AgencyAnalytics
AgencyAnalytics is a Toronto-based SaaS platform that provides automated client reporting, AI-powered insights, and white-label dashboards for 7,000+ marketing agencies managing over 150,000 end-client accounts across 85+ marketing integrations.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AgencyAnalytics does
AgencyAnalytics (legally My SEO Tool Inc.) is a Toronto-based, private SaaS company founded in 2010 that builds a client reporting and analytics platform purpose-built for marketing agencies. The platform consolidates data from 85+ marketing integrations, including Google Analytics, Google Ads, Meta, LinkedIn Ads, TikTok, YouTube, HubSpot, Bing, and Wistia, into customizable white-label dashboards, automated reports, and branded client portals. Core product components include Smart Reports and Smart Dashboards (auto-generated in as little as 11 seconds), Ask AI for natural-language insights, anomaly detection, forecasting, benchmarking, custom blended metrics, multi-client roll-up dashboards, goal and budget tracking, and a REST API for agency-side automation. The platform is sold under a per-client monthly subscription model (Core plan at $20/client/month billed annually), with an Enterprise tier for agencies managing 25+ clients and add-on services for Concierge Implementation and White Glove Onboarding. Multi-currency billing is supported in USD, CAD, AUD, NZD, GBP, and EUR.
The company operates a hybrid go-to-market motion: a self-serve, product-led growth funnel via a no-credit-card 14-day free trial for the long tail of small and mid-market agencies, combined with a dedicated enterprise sales overlay and managed onboarding for large accounts. It serves 7,000+ marketing agencies that collectively manage 150,000+ end-client accounts, and the platform holds SOC 2 compliance with a 4.7/5.0 G2 and 4.8/5.0 Capterra rating based on 500+ verified reviews each. The company is led by CEO Joe Kindness and appears to be bootstrapped or privately funded, with no disclosed venture capital rounds, M&A activity, or parent/subsidiary relationships in the input data. Distribution is supported by content marketing, an annual Marketing Agency Benchmarks Report (5th edition in 2026, 494 respondents), strong organic SEO presence, third-party review platforms, an affiliate program, and partnerships with Google, Meta, LinkedIn, Microsoft, HubSpot, and Intercom at the integration level.
AgencyAnalytics firmographics
Firmographics- Name
- AgencyAnalytics
- Legal name
- My SEO Tool Inc
- Website
- https://agencyanalytics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgencyAnalytics is a Toronto-based SaaS platform that provides automated client reporting, AI-powered insights, and white-label dashboards for 7,000+ marketing agencies managing over 150,000 end-client accounts across 85+ marketing integrations.
- Ownership category
- akta.pro rank
AgencyAnalytics industry classification
Industry- Product category
- Marketing Agency Reporting Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where AgencyAnalytics is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AgencyAnalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Core Plan): Per-client monthly subscription model. Core plan priced at $20/client/month billed annually. Revenue scales linearly with client count as agencies add clients to their accounts.
- Enterprise Plan: Custom pricing for agencies with 25+ clients. Volume-based discounts available. Includes all Core features plus database connectors, prioritized integration requests, and priority support.
- Concierge Implementation Services: Add-on service for large agencies requiring hands-off onboarding. Implementation specialists handle setup of dashboards, reports, integrations, and white labeling.
- White Glove Onboarding Services: Hands-on setup support for integrations and custom reporting, available on Agency Pro plan. Includes dedicated customer success manager, data migration, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core plan for agencies starting out or scaling operations |
| Subscription | Multi-year contract | Enterprise solution for large-scale agency operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AgencyAnalytics product offering
Product offeringCore offering
AgencyAnalytics sells a cloud-based SaaS client reporting platform built for marketing agencies. The platform pulls data from 85+ marketing integrations into automated dashboards, smart reports, white-labeled client portals, and AI-powered insights (Ask AI, anomaly detection, forecasting). It is sold on a per-client subscription basis, with premium concierge implementation and white-glove onboarding available for enterprise-sized agencies.
Product overview
AgencyAnalytics is a unified client reporting platform built specifically for marketing agencies, offering an integrated suite of reporting and analytics tools. The platform centers on Smart Reports and Smart Dashboards that auto-generate client-ready outputs in seconds, powered by AI tools including Ask AI for natural language insights and Anomaly Detection for identifying data deviations. Core capabilities include customizable drag-and-drop dashboards pulling data from 85+ integrations, automated report scheduling with full white-label branding, forecasting and benchmarking against industry standards, and agency management tools for staff and client access. Premium onboarding services (White Glove Onboarding and Concierge Implementation) provide hands-on setup support. The product is sold in tiers (Core, Agency Pro, Enterprise) with the API available on Agency Pro plan and MCP access for ChatGPT and Claude mentioned on pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- AgencyAnalytics Platform Core cloud-based SaaS reporting and insights platform for marketing agencies that consolidates data from 85+ marketing platform integrations into automated dashboards, smart reports, white-label branded client portals, and AI-powered insights (Ask AI, anomaly detection, forecasting). Sold on a per-client subscription basis with Core ($20/client/month annual) and Enterprise (25+ clients, custom) tiers.
- Concierge Implementation Premium add-on service for large agencies (typically 25+ clients) providing a fully managed setup experience where AgencyAnalytics specialists handle integration connections, dashboard and report build-out, white-label configuration, and staff/client access setup, customized to the agency's services, clients, and data.
- White Glove Onboarding
Quantifiable outcome
- 750% less time spent building reports
- +7 more outcomes
Companies that use AgencyAnalytics
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
AgencyAnalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature10 records
AgencyAnalytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google (YouTube API)coreAgencyAnalytics uses YouTube API Services to display user feeds and insights. Users authorize connection to their YouTube account and can revoke access at any time through Google Security Settings. AgencyAnalytics adheres to Google API Services User Data Policy including Limited Use requirements.
- Google AnalyticscoreGoogle Analytics is used as a web analytics service to track and report website traffic. Data collected is used to monitor and analyze use of the Service.
- Google AdscoreGoogle Ads integration is one of 85+ marketing platform integrations available for pulling campaign data into AgencyAnalytics dashboards and reports.
- Facebook (Meta)coreFacebook remarketing service used for behavioral advertising. Facebook Ads integration available as one of 85+ platform integrations for social media reporting.
- Bing AdscoreBing Ads cookies (MR, MUID) used for advertising conversion tracking and retargeting. Bing Ads integration available for PPC reporting.
- LinkedIn AdscoreLinkedIn Ads cookies used for data collection, behavioral analysis, and retargeting. LinkedIn Ads integration available for B2B marketing campaign reporting.
- HubSpotcoreHubSpot cookies track visitor identity and session data. HubSpot integration available for marketing automation and CRM data reporting.
- PayPal / BraintreecoreThird-party payment processors for subscription billing. AgencyAnalytics does not store payment card details. PCI-DSS compliant payment processing.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
AgencyAnalytics competitors and assessment
Company assessmentDirect peers
- Databox: Databox is a business analytics and dashboarding platform with strong adoption among marketing agencies for client reporting, offering integrations with dozens of marketing tools and customizable dashboards. It competes directly with AgencyAnalytics in the agency-reporting category.
- Supermetrics: Supermetrics moves marketing data from ad, analytics, and SEO platforms into destinations like Google Sheets, Looker Studio, and BI tools. It is highly comparable as a data integration layer that agencies use to build client reporting workflows.
- Whatagraph: Whatagraph is an agency-focused marketing reporting and data visualization platform that aggregates data from 40+ marketing channels into white-label client dashboards. It is positioned alongside AgencyAnalytics as a dedicated reporting aggregation platform in ZDNET's 2026 SEO reporting roundup, making it the closest direct competitor.
- DashThis: DashThis is a marketing reporting tool built specifically for digital agencies, offering automated dashboards from 30+ integrations and white-label client reporting. It is a direct competitor to AgencyAnalytics in the SMB/mid-market agency reporting segment.
- Klipfolio: Klipfolio is a cloud-based dashboard and reporting platform that pulls data from hundreds of services for marketing and executive reporting. It competes with AgencyAnalytics for agencies and marketing teams building custom client dashboards.
- Porter Metrics: Porter Metrics is an agency-focused client reporting platform that pulls marketing data into white-label dashboards, similar to AgencyAnalytics. It is an emerging direct competitor in the agency reporting space.
- Swydo: Swydo is a reporting and dashboard tool designed for digital marketing agencies and freelancers, offering automated client reports from multiple marketing data sources. It competes directly with AgencyAnalytics in the SMB agency reporting segment.
Broad incumbents
- Domo: Domo is a cloud-based BI platform offering data integration, visualization, and app-building for business users. It overlaps with AgencyAnalytics in marketing reporting and dashboarding, particularly for mid-market and enterprise customers.
- Tableau: Tableau is an enterprise-grade BI and data visualization platform owned by Salesforce, used by larger marketing organizations for advanced analytics and dashboards. It competes with AgencyAnalytics at the high end of the agency and in-house marketing team market.
- Looker Studio (Google): Looker Studio (formerly Google Data Studio) is Google's free dashboarding and reporting platform with deep Google ecosystem integrations. It is a broad incumbent that competes for the same agency reporting workflows with a free price point, forcing AgencyAnalytics to justify its premium subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgencyAnalytics social profiles
Digital presenceAgencyAnalytics compliance and trust
Trust signalCompliance1 record
AgencyAnalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgencyAnalytics leadership team
Management profileNumber of profiles
Profiles1 record
AgencyAnalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgencyAnalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgencyAnalytics
What does AgencyAnalytics do?
AgencyAnalytics sells a cloud-based SaaS client reporting platform built for marketing agencies. The platform pulls data from 85+ marketing integrations into automated dashboards, smart reports, white-labeled client portals, and AI-powered insights (Ask AI, anomaly detection, forecasting). It is sold on a per-client subscription basis, with premium concierge implementation and white-glove onboarding available for enterprise-sized agencies.
Is AgencyAnalytics a public or private company?
AgencyAnalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgencyAnalytics founded?
AgencyAnalytics was founded in 2010. It employs 101 to 250 people.
Where is AgencyAnalytics based?
AgencyAnalytics is headquartered in Toronto, Canada, in the North America region.
How does AgencyAnalytics make money?
Four revenue lines are on record. SaaS Subscription (Core Plan) is the primary driver. The others are enterprise Plan, concierge Implementation Services and white Glove Onboarding Services.
Who are AgencyAnalytics's main competitors?
Direct peers on record are Databox, Supermetrics, Whatagraph, DashThis, Klipfolio, Porter Metrics and Swydo. Broad incumbents are Domo, Tableau and Looker Studio (Google).
Does AgencyAnalytics have an API?
Yes. The AgencyAnalytics API automates reporting workflows by integrating AgencyAnalytics data directly into agency systems. Built for agencies on the Agency Pro plan, it simplifies data access, streamlines custom reporting, and scales with agency needs. Capabilities include generating federated logins for 1-click login and automating client setup for adding multiple new clients. Developer documentation is at agencyanalytics.com/features/agencyanalytics-api.
What industry is AgencyAnalytics in?
AgencyAnalytics's product category is Marketing Agency Reporting Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.