the Corporate Partner Award at the Communities In Schools of Atlanta's annual Choose Success Awards Dinner for its sustained investment in expanding student resources. The partnership supports educational equity and youth empowerment across metro Atlanta, where the organization serves more than 41,000 students.
• Fair Trade CertifiedcoreOthersFair Trade Certified partnership ensures additional premium payments go directly back to garment workers who manufacture Roark products. Workers collectively vote on how to spend funds on projects addressing local needs for their families and children. This is a core sustainability partnership central to Roark's ethical manufacturing approach.
• Cone Denim MillscoreStrategic or Co-development PartnerRoark's Hempworx denim is made by Cone Denim Mills, founded in 1891 in Greensborough, NC, with manufacturing at their facility in Mexico. The partnership focuses on sustainable denim production using hemp-blended materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Public Rec: DTC apparel brand focused on comfortable, versatile everyday and athletic wear. Comparable in DTC premium apparel positioning and target customer seeking technical fabrics with lifestyle appeal.
• Bluffworks: Travel-focused apparel brand specializing in wrinkle-resistant, technical clothing for travelers. Overlaps with Roark's Layover Pro Traveler Series in targeting adventure travelers with versatile performance apparel.

Direct peers

• Cotopaxi: Adventure-focused apparel and gear brand with strong sustainability positioning (recycled materials, ethical sourcing). Comparable in DTC adventure-lifestyle positioning, sustainability narratives, and outdoor enthusiast target market.
• Rhone: Premium men's activewear and lifestyle apparel brand with technical fabrics, DTC focus, and physical retail presence. Comparable in targeting active professionals seeking versatile performance apparel with a lifestyle aesthetic.
• Faherty: Lifestyle apparel brand focused on surf, beach, and outdoor-inspired clothing with strong sustainability commitments. Comparable in DTC model, lifestyle storytelling, and premium casual apparel positioning.
• Vuori: SoCal-based DTC activewear and lifestyle apparel brand offering men's and women's technical clothing for yoga, training, and everyday wear. Directly comparable product positioning, omnichannel retail-and-DTC model, and premium price points.
• Western Rise: Travel and activewear apparel brand offering technical, versatile clothing for travelers and outdoor enthusiasts. Comparable in targeting consumers who need performance apparel that transitions between activities and settings.
• Marine Layer: California-based casual apparel brand with sustainability focus (recycled materials, custom fabrics) and physical retail stores. Comparable in DTC-plus-retail strategy, sustainability messaging, and premium casual apparel pricing.

Broad incumbents

• Patagonia: Established outdoor apparel and gear brand with deep sustainability and ethical manufacturing commitments. Comparable in outdoor adventure positioning, sustainability ethos, and core product overlap (jackets, boardshorts, trail apparel).
• REI Co-op: Consumer cooperative and major outdoor retailer selling apparel, gear, and equipment across multiple categories. Roark's nominee status with Grassroots Outdoor Alliance indicates retail partnership overlap; co-op competes broadly in outdoor apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roarkrevival

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roark