What Mr. Coffee does

Mr. Coffee is a 55-year-old home coffee appliance brand founded in 1970 and currently operated by Sunbeam Products, Inc., a wholly owned subsidiary of Newell Brands (NASDAQ: NWL) following Newell's 2016 acquisition of Sunbeam. The brand designs, markets, and distributes a portfolio of consumer coffee-brewing hardware organized into three primary categories: drip coffee makers (5-cup compact through 14-cup capacity, including K-Cup-compatible combo brewers), espresso machines (steam, 15-bar pump, and semi-automatic variants), and specialty brewers covering iced coffee, cold brew, lattes, cappuccinos, and frozen frappes. Accessories — burr and blade grinders, reusable gold-tone filters, replacement water filtration cartridges, and mug warmers — extend the catalog. Underlying technology centers on thermal/pressure-based brewing mechanics: a 15-bar pump system for espresso extraction, a vacuum-powered system that delivers cold brew in 10 minutes (vs. traditional overnight steeping), and programmable controllers with strength selectors and delay-brew functions. The flagship Perfect Brew Coffee Maker carries Specialty Coffee Association certification for specialty-grade extraction.

The commercial model is hardware-only one-time purchase with no subscription or consumable-locking revenue mechanic (K-Cup compatibility is a licensed inbound arrangement with Keurig Green Mountain, not an exclusive ecosystem). Pricing spans roughly $50 entry-level drip units to $299.99 for the Perfect Brew line, with Shop Pay Later, Afterpay, Klarna, and PayPal installments available on D2C. Go-to-market is direct-to-consumer via mrcoffee.com, layered with Amazon marketplace (Buy with Prime enabled) and broad physical retail distribution across the US and Canada; replacement parts are additionally routed through authorized third-party parts distributors. Primary end customers are individual home users ranging from casual drip-coffee drinkers to at-home specialty-beverage enthusiasts, with a secondary use case in small offices requiring 10-14-cup capacity. Brand messaging leans heavily on heritage ("America's original coffee maker"), ease-of-use positioning, and recipe-driven content marketing that pairs Mr. Coffee machines with complementary flavoring products such as Torani syrups.

Name

Mr. Coffee

Legal name

Sunbeam Products, Inc.

Website

https://mrcoffee.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr. Coffee is a 55-year-old home coffee appliance brand owned by Sunbeam Products/Newell Brands, selling drip coffee makers, espresso machines, specialty brewers, and accessories to individual consumers across the US and Canada via D2C, Amazon, and major retailers.

Ownership category

akta.pro rank

Product category

Consumer Coffee Appliances

NAICS

Electronics and Appliance Retailers (4492)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Home coffee makers
• Espresso machines
• Specialty coffee brewers
• Coffee grinder accessories
• Drip coffee appliances

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Coffee Maker Hardware Sales: Primary revenue stream from selling coffee brewing appliances including drip coffee makers, espresso machines, and specialty brewers at various price points ranging from budget to premium ($100-$300+). Products sold as one-time purchases with standard warranties.
2. Accessories and Replacement Parts: Revenue from complementary products including coffee grinders, reusable filters, water filtration cartridges, mug warmers, and carafes. Replacement parts available through authorized third-party partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mr. Coffee designs, manufactures, and sells home coffee brewing appliances including drip coffee makers, espresso machines (steam, pump, and semi-automatic), specialty brewers for iced coffee, cold brew, lattes, and frappes, plus complementary accessories such as coffee grinders, reusable and water filters, and mug warmers. Products are sold primarily to individual consumers through direct e-commerce, Amazon, and broad retail distribution across North America at price points ranging from roughly $50 to $300+.

Product overview

Mr. Coffee offers a comprehensive portfolio of home coffee brewing products organized into three main categories: Coffee Makers (drip brewers ranging from single-serve to 14-cup capacity, including combo brewers with K-Cup pod compatibility), Espresso Machines (steam espresso, pump espresso, and semi-automatic models), and Specialty Brewers (iced coffee makers, latte/cappuccino makers, and frappe blenders). The product line also includes essential accessories such as coffee grinders (burr and blade types), reusable and water filters, and mug warmers. Key flagship products include the Perfect Brew Coffee Maker (Specialty Coffee Association certified with intelligent brewing technology), the Express Cold Brew Coffee Maker (10-minute vacuum-powered cold brew), and the One-Touch Coffeehouse+ Espresso Maker. The portfolio serves various coffee preferences from basic drip coffee to specialty café-style beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. Coffee Perfect Brew Coffee Maker Intelligent home coffee maker certified by the Specialty Coffee Association, automatically adjusting brew time and temperature for optimal flavor extraction across seven brew settings including cold brew, full carafes, and loose-leaf tea.
• Mr. Coffee Express Cold Brew Coffee Maker Portable cold brew coffee maker using a vacuum-powered brewing system to produce café-quality cold brew in 10 minutes, with a rechargeable battery delivering 15+ servings per charge and collapsible design.
• Mr. Coffee One-Touch Coffeehouse+ Espresso Maker Semi-automatic home espresso maker enabling cappuccino and latte preparation with one-touch operation for café-style beverages.
• Mr. Coffee Optimal Brew 10-Cup Programmable Coffee Maker 10-cup programmable drip coffee maker with thermal carafe designed for larger gatherings.
• Mr. Coffee Pod + 10-Cup Space-Saving Combo Brewer Combo coffee maker that brews both K-Cup pods and 10-cup drip coffee in a single space-saving unit.
• Mr. Coffee 4-in-1 Single-Serve Latte, Iced, and Hot Coffee Maker 4-in-1 specialty coffee maker enabling iced or hot lattes, cappuccinos, and coffee with built-in milk frother for coffeehouse-style drinks at home.
• Mr. Coffee Single-Serve Frappe, Iced, and Hot Coffee Maker 3-in-1 specialty coffee maker with built-in blender for preparing frozen frappes, iced coffee, and hot coffee drinks.
• Mr. Coffee Single-Serve Iced and Hot Coffee Maker 2-in-1 single-serve coffee maker that brews iced and hot coffee in under 4 minutes using pod-free operation with a reusable filter.
• Mr. Coffee Iced Coffee Maker with Reusable Tumbler Dedicated single-serve iced coffee maker that brews in under 4 minutes and is bundled with a reusable tumbler and coffee filter.
• Mr. Coffee Steam Espresso Maker Steam-powered home espresso machine with stainless steel frothing pitcher for making cappuccinos and lattes.
• Mr. Coffee Compact Espresso Maker Compact 15-bar pump espresso machine designed for home espresso brewing.
• Mr. Coffee Prima Latte Luxe Semi-automatic espresso and latte machine with one-touch control and integrated milk frother for café-quality beverages.
• Mr. Coffee 5-Cup Programmable Coffee Maker Compact 5-cup programmable drip coffee maker with water filtration and mini brew capacity for smaller households.
• Mr. Coffee 12-Cup Programmable Coffee Maker with Strong Brew 12-cup programmable drip coffee maker with strong brew selector for bolder coffee at higher capacity.
• Mr. Coffee Café Barista Semi-automatic espresso and cappuccino maker with milk frothing capability for café-style home brewing.
• Mr. Coffee Café Grind 18-Cup Automatic Burr Grinder Automatic stainless steel burr coffee grinder with 18-cup capacity for fresh ground coffee at home.
• Mr. Coffee Simple Grind 14-Cup Coffee Grinder Compact blade coffee grinder with 14-cup capacity designed for everyday home coffee grinding.
• Mr. Coffee Multi-Grind 12-Cup Automatic Coffee Grinder Automatic home coffee grinder with multiple grind settings supporting different brewing methods.
• Mr. Coffee 12-Cup Automatic Burr Grinder Burr coffee grinder with 12-cup capacity producing consistent grounds for balanced extraction.
• Mr. Coffee 12 Cup Reusable Gold Tone Coffee Filter Reusable gold tone permanent coffee filter sized for 12-cup coffee makers, reducing waste from disposable paper filters.
• Mr. Coffee Advanced Water Filter Replacement Cartridges Replacement water filter cartridges designed to remove up to 97% of chlorine from brewing water for better tasting coffee.
• Mr. Coffee Mug Warmer Electric mug warmer designed to keep coffee and other beverages at optimal drinking temperature.

Quantifiable outcome

• Cold brew coffee in 10 minutes vs. traditional overnight steeping
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ToraniminorGTM or Marketing PartnerTorani syrups are featured in Mr. Coffee recipe content, with co-branded marketing messaging ('Mr. Coffee + Torani® Syrups = Iced Coffee Heaven!') promoting syrup combinations for use with Mr. Coffee specialty coffee makers. This appears to be a content marketing/recipe partnership rather than formal commercial arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• KitchenAid: KitchenAid (Whirlpool) competes with Mr. Coffee in the premium drip coffee maker and semi-automatic espresso maker segments. Both brands emphasize design, durability, and a heritage-style positioning in home kitchen appliances.
• SharkNinja (Ninja): Ninja has rapidly gained share in specialty home coffee (iced coffee, latte, cold brew systems) with strong design-forward positioning, directly contesting Mr. Coffee's specialty brewer segment. Public-company financials show Ninja coffee/beverage appliances as one of the fastest-growing subcategories.
• Jura: Jura specializes in premium super-automatic espresso machines and competes with Mr. Coffee's One-Touch Coffeehouse+ and Prima Latte Luxe in the high-end home espresso segment. Smaller direct overlap but represents a relevant aspirational peer.

Direct peers

• Breville: Breville competes in the premium coffee maker and espresso machine category where Mr. Coffee is increasingly pushing with its Perfect Brew and Prima Latte Luxe lines. Overlap is strongest in semi-automatic espresso and pour-over-adjacent specialty brewing.
• Cuisinart: Cuisinart is a direct competitor in the premium home coffee maker and espresso machine category, offering drip coffee makers, fully automatic espresso machines, and burr grinders at price points overlapping Mr. Coffee's mid-to-premium range ($100-$500+).
• De'Longhi: De'Longhi is a major global espresso machine brand that competes with Mr. Coffee's semi-automatic pump espresso line across US retail. Both brands offer semi-automatic machines with milk frothers targeting the home barista segment.
• Keurig (Keurig Dr Pepper): Keurig is the dominant single-serve coffee maker brand in North America and Mr. Coffee's most direct competitor, including through K-Cup compatibility in some Mr. Coffee combo brewers. Both serve the same home drip/single-serve use cases with overlapping retail distribution.
• Nespresso: Nespresso dominates the premium home espresso segment with a closed-system pod ecosystem that competes against Mr. Coffee's pump espresso and specialty brewers. Both target consumers seeking café-quality coffee at home.
• Hamilton Beach: Hamilton Beach competes head-to-head with Mr. Coffee across drip coffee makers, single-serve brewers, and small kitchen appliances at similar mass-market price points ($30-$200). Both occupy the same mainstream North American retail shelf and target similar home-consumer segments.

Broad incumbents

• Black+Decker: Black+Decker competes with Mr. Coffee in the entry-level drip coffee maker category at similar price points, including single-serve and basic 5-12 cup models. Wider portfolio but overlapping offerings in small kitchen appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mrcoffee
• Facebookfacebook.com/mrcoffee
• LinkedInlinkedin.com/company/mr-coffee-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Coffee