Marinelayer
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Marinelayer firmographics
Firmographics- Name
- Marinelayer
- Legal name
- Marine Layer
- Website
- https://marinelayer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Marinelayer industry classification
Industry- Product category
- Lifestyle Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Marinelayer is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Marinelayer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of apparel and accessories through e-commerce website and retail stores. Products include shirts, tees, pants, shorts, dresses, sweaters, outerwear, swimwear, socks, and accessories. The company operates 50+ brick-and-mortar stores across the U.S. plus e-commerce.
- Brand Collaboration / Merchandise: Revenue from co-branded merchandise collections with partners such as Bay FC (women's soccer team) and Andie (swimwear). These collaborations generate limited-edition product lines sold through Marine Layer's retail and e-commerce channels.
- Experiential Retail / Customization Services: Revenue from pop-up stores and in-store customization experiences including The Patch Bar and The Custom Club, where customers pay for personalization services adding patches and embroidery to garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Marinelayer product offering
Product offeringCore offering
Marine Layer designs, manufactures, and sells casual and lifestyle apparel directly to consumers through 50+ retail stores across the U.S. and its e-commerce website. Core product lines include Stretch Selvage button-down shirts, Hemp Tees, the Allison trouser collection, and Cloud 9 Terry sweats, with a focus on soft fabrics such as hemp blends, organic cotton, Tencel, and recycled materials. The company also offers in-store customization experiences and the Re-Spun take-back sustainability program.
Product overview
Marine Layer is a California-based apparel brand founded in 2009, operating over 50 retail stores across the U.S. alongside an ecommerce platform. The company offers a comprehensive clothing portfolio organized for His and Hers segments, featuring signature product lines including the #1 Stretch Selvage Shirts, Hemp Tees, Allison Trouser collection, Cloud 9 Terry sweats, and the Re-Spun sustainability program. Key fabric technologies include hemp blends, double cloth, linen, seersucker, and their proprietary ribbed fabrics (Lexi Rib). The brand operates experiential retail spaces including The Patch Bar and The Custom Club pop-ups that offer personalization services with patches and embroidery. The omnichannel experience is powered by Klaviyo for unified customer data management across ecommerce, retail, email, and SMS channels.
Differentiator
Problem solved
Functional benefit
Brands
- The Custom Club: Personalization experience pop-up store offering customization with patches, chain-stitch embroidery and limited-edition designs, located on Fillmore Street in San Francisco.
- The Patch Bar
Products and services
- Stretch Selvage Shirts
- Hemp Tees
- Allison Trouser/Pant Collection
- Cloud 9 Terry
- Lexi Rib Collection
- Weekend Sport Collection
- Double Cloth Collection
- Linen Collection
- Seersucker Collection
- ML x Andie Swim Collection
- Bay FC Merchandise Collection
- Re-Spun Program / Take-Back Kit
- Patch Bar / Custom Club Customization Service
Quantifiable outcome
- Saving 650,000 lbs of clothes from landfills
Companies that use Marinelayer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Marinelayer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Marinelayer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bay FCminorBay FC, a women's professional soccer team, collaborated with Marine Layer to launch a new merchandise collection. This partnership allows Marine Layer to reach sports fans while providing Bay FC with branded apparel products.
- KlaviyocoreMarine Layer consolidated all customer data into Klaviyo's platform to manage marketing and retail channels from one place. This integration enabled differentiated welcome flows for online versus in-store subscribers and tracking engagement across ecommerce, retail, email, and SMS.
- AndieminorMarine Layer collaborated with Andie (swimwear brand) on a limited-edition swim collection including bikinis, one-piece swimsuits, and beach accessories sold exclusively through Marine Layer channels.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Marinelayer competitors and assessment
Company assessmentDirect peers
- Outerknown: Sustainable apparel brand founded by a surf-industry figure, with similar casual lifestyle positioning and emphasis on sustainable materials. Comparable on sustainability narrative, casual apparel assortment, and DTC-plus-retail go-to-market.
- Pact: Organic cotton basics brand with DTC and retail distribution. Comparable target customer (sustainability-minded everyday apparel buyer), product mix (tees, sweaters, loungewear), and value proposition around organic and sustainable materials.
- Buck Mason: American-made casual apparel brand for men and women with a similar DTC-plus-retail model and focus on everyday essentials. Highly comparable on customer (California casual lifestyle), product mix (tees, shirts, pants, sweaters), and store-led growth strategy.
- Reformation: Sustainable apparel brand with strong sustainability credentials, retail store presence, and DTC e-commerce. Overlaps with Marine Layer on B-Corp positioning, brick-and-mortar expansion, and women's apparel assortment including dresses and casual wear.
- Everlane: Direct-to-consumer apparel brand competing on sustainable basics and transparency, with overlapping product categories (tees, sweaters, outerwear, denim) and similar mid-premium price points. Closely comparable on sustainability messaging and DTC-plus-retail distribution.
- American Giant: Founder-led, American-made basics brand with DTC e-commerce and selective retail. Comparable on founder-driven brand story, focus on everyday essentials (tees, sweatshirts, hoodies), and a domestically rooted supply narrative.
- Vuori: California-based active-casual apparel brand selling through DTC e-commerce and an expanding retail footprint. Comparable on lifestyle positioning, soft-fabric innovation, and the dual in-store/e-commerce omnichannel playbook Marine Layer is pursuing.
Emerging players
- Cuts Clothing: DTC basics brand focused on premium tees, sweatshirts, and pants with a similar soft-fabric story and direct-to-consumer model. Comparable on male-leaning basics assortment and fabric-led differentiation, though smaller and primarily online.
- Rhone: Men's activewear and lifestyle apparel brand with DTC e-commerce and growing retail presence. Comparable on men's lifestyle positioning, premium basics, and omnichannel retail strategy targeting similar coastal professional consumers.
Broad incumbents
- Banana Republic: Established specialty apparel retailer (Gap Inc.) with broad casual and workwear assortment sold through a large U.S. store fleet and e-commerce. Comparable on apparel category, omni-channel distribution, and customer overlap in casual and lifestyle segments, though at mass-market scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marinelayer social profiles
Digital presenceMarinelayer compliance and trust
Trust signalCompliance1 record
Marinelayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marinelayer leadership team
Management profileNumber of profiles
Profiles5 records
Marinelayer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marinelayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marinelayer
What does Marinelayer do?
Marine Layer designs, manufactures, and sells casual and lifestyle apparel directly to consumers through 50+ retail stores across the U.S. and its e-commerce website. Core product lines include Stretch Selvage button-down shirts, Hemp Tees, the Allison trouser collection, and Cloud 9 Terry sweats, with a focus on soft fabrics such as hemp blends, organic cotton, Tencel, and recycled materials. The company also offers in-store customization experiences and the Re-Spun take-back sustainability program.
Is Marinelayer a public or private company?
Marinelayer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marinelayer founded?
Marinelayer was founded in 2009. It employs 51 to 100 people.
Where is Marinelayer based?
Marinelayer is headquartered in San Francisco, United States, in the North America region.
How does Marinelayer make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are brand Collaboration / Merchandise and experiential Retail / Customization Services.
Who are Marinelayer's main competitors?
Direct peers on record are Outerknown, Pact, Buck Mason, Reformation, Everlane, American Giant and Vuori. Emerging players are Cuts Clothing and Rhone. Banana Republic is listed as a broad incumbent.
Does Marinelayer have an API?
No public API is recorded for Marinelayer.
What industry is Marinelayer in?
Marinelayer's product category is Lifestyle Apparel. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.