What Ekobrew does

Ekobrew, founded in 2012 and headquartered in Woodinville, Washington, sells reusable coffee filters and capsules for single-serve brewing devices. The company's product line centers on reusable filter cups offered in plastic and stainless steel variants, permanent mesh filter cups, disposable paper filters, and supporting accessories such as the EZ-Scoop measuring tool, storage solutions, and brewer maintenance items. Core engineering focus is interoperability: products are designed to fit multiple Keurig generations (K-Slim, K-Supreme, K-Mini, K-Duo, K-Elite, K-Classic, K-200-K500 series, and legacy 1.0 and Vue models) as well as third-party single-serve brewers from Mr. Coffee, Breville, Cuisinart, Hamilton Beach, and Mueller. The company holds patents on reusable coffee capsule technology.

The business operates as a direct-to-consumer e-commerce retailer using a Shopify-powered storefront, distributing within a single domestic (US) market. Products are sold as one-time purchases priced between $6.99 and $14.99, with bundle discounts and a Subscribe and Save option for paper filters that introduces a small recurring revenue element. Marketing is executed through content (blog, email newsletter) and organic social channels (Facebook, Instagram, YouTube), with messaging emphasizing cost savings (claimed up to 80% versus pre-filled capsules), improved taste through fresher grounds, and environmental benefits from eliminating single-use plastic waste. The customer base is fragmented individual consumers — cost-conscious owners of single-serve coffee makers — with no enterprise or wholesale accounts disclosed. Note: The detailed product, technology, and channel data in the input is sourced primarily from Perfect Pod (perfectpod.com), which appears to be a closely related or sister brand operating the same product category with substantially overlapping SKUs and messaging.

Name

Ekobrew

Website

https://ekobrew.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ekobrew sells reusable coffee filters and capsules compatible with Keurig and other single-serve brewers, serving cost-conscious home consumers through direct-to-consumer e-commerce in the United States.

Ownership category

akta.pro rank

Product category

Coffee Accessories

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Reusable coffee filters
• Single-serve coffee accessories
• Keurig compatible capsules
• Refillable coffee pods
• Paper coffee filters

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Sales - Reusable Coffee Products: The company generates revenue through the sale of reusable coffee capsules, filter cups, and accessories. Customers make one-time purchases of physical products including reusable cups, paper filters, and accessories like the EZ-Scoop. The business model emphasizes cost savings for consumers who reuse the products over time versus purchasing disposable capsules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ekobrew designs, manufactures, and sells reusable coffee filter cups in plastic and stainless steel variants, along with disposable paper filters, compatible with Keurig and other single-serve coffee makers. The products allow consumers to use their own ground coffee in single-serve brewers instead of pre-filled capsules, reducing ongoing costs and eliminating plastic capsule waste. Supporting accessories such as the EZ-Scoop measuring tool and bundle value packs are also offered.

Product overview

Perfect Pod is a product line of reusable coffee capsules and filters designed for single-serve coffee makers. The core offering consists of reusable filter cups (available in plastic and stainless steel variants) that accept either built-in permanent filters or disposable paper filters, allowing users to fill with their own ground coffee rather than purchasing pre-filled capsules. Key products include the Universal Café Cup (compatible with both single-stream and multi-stream Keurig brewers), Café Flow Stainless Steel, and EZ-Cup paper filters. The product ecosystem is supported by accessories like the EZ-Scoop measuring tool and various bundles. The system is designed to be environmentally responsible, dishwasher safe, and compatible with a wide range of coffee brewers including Keurig models (K-Slim, K-Supreme, K-Mini, K-Duo, K-Elite, K-Classic, and 2.0/1.0 legacy models), Mr. Coffee, Breville, Cuisinart, Mueller, and Hamilton Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfect Pod Universal Café Cup Universal reusable coffee filter compatible with both Keurig single-stream and Supreme Multi-Stream brewers, designed to save money and reduce waste compared to pre-filled capsules. Priced at $12.99.
• Café Flow Stainless Steel Stainless steel reusable filter cup designed for durability and long-term use in single-serve coffee makers, starting at $14.99.
• EZ-Cup 2.0 Coffee Paper Filters Disposable paper filters for use with reusable cup systems, compatible with single-serve coffee brewers, starting at $6.99. Available through a Subscribe and Save program.
• EZ-Scoop Measuring and scooping tool for filling refillable coffee capsules with ground coffee, preventing spills during the filling process. Priced at $8.99.
• Café Fill Value Pack with EZ-Scoop Value pack of refillable coffee capsules bundled with the EZ-Scoop measuring tool for easy filling with the user's preferred ground coffee. Regularly $14.99, on sale for $10.99.

Quantifiable outcome

• Save up to 80% compared to pre-filled capsules
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• iPartsPlusMore (Keurig Replacements): iPartsPlusMore sells aftermarket replacement parts and reusable K-Cup accessories for Keurig brewers. It is an emerging, parts-focused player with partial overlap on reusable filters and brewer maintenance accessories.

Broad incumbents

• Mr. Coffee: Mr. Coffee produces a range of single-serve and drip coffee makers, several of which Perfect Pod filters explicitly support. It is a broader small-appliance incumbent whose machines contribute to Perfect Pod's addressable market.
• Hamilton Beach: Hamilton Beach manufactures single-serve coffee makers (including Keurig-compatible models) and related small kitchen appliances. It is a broader incumbent whose hardware installed base Perfect Pod explicitly targets for accessory sales.
• Keurig Dr Pepper: Keurig Dr Pepper is the dominant single-serve coffee brewer and K-Cup producer, and also sells its own My K-Cup Universal reusable filter. It is the incumbent platform that Perfect Pod's accessories are designed to work with, and the broadest competitive threat in the category.
• Cuisinart: Cuisinart produces premium single-serve coffee makers (SS-5, SS-10, SS-15, SS-20) listed as compatible with Perfect Pod filters. It is a broader small-appliance incumbent that controls part of the brewer installed base Perfect Pod addresses.

Others

• Breville: Breville makes higher-end single-serve coffee machines that Perfect Pod filters are designed to fit. As a premium kitchen appliance incumbent, it overlaps on the installed base of brewers that drive accessory demand.

Direct peers

• Solofill: Solofill is one of the original makers of reusable K-Cup filter cups compatible with Keurig brewers, selling refillable filters and accessories direct-to-consumer. It is a direct head-to-head competitor in the same reusable single-serve coffee accessory category as Perfect Pod.
• Fill N Save: Fill N Save sells reusable and refillable K-Cup filters and accessories for Keurig and other single-serve brewers, competing directly on price, compatibility, and eco-friendly positioning. It is a close functional peer in the reusable filter niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekobrew