Clickable

What Clickable does

Clickable is a marketing analytics and advertising technology company founded in 2006 and headquartered in the United States. The company operates as a subsidiary of LookSmart Ltd. (NASDAQ: LOOK), having been acquired in 2013 to enhance LookSmart's Search Advertising Network. Clickable's core platform automates data collection from social, search, CRM, email, and marketing funnel sources, producing customized reports and dashboards intended to replace manual spreadsheet-based marketing analysis.

Its product portfolio centers on two offerings: a generalized Customized Reporting platform that aggregates cross-channel marketing data into tailored dashboards, and a specialized VIN Retention Reporting module that helps automotive dealerships identify vehicles returning to market and re-engage past customers. The company has also expanded into managed services, providing full-service Meta Ads management, social media growth, creative development, and account optimization. Technology differentiators cited include proprietary ads automation with intelligent routing safeguards and growth-hacking automation tools for organic audience expansion.

Commercially, Clickable sells through a quote-based subscription model with monthly billing, distributed via a referral-led, consultative sales motion supplemented by self-serve login access and a Typeform-based PPC signup funnel. The customer base spans agencies, brands, automotive dealerships, influencers, and e-commerce businesses, with no named enterprise logos disclosed. Prior to the LookSmart acquisition, the company raised approximately $32.5 million from investors including FirstMark, Founders Fund, Union Square Ventures, American Express, Manatt Venture Fund, Monster Venture Partners, Pequot Capital, and Schoffstall Ventures, and acquired Talkwheel in 2016.

Name

Clickable

Legal name

LookSmart Group Inc.

Website

https://clickable.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Clickable is a marketing analytics and advertising platform that unifies cross-channel data into customized reports and dashboards for agencies, brands, and automotive dealerships. It also offers managed Meta Ads and social media services. A subsidiary of LookSmart (NASDAQ: LOOK) since 2013.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Marketing analytics platform
• Automated reporting dashboards
• Advertising intelligence software
• Meta ads management
• Automotive VIN retention

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Analytics and Reporting SaaS: Subscription-based access to marketing analytics platform with automated data collection and customized reporting dashboards. Customers pay for ongoing access to the platform's insights and automation capabilities.
2. Advertising Services: Full-service Meta Ads management, social media management, and growth hacking services with ongoing account management and optimization.
3. Customized Reporting Solutions: Tailored reporting solutions that grow with the business, providing scalable insights for different organizational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clickable provides a marketing analytics and reporting platform that unifies data from social, search, CRM, email, and marketing funnel tools into customized dashboards. It sells access to that platform via subscription and supplements it with managed Meta Ads, social media, and growth-hacking services. Its VIN Retention Reporting module is a vertical specialization for automotive dealerships tracking sold-vehicle re-entry into the market.

Product overview

Clickable is a marketing analytics platform that unifies data from multiple marketing sources into customized reports and dashboards. The core offering consists of Customized Reporting, a scalable analytics solution for businesses and agencies, supplemented by VIN Retention Reporting, a specialized automotive-focused module that tracks vehicle retention and customer re-engagement. The company also provides managed advertising services including Meta Ads management, social media growth, and ad automation, all powered by the same reporting infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Reporting A tailored reporting solution that aggregates marketing data from multiple sources into a single customizable dashboard, designed to scale with business growth and focus on needle-moving metrics for brands and agencies.
• VIN Retention Reporting A specialized reporting solution for automotive dealerships that tracks vehicles sold to identify when they reappear on the market, helping dealers reconnect with past customers and drive service lane revenue.

Quantifiable outcome

• Focus on needle-moving metrics to accelerate higher margins
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Domo: Domo is a cloud-based BI and data visualization platform that aggregates marketing, sales, and operational data into dashboards. As a broad BI incumbent, it competes with Clickable on the unified-dashboard use case for mid-market and enterprise marketing teams.
• HubSpot Marketing Hub: HubSpot's Marketing Hub is an integrated marketing platform spanning email, social, SEO, analytics, and reporting. As a broad-suite incumbent, it competes with Clickable by bundling reporting into a wider marketing automation offering.
• Google Analytics: Google Analytics is the dominant free web analytics platform with deep Google ecosystem integration. As a free incumbent with massive brand recognition, it anchors the lower end of the market that Clickable competes against for unified marketing reporting.

Direct peers

• Klipfolio: Klipfolio is a cloud-based dashboard and reporting platform that helps marketers build custom dashboards from marketing, sales, and operational data. It competes with Clickable on the unified marketing dashboard use case for SMB and mid-market customers.
• Funnel.io: Funnel.io is a marketing data hub that collects, organizes, and routes data from hundreds of marketing platforms into any BI tool or destination. It competes with Clickable's multi-source aggregation and reporting value proposition for both brands and agencies.
• AgencyAnalytics: AgencyAnalytics is a reporting platform built specifically for marketing agencies to automate client reporting across SEO, PPC, social, and email. It overlaps directly with Clickable's agency-segment offering and Customized Reporting use case.
• Databox: Databox is a marketing analytics dashboard platform that aggregates data from dozens of marketing sources (Google Analytics, HubSpot, social, CRM) into unified dashboards. It directly competes with Clickable's Customized Reporting product for the same SMB/mid-market marketer persona.
• Supermetrics: Supermetrics moves marketing data from platforms like Google, Facebook, and HubSpot into spreadsheets, BI tools, and data warehouses. It overlaps with Clickable's data-integration and reporting layer, serving similar marketing analyst personas.
• Improvado: Improvado is an automated marketing data pipeline and reporting platform focused on enterprise marketing teams. It directly competes with Clickable's unified reporting capability, with deeper enterprise positioning and broader data source coverage.
• Whatagraph: Whatagraph is a marketing reporting and analytics platform that automates cross-channel reporting for agencies and brands. It targets the same unified-reporting use case as Clickable with strong agency-segment focus, making it a close head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Clickable
• Facebookfacebook.com/ClickableUS
• LinkedInlinkedin.com/company/clickable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clickable