Hyperco
Hyperco is a precision suspension spring manufacturer serving motorsports, street performance, and off-road/powersports markets, operating as a division of MW Components (PE-owned by American Securities). The company supplies racing teams (exclusive NASCAR Cup NextGen supplier), enthusiasts, and OEMs with coil-over springs, lift kits, and custom-engineered components.
- Company typePrivate
- Founded1987
- HeadquartersPontotoc, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hyperco does
Hyperco manufactures precision-engineered high-performance suspension springs and related components for motorsports, street performance, and off-road/powersports markets. The company operates as a division of MW Components (formerly MW Industries, Inc.), a portfolio company of private equity firm American Securities since 2017. Founded in 1987 as a distribution business for Rockwell International's racing springs, Hyperco's manufacturing heritage traces to Jim Fielder's pioneering coil-over spring designs developed at Rockwell's Mechanical Spring Division beginning in 1959. Hyperco operates its primary manufacturing and shipping facility in Pontotoc, Mississippi (transferred from Logansport, Indiana in 2014), with its parent headquartered in Charlotte.
The company's core technology is CNC coiling (both cold-wound and hot-wound) combined with dual magnaflux inspection, multi-stage stress relieving, and computerized scale testing that produces springs with a guaranteed 2% rate tolerance against an industry standard of 5%. Products are manufactured from high-tensile chrome silicone steel, with custom raw material runs specified at the mill rather than constrained to stock wire sizes. The catalog spans conventional suspension springs, coil-over springs, bump stop springs, helper/tender springs, dual-rate springs, conical springs, UTV performance spring kits, Hyperformance lift kits, composite leaf springs, hydraulic spring perches, and spring hardware. Hyperco also offers custom spring design services via engineering consultation and supports same-day shipping on most stock orders.
The business model is predominantly B2B/B2C hardware sales through direct e-commerce (hypercoils.com), an authorized global dealer and distributor network, and direct sales for custom and bulk orders (toll-free 800.365.2645, [email protected]). Standard stock parts are unit-priced (e.g., lift spring kits $220-$698) while custom spring work is quoted per application. Hyperco serves professional racing (NASCAR Cup Series exclusive supplier since 2022, IndyCar, IMSA, regional dirt and asphalt series), off-road/powersports, and street performance consumer segments. The brand is reinforced by 56 consecutive Indianapolis 500 wins through 2020, NASCAR Cup NextGen homologation exclusivity, and a lifetime warranty on Hypercoil products.
Hyperco firmographics
Firmographics- Name
- Hyperco
- Legal name
- MW Industries, Inc.
- Website
- https://hypercoils.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hyperco is a precision suspension spring manufacturer serving motorsports, street performance, and off-road/powersports markets, operating as a division of MW Components (PE-owned by American Securities). The company supplies racing teams (exclusive NASCAR Cup NextGen supplier), enthusiasts, and OEMs with coil-over springs, lift kits, and custom-engineered components.
- Ownership category
- akta.pro rank
Hyperco industry classification
Industry- Product category
- Racing Suspension Springs
- NAICS
- Spring and Wire Product Manufacturing (33261), Spring and Wire Product Manufacturing (3326)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
Keywords
Where Hyperco is headquartered
LocationHeadquarters
- HQ city
- Pontotoc
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Hyperco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- High-Performance Coil Springs Sales: Sale of premium suspension springs including coil-over springs, conventional suspension springs, and specialty racing springs. One-time purchase model with lifetime warranty on Hypercoil products.
- Suspension Components and Accessories: Sale of spring hardware, hydraulic perches, adapters, lift kits, UTV spring kits, and related suspension components. One-time purchase model.
- Custom Spring Design Services: Engineering consultation and custom spring design services for unique applications. Engineers evaluate needs and work with customers to design performance springs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Stock Parts |
| Other | Multi-year contract | Custom Springs and Quotes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Hyperco product offering
Product offeringCore offering
Hyperco manufactures and sells high-performance suspension coil springs, spring kits, and related suspension components for motorsports, off-road/powersports, and street performance applications. The company produces stock and custom coil springs, lift kits, hydraulic spring perches, composite leaf springs, and associated hardware using precision CNC coiling, dual magnaflux inspection, and multi-stage stress relieving processes. Operations are based at a Pontotoc, Mississippi manufacturing facility, with products distributed through direct e-commerce, authorized dealers, and dedicated sales channels.
Product overview
Hyperco is a precision-engineered high-performance suspension spring and components company, offering a comprehensive portfolio of racing and performance springs. The core product line centers on coil springs (conventional suspension springs, coil-over springs, and specialized racing variants like bump stop springs, helper/tender springs, and dual-rate springs), supplemented by off-road suspension kits (UTV performance spring kits and Hyperformance lift spring kits for trucks/SUVs), composite leaf springs, hydraulic spring perches, and spring hardware/accessories. The company operates primarily as an e-commerce catalog business, selling stock parts online with same-day shipping capability, and also offers custom spring design services. Hyperco serves motorsports (including NASCAR and IndyCar), street performance, and off-road/powersports markets. Products are manufactured in the USA with a lifetime warranty on performance coils, and the company maintains a branded merchandise line.
Differentiator
Problem solved
Functional benefit
Products and services
- Coil Springs High-performance suspension coil springs for motorsports, off-road, and street performance applications, encompassing the full family of conventional, coil-over, and specialty racing springs sold by Hyperco.
- Conventional Suspension Springs Traditional suspension springs designed for various racing and performance applications with consistent rate and load characteristics.
- Coil-Over Springs Coil-over style springs used with damper assemblies in racing and high-performance suspension systems.
- Bump Stop Springs Progressive rate bump springs designed to provide additional suspension support at full deflection, commonly used in racing applications.
- Helper Springs and Tender Springs Supplemental springs that assist primary suspension springs, providing additional support and tuning capability.
- Dual Rate Coil-Over Springs Progressive rate springs with two distinct linear rates connected by a transition range, providing variable suspension stiffness for enhanced handling.
- Conical Suspension Springs Cone-shaped suspension springs that provide progressive rate characteristics in a compact package.
- OEM Replacement Springs Direct replacement springs for original equipment manufacturer suspension systems on passenger vehicles, designed to restore factory ride quality.
- UTV Performance Spring Kits Performance spring kits specifically designed for Utility Task Vehicles (UTVs), improving suspension performance for off-road conditions.
- Hyperformance Lift Spring Kits Aftermarket lift spring kits for trucks and SUVs that provide increased height, improved ground clearance, and enhanced off-road capability while maintaining factory ride quality.
- Composite Leaf Springs Lightweight composite mono leaf springs for automotive suspension applications, offering weight reduction compared to traditional steel leaf springs.
- Hydraulic Spring Perches Suspension components for coil-over springs designed to minimize lateral forces by allowing the spring forces to remain centered on the damper, reducing bending load on shock absorbers by up to 96%.
- Coil Spring Adapters Spring perch adapters used in helper and tender spring assemblies to join auxiliary springs to main springs, available in 2.25" and 2.50" sizes, made from machined aluminum.
- ¼ Midget Springs Specialized springs designed for quarter midget racing applications.
- Formula SAE Springs Racing springs designed for Formula SAE student competition vehicles.
- Pull Bar Springs Specialized springs for pull bar suspension systems used in dirt modified racing to control rear axle wrap during acceleration.
- Transfer Assist Springs Suspension springs designed to assist with power transfer and axle wrap in racing applications.
- Off-Road Coil-Over Springs Heavy-duty coil-over springs designed for extreme off-road conditions and rough terrain.
- Spring Hardware and Accessories Complete range of mounting hardware, adapters, and accessories for spring installations including crossover rings, sliders, and tender spring hardware.
- Hyperco Apparel and Accessories Branded merchandise including t-shirts, sweatshirts, and hats featuring Hyperco logos and racing themes.
Quantifiable outcome
- 56 consecutive Indianapolis 500 wins with all 33 entries using Hyperco springs
- +3 more outcomes
Companies that use Hyperco
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Hyperco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Hyperco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- NASCARflagshipHyperco selected as exclusive spring supplier for NASCAR Cup Series NextGen program. The NextGen car features coil-over dampers and springs, independent rear suspension, and fully homologated suspension package - first in NASCAR history. Hyperco provides 70 springs per car for teams to tune across various track types.
- MW Components (formerly MW Industries)flagshipHyperco became a division of MW Industries, Inc. in 1996 and rebranded as MW Components in 2021. MW Components operates sister locations Matthew Warren Spring in Logansport, IN and Pontotoc Spring in Pontotoc, MS where Hyperco products are engineered and manufactured.
- SMI (Spring Manufacturers Institute)coreHyperco is a proud member of SMI, the Spring Manufacturers Institute, an industry trade association for spring manufacturers.
- CASMI (Spring World)coreHyperco is a proud member of CASMI (Spring World / Spring Manufacturers Institute association).
- SEMA (Specialty Equipment Market Association)coreHyperco is a SEMA member, providing visibility in the automotive performance equipment market.
- Performance Racing IndustrycoreHyperco is affiliated with Performance Racing Industry trade organization.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Hyperco competitors and assessment
Company assessmentBroad incumbents
- Öhlins Racing: Öhlins is a Swedish premium manufacturer of high-end suspension systems — including coil-over shocks, dampers, and integrated spring/damper units — for MotoGP, WRC, NASCAR, and OEM supercar programs. Öhlins competes with Hyperco at the integrated suspension-system level in racing series where dampers and springs are specified together.
- Bilstein (ThyssenKrupp): Bilstein is a German manufacturer of monotube gas-pressure shock absorbers and complete suspension systems for motorsports, OE, and aftermarket applications. As part of ThyssenKrupp's automotive components portfolio, Bilstein is a broad incumbent with overlapping spring-adjacent product offerings.
- KW Automotive: KW Automotive (KW Suspensions, ST Suspensions, Belltech) is a German tier-1 manufacturer of coil-overs, height-adjustable springs, and complete suspension systems for motorsports, premium aftermarket, and OEM applications. KW competes with Hyperco through its coil-over systems that bundle springs with dampers.
- Fox Factory Holding Corp. Fox Factory (FOX) is a leading designer and manufacturer of high-performance suspension products, including shocks, springs, and complete suspension systems for mountain bikes, off-road vehicles, side-by-sides, and on-road performance. Fox competes with Hyperco in the UTV and off-road markets and is a publicly traded broader incumbent.
Emerging players
- RideTech: RideTech is a U.S. manufacturer of aftermarket suspension systems — including coil-overs, air suspensions, and tubular control arms — for hot rods, muscle cars, pro-touring, and street performance applications. RideTech overlaps with Hyperco in street-performance enthusiast segments with partial product overlap.
Direct peers
- H&R Springs: H&R is a German manufacturer of performance suspension springs, coil-overs, and anti-roll bars serving motorsports, OE, and aftermarket street performance markets. H&R competes head-to-head with Hyperco in racing spring specifications and European OE supply.
- Eibach Springs: Eibach is one of the world's leading manufacturers of performance suspension springs, producing OE springs and aftermarket sport springs, coil-overs, and anti-roll bars for motorsports, street performance, and OEM applications. Hyperco and Eibach compete directly in racing and performance spring categories globally.
- PAC Racing Springs: PAC Racing Springs is a U.S. manufacturer of performance and racing coil springs, including 4-leg and barrel-shaped drag-race springs and conventional coil-over springs for oval-track and drag racing. PAC is a direct competitor in the U.S. motorsport spring segment.
- Vogtland Suspension: Vogtland is a German manufacturer of performance lowering springs, sport springs, and coil-over kits for European and import passenger vehicles. Vogtland is a direct competitor to Hyperco's OEM replacement and street performance spring lines.
- Swift Springs: Swift Springs is a Japan-based manufacturer of motorsport-spec coil springs and coil-overs used in drifting, time attack, road racing, and OEM applications. Swift competes directly with Hyperco in the precision racing spring category with comparable rate tolerance claims.
Market position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Hyperco social profiles
Digital presenceHyperco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyperco leadership team
Management profileNumber of profiles
Profiles3 records
Hyperco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyperco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyperco
What does Hyperco do?
Hyperco manufactures and sells high-performance suspension coil springs, spring kits, and related suspension components for motorsports, off-road/powersports, and street performance applications. The company produces stock and custom coil springs, lift kits, hydraulic spring perches, composite leaf springs, and associated hardware using precision CNC coiling, dual magnaflux inspection, and multi-stage stress relieving processes. Operations are based at a Pontotoc, Mississippi manufacturing facility, with products distributed through direct e-commerce, authorized dealers, and dedicated sales channels.
Is Hyperco a public or private company?
Hyperco is a private company. It is classified as private equity controlled and is currently operating.
When was Hyperco founded?
Hyperco was founded in 1987. It employs 11 to 50 people.
Where is Hyperco based?
Hyperco is headquartered in Pontotoc, United States, in the North America region.
How does Hyperco make money?
Three revenue lines are on record. High-Performance Coil Springs Sales are the primary driver. The others are suspension Components and Accessories and custom Spring Design Services.
Who are Hyperco's main competitors?
Broad incumbents on record are Öhlins Racing, Bilstein (ThyssenKrupp), KW Automotive and Fox Factory Holding Corp.. RideTech is listed as an emerging player. Direct peers are H&R Springs, Eibach Springs, PAC Racing Springs, Vogtland Suspension and Swift Springs.
Does Hyperco have an API?
No public API is recorded for Hyperco.
What industry is Hyperco in?
Hyperco's product category is Racing Suspension Springs. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing. Its NAICS code is 33261 and its SIC code is 5013.